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    Jochen Zeitz

    President and CEO at Harley-Davidson Inc
    Board
    Since May 2020
    Age
    60 years
    Education
    Holds a degree in International Marketing and Finance from the European Business School in Wiesbaden, London, and Paris.
    Tenure
    Joined HOG in 2007 as a board member, was appointed Acting President and CEO in February 2020, and promoted to President and CEO in May 2020 while serving as Chairman of the Board since February 2020.

    Also at Harley-Davidson Inc

    JRR
    Jonathan R. Root
    CFO and President, Commercial
    MRK
    Mark R. Kornetzke
    Chief Accounting Officer

    About

    Jochen Zeitz is a seasoned executive known for his transformative leadership in multiple global brands. He has built his reputation through extensive roles that span from restructuring legacy companies to repositioning brands in premium market segments, showcasing a keen ability to navigate complex market dynamics.

    He embarked on his journey at HOG in 2007, joining the Board of Directors, and quickly ascended through the ranks when he was appointed Acting President and CEO in February 2020. This period marked a significant phase of transition and strategic realignment that ultimately led to his promotion as President and CEO in May 2020 while also assuming the role of Chairman of the Board.

    Beyond his tenure at HOG, his career has been punctuated by leadership roles at globally recognized companies such as PUMA AG and Kering, as well as his involvement in sustainability, philanthropy, and cultural initiatives. His comprehensive experience and visionary approach have made a lasting impact on the companies he has led and continue to shape his dynamic approach to business.

    $HOG Performance Under Jochen Zeitz

    Past Roles

    OrganizationRoleDate RangeDetails
    LiveWire Group, Inc. Chief Executive Officer Sep 2022 - Jun 2023 Served as CEO before becoming Chairman of the Board
    Harley-Davidson, Inc. Acting President and Chief Executive Officer Feb 2020 - May 2020 Held before his official appointment as President and CEO
    Kering (formerly PPR) Director 2012 - 2016 Served as a director at Kering
    Kering (formerly PPR) Chief Executive Officer of Sport & Lifestyle Division 2010 - 2012 Member of the Executive Committee during his tenure
    PUMA AG Chairman and Chief Executive Officer 1993 - 2011 Transformed PUMA into a premium sport lifestyle brand
    PUMA AG Chief Financial Officer 1993 - 2005 Oversaw financial operations during the brand’s transformation

    External Roles

    OrganizationRoleDate Range
    LiveWire Group, Inc. Chairman of the Board Current
    Cranemere Group Limited Advisor and Board Member Current
    ZEITZ Foundation Founder and Chairman Current
    Segera Conservancy and The Long Run Founder Current
    Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) Co-founder Current

    Fixed Compensation

    Data from  FY 2023
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$1,950,000Annual3% increase from 2022 base salary
    All Other Compensation$411,651AnnualIncludes 401(k) Contribution of $27,050, Deferred Compensation of $185,912, and Healthcare Contribution of $198,689 (Aircraft Usage: $0)
    Non-Qualified Deferred Compensation$185,911AnnualComponent of the Deferred Compensation Plan Contribution

    Performance Compensation

    Data from  FY 2023

    Short-Term Incentive Plan (STIP)

    Metric [Unit/Description]**ValueNotes/Calculations
    Performance MeasureCombined HDMC and HDFS Operating Income
    Threshold$828 million (50% payout)
    Target$1,035 million (100% payout)
    Maximum$1,242 million (200% payout)
    Actual Performance$896 millionResults in 66.4% payout attainment
    Target Bonus Opportunity123% of Base SalaryCalculated as 1.95M x 1.23 = $2,398,500 target payout
    Actual Payout$1,593,204
    Grant DateFebruary 5, 2023
    Supplemental STIP Award$1,500,000Award for carving out LiveWire and new CEO appointment
    Vesting ScheduleN/ACash-based plan: payout determined based on annual performance; no vesting conditions

    Additional Notes

    • This STIP is entirely cash-based with performance measured solely on the combined operating income metric.
    • There are no further weights or staggered vesting conditions as the plan is tied to the annual performance evaluation of 2023.