Lincoln Electric - Q2 2023
July 27, 2023
Transcript
Operator (participant)
Greetings, welcome to the Lincoln Electric 2023 second quarter financial results conference call. At this time, all participants are in a listen-only mode, and this call is being recorded. It is my pleasure to introduce your host, Amanda Butler, Vice President of Investor Relations and Communications. Thank you. You may begin.
Amanda Butler (VP of Investor Relations and Communications)
Thank you, Therese. Good morning, everyone. Welcome to Lincoln Electric's second quarter 2023 conference call. We released our financial results earlier today. You can find our release as an attachment to this call's slide presentation, as well as on the Lincoln Electric website at lincolnelectric.com in the Investor Relations section. Joining me on the call today is Chris Mapes, Lincoln's Chairman, President, and Chief Executive Officer, Gabe Bruno, our Chief Financial Officer, and Steve Hedlund, Chief Operating Officer. Chris will begin with quarterly highlights, Steve will provide a discussion of end market trends, and Gabe will cover quarterly financial performance in more detail, as well as our 2023 assumptions. Following our prepared remarks, we are happy to take your questions.
Before we start our discussion today, please note that certain statements made during this call may be forward-looking, and actual results may differ materially from our expectations due to a number of risk factors. A discussion of some of the risks and uncertainties that may affect our results are provided in our press release and in our SEC filings on Forms 10-K and 10-Q. In addition, we discuss financial measures that do not conform to U.S. GAAP. A reconciliation of non-GAAP measures to the comparable GAAP measure is found in the financial tables in our earnings release, which again, is available in the Investor Relations section of our website at lincolnelectric.com. With that, I'll turn the call over to Chris Mapes. Chris?
Chris Mapes (Chairman, President, and CEO)
Thank you, Amanda. Good morning, everyone. Turning to slide 3. I'm pleased to report we generated another quarter of record results. Record second quarter sales, adjusted operating income, profit margin, adjusted earnings per share, and cash flow generation all reinforced solid momentum in the business. We continue to win in the market, supporting solid industrial production activity, strong capital spending, and the continued adoption of automation. In the second quarter, we effectively managed dynamic operating conditions and achieved our neutral price cost target year to date. The team is doing an excellent job balancing the constraints of tight supply chain conditions and elevated inflation levels in our equipment portfolio, with more normalized supply chain conditions across the rest of our portfolio. In the quarter, all of our reportable segments generated profit margins within their Higher Standard Strategy, EBIT margin ranges, demonstrating the effectiveness of our commercial and operational initiatives.
We also achieved over 100% cash conversion in the first six months of the year, which is ahead of plan on improved profit performance and inventory levels. We also maintained top decile returns with an adjusted ROIC of 22.9% and returned $90 million to shareholders in the quarter. Our integration of Fori Automation and Power MIG is on track, which will drive our automation portfolio margins from low double-digit percent to mid-teens percent by 2025. Our planned fourth quarter 2023 production and launch of our 150 kW DC fast charger remains on schedule, and we are planning a NACS and CCS-compatible version in early 2024. The team continues to do an exceptional job serving our customers, driving innovation, and advancing operational excellence across our facilities.
I couldn't be more pleased by our progress, which positions us to meet and exceed our Higher Standard 2025 Strategy targets. Now to share more detail on our second quarter sales performance, I'll pass the call to Steve Hedlund.
Steve Hedlund (COO)
Thank you, Chris. Good morning, everyone. Turning to slide 4, our 4.5% organic sales growth reflects resilient industrial activity and strong capital investment across our welding segments, with higher volumes in our three main product groups and volume growth in all key regions, led by Americas, Asia Pacific, and the Middle East. Second quarter's organic growth rate moderated as compared with the first quarter, primarily from the anniversarying of substantially all of our 2022 price actions. From an end market perspective, we saw strong growth in energy, led by high levels of midstream activity in pipe mill and pipeline activity, and as we look ahead, we expect accelerating demand across our energy end markets. Heavy industry also remains strong, led by large agricultural and construction equipment production, as well as shipbuilding activity.
Automotive transportation, while down in the quarter due to the timing of equipment and automation deliveries, had strong consumables growth, which continues to serve auto production activity as OEMs work to replenish inventory levels. We expect automotive to inflect positively in the balance of the year, driven by the completion of automation projects. Our general industry organic sales rate declined low single-digit percent in the quarter from weakness in International Welding and Harris. In Americas, general industry grew and strengthened as we ended the quarter into July. The compression we have seen in our non-residential construction infrastructure sector narrowed to mid-teen percent in the quarter on challenging prior year comparisons and off-peak cycle conditions. We are managing through a strong order book in this sector and expect improved sequential performance.
For Harris, we remain cautious on retail and residential-related trends in the back half of the year, given seasonality in that segment, challenged demand trends, and a challenging third quarter comparison. Overall, while end market performance was mixed in the quarter, we remain in growth mode. We entered the third quarter supported by solid industrial demand across all product areas, more favorable timing of equipment and automation deliveries, and high backlog levels. Now I will pass the call to Gabe Bruno to cover second quarter financials.
Gabe Bruno (CFO)
Thank you, Steve. Moving to slide 5, our consolidated second quarter sales increased 9% to $1,061 million. The increase reflected a 5.2% benefit from acquisitions, 3.6% higher volumes, and a 90 basis point increase in price. Foreign exchange translation was relatively steady versus the prior year. Gross profit dollars increased approximately 12% or $40 million versus the prior year on higher volumes, effective cost management, and benefits from acquisitions. Our second quarter gross profit margin increased 80 basis points to 35.2% on volumes and effective cost management, including a neutral price cost position for the first half of the year. Our SG&A expense increased approximately 16% or $26 million, primarily due to higher incentive compensation and employee-related costs, and unfavorable foreign exchange transaction costs.
SG&A, as a percent of sales, increased 100 basis points to 18.2%, which is comparable to first quarter results. Reported operating income increased 6% to $178 million. Excluding approximately $6 million of special items from rationalization charges and the amortization of step-up of acquired inventories, adjusted operating income increased 10% to $184 million. Higher volumes, cost management, and contributions from acquisitions drove higher profit dollar growth, which helped to offset elevated inflation in the business. Our adjusted operating income margin increased 10 basis points to 17.4% on challenging prior year comparisons, as higher volumes and effective cost management was partially offset by the impact of acquisitions. We recorded approximately $12 million of interest expense net in the quarter and continued to expect full-year interest expense of $45 million-$55 million.
We recognized approximately $7 million of other income in the quarter, which represents non-recurring items, including non-operating gains, of which approximately half is offset in SG&A. Our second quarter effective tax rate, as reported and adjusted, was approximately 20.6% due to our mix of earnings and discrete items. This compares to an adjusted tax rate of 20.2% in the prior year. We continue to expect our full year 2023 effective tax rate to be in the low to mid-20% range, subject to the mix of earnings and anticipated extent of discrete tax items. Second quarter diluted earnings per share was $2.36. Excluding special items, adjusted diluted earnings per share was a record $2.44. Moving to our reportable segments on slide 6.
Americas Welding segment second quarter Adjusted EBIT increased approximately 19% to $140 million. The Adjusted EBIT margin increased 90 basis points to 19.8% on higher volumes and effective cost management, which was partially offset by acquisitions. Americas Welding sales increased 14% in the quarter, driven by an approximate 7% increase in organic sales and a 7% benefit from acquisitions. The segment generated 6% higher volumes from growth across all product lines on continued momentum in regional industrial activity and capital investments. U.S. exports continued to strengthen in the quarter. Backlogs remained high at quarter end in both equipment and automation. Price primarily reflects targeted pricing actions implemented in early second quarter 2023 to mitigate inflation, as well as the anniversarying of prior price increases in 2022. Moving to slide 7.
The International Welding segment's Adjusted EBIT decreased 3.5%, or approximately $1 million to $34 million. The Adjusted EBIT margin declined 130 basis points to 12.9% versus prior year, but improved 150 basis points sequentially and is within the targeted Higher Standard range of 12%-14%. Organic sales increased approximately 4%, led by 4% volume growth, with greatest strength in Asia Pacific and the Middle East and Africa. Price increased 40 basis points, reflecting select new pricing actions year-to-date and the anniversarying of prior year price actions. Moving to the Harris Products Group on slide 8. Second quarter Adjusted EBIT increased approximately 9% to $19.5 million.
Their Adjusted EBIT margin increased 190 basis points to 14.7%, reflecting effective cost management and operational improvements from integration initiatives. Harris's organic sales declined approximately 5% on approximately 6% lower volumes and 1% higher price performance. Volumes reflected continued softness in retail, modest compression in HVAC, and a challenging prior comparison in industrial application. Moving to slide 9. We generated a record $199 million in cash flows from operations in the quarter, resulting in 125% cash conversion. Our average operating working capital to sales ratio decreased to 18.9% on improved inventory levels. While we have largely normalized inventory levels in our consumables portfolio, we continue to maintain elevated inventory to mitigate challenging equipment, supply chain conditions, and support sales. Moving to slide 10.
We invested $54 million in growth initiatives in the quarter, reflecting our Fori acquisition and $22 million in CapEx spending. We returned $90 million to shareholders through approximately $53 million of share repurchases and our higher dividend payout. We maintained a solid return on invested capital of 22.9%. Turning to slide 11 and our full year assumptions. We are maintaining our full year assumptions, but are adjusting the mix of organic growth drivers to reflect volume strength in the business. We now expect approximately 2/3 of our full-year organic growth from volumes and the balance from price. Our full year price assumption returns price contribution to a more normalized rate. We recognize that cash conversion has outperformed our initial assumption, and we are highly confident that we will exceed our full year 2023 estimate.
We continue to expect to progress seasonally in the back half of the year. Now I would like to turn the call over to Chris for concluding remarks.
Chris Mapes (Chairman, President, and CEO)
Thank you, Gabe. Earlier today, we announced my upcoming retirement as President and CEO of Lincoln Electric at year-end. Effective January 1, 2024, I will serve as Executive Chairman of the company and will work closely with Steve Hedlund, who will be promoted to the position of President and CEO, and will be appointed as a member of our board. After what will be 11 years in the CEO role, my planned retirement comes after a very thoughtful, multi-year succession planning process. I believe the timing aligns well with the near completion of our Higher Standard 2025 Strategy and as the organization advances to its next long-term strategy. I'm tremendously thankful for the support of our organization, the board, and the investment community during my tenure as CEO. It has been a privilege working with the industry's best team and serving great customers.
I'm especially proud of how we have transformed the business over the last decade by accelerating innovation, growth, and operational excellence, which has led to significant value creation and accelerated our position as a high-performing global industrial company and the global leader in welding, cutting, and automation solutions. During these years, I've worked alongside Steve and our leadership team, and I'm confident in Steve's ability to lead the company and continue the strong momentum we have achieved together to ensure the company's future success. Please join me in congratulating Steve on his new role. Now I'd like to turn the call over for questions.
Operator (participant)
Ladies and gentlemen, at this time, we will be conducting a question-and-answer session. To ask a question, press star one, one on your telephone. To ensure that everyone has an opportunity to participate, we do ask that you ask one question and one follow-up question, and then return to the queue. Please hold while we compile our questions. One moment. Our first question comes from Saree Boroditsky from Jefferies. Your line is open.
Saree Boroditsky (Analyst)
Thank you. Good morning, and congratulations to Steve on the new role, and Chris, on your retirement, following over a decade of strong performance leading Lincoln, you'll be very missed.
Chris Mapes (Chairman, President, and CEO)
Thanks, Saree.
Saree Boroditsky (Analyst)
I just wanted to go through some of the end markets in more detail. You know, it looks like auto and general industries turn more negative in the quarter. You noted that auto should reflect positively in the second half. Any color on that? Maybe just on general industrial, if that was also timing or expected to continue. Thank you.
Steve Hedlund (COO)
Yes, Saree, this is Steve. If we look at automotive, the decline there was really driven by capital projects, automation and large equipment purchases. The volume we had in consumables was up, which gives us, you know, encouragement that that's really a bellwether of automotive production and continuing strong demand in that category. In general industry, it was really driven by the residential and retail exposure that we have in the Harris Products Group and by softness in Europe in the international segment. The U.S. general industry sales growth was very strong. We saw it accelerate during the quarter.
Chris Mapes (Chairman, President, and CEO)
Saree, I think Steve's comments, that's a really important thematic as it relates to the performance of the business in the quarter. We saw momentum throughout the quarter, ended the quarter with strong momentum.
Where we did see softness in some areas of some of our industrial segments, portions of that were in the Harris business, where we knew that was going to be a softer quarter for us, and not surprising that as we recognize, certain of the markets internationally, especially in Europe, have turned slightly more negative, that we would see that there. When I think about our business, and I think about our Americas business, that's generating 5.8% volume in the quarter, that is just really strong momentum across the business. I like the positioning of the company, although we're having some regional impacts right now, the strength in Americas and the volume performance in Americas, has been very strong.
Saree Boroditsky (Analyst)
I appreciate the color. Just given that expected increase in auto in the back half of the year, should we expect to see volumes step up versus 2Q levels, or will there be any offsets to this? Thanks.
Chris Mapes (Chairman, President, and CEO)
Yeah, Saree, I think what's important is, as you heard in Gabe's comments, we're actually, we're at the start of the year, we thought that we would really be almost an even mix between volume and price as we were thinking about the business. As we're looking at the back half of the business, the volumes have actually stepped up and are probably about 2/3 of what we believe we'll see within that portion of the organic. That just naturally tells us that we believe our volumes are stepping up from what we've seen in the first half. The momentum that we've seen exiting Q2, we would certainly expect to see that.
I would also acknowledge that when you think about the back half of the year, we do have two less days, one each quarter, that will be confronted with as we think about the year-over-year comparisons. Again, strong momentum, a shift towards more volume, and I think you've seen us be able to operationally leverage that volume as it comes into our business.
Saree Boroditsky (Analyst)
Appreciate the color, and I'll pass it on.
Operator (participant)
Thank you very much. Our next question is coming from Bryan Blair with Oppenheimer. Bryan, your line is open.
Bryan Blair (Analyst)
Oh, apologies. I cut out for a minute. Good morning, everyone, and congratulations to Chris, very successful tenure, and Steve on a well-deserved promotion.
Chris Mapes (Chairman, President, and CEO)
Yeah, thank you.
Steve Hedlund (COO)
Thank you.
Bryan Blair (Analyst)
Just wanted to level set. It seems like in terms of capital spending and particularly automation, there was some pushback, you know, timing shifted to, you know, Q3 or perhaps Q4. What was that impact in the quarter, if you don't mind, you know, quantifying that? Is it a Q3 or Q4, catch up in terms of that demand?
Gabe Bruno (CFO)
Bryan, I wouldn't describe that as some kind of shifting in our business. I just remind you of our assumptions for the year, right? We're mid to high single-digit assumptions. At the midpoint, we're at 6.5% organic growth, we're right on top of our operating assumptions. That said, the mix of our business in automation, we do expect to accelerate in the back half of the year with contributions, as we've talked about on the automotive sector. I don't see any particular shifting in our posture between what we saw in automation for the first half of the year.
Chris Mapes (Chairman, President, and CEO)
Yeah, Bryan. Probably the only other comment I would add to Gabe's is that we have been talking about the Fori acquisition, which was a large addition into our automation portfolio. We brought that into our portfolio in December last year, and we knew that we had quite a bit of integration work to do, the early portion of that, of that ownership of the team. We just had our board meeting up there last week. They're just doing a spectacular job for the company, so I couldn't be happier with the progress we're making. As you can imagine, integration in the first couple of quarters, that just is continuing to get better and better, and we would expect the back half of the year to be better than the first half of the year.
That's another thing we've been talking about as it relates to automation. I completely agree with Gabe. I'm not aware of anything that has moved to the back half because some sort of softness in demand or operational issue.
Steve Hedlund (COO)
Bryan, in quite the contrast, we still see very good order activity in the automation business. We see very strong proposal activity in automation business. There is some timing of large projects in terms of when they get completed and the revenue gets recognized, that might move business from one quarter to another, but we didn't see any softening in automation in the second quarter.
Bryan Blair (Analyst)
Okay, understood. That's great to hear. Sticking with automation, what should we think about as an organic growth rate for the platform this year? We know with Fori, there's, you know, substantial, stepped-up growth for the full year.
Gabe Bruno (CFO)
Organic.
Bryan Blair (Analyst)
Just on-
Gabe Bruno (CFO)
So Bryan-
Bryan Blair (Analyst)
Yes.
Gabe Bruno (CFO)
Mid to high, six single digits.
Bryan Blair (Analyst)
Okay, excellent. Thank you again.
Operator (participant)
Thank you for your question. One moment. Our next question comes from Mig Dobre, from RW Baird. Your line is open.
Mig Dobre (Analyst)
Thanks. Chris, I, like everybody else, congratulations on a great career. Steve, congrats to you as well.
Chris Mapes (Chairman, President, and CEO)
Thanks.
Mig Dobre (Analyst)
Chris, I have two questions. Yeah, two questions for me, one, a shorter-term one, and maybe a longer term to follow up. From a shorter-term perspective, I guess, a bit of a head scratcher for me in terms of how you've kind of tweaked the components of the guidance. You know, pricing coming down a bit, I'm looking to sort of understand what's driving that, and, you know, should we actually think pricing turns negative at any point in time in the year, maybe Q4, for instance? On the volume side, you know, tweaking that up, I'm sort of curious as to how much visibility you have on that volume. You know, what gives you the confidence that volumes accelerate?
Is it purely a function of the automotive business and automation, or is there something else going on in there?
Gabe Bruno (CFO)
Mig, let me just start off with the volume side of it. As we noted, our backlogs remain strong, and we have strong orders entering the third quarter. What does that mean? Think about the mix of our business in the second quarter, while we speak to general industries being low single digits and automotive being down to mid-single digits. I mean, we see progression within automotive that tips to strengthening in volumes, and we see more strengthening on the general industry side. That gives us confidence that our overall organic mix is going to lean on the volume side.
In terms of pricing, you know, we continue to operate in an inflationary environment. I like to point to, I didn't mention this in my comments, but what's our run rate for LIFO for the year? We're running now at $5 million. We did deploy wage increases in the second quarter. We're operating in an inflationary environment, but we're anchored on our philosophy of price cost neutral, and we'll enact pricing as required. Right now, we're at that neutral posture, and we feel very confident that we'll continue to execute along those lines, as you've seen in the long term.
Mig Dobre (Analyst)
Gabe, to clarify, your outlook for full year pricing has moderated relative to three months ago? Is that a function of raw materials and how that flows through consumables, or am I misunderstanding something here?
Gabe Bruno (CFO)
It is a function in how we see overall inflation, right? That includes material cost trends. We don't see the acceleration in our business that we've seen over the last few years. That's going to drive a moderation in pricing actions. We'll respond with pricing in how we see the progression of inflation. We feel we're in very good positioning currently when we look at price cost. Right now, we don't see any drivers to accelerate our pricing posture currently. We'll continue to manage price costs in a very disciplined way, as you know we do.
Mig Dobre (Analyst)
Understood. I guess my longer-term question, and, and this might be for Chris, or maybe even more so for Steve, as, as the transition is happening here from a leadership perspective, I'm kind of curious as to how you're thinking about the company three, five years out, where you see the biggest opportunities. You know, obviously, Fori has started to expand the definition of automation within, within Lincoln Electric, so I'd love to hear Steve's thoughts on that. Of course, the EV charging opportunity. You mentioned it a little bit in your prepared remarks, but I'd love to hear more about how you see that playing out longer term. Thank you.
Chris Mapes (Chairman, President, and CEO)
Yeah. Well, Mig, this is Chris. Look, a couple of comments. First, I will tell with you that I think the future for Lincoln Electric looks enormously strong. It looks enormously strong because of what I believe has occurred within the company over the last several years, as we've just transformed it into what I believe to be a higher performing industrial company in the space. We have these underlying catalysts in our business, like the automation business. The automation business today, which is well over a $900 million run rate, and we're going to continue to deploy capital and with high single digit growth rates that we're looking for that business. I believe secular trends that, quite frankly, may permeate even beyond what we might see in industrial cycles.
There's no reason to believe that won't become a larger and larger portion of the portfolio over the next three, five, seven years. We're very committed to that. Then, you know, we have these other growth elements associated with business, whether that's additive or the charger initiative, that create other catalysts for value creation within the company, as well as continued investment as the global leader in welding and cutting technology. When we aggregate those, I think you'll see Lincoln continuing to accelerate, and Steve and the leadership team, probably because it being a larger company, needing to make even larger investments in some of those areas in the business, but I think just enormously well-positioned as we think about the company. I think Steve and the leadership team are ready to do that and to drive that.
That's why it's the right time for me to step into the chairman's role and support them and be a voice in those discussions, but let the team take over the operating side associated with that. Steve and I have worked together since the day I came to Lincoln, so I'm very familiar with his perspectives on the business, and I know you'll look forward to the February timeframe when Steve steps in as CEO and starts to provide more guidance to you as it relates to that next long-term strategy we'll be providing for the company.
Mig Dobre (Analyst)
Appreciate it. Thank you.
Operator (participant)
Thank you for your question. As a reminder, to ask a question, please press star one, one on your telephone. Our next question comes from Nathan Jones with Stifel. Your line is open.
Nathan Jones (Analyst)
Good morning, everyone. I'll add my congratulations and best wishes to Chris, and congratulations to Steve. I just had a question on the commentary about strengthening throughout the quarter. I think it's fairly typical to see strengthening throughout the quarter. Are you talking about it, you know, having strengthened more than it typically would as you went through the quarter? Maybe you could talk just a little bit more about the businesses and underlying trends that you think are driving that.
Chris Mapes (Chairman, President, and CEO)
Yeah, look, I would tell you that I think that's the right tone, which is strengthened a little more than what we had normally seen seasonally within the business, with a lot of strength as we were exiting the quarter. I think the other catalyst that I think about when we think about that strength, is that strength in the Americas Welding segment, and seeing that underlying volume at 5.8%. I wouldn't want to tell you that the quarter was backloaded. That wouldn't be fair. I mean, we had solid progression through the quarter, but real acceleration at the end of the quarter, and we saw nice demand trends over the first couple of weeks of July as we are, as we're continuing to see some of those favorable attributes within the business.
Nathan Jones (Analyst)
Thanks for that. My follow-up question is gonna be on International Welding. Still, you know, pretty good. 4% volume growth, I think, in International Welding, given some of the challenges and some of the macro numbers coming out of Europe is really quite strong. Maybe some comments on the outlook there, whether or not you think you can continue to see volume growth in International Welding, you know, given particularly some of the macro data coming out of Europe.
Chris Mapes (Chairman, President, and CEO)
Yeah, I think that'll be a really an area that we'll need to stay focused with, Nathan. It's probably if I think about the elements of the business in the back half of the year where there could be risk, I mean, we could probably point towards the international business, just simply from a demand perspective. Our demand held up well in the quarter. Very proud of our teams, their ability to manage through this portion of the international cycle. We also know we've got August coming up, which at least in that core European market, tends to be when we see businesses have closures. Will they extend some of those? We've not seen anything yet or heard of anything, but because of the softness in that market, could those be extended?
The confidence I have is that we've shown an ability to manage through these cycles, and they've exhibited that in their Q2 performance. I see it as upside for the business when we see some better demand trends in international longer term, and certainly as it relates to thinking about the business in the back half of the year, a lot of confidence in the demand trends we see in Americas Welding.
Nathan Jones (Analyst)
Thanks very much for taking my questions.
Operator (participant)
Thank you very much. Our final question of the day comes from Steve Barger with KeyBanc Capital Markets. Your line is open.
Steve Barger (Analyst)
Hey, thanks. Good morning.
Chris Mapes (Chairman, President, and CEO)
Morning.
Steve Barger (Analyst)
I wanna focus on some of the newer businesses. For the charging station initiative, we've gotten a lot of questions about a why a customer or partner would pick LECO versus some other manufacturer. Can you talk through the value proposition you're presenting to customers and any initial feedback as you start those conversations?
Steve Hedlund (COO)
Sure, Steve. This is Steve Hedlund. We hear consistently from everyone we talk to, that the two main drivers in the market right now are reliability and availability. Outside of the Tesla Supercharger network, the network that's been built is highly unreliable. There's all kinds of press you can read or social media you can follow about consumer frustration with pulling up to an EV charger that the app says is online, and they pull up, and it's either not working or it's derated from a power perspective. And then there are also a very long lead time on getting charging equipment from the established manufacturers, as the U.S. ramps up its investment in DC fast chargers.
I think that's really behind what you saw with all the announcements of the automakers adopting the NACS standard, is that they're looking for a reliable network for their vehicle customers to be able to use. As we've talked to prospective customers, they understand our value proposition. They get it, they're excited about it, and they're anxious to get sample product in their hands. We continue to focus on driving the industrialization and manufacturing ability of this product. We remain very optimistic about the future.
Chris Mapes (Chairman, President, and CEO)
Yeah, and Steve, I would say the other value proposition that I see for it is that let's just acknowledge that we would be one of only a handful of individuals, of a U.S.-based company making these chargers in Cleveland, Ohio. I think that a lot of the individuals are having conversations with us about the build-out that's necessary here in the United States, are excited about dealing with an established, successful manufacturing company based here in the U.S., that's gonna manufacture these locally. We've got our own printed circuit board manufacturing facilities, and we've been doing these types of power electronics for decades. I think that gives the marketplace some comfort in our ability to be able to execute on this strategy for this product portfolio.
Steve Barger (Analyst)
I know you're capacitizing for 2024, but what's the timeline for getting some of the prototypes out into customers' hands?
Steve Hedlund (COO)
That'll be happening later this year.
Steve Barger (Analyst)
Got it. Then in the automation business, once you sell an arm or a welding cell to a customer, what percentage of the time are you able to convert that into additional cells or higher dollar systems? How is the sales force incentivized if, you know, one way or another, new customers versus existing?
Steve Hedlund (COO)
Well, there's two aspects to keep in mind, Steve, of an automation sale. First, is we have a very high retention rate on the consumables that robot uses, so the welding wire. Our wire is highly differentiated for those types of high volume robotic applications. We think automation, we get not only the one-time first sale of the system, but also the ongoing consumable annuity stream associated with it. We see a tremendous amount of repeat business from customers. Buying an automation system is a risky prospect for the decision maker because they have to take either their existing production down, or they have to use a summer shutdown or some other narrow window of opportunity to get the new equipment in place.
It's imperative that the system function as intended, you know, the first time, and that the supplier hits the schedule in terms of delivery and commissioning. Once we've demonstrated to them we can do that, they start pointing to, "Hey, can you help me with this? Can you help me with this other thing?" We just see an opportunity to expand the relationship with that customer, and that's, that's right in the wheelhouse of our selling model.
Steve Barger (Analyst)
Got it. Maybe one quick follow-up. You know, with, with automation trending towards $1 billion and, you know, getting into charging now, is there any thought at some point of pulling out automation, additive, and charging into a standalone segment so we can get a better sense of how those, you know, growth initiatives are progressing?
Steve Hedlund (COO)
You know, Steve, as we continue to advance those areas of the business, and we acknowledge they're getting larger and larger, and they're a very important piece of the portfolio, we'll continue to evaluate that as we're looking at the next long-term strategy for the company. I certainly believe that as we're executing on the next three to five years of the company, those areas are going to continue to be growth engines for Lincoln Electric, and we'll have to continue to emphasize those and provide details on those for our investment community, as well as the other individuals that are stakeholders at Lincoln Electric.
Steve Barger (Analyst)
Understood. Thank you for the time, and congratulations to both of you.
Steve Hedlund (COO)
Great. Thanks, Steve.
Operator (participant)
Thank you. This concludes our question-and-answer session. I would like to turn the call back to Gabe Bruno for closing remarks.
Gabe Bruno (CFO)
I'd like to thank everyone for joining us on the call today, and for your continued interest in Lincoln Electric. We look forward to discussing the progression of our strategic initiatives in the future. Thank you very much.
