Tony Weisman
About Tony Weisman
Tony Weisman (age 65) is an independent director of Klaviyo, Inc. (KVYO) serving since 2021; he is Lead Independent Director, Chair of the Nominating & Corporate Governance Committee, and a member of the Audit Committee. He is CEO and founder of SnapPoint LLC (since December 2019), previously CMO of Dunkin’ Brands (2017–2019) and CEO of Digitas North America (2013–2017). He holds a B.A. in Political Science from Brown University. As Lead Independent Director, he presides over executive sessions, helps set agendas, and oversees CEO succession planning alongside the Nominating Committee .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| SnapPoint LLC | Chief Executive Officer | Dec 2019–Present | Founded and leads marketing agency; brings deep go-to-market expertise |
| Dunkin’ Brands Group, Inc. | Chief Marketing Officer | Sep 2017–Dec 2019 | Scaled brand marketing and customer engagement capabilities |
| Digitas North America | Chief Executive Officer | Mar 2013–Sep 2017 | Led large marketing agency operations and growth |
| Digitas (global) | Senior Executive roles | Jan 2007–Mar 2013 | Senior leadership in digital marketing; data-driven practices |
External Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Cardlytics, Inc. (NASDAQ: CDLX) | Director | Oct 2014–Oct 2023 | Board service at digital advertising company; governance experience |
| None (current public boards) | — | — | Company states no current public board roles |
Board Governance
- Independence: The Board determined that all directors other than CEO Andrew Bialecki and co-founder Ed Hallen are independent under NYSE and SEC rules; Weisman is independent .
- Committee assignments: Chair, Nominating & Corporate Governance; Member, Audit; appointed to Audit Committee on Aug 1, 2024 .
- Lead Independent Director responsibilities: Presides over independent director sessions, collaborates on agendas, recommends committee memberships, leads CEO performance discussions, and oversees CEO succession planning .
- Attendance and engagement: Board met five times in FY2024; all directors attended at least 75% of Board and relevant committee meetings and attended the 2024 annual meeting; non-management directors held four executive sessions, presided over by Weisman .
Fixed Compensation (Director)
| Component | Amount | Notes |
|---|---|---|
| Board annual cash retainer | $33,000 | Paid quarterly, pro-rated for partial years |
| Lead Independent Director additional retainer | $19,000 | Board leadership add-on |
| Audit Committee member retainer | $10,000 | Non-chair member |
| Nominating & Corporate Governance Chair retainer | $8,500 | Committee chair |
| Meeting fees | None disclosed | Policy lists retainers; no per-meeting fees |
| FY2024 cash actually paid (Weisman) | $64,648 | As reported in director comp table |
Performance Compensation (Director)
| Equity Element | Grant Policy | Vesting | FY2024 Reported (Weisman) |
|---|---|---|---|
| Initial RSU grant | $400,000 grant-date fair value at initial election | Vests in three equal annual installments | Not applicable in 2024 (initial grant historical) |
| Annual RSU grant | $200,000 grant-date fair value at each annual meeting | Vests in full on earlier of 1 year or next annual meeting; accelerates on sale of company | $192,652 grant-date fair value (FY2024) |
| Options | None | Company has not granted options since 2020 | N/A |
Performance metrics tied to director pay: None disclosed; director equity is time-based RSUs with acceleration on sale; no director-specific performance metrics are used .
Other Directorships & Interlocks
| Relationship Type | Detail | Potential Conflict Assessment |
|---|---|---|
| Prior public board | Cardlytics, Inc. (2014–2023) | No related-party dealings disclosed with Cardlytics; no current public board roles |
| Large shareholder agreements | Shopify-related agreements (company-level) | Weisman not named as a related party; transactions reviewed under governance processes |
No related-party transactions involving Weisman above $120,000 were disclosed for FY2024; the company states no such transactions beyond those described (Shopify) .
Expertise & Qualifications
- Marketing leadership: Former CMO (Dunkin’) and agency CEO (Digitas NA); founder/CEO of SnapPoint LLC .
- Governance: Lead Independent Director; chair of Nominating & Corporate Governance; Audit Committee member .
- Education: B.A., Brown University .
Equity Ownership
| Ownership Detail | Amount | Source/Notes |
|---|---|---|
| Total beneficial ownership (Series A) | 104,365 shares | 75,000 direct; 20,833 held via Tony G. Weisman Trust; 8,532 RSUs counted within 60 days for beneficial ownership |
| Series B beneficial ownership | 0 shares | Not listed for Weisman |
| Percent of Series A outstanding | <1% | As shown; asterisk denotes less than 1% |
| Percent of total voting power | <1% | As shown; asterisk denotes less than 1% |
| Unvested RSUs (12/31/2024) | 8,532 | Company table of unvested stock awards |
| Vested vs. unvested | Vested: 95,833; Unvested: 8,532 | 75,000 direct + 20,833 trust vested; unvested RSUs per table |
| Hedging/pledging | Prohibited by policy | Insider trading policy prohibits hedging/shorts/pledging |
| Stock ownership guideline | 5x annual Board cash retainer | Within 5 years of becoming subject; excludes committee retainers; lead independent add-on appears part of Board retainer |
| Implied guideline level | $260,000 | 5 × ($33,000 + $19,000) |
| Indicative ownership value (12/31/2024 close) | ~$4.31 million | 104,365 × $41.24 closing price; for indication only |
Governance Assessment
- Board effectiveness: Weisman’s dual role as Lead Independent Director and Nominating Chair strengthens agenda control, succession oversight, and independent director coordination—key checks when CEO also chairs the Board .
- Independence and attendance: Independent status, full engagement (≥75% attendance), and leadership of four executive sessions support investor confidence in oversight quality .
- Audit oversight: Audit Committee membership adds financial oversight responsibilities, including related-party review and internal controls, enhancing governance breadth .
- Alignment: Material personal share ownership and prohibited hedging/pledging policies align interests with long-term stockholders; director RSUs are time-based, limiting pay-for-performance concerns for directors .
RED FLAGS: None disclosed specific to Weisman—no related-party transactions, no attendance shortfalls, no hedging/pledging, and no option repricing; director comp levels are within policy caps ($750k annually) .