Jochen Zeitz

Board

Since May 2020

Age

60 years

Education

Holds a degree in International Marketing and Finance from the European Business School in Wiesbaden, London, and Paris.

Tenure

Joined HOG in 2007 as a board member, was appointed Acting President and CEO in February 2020, and promoted to President and CEO in May 2020 while serving as Chairman of the Board since February 2020.

Also at HARLEY-DAVIDSON

JRR

Jonathan R. Root

CFO and President, Commercial

MRK

Mark R. Kornetzke

Chief Accounting Officer

About

Jochen Zeitz is a seasoned executive known for his transformative leadership in multiple global brands. He has built his reputation through extensive roles that span from restructuring legacy companies to repositioning brands in premium market segments, showcasing a keen ability to navigate complex market dynamics.

He embarked on his journey at HOG in 2007, joining the Board of Directors, and quickly ascended through the ranks when he was appointed Acting President and CEO in February 2020. This period marked a significant phase of transition and strategic realignment that ultimately led to his promotion as President and CEO in May 2020 while also assuming the role of Chairman of the Board.

Beyond his tenure at HOG, his career has been punctuated by leadership roles at globally recognized companies such as PUMA AG and Kering, as well as his involvement in sustainability, philanthropy, and cultural initiatives. His comprehensive experience and visionary approach have made a lasting impact on the companies he has led and continue to shape his dynamic approach to business.

$HOG Performance Under Jochen Zeitz

Past Roles

Organization	Role	Date Range	Details
LiveWire Group, Inc.	Chief Executive Officer	Sep 2022 - Jun 2023	Served as CEO before becoming Chairman of the Board
Harley-Davidson, Inc.	Acting President and Chief Executive Officer	Feb 2020 - May 2020	Held before his official appointment as President and CEO
Kering (formerly PPR)	Director	2012 - 2016	Served as a director at Kering
Kering (formerly PPR)	Chief Executive Officer of Sport & Lifestyle Division	2010 - 2012	Member of the Executive Committee during his tenure
PUMA AG	Chairman and Chief Executive Officer	1993 - 2011	Transformed PUMA into a premium sport lifestyle brand
PUMA AG	Chief Financial Officer	1993 - 2005	Oversaw financial operations during the brand’s transformation

External Roles

Organization	Role	Date Range
LiveWire Group, Inc.	Chairman of the Board	Current
Cranemere Group Limited	Advisor and Board Member	Current
ZEITZ Foundation	Founder and Chairman	Current
Segera Conservancy and The Long Run	Founder	Current
Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA)	Co-founder	Current

Fixed Compensation

Data from FY 2023

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$1,950,000	Annual	3% increase from 2022 base salary
All Other Compensation	$411,651	Annual	Includes 401(k) Contribution of $27,050, Deferred Compensation of $185,912, and Healthcare Contribution of $198,689 (Aircraft Usage: $0)
Non-Qualified Deferred Compensation	$185,911	Annual	Component of the Deferred Compensation Plan Contribution

Performance Compensation

Data from FY 2023

Short-Term Incentive Plan (STIP)

Metric [Unit/Description]**	Value	Notes/Calculations
Performance Measure	Combined HDMC and HDFS Operating Income
Threshold	$828 million (50% payout)
Target	$1,035 million (100% payout)
Maximum	$1,242 million (200% payout)
Actual Performance	$896 million	Results in 66.4% payout attainment
Target Bonus Opportunity	123% of Base Salary	Calculated as 1.95M x 1.23 = $2,398,500 target payout
Actual Payout	$1,593,204
Grant Date	February 5, 2023
Supplemental STIP Award	$1,500,000	Award for carving out LiveWire and new CEO appointment
Vesting Schedule	N/A	Cash-based plan: payout determined based on annual performance; no vesting conditions

Additional Notes

This STIP is entirely cash-based with performance measured solely on the combined operating income metric.
There are no further weights or staggered vesting conditions as the plan is tied to the annual performance evaluation of 2023.