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Harley-Davidson, Inc. is a renowned manufacturer of motorcycles, focusing on both traditional internal combustion and electric models. The company designs, manufactures, and sells motorcycles, along with related parts, accessories, and apparel. Additionally, Harley-Davidson offers financial services to support motorcycle sales, enhancing its comprehensive market presence.
- Harley-Davidson Motor Company (HDMC) - Designs, manufactures, and sells internal combustion engine motorcycles, parts, accessories, and branded apparel.
- Motorcycles - Produces motorcycles with engine displacements ranging from 600cc to approximately 1900cc.
- Parts & Accessories - Offers replacement parts and mechanical and cosmetic enhancements.
- Apparel & Licensing - Sells branded clothing and riding gear under the Genuine MotorClothes® line and licenses the Harley-Davidson name for various products.
- Harley-Davidson Financial Services (HDFS) - Provides retail and wholesale financing for motorcycle purchases and collaborates with insurance companies to offer motorcycle insurance and protection products.
- LiveWire - Focuses on electric motorcycles and related products, selling through independent retail partners and online channels.
- Electric Motorcycles - Sells electric motorcycles primarily in Europe.
- Electric Balance Bikes - Offers electric balance bikes for children under the STACYC brand.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Jochen Zeitz ExecutiveBoard | President and CEO | Chairman of the Board of LiveWire Group, Inc.; Advisor and Board Member of the Cranemere Group Limited; Co-founder of The B Team; Founder and Chairman of the ZEITZ Foundation; Founder of Segera Conservancy and The Long Run; Co-founder of the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) | Jochen Zeitz has been the CEO of Harley-Davidson since May 2020, focusing on segmentation and execution for both traditional combustion and electric vehicle segments. He has implemented the "Hardwire" strategy for future growth. | View Report → |
Jonathan R. Root Executive | CFO and President, Commercial | N/A | Jonathan R. Root has over 25 years of experience in financial services and corporate finance. He has been with Harley-Davidson since 2011, serving in various roles before becoming CFO and President, Commercial in January 2025. | |
Mark R. Kornetzke Executive | Chief Accounting Officer | N/A | Mark R. Kornetzke has been with Harley-Davidson since 2009, serving as the Chief Accounting Officer. | |
Allan Golston Board | Director | President of the United States Program for the Bill & Melinda Gates Foundation; Board Member at Stryker Corporation; Board Member at Gates Philanthropy Partners | Allan Golston has been a director at Harley-Davidson since 2017. He brings expertise in engineering product development and reducing environmental impact. | |
James Duncan Farley, Jr. Board | Director | President and CEO of Ford Motor Company; Member of Ford's Board of Directors; Represents Ford on the U.S.-China Business Council Board of Directors; Co-chair of the Future of Mobility Commission | James Duncan Farley, Jr. has been a director at Harley-Davidson since 2021. He is the President and CEO of Ford Motor Company, focusing on operational excellence and sustainable profit growth. | |
Jared D. Dourdeville Board | Director | Partner at H Partners Management, LLC | Jared D. Dourdeville was appointed to the Board in February 2022. He brings a long-term investor's perspective and experience in leveraging technology to facilitate business objectives. | |
Maryrose Sylvester Board | Director | Board Member at Waste Management, Inc., Vontier Corporation, Flex Ltd. | Maryrose Sylvester has been a director at Harley-Davidson since 2016. She has expertise in engineering product development and reducing environmental impact, with leadership experience at GE and ABB Group. | |
Norman Thomas Linebarger Board | Director | Former Executive Chairman and CEO of Cummins Inc.; Former Chair of the US-China Business Council | Norman Thomas Linebarger has been a director at Harley-Davidson since 2008. He has extensive experience in leadership roles at Cummins Inc. | |
Rafeh Masood Board | Director | Chief Digital and Growth Officer of Royal Caribbean Group; Adjunct Faculty Member at Carnegie Mellon University | Rafeh Masood was appointed to the board in August 2022. He has extensive experience in digital and omnichannel strategy, supporting Harley-Davidson's Hardwire strategy. | |
Sara Levinson Board | Director | Co-founder and Director of Katapult, Inc.; Board Member at Macy's, Inc. | Sara Levinson has been a director at Harley-Davidson since 1996. She has extensive experience in leadership, marketing, and digital media, supporting Harley-Davidson's brand and online presence. | |
Troy Alstead Board | Director | Founder and CEO of Harbor O5 LLC; Board Member at Levi Strauss & Co., Array Technologies, Inc., OYO Global, RASA Indian Grill | Troy Alstead has been a director at Harley-Davidson since 2017. He is the founder and CEO of Harbor O5 LLC and has held various roles at Starbucks Corporation. |
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Given the 13% decline in global retail sales and your plan to maintain dealer inventory levels flat year-over-year, what measures are you taking to prevent overstocking and potential further destocking in 2025 if retail softness persists?
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With HDMC operating income margin down 720 basis points year-over-year and a challenging macroeconomic environment, how confident are you in achieving the 15% operating margin target by 2025, and what specific initiatives will drive this improvement?
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International retail sales declined 23% in EMEA and 16% in Asia Pacific due to macroeconomic and geopolitical uncertainties—what targeted strategies are you implementing to address these declines and bolster international performance?
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LiveWire's full-year guidance has been revised downward, and significant cost-cutting measures are underway; at what point will you reevaluate the sustainability of investing in LiveWire if EV market adoption remains slow?
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With high interest rates affecting big-ticket discretionary spending and a stronger demand from higher-income customers, how are you planning to attract mid-income consumers, and is there a plan to introduce more affordable motorcycles to counteract declining sales?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
LiveWire | 2022 | LiveWire, Harley-Davidson’s electric motorcycle division, was taken public through a SPAC business combination with AEA-Bridges Impact Corp. (ABIC). The deal featured a structured financing with $400 million held in trust, additional investments from Harley-Davidson ($100 million, with a potential extra $100 million) and $100 million from KYMCO, resulting in approximately $294 million net proceeds and a post-transaction equity structure with Harley-Davidson retaining 89.4% control. This strategic transaction aimed to position LiveWire as a leader in the electric motorcycle market while enabling a public listing on the NYSE under the symbol “LVWR”. |