Alicia Parker

About Alicia Parker

Alicia Parker, 48, has served as an independent director of Lands’ End since May 2024. She is Chief Marketing Officer at Tishman Speyer (since 2021) and brings deep brand, consumer marketing, and sales expertise across retail, hospitality, and lifestyle sectors; prior roles include leadership positions at Casper Sleep, Peninsula Hotels, and Ralph Lauren, among others . The Board has affirmatively determined she is independent under Nasdaq rules .

Past Roles

Organization	Role	Tenure	Committees/Impact
Tishman Speyer	Chief Marketing Officer	2021–present	Marketing, brand and growth leadership
Casper Sleep	VP, Brand & Consumer Marketing	2020–2021	Consumer growth, brand
Peninsula Hotels	Director of Sales & Marketing	2017–2020	Luxury hospitality marketing
Ralph Lauren	Senior Director, Marketing; Global Brand & Program Director	2012–2017	Global brand development
Agenda	SVP, Marketing & Business Strategy	2011–2012	Strategy and marketing
RDA	Group Account Director	2007–2011	Agency leadership
Warner Bros. Records	Public Relations	2006–2007	PR
Brand Marketing Consultant/Producer	Consultant/Producer	2004–2006	Brand projects
Strategic Management Group, Inc.	Manager, Global Partner Network; Associate/Associate Manager	1998–2004	Partnerships and early career roles

External Roles

Organization	Role	Tenure	Notes
Tishman Speyer (private)	Chief Marketing Officer	2021–present	Current primary role

No other public company directorships disclosed for Ms. Parker in the past five years .

Board Governance

Independence: The Board determined Ms. Parker meets Nasdaq independence standards .
Committee assignments: Audit Committee in 2025 comprised of John T. McClain (Chair), Gordon Hartogensis, Josephine Linden, and Elizabeth Leykum; Ms. Parker is not listed on Audit . Compensation Committee comprised of Robert Galvin (Chair), Gordon Hartogensis, Elizabeth Leykum, and Josephine Linden; Ms. Parker is not listed on Compensation . (Nominating & Corporate Governance roster not enumerated in committee report; the proxy’s grid is non-readable in extraction.)
Attendance: The Board met 7 times in FY2024; all directors attended >75% of Board and committee meetings; directors are expected to attend annual meetings and typically all do .
Executive sessions: Independent directors meet in executive session regularly and at least twice a year .
Leadership structure: Roles of CEO and Chair are separated; Chair leads agenda and oversight, distinct from management .
Major shareholder: ESL Investments and related entities hold 55.5% of shares outstanding, indicating a controlling shareholder dynamic that can influence governance outcomes .

Fixed Compensation

Director retainer framework (annual, cash unless elected in stock):

Role	Amount (USD)
Board Member	$100,000
Board Chair (additional)	$30,000
Audit Committee Chair	$20,000
Audit Committee Member (non-Chair)	$12,500
Compensation Committee Chair	$15,000
Compensation Committee Member (non-Chair)	$10,000
All Other Committee Chairs	$10,000
All Other Committee Members (non-Chairs)	$7,500

Perquisites for non-employee directors: annual $10,000 Lands’ End gift card and merchandise discount; ability to take all/part of retainer in common stock; healthcare participation possible upon case-by-case approval (no current participants) .

Ms. Parker’s FY2024 director compensation (partial year; elected some in stock):

Component	Amount (USD)
Fees Earned or Paid in Cash	$55,421
Stock Awards (retainer elected in stock)	$23,728
Gift Card	$10,000
Total	$89,149

Notes:

Payments are pro-rated for partial year service; Ms. Parker was elected May 9, 2024 .
Directors may elect equity in lieu of cash retainer each year .

Performance Compensation

Element	Status
Performance-based director pay (PSUs/options tied to metrics)	Not disclosed/applicable to non-employee directors; director comp consists of retainers, committee fees, elective stock units, and perquisites

Other Directorships & Interlocks

Public company boards: None disclosed for Ms. Parker .
Interlocks: Compensation Committee interlocks section lists no insider participation; Ms. Parker is not on that committee .

Expertise & Qualifications

Core strengths: Marketing, brand development, and sales across consumer, retail, and hospitality; agency and in-house experience .
Board composition notes: Three of seven directors are female; diversity considered in nominations (no formal diversity policy) .

Equity Ownership

Holder	Shares Beneficially Owned	% of Outstanding
Alicia Parker	1,627	<1%

Ownership alignment policies:

Director stock ownership guideline: each non-employee director must acquire Lands’ End common stock at cost equal to the director’s annual retainer by the third anniversary of Board service start; as of Jan 31, 2025, all non-employee directors were in compliance with the guideline .
Hedging/pledging: Company policy prohibits hedging and pledging of Company securities and short sales by directors and other insiders .

Governance Assessment

Positives
- Independence affirmed; strong marketing/brand expertise adds relevant skill depth to consumer-facing strategy .
- Board practices include regular independent executive sessions, annual self-evaluations, and separation of Chair/CEO roles, supporting oversight quality .
- Committees populated solely by independent directors; Audit and Compensation Committee memberships and financial experts disclosed; use of independent comp consultant (FW Cook) signals sound pay governance .
- High shareholder support for executive compensation (~99% 2024 say-on-pay) suggests alignment with investors and low pay-related controversy .
- Robust insider trading policy (anti-hedging/pledging) and clawback policy (executive-focused) indicate alignment and risk controls .
Watch items / potential risks
- Control shareholder risk: ESL’s 55.5% stake may influence director elections and strategic decisions, reducing minority shareholder influence .
- Related-party transaction (Chair-affiliate NYC office license at $9,600/month) was reviewed and approved by disinterested Audit Committee members; while addressed, it represents a recurring related-party arrangement to monitor annually .
- Ownership “skin in the game” for Ms. Parker is modest at 1,627 shares as of March 28, 2025, though directors are in compliance with ownership guidelines timelines; investors may watch for increased open-market accumulation over time .
Attendance and engagement appear satisfactory (all directors >75% attendance; board held 7 meetings; committees: Audit 7, Nominating 3, Compensation 5) .

Related-Party and Conflicts Check

The company reports no related-party transactions >$120,000 since Feb 2, 2024 other than the disclosed NYC office license with an affiliate of Chair Josephine Linden; no Alicia Parker-related transactions were disclosed .

Director Compensation Mix – Analytical View

Year	Cash Fees	Equity Elected	Gift Card	Observations
FY2024 (partial)	$55,421	$23,728	$10,000	Mix indicates some equity election; no meeting fees; standard perquisite usage.

No guaranteed bonuses or performance-linked director pay disclosed; structure emphasizes fixed retainers with optional stock election, which modestly aligns director pay with shareholder outcomes .

Committee Structure Snapshot (Context)

Audit Committee (FY2024 report): John T. McClain (Chair), Gordon Hartogensis, Josephine Linden, Elizabeth Leykum; all independent and compliant; oversees related-party transaction approvals .
Compensation Committee: Robert Galvin (Chair), Gordon Hartogensis, Elizabeth Leykum, Josephine Linden; independent; uses FW Cook; maintains clawback and risk assessment .

RED FLAGS

None specific to Alicia Parker disclosed; general governance watch items include concentrated control (ESL) and a recurring related-party office license with the Chair’s affiliate (approved and reviewed) .