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Harley-Davidson, Inc. is a renowned manufacturer of motorcycles, focusing on both traditional internal combustion and electric models. The company designs, manufactures, and sells motorcycles, along with related parts, accessories, and apparel. Additionally, Harley-Davidson offers financial services to support motorcycle sales, enhancing its comprehensive market presence.
- Harley-Davidson Motor Company (HDMC) - Designs, manufactures, and sells internal combustion engine motorcycles, parts, accessories, and branded apparel.
- Motorcycles - Produces motorcycles with engine displacements ranging from 600cc to approximately 1900cc.
- Parts & Accessories - Offers replacement parts and mechanical and cosmetic enhancements.
- Apparel & Licensing - Sells branded clothing and riding gear under the Genuine MotorClothes® line and licenses the Harley-Davidson name for various products.
- Harley-Davidson Financial Services (HDFS) - Provides retail and wholesale financing for motorcycle purchases and collaborates with insurance companies to offer motorcycle insurance and protection products.
- LiveWire - Focuses on electric motorcycles and related products, selling through independent retail partners and online channels.
- Electric Motorcycles - Sells electric motorcycles primarily in Europe.
- Electric Balance Bikes - Offers electric balance bikes for children under the STACYC brand.
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Given the 13% decline in global retail sales and your plan to maintain dealer inventory levels flat year-over-year, what measures are you taking to prevent overstocking and potential further destocking in 2025 if retail softness persists?
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With HDMC operating income margin down 720 basis points year-over-year and a challenging macroeconomic environment, how confident are you in achieving the 15% operating margin target by 2025, and what specific initiatives will drive this improvement?
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International retail sales declined 23% in EMEA and 16% in Asia Pacific due to macroeconomic and geopolitical uncertainties—what targeted strategies are you implementing to address these declines and bolster international performance?
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LiveWire's full-year guidance has been revised downward, and significant cost-cutting measures are underway; at what point will you reevaluate the sustainability of investing in LiveWire if EV market adoption remains slow?
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With high interest rates affecting big-ticket discretionary spending and a stronger demand from higher-income customers, how are you planning to attract mid-income consumers, and is there a plan to introduce more affordable motorcycles to counteract declining sales?