Sign in

    Harley-Davidson Inc (HOG)

    You might also like

    Harley-Davidson, Inc. is a renowned manufacturer of motorcycles, focusing on both traditional internal combustion and electric models. The company designs, manufactures, and sells motorcycles, along with related parts, accessories, and apparel. Additionally, Harley-Davidson offers financial services to support motorcycle sales, enhancing its comprehensive market presence.

    1. Harley-Davidson Motor Company (HDMC) - Designs, manufactures, and sells internal combustion engine motorcycles, parts, accessories, and branded apparel.
      • Motorcycles - Produces motorcycles with engine displacements ranging from 600cc to approximately 1900cc.
      • Parts & Accessories - Offers replacement parts and mechanical and cosmetic enhancements.
      • Apparel & Licensing - Sells branded clothing and riding gear under the Genuine MotorClothes® line and licenses the Harley-Davidson name for various products.
    2. Harley-Davidson Financial Services (HDFS) - Provides retail and wholesale financing for motorcycle purchases and collaborates with insurance companies to offer motorcycle insurance and protection products.
    3. LiveWire - Focuses on electric motorcycles and related products, selling through independent retail partners and online channels.
      • Electric Motorcycles - Sells electric motorcycles primarily in Europe.
      • Electric Balance Bikes - Offers electric balance bikes for children under the STACYC brand.
    NamePositionExternal RolesShort Bio

    Jochen Zeitz

    ExecutiveBoard

    President and CEO

    Chairman of the Board of LiveWire Group, Inc.; Advisor and Board Member of the Cranemere Group Limited; Co-founder of The B Team; Founder and Chairman of the ZEITZ Foundation; Founder of Segera Conservancy and The Long Run; Co-founder of the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)

    Jochen Zeitz has been the CEO of Harley-Davidson since May 2020, focusing on segmentation and execution for both traditional combustion and electric vehicle segments. He has implemented the "Hardwire" strategy for future growth.

    View Report →

    Jonathan R. Root

    Executive

    CFO and President, Commercial

    N/A

    Jonathan R. Root has over 25 years of experience in financial services and corporate finance. He has been with Harley-Davidson since 2011, serving in various roles before becoming CFO and President, Commercial in January 2025.

    Mark R. Kornetzke

    Executive

    Chief Accounting Officer

    N/A

    Mark R. Kornetzke has been with Harley-Davidson since 2009, serving as the Chief Accounting Officer.

    Allan Golston

    Board

    Director

    President of the United States Program for the Bill & Melinda Gates Foundation; Board Member at Stryker Corporation; Board Member at Gates Philanthropy Partners

    Allan Golston has been a director at Harley-Davidson since 2017. He brings expertise in engineering product development and reducing environmental impact.

    James Duncan Farley, Jr.

    Board

    Director

    President and CEO of Ford Motor Company; Member of Ford's Board of Directors; Represents Ford on the U.S.-China Business Council Board of Directors; Co-chair of the Future of Mobility Commission

    James Duncan Farley, Jr. has been a director at Harley-Davidson since 2021. He is the President and CEO of Ford Motor Company, focusing on operational excellence and sustainable profit growth.

    Jared D. Dourdeville

    Board

    Director

    Partner at H Partners Management, LLC

    Jared D. Dourdeville was appointed to the Board in February 2022. He brings a long-term investor's perspective and experience in leveraging technology to facilitate business objectives.

    Maryrose Sylvester

    Board

    Director

    Board Member at Waste Management, Inc., Vontier Corporation, Flex Ltd.

    Maryrose Sylvester has been a director at Harley-Davidson since 2016. She has expertise in engineering product development and reducing environmental impact, with leadership experience at GE and ABB Group.

    Norman Thomas Linebarger

    Board

    Director

    Former Executive Chairman and CEO of Cummins Inc.; Former Chair of the US-China Business Council

    Norman Thomas Linebarger has been a director at Harley-Davidson since 2008. He has extensive experience in leadership roles at Cummins Inc.

    Rafeh Masood

    Board

    Director

    Chief Digital and Growth Officer of Royal Caribbean Group; Adjunct Faculty Member at Carnegie Mellon University

    Rafeh Masood was appointed to the board in August 2022. He has extensive experience in digital and omnichannel strategy, supporting Harley-Davidson's Hardwire strategy.

    Sara Levinson

    Board

    Director

    Co-founder and Director of Katapult, Inc.; Board Member at Macy's, Inc.

    Sara Levinson has been a director at Harley-Davidson since 1996. She has extensive experience in leadership, marketing, and digital media, supporting Harley-Davidson's brand and online presence.

    Troy Alstead

    Board

    Director

    Founder and CEO of Harbor O5 LLC; Board Member at Levi Strauss & Co., Array Technologies, Inc., OYO Global, RASA Indian Grill

    Troy Alstead has been a director at Harley-Davidson since 2017. He is the founder and CEO of Harbor O5 LLC and has held various roles at Starbucks Corporation.

    1. Given the 13% decline in global retail sales and your plan to maintain dealer inventory levels flat year-over-year, what measures are you taking to prevent overstocking and potential further destocking in 2025 if retail softness persists?

    2. With HDMC operating income margin down 720 basis points year-over-year and a challenging macroeconomic environment, how confident are you in achieving the 15% operating margin target by 2025, and what specific initiatives will drive this improvement?

    3. International retail sales declined 23% in EMEA and 16% in Asia Pacific due to macroeconomic and geopolitical uncertainties—what targeted strategies are you implementing to address these declines and bolster international performance?

    4. LiveWire's full-year guidance has been revised downward, and significant cost-cutting measures are underway; at what point will you reevaluate the sustainability of investing in LiveWire if EV market adoption remains slow?

    5. With high interest rates affecting big-ticket discretionary spending and a stronger demand from higher-income customers, how are you planning to attract mid-income consumers, and is there a plan to introduce more affordable motorcycles to counteract declining sales?

    Program DetailsProgram 1 (August 2023)Program 2 (July 2024)
    Approval DateAugust 2023 July 2024
    End Date/DurationNo expiration date No expiration date
    Total Additional AmountUp to 10.0 million shares Up to 24.4 million shares
    Remaining Authorization0.2 million shares (allocated) 24.4 million shares (allocated)
    DetailsIncludes shares from both programs Includes shares from both programs

    Notable M&A activity and strategic investments in the past 3 years.

    CompanyYearDetails

    LiveWire

    2022

    LiveWire, Harley-Davidson’s electric motorcycle division, was taken public through a SPAC business combination with AEA-Bridges Impact Corp. (ABIC). The deal featured a structured financing with $400 million held in trust, additional investments from Harley-Davidson ($100 million, with a potential extra $100 million) and $100 million from KYMCO, resulting in approximately $294 million net proceeds and a post-transaction equity structure with Harley-Davidson retaining 89.4% control. This strategic transaction aimed to position LiveWire as a leader in the electric motorcycle market while enabling a public listing on the NYSE under the symbol “LVWR”.