Michelle Gass

President and Chief Executive Officer at LEVI STRAUSS &

Board

Since January 29, 2024

Age

57 years

Tenure

Joined LEVI in January 2023 as President and was promoted to President and Chief Executive Officer on January 29, 2024.

Also at LEVI STRAUSS &

David Jedrzejek

Senior Vice President and General Counsel

Gianluca Flore

Executive Vice President and Chief Commercial Officer

Harmit Singh

Executive Vice President and Chief Financial and Growth Officer

About

Michelle Gass is a seasoned executive in the retail industry, noted for her extensive leadership experience and strategic approach to brand management.

Her career includes significant roles at major companies, having held leadership positions at Kohl's Corporation, Starbucks Corporation, and Procter & Gamble, which provided her with a broad perspective in marketing, operations, and customer engagement.

At LEVI, she joined in January 2023 as President and quickly ascended to become the President and Chief Executive Officer on January 29, 2024, reflecting her capability to lead during pivotal transformations.

$LEVI Performance Under Michelle Gass

Past Roles

Organization	Role	Date Range	Details
Levi Strauss & Co.	President	January 2023 - January 2024	Held this role before becoming CEO
Kohl's Corporation	Chief Executive Officer	May 2018 - December 2022	Also served as Chief Merchandising and Customer Officer and Chief Customer Officer
Starbucks Corporation	Various Leadership Roles	Over 16 years	Held roles including President of Starbucks Europe, Middle East & Africa and Executive VP of Marketing and Category
Procter & Gamble	Product Development and Brand Management Roles	N/A	Served in product development and brand management roles before joining Starbucks

External Roles

Organization	Role	Date Range	Details
PepsiCo, Inc.	Board of Directors	N/A	Current active board role

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$1,475,000	Annual (as of December 1, 2024)	Remained unchanged from November 26, 2023
Stock Awards	$6,607,207	Granted in FY24	Includes awards granted during fiscal year 2024
Option Awards	$2,099,996	Granted in FY24	Includes option awards granted during fiscal year 2024
All Other Compensation	$419,525	Paid as incurred	Includes executive perquisites, 401(k) match, deferred compensation match, relocation (incl. tax gross-ups), and charitable match
Sign-On Awards	$24,300,000	Per make-whole package	Comprises Sign-On Cash Award ($8,100,000), Sign-On PRSU ($8,100,000), and Sign-On SAR ($8,100,000)

Performance Compensation

Data from FY 2024

Performance Compensation Components

Metric	Details
Plan Name	Annual Incentive Plan (AIP)
Performance Metrics	Adjusted EBIT (50% weight), Net Revenues (35% weight), Cash Conversion Cycle (15% weight)
Payout Range	0% to 350% of base salary
Target Participation	175% of base salary
Evaluation Period	Fiscal Year 2024
Actual Performance	Total Company Performance: 124%; Individual Performance: 100%
Bonus Paid	$3,045,875
Grant Details	Grant Date: January 29, 2024; Grant Date Fair Value: $4,569,213; Grant Date Stock Price: $16.58
Vesting Schedule	Not specified in details