Sign in

You're signed outSign in or to get full access.

JOYY - Q1 2025

May 26, 2025

Transcript

Operator (participant)

Ladies and gentlemen, thank you for standing by, and welcome to JOYY Inc's first quarter 2025 earnings call. At this time, all participants are in listen-only mode. After the management's prepared remarks, there will be a question-and-answer session. I'd now like to turn the conference over to your host today, Jane Xie, the company's Senior Manager of Investor Relations. Please go ahead, Jane.

Jane Xie (Senior Manager of Investor Relations)

Thank you, Operator. Hello everyone. Welcome to JOYY's first quarter 2025 earnings conference call. Joining us today are Ms. Ting Li, Chairperson and CEO of JOYY, and Mr. Alex Liu, the Vice President of Finance. For today's call, management will first provide a review of the quarter, and then we will conduct a Q&A session. The financial results and webcast of this conference call are available at ir.joyy.com. A replay of this call will also be available on our website in a few hours. Before we continue, I'd like to remind you that we may make forward-looking statements, which are inherently subject to risks uncertainties that may cause actual results to differ from our current expectations. For detailed discussions of the risks and certainties, please refer to our latest annual report on Form 20F, and other documents filed with the SEC.

We will also talk and discuss certain non-GAAP financial measures. They are included as additional clarifying items to aid investors in further understanding the company's performance and the impact that these items and events had on the financial results. The non-GAAP financial measures provided above should not be considered as a substitute for or superior to the measures of financial performance prepared in accordance with GAAP. You may find a reconciliation of the differences between GAAP and non-GAAP financial measures in our earnings release. Finally, please note that, unless otherwise stated, all figures mentioned during this conference call are in US dollars. I will now turn the call over to our Chairperson and CEO, Ms. Ting Li. Please go ahead, Ms. Li.

Ting Li (Chairperson and CEO)

Hello everyone. I'm Li Ting. Welcome to our fourth quarter 2025 earnings call. 2025 marks a key milestone for both JOYY and for me personally. JOYY has just celebrated its 20th anniversary, growing into a global technology leader with a sizable engaged user base worldwide. We diversified growth strategy and journey clear results as non-live streaming revenue continues to expand rapidly, affirming the strength of our business model. As 2025 marks my first complete fourth quarter year as CEO, I'm excited to outline our medium to long-term strategic vision and operational roadmap as we advance into our next decade of growth. First, looking at our quarterly performance, we recorded total revenue of $494 million in the fourth quarter of 2025. Our non-live streaming revenue reached $123 million, a year-over-year increase of 25.3%, with non-live streaming revenue accounting for 25% of the group's total revenue for the fourth time.

In the fourth quarter, we achieved a non-GAAP operating profit of $31 million, a year-over-year increase of approximately 25%. Meanwhile, we maintained strong operating cash flow, which reached $58 million. During the fourth quarter, we distributed approximately $49.1 million in dividends to shareholders. On top of that, we repurchased approximately $22.5 million worth of our shares as of May 23rd, reinforcing our commitment to returning value to our shareholders. In the past, we focused on expanding the global reach and the influence of our user community, leveraging our diverse portfolio of products, spanning live streaming, short videos, instant messaging, and more. We have successfully monetized our global user base through live streaming and delivered consistent profitability, which demonstrates our industry insight, operational agility, and strong execution.

Over the past two years, we have stepped up our innovation to direct new revenue streams, achieving significant progress toward our growth objectives of cultivating a multi-faceted ecosystem. Since 2024, our global programmatic advertising platform, BIGO Ads, has achieved remarkable growth, capitalizing on our sizable global user base of approximately 260 million users. Predominantly, young and middle-aged internet users. With promoting purchasing power, we have attracted a growing number of advertisers. BIGO Ads has further expanded its traffic pool by integrating premium publisher traffic with our first-party traffic. Consistently, delivering strong, measurable results for the advertisers. This success has furthered the rapid expansion of our advertising revenue, reinforcing our confidence in further diversifying and expanding our ecosystem.

Looking at the full picture of our non-live streaming businesses, we believe that our advertising platform and smart commerce SaaS platform are also strategically complementary, driving synergy across the ecosystem as BIGO Ads expands its traffic pool and enhances its data-driven targeting capabilities. It will empower merchants to scale its market presence through pieces and efficient customer targeting. This integrated approach generates significant value across our ecosystem and created a virtuous circle of growth for both BIGO Ads and our smart commerce platform. Looking forward, we anticipate our non-live streaming businesses, including our advertising and smart commerce platform, will emerge as JOYY's second growth engine. Our initial accomplishments in these areas have been encouraging, and I'm confident that this multi-agent approach will establish a sustainable long-term growth roadmap for JOYY that will deliver major lasting value and enhanced returns for our shareholders.

Next, let me share with you our latest business updates and operational strategies. First, our live streaming business. In the fourth quarter, the group's live streaming revenue was $371 million, with BIGO contributing $352 million, in line with our expectations. At present, we observe distinct regional divergence in online entertainment spending. Especially, users in developed markets have shown red lines, whereas those in emerging economies and long-tail paying users have reduced spending due to economic headwinds. To address such trends, we've adopted prudent strategies and efficient operational resource allocation. First, we are continuously optimizing our user acquisition strategy by prioritizing advertising spend on higher-quality paying users in core markets. Second, we are further turning our renewed sharing merchants, particularly by streamlining underperforming agencies and channels that fail to deliver positive ROI.

Third, we continue to strengthen our community content safety measures while improving content operations to boost user engagement. These strategic changes have already brought constructive results. While live streaming revenue has fluctuated temporarily, we have achieved a significant improvement in operating profit from our flagship product, BIGO LIVE. Despite this transitional phase, we remain confident in the fundamental interactive value that live streaming can offer to users and its monetization sales potential. To re-celebrate growth, our strategy focuses on two actionable points. First, we will continue to optimize resource allocation based on ROI and improve traffic quality, prioritizing user growth in core markets such as developed countries and the Middle East. Second, we will drive content product features and operational innovations to boost user engagement, improve paying users' experiences, and increase conversion rates.

By better identifying quality users and improving payment conversion, we expect a divergence in high-quality paying users, stabilizing live streaming revenue, and driving renewed growth. Next, let's look at the performance of our core product across key markets. Fourth, the developed countries region. In the fourth quarter, live streaming revenue in developed countries continued to outperform. In particular, BIGO LIVE's North American region saw Q1 MAU growth exceeding 7% year-over-year. At the same time, the number of paying users in the region increased by approximately 4% QOQ. Next, the Middle East region. Remarkable, in 2025 started earlier this year, with the entire month falling within the fourth quarter, which caused expected seasonal impacts. Even so, our products actively promoted a series of operational activities, which drove regional user activity and helped boost our brand influence among our users.

In the long run, the Middle East market continues to be one of our strategic priorities, given its strong monetization potential as demonstrated by top-tier approval and user strong affinity for interactive live streaming and high engagement. We have remained a leader in the market, and we are committed to deepening our penetration in the Middle East through our expanding device product portfolio. Looking at product improvements, our teams have made important product feature updates that are currently clear operational benefits. In the fourth quarter, BIGO LIVE launched an entirely redesigned VIP benefit system and improved its gifting experience, upgrading gift features for high-value users. These efforts delivered a 3% QOQ increase in approval among BIGO LIVE's high-end user cohort. Likee also advanced its content strategy by building a more diverse and engaging content library. This led to impressive engagement metrics during the quarter.

Videos viewed per user rose by 7% compared to the previous quarter, with overall video consumption time increasing by 10% over the same period. Our refined approach to top streamer management and development also produced a notable 3% QOQ increase in Likee's average paying ratio during the quarter. In the fourth quarter, BIGO achieved approximately $18 million in advertising revenue, a year-over-year growth of about 27%. Here, I would like to share my insights into the macro and industry changes in the advertising business and how we plan to establish our long-term competitive advantage in advertising in the current environment. As you see, we believe JOYY's unique position to take advantage of current conditions of the advertising space to drive our long-term growth. First, the global macro landscape is highly dynamic, with major shifts taking place to advertising placement channels across key markets.

Advertisers need placement strategies spanning both domestic and international channels to maintain and grow their market share. This change actually favors organizations with our unique profile, specifically those with both strong localized operations and extensive global reach. As such, we believe JOYY benefits clearly from these recent shifts in the advertising landscape. Our market insight, premium global traffic, and localized operations have helped us build strong credibility with advertisers. This trust has allowed our BIGO Ads platform to grow quickly, which has increased both our managed traffic volume and overall platform scale. Second, in this evolving landscape, advertisers now demand better returns from their placements, along with clearer measurement and proof of placement impact. Specifically, they want to directly connect their ad cost to revenue and profit growth.

This means that more than ever before, platforms must find and engage specific audience segments and efficiently turn these interactions into measurable new customers. JOYY is uniquely positioned to meet these changing needs with our large user base of 260 million people worldwide. Our users include the key target groups for many important advertising categories, and we understand their behaviors and preferences deeply. This creates an advertising system with detailed user profiles that helps advertisers consistently reach their most valuable customers. Third, we are leveraging AI to transform our advertising strategy. The rapid advancement of AI technologies and infrastructure has greatly enhanced JOYY's capabilities, enabling us to capitalize on our diverse application scenarios and proprietary data assets. BIGO Ads uses our extensive global audience and years of quality data to build its own virtual model.

Integrating cutting-edge generative AI technologies, this has helped us build an intelligent end-to-end advertising platform that covers user insights, creative development, precise packaging, and real-time optimization. Our AI usage improves ad performance and ad returns, while creating better revenue opportunities for our publisher partners. This success attracts both more advertisers spending and more publisher traffic, helping the BIGO Ads platform grow quickly. Fourth, our advertising business enjoys significant economic advantages thanks to our established global operational team, IND capabilities, and our network infrastructure. In particular, spend with and network-related expenses, a key component of operating costs and advertising platforms, are optimized through our global network infrastructures, originally built for our social and entertainment products. This allows BIGO Ads to enjoy significant cost savings. As our advertising business scales, our server cost per unit decreases across the company, steadily enhancing overall operational efficiency.

In summary, our advertising business has delivered consistently strong growth in the past quarter and continues to be profitable to the company. This success comes from our local operations, our advertisers, and user base, our industry-leading algorithm, and our global network infrastructure. Given this proven strength and our growing market position, we are confident our advertising business will continue to contribute to growth in our revenue and profitability over the long term. Now, moving to our thoughts on capital allocation. With the preliminary progress that we made divisive for our businesses, we are actively monitoring our business development and resources and carefully assessing long-term capital allocation opportunities to support our non-live streaming businesses. In the short term, we expect to gradually expand the handcuffs and the marketing resources to support our advertising business while maintaining healthy profit margins.

In the medium to long term, once our non-live streaming business reaches a certain scale, investment in infrastructure upgrades, technology development, talent and best expansion, and marketing efforts are all potentially high-return capital allocation options. We aim to extend our competitive advantages through efficient capital use. On shareholder returns, JOYY has established a consistent track record of delivery returns to our investors. Looking forward, with our live streaming business stabilizing under the rising revenue and profit from advertising and other emerging businesses, we expect the company's consolidated operating profit to continue to improve and our shareholders to benefit from our long-term profitable growth. We remain deeply committed to this client capital allocation and balanced strategic reinvestment with competitive shareholder return. In short, we are currently experiencing a strategic transition in JOYY's business structure and reshaping our resource allocation.

Focusing on high-quality organic growth with the rapid advancement in our non-live streaming businesses, we expect 2025 will be a year of implementation and validation of our multi-growth entry strategy. I'm confident that our focus on value-effective organic growth will drive expanding business and financial benefits, ultimately creating lasting value for our shareholders. I will now turn the call over to Mr. Liu, the Vice President of Finance, to provide our financial updates.

Alex Liu (VP of Finance)

Thanks, Ms. Li. Hello, everyone. Please note that the financial information mentioned during this conference call is presented on a continuing operating basis, unless otherwise specifically stated. In the first quarter of 2025, we recorded total net revenues of $494.4 million, delivering the higher end of our previous guidance. Our non-GAAP operating profit was $31 million, also exceeding market expectations. Building on Ms.

Li's inspiring presentation of our strategy, we have made significant strides in diversifying our revenue streams and fostering a dynamic, multifaceted ecosystem. I will now dive deeper into our financial performance for the first quarter. Our live streaming revenues were $331.3 million for the first quarter, $351.6 million of which was from BIGO segment, in line with our expectations. In the past few quarters, we have been continuously optimizing our user acquisition strategy by prioritizing advertising spend on high-quality paying users in core markets and simultaneously adjusting our revenue sharing mechanism by streamlining and performing agencies and channels that fail to deliver positive ROI. This, together with the impact of big seasonality, has led to short-term fluctuations of our live streaming revenue and user metrics. Our prudent and efficient operational resource allocation has yielded positive, measurable results.

The percentage of total live streaming revenues from developed countries has increased by 2.8 percentage points year-over-year to 47.4%. The operating margin of our flagship product, BIGO LIVE, has also been substantially improved year-over-year. Our non-live streaming revenue was $123 million during the first quarter, contributing 24.9% of our total group revenues, up from only 17.4% contribution in the same period last year. This remarks a strategic transition in our revenue mix. In particular, BIGO's non-live streaming revenues, primarily advertising revenues, increased by 27.3% year-over-year to $80.3 million. As Ms. Li mentioned earlier, built on our high-quality first-party global user traffic technology and network infrastructure, as well as AI capabilities, BIGO Ads has emerged as a competitive programmatic advertising platform and attracted a meaningful base of global advertisers and publisher traffic.

As we are currently accumulating new skills and enhancing our algorithm, we expect to further improve campaign performance and ROI for our advertisers, which in turn will drive our accelerating growth in our advertisers base and publisher traffic pool. At present, BIGO Ads has made a positive contribution to our bottom line. We expect it to be increasingly meaningful and eventually become another growth engine for our profit over time. Our other segment's non-live streaming revenues were $43.2 million, increasing by 21.6% year-over-year. Group's gross profit was $178.6 million in the quarter, with a gross margin of 36.49%, while BIGO's gross margin was relatively stable. Our other segment's gross margin was substantially up by 9.8 percentage points year-over-year to 41.7% due to segment's enhanced monetization, particularly growth in non-live streaming revenues.

Our group's operating expenses for the quarter were $167.2 million, compared with $195.4 million in the same period of 2024. The decline in our operating expenses was in line with our current operating strategies across both live streaming and non-live streaming business. For our live streaming business, we have continuously optimized our sales and marketing expenses to enhance ROI for our non-live streaming business, while it has shown robust revenue growth. We have maintained prudent and disciplined spending, with operating expenses rising at a slower rate than revenue. Our disciplined execution has driven enhanced operational efficiency. Our group's non-GAAP operating income for the quarter was $31 million in this quarter, up by 24.9% from $24.8 million year-over-year. Non-GAAP net income, attributable to controlling interest of JOYY in the quarter, was $63.2 million. The group's non-GAAP net income margin was 12.8% in the quarter.

Our non-GAAP net income was lower this year, primarily due to lower interest income due to a decrease in our cash balance as we fully repaid our CB in June last year and a lower interest rate. For the first quarter of 2025, we booked net cash inflows from operating activities of $58 million. Our balance sheet remains healthy with a strong net cash position of $3.4 billion as of March 31st, 2025. Now, moving to capital allocation, shareholder return continued to be an important component of our capital allocation strategy. We have returned $49.1 million to our shareholders through dividends during the first quarter and repurchased $22.5 million worth of our shares during the year as of May 23, 2025. Going forward, we remain firmly committed to unlocking shareholder value through our capital return initiatives.

Turning now to our business outlook, at the group level, we expect our net revenues for the second quarter of 2025 to be between $499 million and $519 million. Our guidance accounts for certain seasonality fluctuations and reflects our preliminary views on the current market. Original conditions and business adjustment decisions are subject to changes. In conclusion, the rapid growth of BIGO Ads and our other non-live streaming business has driven substantial progress in building a dynamic global multifaceted ecosystem. As we strategically realign our resource allocation to prioritize high-quality organic growth and operational efficiency, we remain confident in our ability to deliver sustainable, profitable growth and long-term value for our shareholders. That concludes our prepared remarks. Operator, we would now like to open up the call to questions. Thanks.

Operator (participant)

Thank you.

If you wish to ask a question, please press star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star two. If you're on a speakerphone, please pick up the handset to ask your question. When asking a question, please state your question in Chinese first, then repeat your question in English for the convenience of everyone on the call. Your first question comes from Thomas Chong with Jefferies.

Thomas Chong (Managing Director)

[Foreign language] BIGO LIVE, [Foreign language]. Thanks, Management, for taking my question. I have two questions about the second half business outlook. Can Management comment about the overall monetization trend in the second half, in particular for BIGO LIVE? And my second question is about cost optimization and the trend in operating expenses, and the margin outlook in 2025. Thank you.

Speaker 7

[Foreign language] BIGO [Foreign language]

Ting Li (Chairperson and CEO)

Thank you, Thomas, for your question.

This is Ting Li. I will take your first question. First of all, you may notice that in our communications, in our recent communications, we will be giving updates based on revenue types, live streaming, and non-live streaming, rather than the previous BIGO and all other segments. This is mainly because our live streaming and non-live streaming businesses are currently quite distinct in terms of growth momentum and phase of development. Updating by revenue type would make it easier for everyone to understand the trends and changes that are happening in our current business mix.

Speaker 7

[Foreign language] ROI, [Foreign language] BIGO LIVE [Foreign language] BIGO [Foreign language] all other [Foreign language] SaaS [Foreign language]

Ting Li (Chairperson and CEO)

I will try to answer your question in line with the previously mentioned framework and category.

First, regarding our live streaming business, overall, since the third quarter of last year, we have rolled out a series of adjustments, including changes to the feature of our non-core audio live streaming product, optimizing revenue sharing mechanism, phasing out negative ROI channels, and upgrading the content safety mechanisms and systems. As a result, our live streaming revenue has indeed experienced some fluctuations. From a QOQ perspective, we believe that these adjustments have largely been fully implemented. Therefore, we expect live streaming revenue to likely stabilize starting since second quarter and resume a positive quarter-over-quarter growth. When you look at our user acquisition strategy for live streaming, we will continue to allocate our prioritize our budget towards high-quality users in developed countries, based on real-time ROI.

Simultaneously, we will continue to optimize the design of pay features and user benefits systems tailored to different user segments to improve our paying conversion efficiency. We've seen some encouraging data from BIGO LIVE in February and March that the revenues in certain developed countries, such as North American countries, have already resumed to positive month-over-month growth driven by increase in the number of paying users. Looking at non-live streaming businesses, our advertising revenue from BIGO segment and our SaaS revenue from all other segments are both maintaining year-over-year growth exceeding 20% in Q1. As our non-live streaming businesses, particularly advertising, enters into its busier season in the second half of the year, we expect our revenue sequential growth for both non-live streaming businesses to accelerate in the following quarters.

Alex Liu (VP of Finance)

Thomas [Foreign language], Alex [Foreign langauge]

And this is Alex. I will take your second question. First, let's have a quick look at our Q1 performance. For the BIGO segment alone, our non-GAAP gross margin for Q1 for the BIGO segment was 35.5%, with the non-GAAP OP of 13.3%, both showing improvement compared to our Q1 level last year.

This was primarily due to live streaming business, where we optimized our content cost mechanism and also upgraded our user acquisition strategies to enhance ROI, leading to significant improvement in BIGO LIVE's gross margin and non-GAAP OP margin in Q1. For the all other segment, our non-GAAP gross margin also was substantially improved year-over-year, rising from 32.4% last year to 42.1% in Q1 this year, which was a 9.7 percentage points increase, mainly driven by strong growth in our non-live streaming revenue in the segment. The non-GAAP operating loss for Q1 was $26.5 million, which, despite being in the off-season, was narrowed by 23% compared to the previous quarter. This was primarily due to our disciplined spending in our non-live streaming businesses, with a noticeable QOQ decline in our operating expenses, together with the impact of certain seasonality fluctuations in certain expenses.

While looking ahead to Q2, with BIGO segment's revenue resuming to positive QOQ growth, we also anticipate BIGO's non-GAAP operating profit will also return to positive QOQ growth. For the full year of 2025, excluding the impact of the adjustment that we made to the non-core audio live streaming product features in BIGO since Q3 last year, we expect BIGO's overall non-GAAP operating profit amount to remain stable, with certain potential for growth in the full year. For all other segments, we expect that with improving monetization and disciplined spending, its R&D expenses, its percentage of total revenue will continue to decline, and we foresee a meaningful reduction in its amount of non-GAAP operating loss in 2025 compared to the previous year.

At group level, we do believe that our group's non-GAAP operating profit amount will show an improving trend for the full year of 2025. Next question, please.

Operator (participant)

Your next question comes from Liu Qing with Goldman Sachs.

Liu Qing (Analyst)

[Foreign languge] Thanks management for the opportunity to ask the question, and can management share more updates on any initiatives in the 2025, and also can management give us more color on the underlying reasons behind BIGO Ads' accelerating growth, and also the outlook for BIDO Ads? Thank you.

Speaker 7

[Foreign language] Vivi [Foreign language] BIGO Ads [Foreign language] ROI [Foreign language] publisher[Foreign language] BIGO Ads[Foreign language] JOYY [Foreign language] JOYY [Foreign language]

Ting Li (Chairperson and CEO)

Thank you, Liu Qing, for your question. This is Ms. Li Ting. I will take your question. Why BIGO Ads can accelerate growth?

First of all, when we talk about BIGO Ads, we refer to both its in-house, first-party traffic and also the third-party traffic advertising revenue. When we look at that, we look at it from both the advertisers' perspective, our traffic pool, and also the embedded advantage that we empower as a platform. First of all, let's look at the advertisers' side. We believe that it's non-certain to the growing advertisers' needs. We've noticed that advertisers need to allocate their placement budgets across multiple channels, and they demand a high ROI for their ad investments. Factors such as geopolitical tensions and anti-monopoly measures have led to changes in the advertising market that cause advertisers to demand a further diversification over their placement channels.

Second, because we have those existing relations with the advertisers, such relation has driven publishers and aggregation platforms to join our network, leading to a platform growth, a rapid growth in our traffic pool of BIGO Ads. Thirdly, because of those extensive user base and years of quality data, and also our deep expertise and knowledge in user profiling, that was the foundation of effective and precise targeting and enabled us to deliver a positive ROI for advertisers. As we continue to roll out a deeper training of our model, we expect our specific user scenario is going to improve our model, which is going to bring further improvement in our delivery results to the advertisers.

You also may notice that we've mentioned that BIGO Ads, in general, as a whole, has already begun to make a positive contribution in terms of operating profit. We believe that the reason that we can achieve profitability at such a scale is due to a few reasons. First of all, it's always about ROI. Because of the fact that we have approximately 260 million first-party user traffic together with third-party traffic that is accumulating, and that we have the AI-empowered user targeting model enabled us to deliver a positive ROI for advertisers. Together with an in-house algorithm, such as our pacing strategies, which can optimize our ad delivery to balance advertisers' goals. For example, they have higher ROI goals, but we can balance it between their goal with our platform revenue.

As we continue to improve our medical model, we expect that our algorithm is going to help us efficiently balance our advertisers' needs and our own revenue growth. Thirdly, BIGO Ads obviously benefits from the group's prior investments in our global infrastructure, network infrastructure, and also our R&D infrastructure. That enables BIGO Ads to enjoy strong economic advantages with lower cost per unit. In summary, our advertising business has delivered consistently strong growth in the past quarters and continued to be profitable for the company. This success actually comes from our localized operations, our existing advertisers and traffic pool, our industry-leading algorithm, and also our global network infrastructure. Given this proven strength in our growing market position, we are confident that our advertising business is going to contribute to long-term growth to our revenue and profitability. Next question, please.

Operator (participant)

Your next question comes from Raphael Chen with BOCI Research.

Raphael Chen (Analyst)

[Foreign language]Thank you for taking my question. Congrats on the solid quarter. Could management give us some insights about shareholder return policies and other return strategies? Thanks.

Alex Liu (VP of Finance)

[Foreign language] Alex, [Foreign language] ROI [Foreign language] SaaS [Foreign language] SaaS [Foreign language]

Thank you, Raphael. This is Alex. I will take your question on capital allocation. First of all, shareholder returns remain the key component of our capital allocation strategy. In the first quarter, we continue to execute our commitment to our shareholders, distributing $49.1 million in dividends and repurchasing $22.5 million worth of our shares as of May 23rd, consistently fulfilling our commitment to provide a competitive return to our shareholders. Additionally, as Ms.

Li just shared, we are also actively monitoring our business development and resources and carefully assessing long-term capital allocation opportunities based on the current stage and performance of our respective businesses. Currently speaking, the live streaming business maintained a relatively stable growth in cash flow, and we are actively optimizing our resource allocation to improve its ROI. Meanwhile, for our non-live streaming business, such as advertising and SaaS, in a phase of accelerated growth. In the short term, we expect to prudently expand our headcount and marketing resources to these non-live streaming businesses to support their growth while maintaining improving trends in their respective economics. In the long term, we will continue to enhance our competitive advantage through prudent and efficient resource allocation. We remain confident in our ability to drive, sustain, diversify growth in our global revenue and operating profit while maintaining competitive shareholder returns. Thank you.

That was the last question. Thank you so much for joining our call today.