Coca-Cola FEMSA - Q3 2020
October 26, 2020
Transcript
Operator (participant)
Good morning, everyone, and welcome to Coca-Cola FEMSA's third quarter twenty twenty conference call. As a reminder, today's conference is being recorded and all participants are in a listen-only mode. At the request of the company, we will open the conference up for questions and answers after the presentation. During this conference call, management may discuss certain forward-looking statements concerning Coca-Cola FEMSA's future performance and should be considered as good faith estimates made by the company. These forward-looking statements reflect management's expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which can materially impact the company's actual performance. At this time, I will now turn the conference over to Mr. John Santa Maria, Coca-Cola FEMSA's Chief Executive Officer. Please go ahead, sir.
John Santa Maria Otazua (CEO)
Thank you, and good morning, everyone. Thank you for joining us today to discuss our third quarter results. We appreciate your interest in our company, and I hope you and your loved ones are safe and well. With me today are Constantino Spas, our Chief Financial Officer, Matias Molina, Strategic Planning Director, and Jorge Collazo, Head of Investor Relations. In the face of a complex operating environment, I am encouraged by the sequential recovery and overall improving trends that we saw during the third quarter. This positive momentum is driven mainly by gradual increases in consumer mobility, the effectiveness of our comeback strategies, and the resiliency of our business. Although our operating environment remains volatile and the pace and shape of the recovery is still difficult to predict, our outlook is cautiously optimistic.
Notably, the consolidated volumes improved from a double-digit decline in April to a low single-digit growth in September, the first month of consolidated volume growth since the start of the pandemic. Our key priorities have played an important role in bolstering our resilient profile: protect the safety and well-being of our employees, deliver outstanding value and service to our customers, consumers, and clients, relentlessly supporting our communities, ensure a prudent use of cash while strengthening our balance sheet, and accelerating the rollout of our transformational initiatives. These priorities position us to emerge a stronger Coca-Cola FEMSA once the pandemic is over. On our call today, I will briefly review our third quarter results and provide you with an operating update. I will then give you more color on our strategic priorities to drive growth and fulfill our purpose.
Importantly, I will discuss the significant strides we have made to achieve our ambitious 2020 sustainability targets ahead of the year end. Finally, I will turn the call over to Constantino to review the results of each division and expand on our recent green bond, the Coca-Cola system's first green bond issued ever. Moving on to discuss our quarterly results. As was the case during the third quarter of 2019, following a favorable decision from the Brazilian tax authorities, Coca-Cola FEMSA has been entitled to reclaim tax payments made in prior years in Brazil. This resulted in an extraordinary positive effect for the quarter of MXN 470 million on our operating results income as compared to the previous year. As I summarize our quarterly results, I will refer to the tax-related and other extraordinary effects.
Our consolidated volumes declined 4.1%, a sequential improvement from a 7.2% decline during the second quarter. This improvement was driven mainly by the strong performance of Brazil and Guatemala, coupled with volume growth in Uruguay. In addition, we saw sequential improvements in both Argentina and Central America, while Colombia and Mexico were relatively stable as compared to the second quarter. In Mexico, the pace of recovery proceeded more slowly during the quarter than initially expected, mainly due to the relatively cautious consumer, reduced mobility and unfavorable weather. However, across most of our markets, client reopenings accelerated and drove improved performance across categories, channels, and presentations. For example, while the traditional trade has remained relatively resilient, the modern trade channel improved from double-digit declines in the second quarter to low single-digit declines in September.
Importantly, in Mexico, we see headwinds for upcoming recovery as we still are below the levels of reopenings and traffic that we have had in other regions as reopening traffic that we have seen in other regions and countries. With regards to our categories, we continue to see performance from our sparkling beverage category. For example, our Brazilian operations sparkling beverages grew 8%, driven by 5% growth in brand Coca-Cola and double-digit flavored growth in our flavored sparkling beverage portfolio. Volumes of brand Coca-Cola also grew in Central America and Uruguay, while remaining flat in Argentina, reflecting consumers' strong preference for this iconic brand. As a result of the affordability and diversity of our portfolio, combined with our relentless point-of-sale execution, we are gaining market share across the non-alcoholic ready-to-drink space in each of our territories, except Argentina.
This growth is consistent with our strategy, strategy that focuses on winning during the challenging times in order to excel during the forthcoming recovery... Moving on, on to our top line, our total revenue declined 4%, impacted mainly by unfavorable currency translation and price mix headwinds. These effects were partially offset by pricing and revenue management initiatives in key markets. It is worth noting that by removing currency translation effects, our top line would have remained flat, underscoring the significant currency headwinds our company faced during this quarter. Importantly, despite the decline in revenues, our operating income increased 1.5%, driven mainly by declining PET costs, favorable currency hedging initiatives, and our operating outstanding ability to generate savings and efficiencies.
These factors were partially offset by unfavorable price mix effects, the depreciation of most of our operating currencies as compared to the U.S. dollar, and higher concentrate costs. Removing currency translation effects, our operating income would have increased a solid 7% for the quarter. As was the case during the second quarter, our mitigation actions and favorable raw material costs enabled us to offset close to MXN 3 billion of COVID-19 related headwinds, effectively mitigating more than 90% of the gross impact. Thanks to these actions in a complex environment, our operating cash flow margin expanded by 90 basis points to 21.6%.
Finally, our controlling net income increased 38.8%—decreased 38.8% year over year, driven by extraordinary other non-operating expenses, impacted mainly by the sale of Estrella Azul in Panama and an impairment in our Leão non-carbonated beverage joint venture in Brazil. By normalizing our controlling net income, our earnings per share would have increased 6.2%, reflecting our positive underlying operating performance. One of our key strengths is the mutually beneficial business relationship that we enjoy with the Coca-Cola Company. Despite short-term volatility, we remain focused on growth and on driving the system forward. Accordingly, considering long-term investments and profitability levels that are beneficial to both Coca-Cola Company and ourselves, we have agreed to an increase in the cost of concentrate for sparkling beverages in Mexico over a one-year period, which began in July 2020.
As a system, this commits us to continue strengthening our portfolio, to capitalize on attractive consumption occasions and categories, such as the recent launch of Topo Chico Hard Seltzer, and to continue our cooperation through the implementation of marketing and commercial strategies that ensure our business's long-term growth. We expect that these initiatives, coupled with our ability to drive efficiency and productivity, will continue to offset the effects of this increase as was the case during the quarter. We continue to leverage our strategy, driven by our vision and mission, refresh the world anytime and anywhere, always finding the most efficient and sustainable way to put our consumer's preferred beverage in their hand. To this end, we must become an integrated commercial beverage platform that works seamlessly and in real time to deliver our four strategic priorities that guide our transformational growth. First, build a portfolio for every occasion.
Second, enable an overall digital transformation. Third, ensure business sustainability. And fourth, foster a collaborative culture. With regards to our portfolio, we have set the main drivers to further consolidate our leadership position in the beverage industry. Affordability will remain a significant growth engine for our sparkling beverage category. Additionally, we must address new consumer occasions and preferences with substantial innovation and continue to capture market share in emerging categories such as hydration, nutrition, and energy, as well as our recent incursion into the alcoholic ready-to-drink category. As consumers reshape their behavior, consumption at home and for leisure will continue to evolve, creating attractive opportunity for packaging innovations such as single-serve multi-packs and returnable presentations, as well as tremendous opportunity to continue expanding our home delivery routes, which are growing double digits currently.
The power of innovation and portfolio expansions is exemplified by the successful launch of Topo Chico Sparkling Mineral Water in Mexico City. Growing at an impressive pace, Topo Chico complements our portfolio as a superb premium offer. In energy drink segment, we have successfully launched Predator, a value brand from the Monster family that is complementing our energy portfolio across channels. Despite having launched in the middle of the pandemic, this attractive offering is allowing us to gain share in the attractive and emerging category. Moreover, the Coca-Cola system has taken its first steps into the alcoholic ready-to-drink space in the region by launching Topo Chico Hard Seltzers across selected cities in Mexico and Brazil. Other territories are expected to launch this premium offering before year-end and during twenty twenty-one. We are excited for the growth potential that this new category represents for the system.
Importantly, we continue to reduce complexity and drive agility by reducing the number of SKUs through our prioritization of growth and profitability, while consolidating local brands under global and regional brands, headings. For instance, we have reduced by close to 20% the number of SKUs in markets such as Colombia and Argentina. Our second strategic priority is to drive an overall digital transformation in order to fulfill our vision of becoming a fully digital, interconnected, agile, and flexible platform. On our second quarter conference call, we expanded on part of the strategy, our omnichannel capabilities. However, our vision goes further by deploying capabilities not only for order taking solutions and customer care, but also evolving our route to market and logistics models, while scaling and optimizing HR and finance processes throughout through automation. This transformation is growing at a tremendous speed.
To give you a sense, in just one quarter, the number of daily orders we are taking through WhatsApp and Bizzu tripled, now reaching more than 13,000 per day. Our third strategic driver is ensuring business sustainability. With this in mind, I would like to update you on our endeavors to achieve our ambitious 2020 sustainability goals before year. First, we have significantly improved our water use ratio per liter of beverage produced to 1.5, a benchmark in the industry. Second, we have increased our use of recycled PET from 23.5% for the third quarter of 2019 to 29% at the end of this quarter, exceeding our 2020 target of 25%.
Finally, an impressive 82% of our energy used in our bottling facilities come from clean energy sources, a net increase of 16% over the 71% achieved at the end of 2019. Importantly, our sustainability goals are aligned with our financial objectives. For example, in packaging, we expect to save PET energy through our lightweighting initiatives and our label standardization project, which focus on optimizing the use of raw materials. As we build upon our sustainability performance, please expect more news on the achievement of our 2020 sustainability goals and our new commitments in the coming months. In summary, despite what is still a complicated environment, I am not only encouraged by our resiliency and underlying operating trends, but also very proud of the tremendous dedication from all of our Coca-Cola FEMSA employees.
We have a very clear agenda ahead of us, and I'm confident that we are taking the right steps to strengthen our portfolio, invest in digital platforms, and continue driving our sustainability strategy, creating key avenues for growth and value creation for years to come. With that, I will now hand over the call to Constantino.
Constantino Montesinos (CFO)
Thank you, John, and thank you all for joining us on today's earnings call. I will now expand on our divisions highlights for the third quarter. Starting with Mexico. In this market, our top line decreased 6.7%, driven by volume declines and an unfavorable price mix. These effects were partially offset by revenue management initiatives. Importantly, in emphasizing the relevance of our affordability pillars, our multi-serve returnable presentations continue to grow double digits, while we also see an accelerated performance in brands such as Coca-Cola Zero Sugar and Topo Chico Sparkling Mineral Water. As we enter the final stretch of the year, we are reinforcing our comeback plans in Mexico to complement our portfolio proposition and to improve our service levels through technology and new capabilities, particularly digital capabilities that we are implementing all over the organization.
In Central America, our volume declined 2.9%, impacted mainly by volume declines in Panama as a result of very stringent COVID-19 containment measures that were implemented in that market. These factors were partially offset by the continuous volume growth of our operation in Guatemala. On the pricing front, revenue management initiatives, coupled with a positive currency translation effect from the Central American currencies into Mexican pesos, partially mitigated unfavorable price mix effects. As a result, our top line decreased 4.8% in the Mexico and Central American division. However, despite the effects of COVID-19, the concentrate cost increases and the depreciation of the Mexican peso, our operating margin for the division expanded 170 basis points, while our operating cash flow margin expanded by 200 basis points.
This increase was driven mainly by declining PET costs, currency hedging initiatives, and our team's outstanding job at generating operating expense efficiencies and savings, coupled with very solid results from a Fuel for Growth efficiency program that was implemented during 2019. Moving to our South American division, our low single digit volume growth was driven mainly by a solid 6.5% volume growth in Brazil. This particular territory, we observed rapid improvements in consumer sentiments, together with reduced lockdowns and favorable weather. Additionally, Uruguay delivered positive volumes, while Argentina, which has been one of the most challenging operating environments for Coca-Cola FEMSA during the year, have started to stabilize. These encouraging trends were partially offset by volume declines in Colombia, a country that has continued to implement social distancing measures and very strict lockdowns for most of the quarter.
As was the case for our Mexico and Central America division, our pricing initiatives were offset mainly by currency headwinds. These headwinds, coupled with unfavorable price mix effects, led to a top line decline of 3% in South America, including extraordinary other operating revenues related to an entitlement to retain tax payments in Brazil. Excluding currency translation effects, our top line would have increased 10.7% during this quarter. Despite profitability headwinds, such as our decision to temporarily suspend tax credits and concentrate in Brazil, combined with unfavorable price mix dynamics and the currency headwinds we explained before, we were able to expand the gross margin in the division by twenty basis points. I will now expand on our financial results, which reflect our initiatives to strengthen our balance sheet and financial position.
Our interest expense recorded a reduction as compared to the previous year, driven mainly by liability management initiatives, including debt payments and the tender offer and make whole of the 2023 US dollar bond. These effects were partially offset by additional short-term debt that was incurred mainly in Mexican pesos during the first quarter of the year to reinforce our cash position in the face of the pandemic. As part of our comprehensive financial results, we recorded a foreign exchange loss of MXN 135 million, as compared to a gain of MXN 38 million for the year earlier period. This loss was driven mainly by the appreciation of Mexican peso during the quarter as applied to our dollar-denominated cash position. Now let me expand on our successful green bond issuance, which was completed during the quarter.
Consistent with our financial discipline, our strong credit profile, and the commitment to sustainability, we priced our first-ever green bond in the international capital markets. A successful public offering of $705 million of principal amounts of notes due 2032 was priced at U.S. Treasury plus 120 basis points and at a coupon of 1.85%. This transaction is the largest ever green bond for a Latin American corporation and received a very broad participation from investment-grade dedicated investors, confirming Coca-Cola FEMSA's financial discipline, strong credit profile, and a long-term commitment to sustainability. We expect this bond will enable us to achieve our environmental targets in areas such as climate action, water stewardship, and a circular economy. For additional details of the...
On our use of the proceeds and our alignment with the United Nations Sustainable Development Goals, you can find a copy of the green bond framework on our website. You should, it's a pretty cool document, you should check it out if you have the time. Finally, I want to underscore Coca-Cola FEMSA's strength and resiliency, reflected in a strong balance sheet. As of September thirtieth, 2020, our net debt EBITDA ratio closed at one point zero five times, while our cash position is more than MXN 58 billion. Notably, we have a very disciplined approach to capital allocation and very clear priorities. Number one is to reinvest constantly in the business. Number two, to remain opportunistic about potential M&A opportunities that are value accretive for our company. Another important priority for us is dividends.
In line with that, and as a reminder, the second installment of the dividend will be paid on November third, 2020, with a 37% increase versus previous year's dividend. Overall, our solid cash flow generation and balance sheet are a proof of the company's resilience and the outcome of a very prudent financial discipline. Despite our expectation that the second quarter will be the most impacted by the pandemic and the signs of recovery that we're seeing today, we remain confident that this conservative profile will enable us to continue the path towards the long-term objectives. Thank you very much. And with that, I will hand the call back to John for his final remarks.
John Santa Maria Otazua (CEO)
Thank you, Constantino. Against the backdrop of the complex and dynamic environment, we have continued to effectively execute and perform our strategy, and we are encouraged to carry on navigating the road to recovery. Our third quarter results and trends strengthen our ambition to achieve our vision of refreshing the world anytime, everywhere. Thank you for your continued support. Operator, I would like to open the call for questions.
Operator (participant)
Thank you. If you would like to ask a question, please signal by pressing star one on your telephone keypad. If you are using a speakerphone, please make sure your mute function is turned off to allow your signal to reach our equipment. We would like for everyone to have an opportunity to ask their question, so please ask your most pressing question first. Again, that is star one to ask a question. We can go ahead and take our first question from Ben Theurer with Barclays.
Ben Theurer (Analyst)
Yes, good morning. Yeah, good morning, John, Constantino. First of all, congratulations on the results. My, my one question would be if you could elaborate a little more on the dynamics throughout the quarter and what you're seeing into the fourth quarter in Mexico, and the differences between the traditional channel and the modern channel, and how that recovery is currently playing out. Just to get a little bit of sense of what is needed to get you back into actually flattish to positive territory on the volume side in Mexico?
John Santa Maria Otazua (CEO)
Sure. Thanks. Obviously, what we're seeing is, during the quarter, we saw a better July of a downfall in August because of weather in Mexico, and then a rebound in September. All that combined, however, gave us during September a full month of growth, the first month of growth we've had since the beginning of the pandemic. Sequentially, what we're seeing going forward in October is, you know, a continued improving upon that. Okay, so we're very encouraged to see that more and more markets are starting to go positive. I think in terms of performance by channel, what we're seeing consolidated up is, you know, traditional trade starting to pick up and go positive for us during the August-September period.
And modern trade bouncing back during September from what was double-digit declines, mid-teen declines during June, July, August. So it's both, you know, encouraging for the traditional trade and for the modern trade. I think one of the concerning factors is still, well, not concerning, but it's just a slow factor that's recovering, is the on-premise channel in Mexico, the traditional on-premise channel in Mexico, where we still see north of 60,000 accounts closed. And although they've been gaining little by little, that opening has been slow, compared to the rest of the channels. In packages, I would say that our multi-serve packages continue to boom. You know, we continue to grow at high single digit rates.
What's encouraging as well is single-serve packages are starting to, you know, have less deeper of a decline as to what was compared to during June, July, and August. So sequentially, you know, the traditional trade channel is doing better, on-premise channel is opening up. Supermarket channels are going back to normal. And what is very encouraging is also to see single serves starting to have less decline, sequentially from month to month. And like I said, October seems to be doing a lot better than September. So we're seeing sequential declines and sequential improvements, as we go forward. I'm very encouraged by that.
Ben Theurer (Analyst)
Okay, perfect. That was very clear. Just one quick follow-up on the commentary. So basically, what we've been seeing on the transaction side, which obviously was still high teens negatives during the quarter. That is something you would also expect slowly to improve because of the commentary you just made around the single-serve packages and the reopening, correct?
John Santa Maria Otazua (CEO)
Absolutely. Yes. So as you see, you know, that the traditional trade on-premise accounts start leveling out, and people start moving and having higher mobility levels in general, we will start seeing more convenience packaging and more single-serve packaging being transacted.
Ben Theurer (Analyst)
Okay, perfect. That's it. Thank you very much. Congrats.
John Santa Maria Otazua (CEO)
Yep. You're welcome. Thank you.
Operator (participant)
Again, that is star one to ask a question. If you find your question has been answered, you may remove yourself from the queue by pressing star two. We can go ahead and take our next question from Álvaro García with BTG. Please go ahead.
Álvaro García (Analyst)
Hi, John. Hi, Constantino. Thanks for the call. My question, I have several questions, but I'll keep it to one. On Coke restructuring, I think that's probably pretty important to address. You know, what are the implications for Coke specifically, of this sort of larger, more networked model? What do you think some of the benefits are and maybe some disadvantages? I'd love to hear your thoughts on it. Thank you.
John Santa Maria Otazua (CEO)
Sure. Thank you, Alberto. Coke's restructuring is something that is extremely positive for us and for the system as a whole. I think one of the things that it does is it starts streamlining their organization and making it much more agile in terms of decision making and taking on both taking and eliminating brands that are not performing and also bringing new brands to the market. And as an example, I would say is Topo Chico Hard Seltzers. That is something that we collaborated on as a system. And from conception to time to market, we took three months to get it out, which is something extraordinarily quick for any company, let alone the Coca-Cola Company. So I see the new organization as, one, you know, having a lot more agility to it.
Secondly, it's gonna have a lot more, we're gonna have a lot more capability to drive innovation, given the speed of implementation this requires or, with the result. Third, we're gonna start seeing, you know, much clearer verticals on categories, as it will be coming down from Atlanta with a specific strategy in mind. And it will be clear that that strategy needs to get implemented at the market level. So there's the good, those are the goods. The bads, you know, I think, you know, you're gonna have a little less say in terms of what can get tweaked and what cannot get tweaked at the operating level or the country level. That will be both on the KO side as well as the Koff side. So, you know, there's gonna be less customization for markets.
But I think what we're gonna be betting on is the bigger, bolder brands initiatives, taking out a lot of the smaller brands that are not adding much to our system other than complexity. And so I, the focus of the Coca-Cola Company is to continue to grow in having straight, you know, very clear agenda for the categories, and I think that's wonderful. I truly think that it's an exciting time for the system. And with that, you know, I think we can do a lot more, a lot faster. Constantino, would you care to comment on the platform services piece?
Constantino Montesinos (CFO)
Yeah, I think that, apart from the, say, the frontline focus that John was mentioning, there's also a huge opportunity in, in terms of the back end processes that we have throughout the system. As Coca-Cola FEMSA, we have been working very, very, aggressively into expanding and enhancing our shared services business model. But there's a clear opportunity to collaborate with the Coca-Cola Company and across, potentially across, other participants in the Coca-Cola system in, in that front. And at the same time, there's also a huge opportunity in data sharing, across the Coca-Cola Company and ourselves, in order to generate a much more robust, analytics, capability, in order to have in, much better and much more informed, decision making across the countries.
So overall, I think it's a holistic benefit for the system, not only in the commercial capabilities, not only in the portfolio piece and innovation, speed to market, such as Topo Chico, as John mentioned, but also on the back end side, where we have a long ways to go, and where both companies, and actually all the system, has been working very adamantly in getting much better in that particular type of process. So there's definitely huge benefits here to continue to collaborate more and to enhance our capabilities to drive much more efficiency across the system. Very, very, very positive in my point of view, too.
Álvaro García (Analyst)
Great. Thank you.
Operator (participant)
All right, we can go ahead and take our next question from Marcella Recchia with Credit Suisse. Please go ahead.
Marcella Recchia (Analyst)
Hi, John. Hi, Constantino. Thank you for taking my question. I have two quick questions here. The first one is about your comment about the concentrate price increase. Could you elaborate a little bit more? I couldn't hear you well. You mentioned that you've agreed another year of increase, effective July this year. So, it would be helpful if you just elaborate a little bit more on this topic. And my second question is related to Brazil. Basically, just to understand, with the federal government fixing the IPI tax rate at 8% for undetermined period of time, can you think about the company reviewing the tax collection in Brazil as of next year? And if that is the case, what would be the impact that you are expecting for next year operations? Thank you very much.
Constantino Montesinos (CFO)
Sure, I can take that. And thank you for your question. In the case of the concentrate increase, as John mentioned, during the call, we had a concentrate increase this quarter. The concentrate increase is in line with previous adjustments, so it's manageable. And we expect to continue to expand margins during 2020 and to protect them during 2021. So to give you an idea of, you know, different dynamics that are, you know, that we're handling within the company, just to give you a sense, we expect savings in Mexico during the full year 2020 to reach approximately about $180 million, which is much more than fully offset the increase.
So it's in line with previous increases, and it's part of our cooperation framework at the end of the three-year increase that we mentioned before. The future increases, like the ones that we had, depend on investment and profitability levels that are beneficial for both in the long term. As you know, our concentrate conversations have a long-term approach, so we continue to work together with the Coca-Cola Company to navigate short-term disruptions, but also position ourselves for long-term growth as we have done during 2020. So it's part of how the system works, and we should not be extremely, you know, overthinking these price increases, since incidence has always been and will continue to be a part of our relationship going forward.
All in all, it's an increase in line with previous adjustments. We believe it's fully manageable, and I think that a demonstration of that is the fact that we were able to expand our margins during 2020. In the case of Brazil, you know, we continue to take a very conservative approach on the IPI tax credit. But we continuously evaluate the situation. As you mentioned, there has been recent developments in the market. But at the same time, you know, we take a much more conservative profile when it comes to tax issues in Brazil.
In our point of view, it is still, you know, convenient to be conservative, but as we've said in the past, developments like the one you mentioned might change our point of view, and we have never renounced our rights on the credits, and then dynamic matters in Brazil, I mean, tax matters in Brazil are very dynamic, so we may use these tax credits in the future, but for the time being, we will be conservative, and in terms of amount, I mean, I think it's understandable that we don't share an amount, but definitely a change in our approach would be positive for our business in Brazil, and it will have a positive impact in our results.
I don't know if that answers your question, but that's a little bit our point of view in these two particular topics. And thank you for the question.
Marcella Recchia (Analyst)
Very helpful. Thank you very much.
Constantino Montesinos (CFO)
Thank you so much.
Operator (participant)
Okay, we'll go ahead and take our next question from Felipe Ucros with Scotiabank. Please go ahead.
Felipe Ucros (Analyst)
Yes, good morning, John Constantino. Thanks for taking my question. Maybe if I could do a follow-up on the concentrate price increase. Maybe if you could give us a little bit of the rationale behind the increase, especially in the context of the timing, right? Very tough timing with COVID, and especially in Mexico, you know, a lot of attention from the government towards labeling, banning sales to minors. A lot of moves in the presidents are very active on restrictions on food and bev. So maybe if you could talk a little bit about the context of doing it in this timing, because in the past, the increases were not done every year, and sometimes we had half a decade or more without increases.
It seems that this was probably an appropriate time for a break from the Coca-Cola Company, and obviously increases is not at a great time for the industry. Maybe on a follow-up, you mentioned market shares, which are doing very well, and traditionally they do very well during these times for you guys. Maybe you can give us an idea of how you expect to come out of this, especially in the context of affordability, and the penetration you're getting there. Thank you.
Constantino Montesinos (CFO)
Sure. I mean, as I said before, Felipe, the relationship we have with the Coca-Cola Company has a long-term view. There are conversations, plans, and strategies that have a longer, you know, horizon of planning and thinking than just one year. It's clear that we've had a very complex year in two thousand twenty, as you mentioned. But it, you know, it is very important that, you know, we understand the concentrate price increases is, you know, part of how the system works. We once more, I don't think we should overemphasize this as a, you know, as an issue that could signal relationship issues or anything like that. I mean, we have a planning with the Coca-Cola Company.
We have a five-year view on things. Once more, as I mentioned, it is when you put it into the context of all the levers that we have within the business, all the work that we do in the portfolio with revenue management, all the efficiency programs that we've had inside our organization, like the Fuel for Growth initiative that we initiated in 2019, and we continue, as we have shown, to identify and work on cost containment and efficiency measures within the organization. We believe it's manageable. It's part of the way we conduct our business with the Coca-Cola Company, and we don't see any big issue on the timing of this particular concentrate increase.
Now, having said that, and as you mentioned, there are clear, regulatory and also, I would say, macroeconomic conditions, that we need to monitor going forward. And in line with that, we will have the discussions, the sensible discussions that we always have with the Coca-Cola Company regarding potential future, concentrate increases. So I think, once more, it's part of the business, and it's part of the way we, you know, we have a relationship with the Coca-Cola Company, set up, you know, for many years. In terms of market share, we have been growing market share basically in all of our markets, and mostly in all of our categories, or at least on the core categories that are relevant.
I would say that the only market where we have seen a flattish performance on a conventional tracking system basis is in Argentina. However, there's also been in Argentina very particular issues in terms of market share tracking in Argentina because of all the restrictions and lockdowns. So we see other sources, such as modern trade scanning data. We're seeing also an increase in Argentina, which is extremely encouraging. So all in all, in all of our core geographies and in our core categories, we're seeing important increases. Particularly in Brazil, we continue to have increases in all of our categories, I think with the exception of bulk, which is such a minor category in Brazil. So I think that this is a demonstration-...
of the effectiveness of our route to markets. As you mentioned, our core, our core competence, FEMSA, is our ability to execute very well in the traditional trade. We're a market developer. And in that regard, we have seen that under, you know, dire circumstances like the ones we're facing, that advantage plays to our favor in a very solid manner. And at the same time, all the digital capability work that we have been doing for a long time, not as a result of the COVID-19 and, you know, triggering emergency digital capability processes, but as a part of a long-term strategy, the long-term transformation process that we kicked off a few years ago in the organization.
We have seen the power and the effect of digitizing our route to market and our route to market capabilities, such as what John mentioned. We're seeing that our order taking processes and digital customer relationship tools that we have implemented in Brazil are growing exponentially. Based on that experience, we're starting to leverage those capabilities across other geographies. We, you know, foresee that in an eighteen-month period, we will be able to deploy that across most of our, you know, core markets. It makes sense, and that will continue to enhance our value proposition to the customers, and we believe that that will continue to have an effect on market share. I don't know, John, if you want to comment on-
John Santa Maria Otazua (CEO)
Yeah.
Constantino Montesinos (CFO)
this particular point.
John Santa Maria Otazua (CEO)
Yeah, Felipe, I would just like to add a couple of things. You know, we're seeing share gains across all categories, across all countries, the exception being probably Argentina, as mentioned by Constantino. And I'd like to point out one fact, is that we continue to gain share in affordability, in affordable cycle. We're unique in that sense in most of our countries, that we are the only ones in the returnable segment that is highly, you know, affordable versus one-way packages. And that is the packages that are growing. Now, where are we going with this, and why do I think this is sustainable and even enhanceable?
Because one, you know, our returnable packages, we will be using the universal model, where we can put in not only the same, more flavors into the same bottle, but also different categories into the same bottle, so that we can expand category penetration versus the returnable package strategy. We will be putting in much more capacity into the marketplace next year in various of our markets. So we'll be putting in a lot of different lines to be able to increase our capacity to maintain the growth in that strategy. And so therefore, I do think it is sustainable.
I do think that, you know, as the consumers are coming out of the COVID situation hurting, we will be there for them, and we'll be offering them the value propositions that are they require via this enhanced capability in returnable packaging formats.
Felipe Ucros (Analyst)
That's, that's great, Tyler. Thank you.
John Santa Maria Otazua (CEO)
Mm-hmm.
Operator (participant)
All right, we'll go ahead and take our next question from Alan Elias with Santander. Please go ahead.
Alan Elias (Analyst)
Thank you. Good day, everyone. Hey, John, Constantino, Matias, and Jorge. Hope you and your families are well. Congratulations on the results, very clear and pretty impressive. Flat revenues and mid- to high-single-digits even in EPS growth in this environment with market share gains. That deserves a congrats. So my questions are more related to different topics that are non-operational, more, and specifically M&A, the first one, and the second one has to do with alcoholic categories. Today is kind of a symbolic day, I guess, because you lost the number one ranking as the largest co-bottler in the system worldwide with Coca-Cola European Partners closing down the acquisition of Amatil, $6.6 billion. I just realized you have 40% of that amount in cash. So I'm glad that you were very disciplined.
It would, it would have been a very, very dilutive. And my question has to do precisely with the valuation and your view globally of the system. I mean, CCEP is acquiring Amatil at more than twice the EV/EBITDA multiple at which you are trading, and even much more than that on a PE basis. What are your views in terms of what's happening? How does this transaction affect, if at all, I think, your strategic thinking in terms of the long term? I know Constantino emphasized this idea of higher dividends, and you already increased dividends pretty substantially. But I would like to hear your views and your reaction about that transaction and the discrepancy between such a radical discrepancy in terms of multiples that you're seeing across the Coke system worldwide. That'll be the first question.
John Santa Maria Otazua (CEO)
Constantino, you want to take a crack at that, and I'll add to it?
Constantino Montesinos (CFO)
Sure. I mean, you know, we're-
John Santa Maria Otazua (CEO)
Go on.
Constantino Montesinos (CFO)
We're here to discuss Coca-Cola FEMSA's third quarter results, right? Just so you understand. I would love to spend more time on that than having an opinion on somebody else. However, we believe that based on the information that was provided yesterday by the companies, I think it's an interesting transaction. And we are firm believers that if there is value to be captured within the consolidation of the system, that's a great thing. We're following the geographical diversification as well as developing, you know, better capabilities and scale across the system are always sometimes, you know, something that is, you know, positive in our view.
I think we have we are a demonstration of that, but overall, I've not been part of the longer history of Coca-Cola FEMSA, but for about, you know, more than twenty-six years, this company has been able to develop state-of-the-art capabilities in emerging markets, across different regions, not only in Latin America, but also in the Philippines, where we, I believe we did a phenomenal job in terms of developing capabilities. So scale is definitely an enabler on all that. Does this, you know, change our point of view? Definitely not. I mean, we're committed to our M&A strategy, which is very disciplined.
We always, and we have emphasized that in the last conversations with you all, that we're looking at, you know, opportunities that have to make sense strategically, and the price has to be right in order to unlock value of our shareholders. Scale for the sake of scale or, you know, geographical expansion for the sake of geographical expansion is not something that we have in our strategy. But we definitely believe that there is a dynamic and volatile environment right now, and that we're extremely well prepared, not only from a balance sheet perspective, but once more, on a capability perspective, to add value whenever that makes sense to the company. We continue to screen.
I mean, definitely, we continue to screen opportunities across the world, not necessarily only in Latin America, but for the time being, we have not seen anything that makes strategic and financial sense to our business and our shareholders. So if that is the case, we stay put. If not, you know, we act upon it. I don't know, John, if you wanna follow up on-
John Santa Maria Otazua (CEO)
Yeah. Alan, how are you? Good to see you.
Constantino Montesinos (CFO)
Uh, likewise.
John Santa Maria Otazua (CEO)
I guess the first thing I would say is, okay, you know, in terms of the ranking, the largest is not necessarily commensurate with the best. Okay, so,
Constantino Montesinos (CFO)
Mm-hmm.
John Santa Maria Otazua (CEO)
You know, I'll leave you with that comment. I think the second thing is, you know, in terms of valuations, you know, it really depends on where you're buying and what the perspective is of, you know, stability, volatility in currencies, as opposed to, you know, and the ability to go out there and grow. You know, I currently solidly think that we are in Latin America undervalued.
Constantino Montesinos (CFO)
Mm-hmm
John Santa Maria Otazua (CEO)
... particularly because of the outlook for Latin America, or not the outlook, the way people have been looking at Latin America. The only thing we can do to go out there and disprove them is, you know, grow faster. I think we're doing that on a relative basis, you know, with the gains in share that we're having. And as soon as we share, you know, as soon as the markets come back, we should be absolutely growing faster than the market. So I think, you know, you know, those are two things to think about. I do believe that we're gonna see further consolidation opportunities as we go forward. Why? I mean, first, you know, the system is gravitating to larger players, larger, well-funded, capitalized, and probably public players.
And secondly, the cost of staying in the business, because the cost of maintaining yourself digital, to run the whole digital transformation of your company, is enormous, you know? So I think, you know, those that continue to go, you know, invest in that, those that drive those capabilities, as Constantino was saying, those that can actually bridge into a digital company in the future will be successful. And that has nothing to do necessarily with size. It has to do with capability. And, you know, once we have that, again, I think we're going very fast towards that, you know, I think we're in different margins settings going forward to be able to go out there and leverage up further acquisitions.
I think we're in a very conservative situation right now because, you know, we are maintaining, you know, a lot of cash on our balance sheet, first, to maintain our liquidity position, and secondly, take advantage of anything that does come up that is opportunistic within a reasonable, you know, what we would consider a reasonable price for value delivery. That's how I could comment on it.
Alan Elias (Analyst)
No, that's very useful. That's very useful. And to Constantino's point, I mean, very clear, it's more of a strategic question rather than the quarter. And I really, really appreciate both answers because they're very useful. One last quick follow-up, more operational, it has to do with alcoholic beverages. I mean, you saw obviously no better than us what happened in Chile and all the pilots that you're doing in Brazil by delivering spirits and beer. What are the different scenarios and what are the economics in putting. How can think about the future of the Coke system in Latin America, specifically Coca-Cola FEMSA, venturing into the alcoholic category? And what are the probability of you distributing beer in other places besides Brazil and Argentina?
John Santa Maria Otazua (CEO)
Sure. Good question. Listen, I am very excited about the fact that the Coca-Cola Company has decided to start involving itself in low-grade alcohols. It's an extremely high growth market, and the margins on those products are higher than the Coca-Cola products, which is really where you want to go, okay? And so therefore, you know, any growth in those categories would bring in incremental value almost immediately. And obviously, we're gonna be fine with a lot of competition from a lot of different, you know, players in the marketplace. But we think we have an enormously strong system. We have enormously strong brands to be able to capitalize this in the next two, three years.
Now, and the other thing, too, Juan, is I wouldn't say that, you know, Topo Chico Seltzer is the first and only in this ride. I mean, there's many other products to come.
Alan Elias (Analyst)
Mm-hmm.
John Santa Maria Otazua (CEO)
The vector of growth is something that excites me because it is a new market redefinition from The Coca-Cola Company as to where they play, and therefore how they play is going to be important. So I think that's really important. And secondly, when you talk about being able to do beer in other markets, I think more and more The Coca-Cola Company and the bottlers are realizing that there's you know enormous synergies that could be developed. There's more opening of that fact in different markets, you know, and so you know I think beer is something that has synergies to it. And we continue to do some experimentation with Diageo in Brazil, that is also doing very well.
Alan Elias (Analyst)
Mm-hmm.
John Santa Maria Otazua (CEO)
So, you know, it's, you know, I think, you know, as we step forward, we have tremendous avenues for growth, both in our core businesses, you know, of sparkling.
Alan Elias (Analyst)
Mm-hmm.
John Santa Maria Otazua (CEO)
Our NCB business continues to have enormous upside potential. And we can deliver that by going into, I think what is affordable packaging, returnable packaging strategies, and that's gonna really give the consumer much more alternatives and an affordable price. The ability to get into low-grade alcoholic beverages is so synergistic with our system, it's impressive. Plus, we have brand extensions that can help us there. And the fourth piece is, you know, what I would consider, you know, avenues for growth, that we leverage our system further in terms of distribution expenses, and also allow us to take market-making competence we have to grow, you know, both beer brands or, alcoholic or spirits brands.
So, you know, I think over the year, what you're seeing over the year, year and a half, what you're seeing is a redefinition of world of play. And I, you know, I think that's exciting for the growth of our company.
Alan Elias (Analyst)
Yeah, and very aligned with The Coca-Cola Company. I mean, you clearly have a lot of competitive advantages on that front. And as you said, I mean, it could be, it could be revenue and margin equity. So congratulations for the results. Thank you so much for the answers, and stay safe. Thank you.
John Santa Maria Otazua (CEO)
Thanks, Juan.
Operator (participant)
All right, we'll go ahead and take our next question from Isabella Simonato with Bank of America. Please go ahead.
Isabella Simonato (Analyst)
Thank you. Good morning, everyone. Thank you for the question. I have two questions. First, if you could elaborate on Mexico, how you're seeing the new labeling impacting performance of volumes or mix, or if at this point, since it's been only a month, it's hard to tell? The second question is on South America. We understand that there is some gradual improvement, right, on volumes and also on margins, but how are you seeing performance in the coming quarters for that division specifically, assuming that the short-term mobility restrictions will remain in place and et cetera, how can we think about profitability in South America?
Mm-hmm.
Thank you.
John Santa Maria Otazua (CEO)
Mm-hmm. Sure. Let me take the labeling piece first. I think the labeling is something that has come into effect the first of October, and we have 90% of our packages in compliance with that. And we're working with the government to find a solution to put, you know, those labels on returnable packages. As you know, we'd have to go through all the glass flow to be able to do that. So we're working with them to find extensions of the labeling, new labeling requirements. But we are fully compliant with, other than returnables, compliant with the new labeling requirements under NOM-051 for Mexico.
When you think about the impact of this, you know, there's a lot of talk about it, but we have not seen, Isabella, any impact really on the sale of our category. It hasn't been noticeable at all. And I think, you know, what we're doing is putting better consumer information in front of consumers. But you have an effect where everybody is coming out with labels. So the effect of a particular category or a particular product gets diluted in the mass of how labels are being now emitted in Mexico around the shelf. So this is something, you know, that so far has been minimum or have minimum effect on our volumes so far.
In South America, I think it's really interesting to see how things are coming back. Brazil is just, you know, doing great for us. They continue to grow spectacularly and they have, you know, not only volume momentum, but share gain momentums across all categories. Uruguay is starting to come back very strong for us. Argentina is starting to come back for us. You know, we're starting to see year over year, over the last September and probably into this month, we're starting to see volume growths. The problem with Argentina is not so much volume growth, but price restrictions that we have, you know, price controls that have been put on by the government. You know, but at least we're seeing our franchise, you know, and our consumers hanging onto our franchise via returnable packaging.
I think it's interesting that, you know, Argentina is coming back. Although they do have social mobility issues, they are having, you know, we are seeing a good rebound from a segmented strategy we put in place during the beginning of the year. The big turnaround for us is in Colombia. We're starting to see Colombia start to come out sequentially from a difficult third quarter, you know, as making it an average quarter for, you know, probably mid-single digits, high single digit declines. But they're growing every month versus that. So we're seeing a turnaround in the Colombian situation, and that was very encouraging.
So I think overall, you know, South America is doing very well, and should continue to do very well during the fourth quarter days.
Isabella Simonato (Analyst)
That's very clear. Thank you.
John Santa Maria Otazua (CEO)
Mm-hmm.
Operator (participant)
All right, we'll take our next question from Carlos Laboy, with HSBC. Please go ahead, Carlos.
Carlos Laboy (Analyst)
Yes. Hello, everyone. Constantino, given that you have this long-term plan with Coke, can you give us some more color on, first, the scope of the increase, but really, most importantly, as you look out over the next two to three years, are we done with these adjustments? Are we likely to see more of these concentrated adjustments? If they are, are they likely to be very minor? What can you tell us about the long-term outlook of these? And then on the operating side, John, if you could expand on refillables and the potential with single-serve packages, right? I know with COVID, it's obviously hard and interrupted, and the Universal Bottle and a lot of these measures are multi-serve initiatives.
But do you see a surge of innovation coming through on single serves over the next couple, three years?
Constantino Montesinos (CFO)
I'll take the first question, Carlos. I think that we could expect a similar increase to the one of this year in the next year as a horizon going forward, if and only if market conditions do not change significantly or do not deteriorate significantly. So we have you know potential you know regulatory headwinds in you know in the next couple of years that we need to take into consideration. We need to understand how the macroeconomic conditions going forward develop. And in line with those, I would say those two big issues, we could you know we will plan with the Coca-Cola Company a potential increase in concentrates or not. That's the way we're seeing it.
So if there is, there might be one next year, and if there is one next year, there might be an impact similar to the one that we have today. Now, having said that, as we mentioned, we have a series of cost containment measures and efficiency measures on one end, and on the other end, you know, we continue to improve and enhance our value proposition across portfolio and at the same time, revenue management that would allow us to mitigate it, like we've done this year, in line with what we've done this year in terms of compensating for that increase. I would say that would be, if any, what I would think could occur in 2021.
John Santa Maria Otazua (CEO)
Yeah.
Constantino Montesinos (CFO)
Um-
John Santa Maria Otazua (CEO)
It's Constantino, and I think it also gonna depend on, you know, what the outlook is, you know, for the economy and macros are. I think it's, you know, we're very collaborative on that front. We're walking into a tax situation in Mexico that may not happen, okay? It's gonna be a very fluid situation, Constantino, as I mean, Carlos, as Constantino pointed out. Let me just get back to what you're saying on the operating side, because most of the, you know, affordability have been on multi-serve returnables.
But let me first say that, you know, you know, what we're trying to do as a strategy is to maintain a very solid portfolio of packages and offerings to the consumer that have very, you know, very pointed price points, MXN 20, MXN 25, MXN 15, MXN 18. And what we have done is not only go out there and put out more affordability in terms of multi-serve returnable packages, but also adjusted our pricing architecture by launching 0.75-liter in Coca-Cola and 0.35-liter in Coca-Cola. So we do have that flexibility to do that, and we're obviously, you know, revenue managing the trade and the options and the choices for the consumer, making sure that they have that affordable packaging, both in returnables and non-returnable singles. So it's a combination of both.
Now, looking at single serve packages, we will be applying the same, universal, packaging towards, you know, the twelve ounce and half liter propositions that we have in the marketplace as soon as we get the right equipment in place to do so. So that's gonna be at least a three- to five-year project, but we will be applying that kind of technology and giving the consumers that kind of an option to be able to choose not only, you know, what is currently in, the ACL glass there, but also in ensuring that we have a float of bottles that can go out and cross categories in the short term. Does that answer your question? Carlos?
Carlos Laboy (Analyst)
Yes, thank you.
John Santa Maria Otazua (CEO)
Mm-hmm.
Operator (participant)
All right. Once again, if you would like to ask a question, please press star one. We'll go ahead and take our next question from Miguel Tortolero with GBM. Please go ahead.
Miguel Tortolero (Analyst)
Thanks for the space for questions. My question would be on the regulatory environment in Mexico. I mean, the industry has been exposed to so much noise this year, first with the new labeling rules that just entered into force a couple of weeks ago, the ban of sales of sugar drinks to minors in Oaxaca and Tabasco, and the express support of other states to potentially join the initiative. And most recently, a very aggressive proposal to increase tax on sugar drinks from MXN 1.06 to MXN 5. So did all of that mentioned above as part of the government's efforts to reduce obesity and increase funding?
I know the president has said that we should not expect any increase this year, but it seems very likely that we will be brought back to the table next year. What would be your view in this regard? Also, what would be your thoughts on the recent ban to minors in a couple of states?
John Santa Maria Otazua (CEO)
Mm-hmm. Sure. Let me try to address this as follows. There's two laws that were passed at the state level that have restricted the sales of carbonated soft drinks and processed foods. And I would say processed foods or just packaged beverages as a whole to minors, okay? In the state of Tabasco and Oaxaca. This is not something that is directed solely at the soft drink industry, but it is directed towards the food and beverage, the processed food and beverage industry in Mexico. And these two laws were approved there.
What we have been doing, and we've been working with both state governments and legislatures and both state executives. We have been, you know, working with them to see how they plan to implement that and see how we can work with them. Because at the end of the day, it's the implementation of these rules are extremely tricky. Because we cannot not service any account, and we cannot stop servicing any account, nor can we become liable for anybody that they sell to.
So, you know, we're working with them, and we're working with the federal government, you know, to ensure that whatever proposition comes out towards this end doesn't turn out to be a statewide initiative, that all of a sudden we have 33 implementations or 33 different laws coming through on this. So the government has been very, very supportive on it. The president has come out and said that he does not favor prohibition, okay? And he was very clear about that, you know, after the passing of the first two laws in the states. And we're looking to work with not only President López Obrador, but also his cabinet, but also with the state governors, to be able to go out there and implement this in a manner that could be acceptable for all.
So I think that the first thing is, you know, that we're talking. These laws are passed. But nobody believes that prohibition is the way to go to alter any behaviors in any sense, in any categories. And I think that's a very important point. And secondly, what we're doing in working with the government on is understanding what a package looks like that includes three different workforce solutions. One is obviously a very high level of education, okay? Nutritional education for children and minors, okay? And we're working very closely with the government and certain areas of the government with that. Secondly, we're looking to go out and continue to motivate and activate kids in schools. So exercise and physical activity is the second component of that.
And the third piece is continued reformulation and dropping our sugar content and caloric content in our beverages. And we've done about 11% over the last 10 years, and we're probably going to be doing about another 10% reduction over the next 3 years. So it's a 3-pronged strategy that we're collaborating with under the government, and this is very much of the idea of the executive committee in Mexico. And so I think that's really important. Secondly, I would say on the tax issue, it would appear to me that next year there would be a not only a tax reform for...
That would affect the beverage business, but I think it's gonna be an overall tax reform for the entire, you know, for the entire country, that will affect beyond just beverages and go into different categories and different areas. So, you know, just putting more taxes on the beverage industry is not gonna solve their problem. So there's gonna be a much larger, deeper and comprehensive, you know, tax reform in Mexico, probably towards the end of next year. And, although we may be impacted, I don't think we're gonna be impacted more, more so than, you know, what, we're seeing now. Or hopefully, that will be the case. Did that help, Miguel?
Miguel Tortolero (Analyst)
Yeah, yeah, that was very clear. Thanks a lot.
John Santa Maria Otazua (CEO)
Mm-hmm.
Operator (participant)
All right. It appears there are no further questions at this time. I'd like to turn the conference back to the speakers for any additional or closing remarks.
John Santa Maria Otazua (CEO)
I guess, you know, one of the things we did not talk about too much in our conversation today was how well we are doing with digital and our digital transformation. As you know, pointed out by Constantino, we have come up with a very efficient platform on WhatsApp. We're applying it in Brazil. We're close to 200,000 clients in Brazil. We're starting to roll and test it in Mexico, and we're starting to roll and test it in Colombia. Our objective for next year is gonna be 500,000 accounts, okay? To be able to- that's a quarter of our accounts on this platform by the end of next year.
And what we have seen so far is that this is increasing our frequency and our order taking and our transaction size, our drop size, at the point of sale, primarily with smaller clients, okay, middle and smaller clients. So this is, I think, something that excites us a lot, and obviously, it is part of our digital innovation strategy that we have with our customers and our consumers. So with that, I think we have a very, very strong quarter. We continue to generate positive cash flow. We're starting to see a rebound of our volumes, and we're very, very optimistic about a fourth quarter that's going to be doing sequentially better than the third quarter of this year. And thank you for your confidence and interest in Coca-Cola FEMSA.
I hope you and your families are safe and well, and as always, our team is available to answer any of your remaining questions, offline. Thanks a lot.
Operator (participant)
This concludes today's call. Thank you for your participation. You may now disconnect.