Huize Holding - Q1 2023

Transcript

Operator (participant)

Ladies and gentlemen, thank you for standing by, and welcome to Huize Holding Limited's first quarter 2023 earnings conference call. At this time, all participants are in listen only mode. After the management's prepared remarks, we will have the question and answer session. Today's conference call is being recorded, and a webcast replay will be available. Please visit the Huize IR website at ir.huize.com under the Events and Webcast section. I'd now like to hand the conference over to your speaker host today, Miss Harriet Hu, Huize's Investor Relations Director. Please go ahead, Harriet.

Harriet Hu (Investor Relations Director)

Thank you, operator. Hello, everyone. Welcome to our earnings conference call for the first quarter of 2023. Our financial and operating results were released earlier today and are currently available on both our IR website and the Newswire. Before we continue, I would like to refer you to the Safe Harbor statement in our earnings press release, which also applies to this call as we will be making forward-looking statements. Please also note that we will discuss non-GAAP measures today, which are more thoroughly explained in our earnings press release and filings with the SEC. Joining us today are our Founder and CEO, Mr. Cunjun Ma, COO, Mr. Li Jiang, Co-CFO, Mr. Minhan Xiao, and Co-CFO, Mr. Ron Tam. Mr. Ma will start the call by providing an overview of the company's performance and operational highlights for the first quarter of 2023.

Tam will provide details on the financial results for the period before we open up the call for questions. I will now turn the call over to Mr. Ma.

Cunjun Ma (Founder and CEO)

大 家 好 ， 欢 迎 大 家 参 加 Huize 2023 年 的 first quarter 业 绩 发 布 电 话 会 。 2023 年 first quarter ， 中 国 的 经 济 温 和 复 苏 ， 居 民 消 费 活 动 和 信 心 逐 步 恢 复 ， 保 险 行 业 回 暖 的 趋 势 明 显 ， Huize 把 握 复 苏 机 会 ， 在 积 极 探 索 并 调 整 运 营 和 产 品 策 略 的 同 时 ， 深 入 实 践 O2O 的 数 字 化 保 险 服 务 平 台 生 态 战 略 ， 取 得 了 显 著 成 就 。

与 2022 年 fourth quarter 相 比 ， 保 费 、 应 收 和 盈 利 三 大 指 标 的 均 实 现 了 双 位 数 的 增 长 ， 基 本 盘 稳 健 发 展 。 first quarter 全 平 台 出 险 总 保 费 达 成 了 CNY 1.93 billion ， 环 比 增 长 33.4% 。 总 营 收 约 为 CNY 300 million ， 环 比 增 长 15.7% 。 我 们 实 现 经 调 整 后 净 利 润 CNY 18.414 million ， 环 比 增 长 33.3% 。

Speaker 7

Hello, everyone, thank you for joining Huize's first quarter 2023 earnings conference call. In the first quarter of 2023, as China's economy gradually recovers and the private consumption and consumer confidence improves, the insurance industry showed clear signs of revival. We leveraged these positive trends by actively refining our product offerings and business strategies to strengthen our comprehensive online to offline O2O integrated digital insurance service ecosystem. As a result, Huize reported another set of remarkable results in the first quarter of 2023. On a sequential basis, total gross written premiums, or GWP, operating revenue, and non-GAAP net profit all achieved double-digit growth during the period. Total GWP facilitated on our platform reached CNY 1.93 billion, marking a 33.4% sequential increase.

Our total operating revenue and non-GAAP net profit also increased by 15.7% and 30.3% quarter-over-quarter, to approximately RMB 300 million and RMB 18.4 million in the first quarter.

Cunjun Ma (Founder and CEO)

从 保 费 结 构 来 看 ， 一 方 面 ， 全 险 种 布 局 带 动 我 们 实 现 业 务 的 高 质 量 增 长 。 一 季 度 首 年 保 费 环 比 大 幅 增 长 百 分 之 五 十 八 点 六 ， 达 到 人 民 币 六 点 六 亿 元 ， 其 中 长 期 健 康 险 贡 献 新 单 保 费 人 民 币 一 点 八 亿 元 ， 环 比 增 长 百 分 之 三 十 二 点 八 。

储 蓄 险 新 单 保 费 环 比 增 长 百 分 之 五 十 点 四 ， 至 三 点 四 亿 元 。 另 一 方 面 ， 长 期 险 战 略 优 势 及 其 续 期 效 应 持 续 为 我 们 发 展 保 驾 护 航 。 一 季 度 ， 长 期 险 占 总 保 费 比 例 为 百 分 之 九 十 二 点 七 ， 连 续 十 四 个 季 度 占 比 高 于 百 分 之 九 十 ， 续 期 保 费 为 十 二 点 七 亿 元 ， 环 比 增 长 百 分 之 二 十 三 点 二 。

Speaker 7

In terms of product mix, first-year premiums, or FYP, facilitated on our platform increased by 58.6% sequentially to approximately CNY 660 million. FYP of our long-term health insurance product and the savings product increased by 32.8% and 50.4% quarter-over-quarter to CNY 180 million and CNY 340 million respectively, highlighting the high quality growth driven by our comprehensive product offering. At the same time, we continue to benefit from our strategic focus on distributing long-term insurance products and the competitive age we have established. GWP contribution of our long-term insurance products was 92.7%, marking the fourteenth consecutive quarter above 90%. Renewal premiums also demonstrated significant growth, rising by 23.2% sequentially to CNY 1.27 billion.

Cunjun Ma (Founder and CEO)

截 至 一 季 度 末 ， 平 台 累 计 投 保 用 户 超 过 了 八 百 七 十 万 。 我 们 的 核 心 长 险 用 户 画 像 始 终 保 持 优 质 。 在 一 季 度 投 保 长 期 险 的 用 户 中 ， 二 线 及 以 上 城 市 的 客 户 占 比 为 百 分 之 六 十 六 点 二 ， 平 均 年 龄 为 三 十 三 点 九 岁 。

同 时 ， 惠 择 经 营 用 户 全 生 命 周 期 价 值 进 一 步 释 放 ， 以 首 年 保 费 计 ， 长 期 险 件 均 为 四 千 一 百 二 十 元 ， 储 蓄 险 的 件 均 高 达 了 四 点 四 万 元 。

截 止 二 月 底 ， 长 期 险 第 十 三 个 月 和 第 二 十 五 个 月 的 年 度 累 计 继 续 率 均 高 于 百 分 之 九 十 五 。 高 用 户 粘 性 持 续 为 我 们 和 保 司 贡 献 更 加 稳 定 的 营 收 。

Speaker 7

At the end of the first quarter, our cumulative number of insurance clients reached 8.7 million. We remain focused on targeting high quality customers for our long-term insurance products. During the quarter, about 66.2% of our long-term insurance customers were from higher tier cities, with an average age of 33.9 years old. In terms of FYP, the average ticket size of long-term insurance product and savings product was approximately RMB 4,120 and RMB 44,000. During the quarter, demonstrating our success in unlocking the lifetime value of our users and indicating a positive trend in user engagement.

As of February, our cumulative persistency ratios for long-term insurance in the 13th and 25th month remained at industry high levels of more than 95%, indicating that our high quality customers show a high level of stickiness and continue to generate stable revenue streams for both Huize and our insurer partners.

Cunjun Ma (Founder and CEO)

截 至 一 季 度 末 ， 惠 择 与 一 百 零 四 家 保 险 公 司 维 持 稳 定 的 合 作 关 系 。 一 季 度 ， 我 们 洞 察 到 八 零 后 和 九 零 后 用 户 对 于 儿 童 保 障 和 承 担 家 庭 责 任 的 需 求 日 益 增 大 。

顺 应 这 一 市 场 形 势 ， 我 们 以 回 归 保 障 为 核 心 ， 上 线 了 小 淘 气 一 号 、 少 儿 重 疾 险 和 定 海 柱 三 号 定 期 寿 险 ， 力 求 为 用 户 提 供 更 周 全 的 风 险 应 对 方 案 。 同 时 ， 我 们 升 级 推 出 了 金 满 一 族 三 号 增 额 终 身 寿 险 ， 以 创 新 的 双 倍 保 险 人 形 式 ， 让 用 户 能 够 以 家 庭 为 单 位 来 规 划 养 老 保 障 和 财 富 传 承 。

此 外 ， 我 们 与 平 安 健 康 险 合 作 定 制 的 长 相 安 长 期 医 疗 保 险 ， 凭 借 二 十 年 保 证 续 保 、 家 庭 投 保 折 扣 及 共 享 免 ， 免 赔 额 等 设 计 ， 受 到 了 用 户 的 青 睐 和 行 业 认 可 ， 获 评 为 二 零 二 三 年 度 中 介 定 制 受 欢 迎 医 疗 费 用 险 产 品 。 一 季 度 ， 定 制 产 品 的 保 费 占 保 费 的 比 重 为 百 分 之 六 十 点 一 。

Speaker 7

As of the end of the first quarter, we had cooperated with 104 insured partners. During the quarter, in response to the increasing demand for insurance coverage for children and the huge mortality protection gap, we launchedXiao Tao Qi No. 1, a customized children's critical illness insurance product, and Ding Haizhu No. 3, a customized term life insurance product, both of which cater to the protection needs of younger generation customers. Additionally, we launched Jin Man Yi Zu No. 3, an increasing whole life insurance product with the option to convert the policy between single and joint insurance, providing flexibility for customers with pension and inheritance planning needs. We also partnered with Ping An Health Insurance to co-develop Chang Xiang An, a cost-effective, customized long-term medical insurance product that offers guaranteed policy renewals for 20 years, discounts on family subscriptions, and family deductible benefits.

This product was well received by both customers and the industry, and was named one of the most popular medical insurance products designed by insurance intermediaries in 2023. In the first quarter, GWP of our customized products accounted for 60.1% of total GWPs.

Cunjun Ma (Founder and CEO)

一 季 度 ， 我 们 的 线 上 线 下 融 合 布 局 和 精 细 化 用 户 运 营 策 略 ， 带 动 获 客 成 本 进 一 步 下 降 ， 毛 利 率 较 上 一 季 度 再 提 升 二 点 六 个 百 分 点 ， 达 到 了 百 分 之 三 十 九 点 八 。 同 时 ， 我 们 延 续 高 效 的 成 本 管 控 和 组 织 结 构 优 化 .

总 营 业 费 用 同 比 下 降 20.2% ， 其 中 销 售 费 用 率 同 比 下 降 5.9% 。 我 们 将 继 续 坚 持 长 期 主 义 ， 践 行 降 本 增 效 ， 在 高 质 量 增 长 和 可 持 续 发 展 中 取 得 平 衡 。

Speaker 7

In the first quarter, our gross margin reached 39.8%, up by 2.6 percentage points sequentially. The increase can be attributed to a reduction in our customer acquisition cost due to our successful O2O integration and refined user management strategy. Meanwhile, we continued to maintain effective cost controls and optimize our organizational structure. As a result, our total operating expenses decreased by 20.2% year-over-year, and our selling expense to income ratio declined by 5.9 percentage points on a year-over-year basis. Moving forward, we will maintain our disciplined approach to cost control and continue improving operational efficiency to achieve sustainable business growth.

Cunjun Ma (Founder and CEO)

一 季 度， 我 们 积 极 部 署 现 场 购 买 加 现 场 服 务 的 战 略 布 局， 不 断 深 化 线 上 线 下 融 合 的 保 险 服 务 平 台 生 态. 目 前 已 在 全 国 16 个 省 市 配 备 属 地 化 服 务 团 队. 在 A端， Huize 把 握 独 立 代 理 人 市 场 机 遇， 从 帮 助 代 理 人 快 速 筛 选 好 产 品， 及 时 洞 察 用 户 需 求， 提 供 高 响 应 的 专 业 后 援 服 务 等 方 面 切 入， 让 代 理 人 聚 焦 在 获 客、

拓 客、 营 客， 为 客 户 提 供 更 专 业 的 服 务. 与 此 同 时， 在 重 点 区 域 机 构 持 续 成 长 的 基 础 上， 我 们 已 经 完 成 了 新 增 区 域 线 下 产 品 对 接 的 引 入. 一 季 度， 由 A端 业 务 线 促 成 的 新 单 保 费 达 CNY 74,780,000， 已 超 过 去 年 全 年 A端 新 单 保 费 的 1/3.

Speaker 7

We also rolled out our online purchase offline service strategy to deepen the O2O integration of our insurance service ecosystem during the first quarter. Thus far, we have successfully established offline service teams in 16 key regions nationwide. In the To-A segment, we capitalized on the market opportunities presented by independent agents and empowered them with product filtering tools and real-time insights into customer needs. We also provided insurance agents with efficient professional support, enabling them to effectively acquire and engage with customers and deliver the utmost professional services.

Moreover, we have expanded our localized operations to more regions and commenced product offerings in these regions. In the first quarter, FYP facilitated by the To-A business reached RMB 74.8 million, equivalent to one third of the FYP from the To-A business in 2022, which demonstrates the increasing importance of our To-A strategy to our overall business growth.

Cunjun Ma (Founder and CEO)

在 C 端 ， 惠 择 延 续 精 细 化 合 规 运 营 ， 从 获 客 、 留 客 、 活 客 进 行 精 准 布 局 ， 以 算 法 整 合 了 四 大 维 度 ， 十 八 个 客 户 需 求 指 标 ， 从 多 个 场 景 解 构 客 户 的 需 求 ， 进 而 匹 配 差 异 化 的 产 品 和 服 务 。 同 时 ， 我 们 进 一 步 通 过 CRM 系 统 追 踪 用 户 的 触 达 情 况 ，

了 解 其 行 为 和 反 馈 ， 定 制 高 效 的 跟 进 策 略 和 方 案 。 一 季 度 ， 我 们 通 过 上 线 月 度 营 销 活 动 、 以 老 带 新 等 多 种 形 式 的 互 动 ， 吸 引 了 七 万 多 用 户 参 与 活 动 ， 并 成 功 地 转 化 投 保 用 户 一 万 多 人 。

Speaker 7

In the To-C segment, we continued to refine our operations with a strong emphasis on compliance and a strategic focus on customer acquisition, retention, and activation. To better serve our customers, we have deployed sophisticated algorithms that effectively integrate 18 distinct indicators of customer demand across four dimensions, allowing us to analyze customer demands across various scenarios and make targeted recommendations of the most suitable products and services. In addition, we leverage our comprehensive CRM system to track customer outreach, analyze customer behavior and feedback, and develop tailored follow-up strategies and solutions. In the first quarter, through targeted promotions, branding, and customer engagement activities, we reached more than 70,000 users and achieved more than 10,000 sales conversions.

Cunjun Ma (Founder and CEO)

随 着 保 险 行 业 的 转 型 逐 步 深 入 ， 数 字 化 发 展 和 独 代 模 式 成 为 新 的 突 破 口 。 我 们 相 信 未 来 保 险 中 介 市 场 仍 会 高 速 增 长 ， 我 们 将 巩 固 Huize 作 为 头 部 保 险 中 介 平 台 的 核 心 优 势 ， 加 强 与 保 险 公 司 合 作 伙 伴 在 战 略 业 务 流 程 上 的 融 合 ， 促 进 产 品 服 务 与 客 户 需 求 的 融 合 ， 并 进 一 步 推 动 线 上 线 下 深 度 的 融 合 。

满 足 用 户 全 生 命 周 期 的 保 险 需 求 ， 也 实 现 营 收 和 盈 利 的 双 重 增 长 。

Speaker 7

As the insurance industry undergoes gradual reform, digitalization and the independent agent business model will act as new growth drivers. We are confident that the insurance intermediary markets will sustain the strong growth in the future. To capitalize on this trend, we will consolidate our core strengths as the leading insurance intermediary platform, strengthen our cooperation with our insurer partners in areas such as strategy, operations, and processes, provide customers with the most suitable products and services to meet their needs, and drive deeper integration of our O2O ecosystem to enhance customer experience. Our primary goal is to fulfill the long-term protection needs of our customers while achieving sustainable revenue and net profit growth.

Cunjun Ma (Founder and CEO)

接 下 来 ， 请 我 们 的 CFO, Ruan, 给 大 家 详 细 介 绍 一 下 业 绩 和 财 务 的 数 据 。

Speaker 7

This concludes my prepared remarks for today. I will now turn the call to our CFO, Mr. Ron Tam, and he will provide an overview of our key financial highlights for the first quarter.

Ron Tam (Co-CFO)

Thank you, Mr. Ma and Harriet, good evening to the audience in the Asia time zone, and good morning for those in the U.S. In the first quarter, the insurance industry in China experienced a gradual recovery, which is in line with the improving consumer confidence and household income. As operating conditions have improved, sector-wide close within premiums increased 9% year-over-year, to a number around RMB 1.6 trillion. Leveraging our omni-channel distribution ecosystem, we have achieved business growth that far outpaced and outperformed the overall market trajectory. We delivered a 44% year-over-year and 33% quarter-on-quarter growth in total GWP facilitated on our platform, which has reached RMB 1.9 billion in the first quarter.

We've also added 300,000 new customers to our ecosystem in Q1, which brings the total number to 8.7 million by the end of the first quarter. During the period, we have recorded a non-GAAP net profit of RMB 18 million, which is the second straight quarter of profitability, putting us on track to meet the full year non-GAAP net profit guidance of RMB 30 million, which we have given out to the market last quarter. This success can be attributed to the successful execution of our key business strategies. Firstly, we continued our strategic focus on long-term insurance products, with the GWP contribution from long-term products remaining at about 90% for the 14th consecutive quarter. Secondly, we continue to target high-quality new generation consumers and empower insurance agents throughout our omni-channel distribution platform, extensive product offerings and advanced technology.

Our To-A, To-C business line generated a very solid quarter, with total FYP of RMB 75 million alone in the first quarter, representing a year-over-year increase of over 400%. Lastly, we continue to focus on cost efficiency enhancements throughout the organizational structure, which leads to further cost savings and improvement in operating leverage. I will now recap the key highlights and takeaways from this quarter's operating results. First, total GWP increased by 33% sequentially, reaching RMB 1.9 billion. This growth was driven primarily by a quarter-on-quarter increase in both first-year premiums and renewal premiums of 58.6% and 23.2%, respectively. Second, our persistency ratio for long-term life and health insurance remained at an industry high level.

As of February, the 13th month persistency ratio stood at 97%, and the 25th month persistency ratio stood at 96%. Third, the average ticket size for our long-term savings insurance products was RMB 44,000 in the first quarter. This continues to reflect the sound quality and high potential lifetime value potential of our customer base. These overall positive metrics were primarily driven by our continuous efforts to deepen our user engagement and also convert upselling opportunities. In the first quarter, we saw a notable recovery in demand for long-term health insurance products, with FYP for this category increasing by 33% sequentially. We have also maintained our market leadership in long-term savings products and solidified a position in that market segment. The GWP contribution of our long-term insurance products remained above 90% for the 14th quarter.

Looking ahead, we anticipate a more balanced product mix between the long-term health and long-term savings categories, which aligns with our evolving customer needs and with the market dynamics in the China context. The recovery in FYP helped drive a 16% sequential increase in our total operating revenue, which has reached RMB 299 million first quarter. We remain very focused on tightening our marketing channel costs and optimizing our group-wide structure to improve our profit margin and operational efficiency. As a result, Our operating costs in Q1 increased at a slower pace than revenue, rising 11% Q1 quarter-on-quarter to RMB 118 million. This has led to a healthy improvement in our growth margin to 39.8% from 37.2% in Q4 in Q1.

In Q1, our total operating expenses decreased by 20% year-over-year. Our GAAP net profit and non-GAAP net profit were both approximately RMB 18 million in the first quarter, and this translates to a non-GAAP net margin of 6.2%. As of the end of the first quarter, we continue to maintain ample liquidity, as evidenced by a combined balance of cash and cash equivalents of RMB 230 million. We've continued to repurchase shares from the open market under our existing share repurchase program, and as of the end of the March quarter, we have repurchased an aggregate in this year-to-date, approximately 484,000 ADSs, which demonstrates our management's continued confidence in our business model and our long-term growth prospects. Moving forward, we will strengthen the integration of our O2O ecosystem.

This should help us gain market share among high quality, new generation consumers, and solidify our position as a top-tier insurance intermediary in China. We will also focus on providing a wide range of products and services across all scenarios, and empowering independent agents and our insurer partners. As we improve our operational efficiency and allocate our capital more effectively, we will strive to enhance shareholder value and achieve sustainable business resilience. Now, turning to our outlook for the year. We remain optimistic regarding the sustained recovery in the domestic economy, consumer confidence, and consumption activity in China, which should provide a further boost to the insurance industry.

With an anticipated macro recovery, our improved operational efficiency, our ability to continue to attract new mass affluent consumers, and our efforts in sales conversion and upselling, and in light of the better than expected performance in the first quarter, we are now revising upwards our outlook guidance, and currently expect to achieve a non-GAAP net profit of not less than RMB 50 million in 2023. With that, we will now open up the call to questions. Thanks. Over to you, operator.

Operator (participant)

Thank you, dear participants. As a reminder, to ask a question, you need to press star one one on your telephone keypad and wait for your name to be announced. To withdraw your question, please press star one one again. Dear participants, please state your question in Chinese language first, and then in English. Now we're going to take our first question. The first question comes from the line of Yuyu Zhang from CICC. Your line is open. Please ask your question.

Yuyu Zhang (Analyst)

Hey,

Ron Tam (Co-CFO)

Thank you. Yuyu, it's Ron here. Regarding your first question on the FYP product mix in the first quarter, I think that we can break it down for you. We have a total of $661 million of FYP, and of that, roughly $180 million is coming from protection, so coming from long-term health and term life products. So that $180 million number represents about 32% quarter-on-quarter growth. So that will give you some sense of the recovery in the long-term health space. And $340 million roughly is from the long-term savings segment, which includes the increasing whole life category and also the annuity category. So that number has increased by 50% quarter-on-quarter versus Q4.

Roughly around 28% of the FYP in Q1 is from protection. Roughly 51% of the FYP is from long-term savings. That will be the product mix question. With respect to the second question on the downward revision on the so-called guaranteed return from 3.5 to 3.0 trend, and how is that impacting sales? I think what we've seen in the second quarter is we are actually seeing increasing momentum of sales in the second quarter with respect to probably the imminent, you know, imminent transition to the 3.0% product pricing. I think Q2, we should probably expect to see a larger increase in sales of this product versus quarter one.

Going forward into the second half of the year, what we have seen in quarter two as well, to date is that, we are seeing a pickup in annuities, especially in China. It's called. This category is actually picking up in momentum. In the second quarter, we're seeing that the momentum should probably be continued towards the second half of the year, when I think the market transitions from the increasing whole life product into annuities. That's what we are expecting to see as an industry trend in China.

In terms of the product mix, for the second half, we probably will be seeing a more balanced mix between protection and savings, as likely, the early consumption of savings product will mean that there will be more seasonality effect from a first half versus second half in 2023 for the savings product category. That will be the second question. The third question regarding the long-term health, the protection product momentum. Q1, we definitely see a relatively robust recovery from Q4 of last year. Q4 was definitely very challenging from macroeconomic standpoint in China.

Q1, we see that with consumer confidence recovery, with increasing overconsumption, insurance probably has been the beneficiary of the overall confidence and household income recovery. Q1, we see a relatively robust recovery momentum. In Q2, we see that continuing, but the probably the pace of the growth would be somewhat more lukewarm than Q1. I think that the long-term health category as an absolute amount for quarter two, will probably be more or less around the same level as Q1.

I think long, longer term, we see that, with continued recovery in the macroeconomic picture, and with continued improvement in consumer confidence, we do expect long-term health or protection products to increase in terms of the proportion of the product mix in the second half of the year. I think that would be the answer to your third question.

Operator (participant)

Thank you. Now we're going to take our next question. Please stand by. The next question comes to line of Amy Chan from Citi. Your line is open. Please ask your question.

Amy Chan (VP)

Hi, this is Amy from Citi, first I want to congratulate the management on such a robust sequential growth in the first quarter. My first question is regarding to the increasing whole life product. I just wondering what percentage it accounted for in terms of FYP and GWP facilitated in the first quarter as well as year to date? In going into the third quarter and the fourth quarter, what kind of products mix are we looking at? The second question is on brokerage income. If we look at it on a year-over-year basis, it's actually relatively flat. Actually we logged a very robust FYP growth in the first quarter. I'm wondering whether this has something to do with your To-A channel, independent agent channel. Thank you.

Ron Tam (Co-CFO)

Thank you. The two questions. I think the first question we probably have touched upon in the response to the question just now from CICC. The increasing whole life product in the first quarter, I think, in terms of our public disclosure, we have lumped together the long-term savings product categories, which includes the increasing whole life and the annuities as a whole. This category has accounted for 51%, 51%, of our FYP for the first quarter. If you are asking about the outlook for the rest of the year, I think in Q2, we probably see a higher proportion of our FYP coming from the increasing whole life/annuities categories, probably more than 51% in the second quarter.

That will come down in the second half as we transition to the new product pricing landscape as we all know, from 2.5 to 2.0. In Q3, we will see probably a relatively weak sales of long-term savings in the increasing whole life segments. We do see that a complementary makeup from the annuities product as we see that the growth momentum in the annuities category continues to be quite strong in Q2 year to date. Second question on the brokerage income. Yes, we do acknowledge that the year-on-year growth on the brokerage income side is relatively flat.

I think that has to do with mainly the lower commission rate in particular with the savings product category from this quarter versus the same quarter last year. I think that the take rate decrease has been the main contribution factor to the relatively flat performance in brokerage income from last year to this year.

Amy Chan (VP)

Thank you.

Operator (participant)

Thank you. Dear participants, as a reminder, if you wish to ask a question, please press star one one on your telephone keypad and wait for your name to be announced. Please state your questions in Chinese language first, and then in English. Now we're going to take our next question.... The next question comes to line of Jiameng Li from Guotai Junan Securities. Your line is open. Please ask your question.

Jiameng Li (Analyst)

Hello, 非 常 谢 谢 管 理 层 给 我 这 个 提 问 的 机 会 。 我 这 边 有 2 个 可 能 是 关 于 战 略 的 问 题 。 第 1 个 问 题 是 管 理 层 提 到 了 我 们 公 司 现 在 是 实 行 的 是 1 个 线 上 购 买 加 线 下 服 务 的 这 样 的 1 个 融 合 的 战 略 。

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第 2 个 问 题 是 ， 我 们 也 可 以 看 到 这 2 年 来 的 这 个 保 险 同 业 都 已 经 逐 渐 地 转 向 创 建 这 种 这 个 保 险 加 服 务 ， 比 如 说 健 康 加 保 险 或 者 医 疗 加 保 险 这 样 的 1 个 生 态 系 统 ， 有 利 于 这 个 保 险 行 业 来 更 好 地 进 行 1 个 获 客 。

我 们 也 想 了 解 1 下 ， 就 是 公 司 在 获 客 方 面 有 没 有 类 似 的 1 些 战 略 ， 以 及 在 获 客 方 面 ， 我 们 有 哪 些 举 措 可 以 去 优 化 我 们 的 这 个 客 户 获 取 的 成 本 。 好 ， 我 也 把 这 2 个 问 题 这 个 简 单 地 翻 译 1 下 .

Speaker 7

My first question is, you mentioned that you have deployed an online purchase offline service strategy. Could you elaborate more on this strategy, and what do you aim to achieve with this strategy? My second question is, your major peers have moved towards creating health and insurance or medicine and insurance, to facilitate customer acquisition. What are your key customer acquisition strategies, and how do you plan to optimize your customer acquisition costs? Thank you.

Ron Tam (Co-CFO)

Okay. Thank you for your questions. With respect to the first question on the online, offline strategy, I think we have been telling the market for quite some time by now that we have always wanted to pursue a integrated model with online customer acquisition and offline customer service, comprehensive kind of strategy. This year, we've been able to accelerate the development of this finally, after the post-COVID era, where we can really push things on the ground and to deploy human resources over the country. By now, we have already, you know, deployed significant human resources on the ground in over 17 provincial areas in China.

With respect to the specific locations, in addition to your traditional Tier One and other Tier Two cities, which we all know, and which will be necessary coverage for us already, we've further expanded our geographical coverage to places like Hubei, Jilin, Jiangsu, Zhejiang, Henan. These areas are also representing the top 20 GDP per capita regions of China, and these are the important areas where we want to expand our offline coverage from a services standpoint.

To put expand on our strategy, I think, we have already accumulated 8.7 million customers, paying customers on our platform, and we have reached to a point where we want to further improve our ability to service these customers and to further try to upsell these customers for higher value products, which includes insurance products, which also includes other products, for example, healthcare service, eldercare services. With the offline locations, we are now able to have a face-to-face interaction with these high-value customers that we can try to upsell, and therefore, we will be able to further maximize the long-term value of the LTV potential of these high-quality customers, which we all have been witnessing in the last 2 years.

We know we have started from a relatively lower ticket size protection product, you know, a CNY 4,000 kind of critical illness product. Now, we're already selling CNY 40,000 type of savings products at the long-term whole life insurance products. We are seeing that trend continue as our customers further mature and further accumulate wealth. We're able to if we were able to service them in a offline context, we were able to connect them with a higher premium customer service representatives or agents who will we were able to further increase the, you know, the lifetime value potential for our customer base. That's one very important element of the strategy.

The second element of strategy is the new To-A To-C business line that we have deployed starting on last year, which have already, you know, surpassed CNY 200 million for the year alone last year, and now we are already seeing, you know, almost CNY 100 million in the first quarter. That new business line has picked up momentum, and with the new offline coverage, this will further accelerate the connectivity that we have with the local regions, where the local agents can also have, you know, the local presence with our platform, they will be able to service the local region customers more effectively. That will be the second point on the online to offline strategy.

I think overall, we have always been trying to leverage on our online presence from a product supply standpoint, from a services standpoint, and from an overall branding perspective, to empower all the agents, the in-house agents that we have on our To-C segment, you know, to our To-B To-C segments, which includes the third-party channel partners, the KOLs and the, you know, the wealth management channels, and now the To-A To-C channels, which are the independent agents over the country, are now realizing the synergies that they can extract from working with Huize as a platform provider, and we've seen that translating into the growth momentum and into our, you know, top line results as we have shown in the last 5 quarters since the start of 2022.

That will be my answer to your first question. On your second question on the ecosystem approach, you know, whether we wanted to improve, not just from an insurance standpoint, but also providing other services like healthcare and eldercare. We've actually already been investing in this regard. We have been quietly investing in our own healthcare services platform. We've actually have been trial testing this healthcare platform internally, you know, we will be rolling this out probably when it's become more mature in the second half of the year.

to provide healthcare services which are a higher frequency in nature, and also will be allowing us to further extract market share from our existing customer base, and also improve our knowledge and insights into our customers as they, you know, consume these healthcare products. Another point on the healthcare services segment is that we are also now expanding into Hong Kong. Potentially in the next 3 years, we're also looking at Southeast Asia expansion. With the healthcare elements, I think we are also able to derive synergies from a mainland Chinese customer base perspective with our Hong Kong product providers, and to provide a linkage to facilitate the MCB business in the near future.

I think that will be another exciting growth prospect for Huize as a whole. We will work to provide further information on this business line as it becomes more scalable. Thank you.

Operator (participant)

Thank you. The speakers are enough for the questions at the time. I would like to hand the conference over to our management team for any closing remarks.

Harriet Hu (Investor Relations Director)

Thank you, operator. On behalf of Huize's management team, we would like to thank you for your participation in today's call. If you require any further information, please feel free to reach out to the IR team. Thank you for joining us today. This concludes the call.

Ron Tam (Co-CFO)

Thank you, everyone.

Operator (participant)

That concludes our conference for today. Thank you for your participation. You may now all disconnect.