Thomas Chong

Leking Xu

Raphael Chen

Astoria Chen

Xu Zheng Zheng

- **BIGO Ads**, a strategic business of **JOYY Inc.**, has maintained its **IAB Tech Lab Open Measurement SDK (OM SDK) compliance certification for five consecutive years since 2020**, highlighting its leadership in transparency and standardization within the programmatic advertising industry.  **[1530238_20251001CN86684:0]** 
- The OM SDK serves as a unified industry standard, enabling third-party verification providers to accurately measure key metrics such as ad viewability and impression measurement, adhering to recognized industry standards.  **[1530238_20251001CN86684:0]** 
- BIGO Ads reported robust financial performance in **Q2 2025**, with approximately **29% year-over-year revenue growth** and **9% quarter-over-quarter growth**.  **[1530238_20251001CN86684:0]** 
- The platform also experienced significant ecosystem expansion, as publisher SDK adoption led to a nearly **80% increase in traffic** compared to the second half of 2024.  **[1530238_20251001CN86684:0]**

JOYY's BIGO Ads achieves five consecutive years of IAB OM SDK certification and reports strong Q2 2025 growth

- JOYY reported **Q2 2025 total revenue of $507.8 million**, a **2.7% quarter-over-quarter growth**, driven by a **stabilized live streaming business** and **robust growth in non-live streaming revenues**, which increased **25.6% year-over-year**.  **[1530238_tx_350264_1]** **[1530238_tx_350264_5]** 
- The company achieved a **non-GAAP operating profit of $38.3 million**, up **27.9% year-over-year**, and **non-GAAP EBITDA of $48.2 million**, up **25.7% year-over-year**.  **[1530238_tx_350264_1]** **[1530238_tx_350264_5]** 
- BIGO Ads, the ad tech business, emerged as a second major growth engine, with revenue reaching **$87.4 million**, growing **29% year-over-year** and **8.9% quarter-over-quarter**.  **[1530238_tx_350264_3]** **[1530238_tx_350264_5]** 
- For **Q3 2025**, JOYY expects net revenues to be between **$525 million and $539 million**, anticipating continued sequential recovery in live streaming and double-digit year-over-year growth from ad tech.  **[1530238_tx_350264_6]** **[1530238_tx_350264_7]** 
- JOYY maintained a strong net cash position of **$3.3 billion** as of June 30, 2025, and returned **$135 million** to shareholders through dividends and share buybacks from January 1 to June 30, 2025.  **[1530238_tx_350264_1]** **[1530238_tx_350264_4]** **[1530238_tx_350264_6]**

JOYY (JOYY)