Geoff Seeley
LemonadeAbout Geoff Seeley
Geoff Seeley is an independent, non-employee director of Lemonade (LMND), appointed October 6, 2025, to a Class I seat with a term expiring at the 2027 annual meeting; he executed the standard director indemnification agreement and filed a Form 3 showing no initial beneficial ownership . Seeley is Chief Marketing Officer of PayPal, and previously led marketing at Afterpay and Airbnb; he holds a B.Sc. from University College London . Lemonade’s 8-K disclosed no arrangements for his appointment and no related-person transactions under Item 404(a) of Regulation S-K .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| PayPal Holdings, Inc. | Chief Marketing Officer (oversees PayPal and Venmo global marketing) | Not disclosed | Senior operator leading brand and performance marketing at scale |
| Afterpay | Global Chief Marketing & Communications Officer | Not disclosed | Helped scale consumer and merchant adoption ahead of $29B sale to Square |
| Airbnb | Global Head of Marketing | Not disclosed | Drove brand equity fueling guest and host growth globally |
| Unilever; Pearson | Marketing leadership roles | Not disclosed | Brand strategy, performance marketing, large-scale rebrands |
External Roles
| Organization | Role | Since | Notes |
|---|---|---|---|
| Lemonade, Inc. (NYSE: LMND) | Director (Class I) | Oct 6, 2025 | Term to 2027 annual meeting; standard D&O indemnification; no related-party transactions disclosed |
| PayPal Holdings, Inc. | Chief Marketing Officer | Not disclosed | Executive role, not a disclosed public-director role |
Board Governance
- Board/committee structure context: As of the 2025 proxy, LMND had three standing committees—Audit (Chair: Dr. Samer Haj‑Yehia), Compensation (Chair: Michael Eisenberg), and Nominating & Corporate Governance (Chair: Debra Schwartz) .
- Independence: LMND determines independence under NYSE rules; 2025 proxy identified four independent directors (Eisenberg, Haj‑Yehia, Schwartz, Angelidis‑Smith). Seeley joined after the proxy; independence status for him was not yet disclosed in a proxy, though he is a non-employee director under the compensation policy .
- Committee assignments: Not specified in the 8-K announcing his appointment (none disclosed at appointment) .
- Attendance: Not applicable for 2024; 2025 proxy states all then-serving directors attended ≥75% of Board and committee meetings during 2024; Seeley joined in Oct 2025 (post period) .
- Executive sessions and policies: Independent directors meet in executive session; hedging/pledging of company stock is prohibited under the Insider Trading Compliance Policy .
Fixed Compensation
| Component | Amount | Timing/Notes |
|---|---|---|
| Annual cash retainer (Board) | $30,000 | Earned quarterly; applies to Seeley per 8-K at appointment (updated from prior $20,000 in proxy policy) |
| Committee chair/member fees | Audit Chair $20,000; Audit Member $7,500; Comp Chair $10,000; Comp Member $5,000; N&G Chair $7,500; N&G Member $3,500 | Policy amounts per proxy; Seeley’s committee roles not yet disclosed |
Performance Compensation
| Grant Type | Target Value | Vesting | Performance Metrics | Notes |
|---|---|---|---|---|
| Initial RSU (at onboarding) | $175,000 | 3 equal annual installments | None (time-based) | Seeley eligible upon appointment |
| Annual RSU (after each AGM) | $150,000 | Vests on first anniversary | None (time-based) | Standard non-employee director annual grant |
LMND discloses director equity awards are time-vested RSUs; no performance conditions are used for director equity under the policy .
Other Directorships & Interlocks
| Company | Role | Interlock/Transaction Relevance |
|---|---|---|
| None disclosed (public company boards other than LMND) | — | 8-K states no Item 404(a) related-party transactions and no appointment arrangements; no interlocks disclosed |
Expertise & Qualifications
- Consumer brand and performance marketing leadership across fintech and platforms (PayPal, Afterpay, Airbnb) .
- Experience scaling adoption and executing large rebrands; deep DTC and marketplace growth expertise relevant to LMND’s AI-driven, direct-to-consumer model .
- Academic credential: B.Sc., University College London .
Equity Ownership
| As of | Form | Common Shares Beneficially Owned | Notes |
|---|---|---|---|
| Oct 10, 2025 (filed) | Form 3 | 0 | Initial statement of beneficial ownership reported “No securities are beneficially owned” at appointment; equity alignment expected to build via RSU grants |
Insider Trades (most recent)
| Date (Filing) | Form | Transaction Details | Post-Transaction Ownership | Notes |
|---|---|---|---|---|
| Oct 10, 2025 | Form 3 | Initial statement; no holdings reported | 0 | Power of Attorney filed authorizing officers to sign Section 16 forms |
Governance Assessment
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Strengths
- Clear non-employee director compensation structure with heavy equity (initial $175k; annual $150k) that vests over time, promoting alignment; cash retainer is modest ($30k) relative to equity .
- No related-party transactions or appointment arrangements disclosed; standard indemnification in place—supports independence and investor confidence .
- Company-level guardrails: formal prohibition on hedging and pledging; regular executive sessions; established committee leadership and financial expertise on Audit (two members designated financial experts) .
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Watch items
- Initial Form 3 reports zero ownership; alignment will rely on time-based RSU accumulation—investors may monitor the timing/size of Seeley’s initial and annual grants and eventual ownership relative to peers .
- Committee assignments and independence designation for Seeley have not yet appeared in a proxy; investors should review the next DEF 14A for formal independence determination, committee roles, and attendance .
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RED FLAGS: None identified in filings; specifically, no related-party transactions, no family relationships, and no disclosed conflicts or tax gross-ups for directors .
Appendix: Board/Committee Snapshot (for context)
- Audit Committee: Chair – Dr. Samer Haj‑Yehia; members – Debra Schwartz, Maria Angelidis‑Smith; Audit met four times in 2024; Haj‑Yehia and Schwartz designated “audit committee financial experts” .
- Compensation Committee: Chair – Michael Eisenberg; members – Dr. Samer Haj‑Yehia, Maria Angelidis‑Smith .
- Nominating & Corporate Governance Committee: Chair – Debra Schwartz; member – Michael Eisenberg .
All citations: Appointment/compensation eligibility and terms ; Press release biography and qualifications ; Form 3 (“No securities beneficially owned”) and POA ; Board independence, policies, governance practices, committee leadership and fees .