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Gary Kelsey

Vice Chairman of the Board at JUNIATA VALLEY FINANCIAL
Board

About Gary E. Kelsey

Gary E. Kelsey (age 62) is an independent director of Juniata Valley Financial Corp. and The Juniata Valley Bank, serving since 2015; he is Vice Chairman of the Board and chairs the Strategic Planning and Personnel & Compensation Committees while also serving on the Audit and Loan Committees . He is a lifetime resident of Potter County, PA, with 32+ years of public service as Register of Wills and Recorder of Deeds (1988–2020) and is a partner in ABLR Holding Partnership, a commercial real-estate owner; he studied criminal justice at Jamestown Community College and Mansfield University . His tenure includes 1996–2015 as a director at FNBPA Bancorp, Inc. prior to its acquisition by JUVF in 2015, providing deep community-market insight and continuity of board service .

Past Roles

OrganizationRoleTenureCommittees/Impact
Potter County, PennsylvaniaRegister of Wills and Recorder of Deeds1988–202032+ years of elected public service
FNBPA Bancorp, Inc.Director1996–2015Board experience prior to 2015 acquisition by JUVF

External Roles

OrganizationRoleTenureCommittees/Impact
ABLR Holding PartnershipPartner (commercial real estate)CurrentOwns commercial real estate in northern PA

Board Governance

  • Independence: The Board determined Kelsey is independent under NASDAQ standards; Audit and Personnel & Compensation committees meet heightened SEC/NASDAQ independence tests .
  • Roles: Vice Chairman of the Board; Chair of Strategic Planning and Personnel & Compensation; member of Audit and Loan Committees .
  • Attendance: The Board met 12 times in 2024; no director attended fewer than 75% of Board and assigned committee meetings; all directors attended the 2024 Annual Meeting . In 2023, the Board met 12 times; no director attended fewer than 75% and all directors attended the Annual Meeting .
  • Committee activity: Audit Committee met 6 times in 2024 and 4 times in 2023; Kelsey is a member (Wagner Chair) . Personnel & Compensation Committee met 4 times in 2024 and 3 times in 2023; Kelsey is Chair .
  • Board leadership: JUVF separates Chairman and CEO roles to enhance oversight and independence .
CommitteeRole2023 Meetings2024 Meetings
AuditMember4 6
Personnel & CompensationChair3 4
Strategic PlanningChairNot disclosedNot disclosed
LoanMemberNot disclosedNot disclosed

Fixed Compensation

YearFees Earned or Paid in Cash ($)Stock Awards ($)All Other Compensation ($)Total ($)
202325,900 1,853 262 28,015
202427,200 1,210 280 28,690
  • Structure: Non-employee directors receive an annual fee ($19,200 in 2023; $20,400 in 2024) for 10 regular meetings, plus per-meeting committee fees ($300; $500 if Audit Chair, $400 if other committee chair); Chairman receives an additional $500 per meeting .
  • Equity for directors: Restricted stock grants with three-year cliff vesting; recipients receive dividends and have voting rights during vesting .

Performance Compensation

  • As Personnel & Compensation Chair, Kelsey oversees executive pay plans and metrics, including EAIP and LTIP design, goal setting, and stock awards approvals; Herbein & Co. is engaged as independent compensation consultant (no conflicts) .
Plan YearMetricWeightThresholdTargetOptimum/Max
2023 EAIPEPS75% $1.24 $1.30 $1.43
2023 EAIPROAE (net of AOCI)25% 7.75% 8.16% 8.98%
2024 EAIPEPS75% $1.14 $1.20 $1.32
2024 EAIPROAE (net of AOCI)25% 7.06% 7.43% 8.17%
  • Payout ranges: CEO 12–30% of base salary; CFO 10–24% of base salary; 2023 and 2024 payouts paid per formula without discretionary adjustment after targets were met .
  • LTIP: Since 2016, executive awards are restricted stock with three-year vest; 2024 grants: CEO 3,000 shares; CFO 1,700 shares at $12.35 FMV on grant date .

Other Directorships & Interlocks

CompanyRoleTenureNotes
FNBPA Bancorp, Inc.Director1996–2015Prior public company board pre-acquisition
  • Compensation Committee interlocks: None; members include Kelsey (Chair), Buffington, Dreibelbis, Sliver; no member is a current/former officer; no related-party transactions requiring disclosure .

Expertise & Qualifications

  • Community-market acumen and long-tenured bank director perspective (28 years combined at FNBPA and JUVF), supporting strategic planning and growth oversight .
  • Governance experience across Audit, Compensation, Strategic Planning, and Loan committees; Audit literacy affirmed by committee composition standards .
  • Background in public administration and commercial real estate, relevant to local market risk and credit considerations .

Equity Ownership

As-of DateShares Beneficially Owned% OutstandingNotes
Feb 23, 202415,489 <1% (*) Includes any restricted stock in vesting
Feb 28, 202515,596 <1% (*) Directors & officers as group own 2.10%
  • Section 16 compliance: All directors and officers met filing requirements in 2023 and 2024 .
  • Insider Trading Policy: Company policy filed as Exhibit 19 to 2024 Form 10-K; hedging policy was anticipated prior to 2025 meeting per 2024 proxy .

Governance Assessment

  • Strengths: Independent director with vice chair role; chairs Personnel & Compensation with documented use of an independent consultant (Herbein) and robust, budget-linked performance metrics (EPS, ROAE) underpinning pay-for-performance; active committee engagement (Audit, Compensation) and consistent attendance .
  • Alignment: Receives modest board equity via restricted stock and cash fees; beneficial ownership indicates skin-in-the-game, albeit <1% ownership individually, consistent with small-cap director norms .
  • Conflicts: Related-party transactions over $120,000 not present; director and officer banking relationships are at market terms and normal risk; independence determinations considered loans and associations with non-profits; no Compensation Committee interlocks .
  • Board structure: Separation of Chair and CEO enhances oversight and mitigates conflicts; executive sessions coordinated by independent Chair .
  • RED FLAGS: None material disclosed. Watchpoint: 2024 proxy noted no formal hedging policy yet (anticipated adoption prior to 2025), though an Insider Trading Policy exists; continued monitoring of explicit anti-hedging/pledging provisions is warranted .
  • Shareholder feedback: Say-on-Pay approved at 2023; annual Say-on-Pay frequency recommended for 2024 and reiterated in 2025 materials, supporting investor acceptance of compensation design overseen by Kelsey .

Overall, Kelsey’s independence, committee leadership, and consistent engagement support board effectiveness and investor confidence, with compensation oversight aligned to financial performance metrics and limited conflict exposure in related-party dealings .