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Shai Wininger

President at LemonadeLemonade
Executive
Board

About Shai Wininger

Shai Wininger, age 51, is Co‑Founder, President, and a non‑independent director of Lemonade (LMND). He has served on the board since June 2015 and returned to the President role effective January 1, 2024 after a period as Co‑CEO, focusing on strategy, operations, product/technology, and customer experience . 2024 operating performance showed gross written premium +26% YoY to $929.0M, total revenue +22% to $526.5M, and net loss improved to $(202.2)M from $(236.9)M; pay programs are heavily equity‑based with no annual cash bonus, aligning incentives with long‑term value creation . Pay‑versus‑performance data shows cumulative TSR since IPO translating a $100 initial investment to $45 in 2024 and peer index at $190, with Adjusted EBITDA at $(150)M and In‑Force Premium at $944M .

Key performance metrics (context)

Metric20232024
Gross Written Premium ($M)738.4 929.0
Total Revenue ($M)429.8 526.5
Net Loss ($M)(236.9) (202.2)

Pay vs Performance highlights

Measure202220232024
Company TSR ($100 initial)17 20 45
Peer Group TSR ($100 initial)141 153 190
Net Income ($M)(297.8) (236.9) (202.2)
In‑Force Premium ($M)625 747 944
Adjusted EBITDA ($M)(225) (173) (150)

Past Roles

OrganizationRoleYearsStrategic Impact
Lemonade, Inc.Co‑Founder; various roles incl. Co‑CEO, CTO, Secretary, Treasurer; currently President2015–present Foundational leadership across product/tech and operations; board service since 2015
Fiverr Ltd.Founder; Chief Technology Officer2009–2010s (founded in 2009) Built engineering, design, product; scaled marketplace platform
Mobideo AerospaceSenior Management2005–2010 Led industrial analytics/control platform development
Handsmart SoftwareSenior Management2003–2005 Built mobile licensing platform for content apps
Trimus Inc.Senior Management1999–2003 Built virtual reality web browser; early tech innovation
Neri Bloomfield Academy of Design and EducationResident Faculty (Computer Graphics)2002–2007 Academic leadership; technical instruction

External Roles

The proxy does not disclose current public company board service for Shai Wininger beyond Lemonade directorship .

Fixed Compensation

Component202220232024
Base Salary ($)375,225 392,732 492,887
Bonus ($)— (no annual cash incentive)
Options (Grant‑date fair value, $)7,541,200 1,209,932 3,175,367
Stock Awards (RSUs, Grant‑date fair value, $)149,698
All Other Compensation ($)159,088 148,885 173,070
Total ($)8,075,513 1,751,549 3,991,022

Notes:

  • All other compensation includes Israeli pension, severance, disability, education fund contributions and car allowance; 2024 detail for Wininger totals $173,070 .
  • The company states NEOs currently do not receive annual cash incentives .

Performance Compensation

2024 equity grants and vesting

Grant DateAward TypeShares/OptionsExercise PriceVesting
02/02/2024RSUs9,327 16 equal quarterly installments over 4 years
06/23/2024Stock Options133,572 $15.90 16 equal quarterly installments over 4 years
08/12/2024Stock Options167,130 $15.02 16 equal quarterly installments over 4 years
  • 2024 executive equity awards largely time‑based; the company emphasizes equity as ~80% of target compensation and no cash bonus program in 2024 .

Notable performance‑conditioned legacy option (exercisability gates)

AwardMetricTargets (Average Closing Price for any 30 consecutive days)ExercisabilityForfeiture Provision
04/21/2021 options (PEOs)Stock price hurdles$126, $162, $198, $234 (each gate = 25%) Portions become exercisable upon meeting price gates by April 21, 2025 Any portion not exercisable by Apr 21, 2025 automatically forfeited

2024 realized activity

ItemQuantityValue
RSUs vested in 20242,331 shares $60,481 (at vest dates)
Options exercised in 20240 $0

Equity Ownership & Alignment

HolderBeneficial Shares% of OutstandingBreakdown within 60 days (as of Apr 10, 2025)
Shai Wininger4,457,356 6.1% 583 RSUs to vest; 1,073,114 options exercisable/will become exercisable
  • Shares outstanding: 73,266,170 as of the Record Date (Apr 10, 2025) .
  • Insider trading policy prohibits short sales, hedging, margin purchases, and pledging LMND stock; no pledges disclosed and pledging prohibited, reducing alignment risk .
  • 2024 RSU vest cadence implies modest, regular supply; options are time‑vested but require exercise to create sellable shares; Wininger did not exercise options in 2024, indicating limited near‑term selling from options .

Employment Terms

TermSummary
Employment agreementAmended & Restated July 7, 2020; at‑will; original agreement July 1, 2015
Base salary historyNIS 55,000/mo → NIS 80,000 (Mar 2018) → NIS 105,000 (May 2021) → NIS 152,000 (Sep 2023)
BenefitsCompany contributions to Managers Insurance Plan (13.3%), provident fund, and 7.5% to education fund (employee contributes 2.5%)
Severance (no CIC)6 months base salary + 50% of target bonus + acceleration of 6 months’ vesting (subject to release)
Severance (CIC window)12 months base salary + 100% of target bonus + full acceleration of outstanding equity (subject to release)
“Cause” definitionIncludes breach of agreement/fiduciary duties (with 7‑day cure), felony involving moral turpitude, willful failure to perform causing significant adverse effect

Estimated potential payments (as of Dec 31, 2024):

ScenarioCashEquity AccelerationHealthcare/OtherTotal
Termination w/o Cause (no CIC)$246,444 $69,497 $315,941
Termination w/o Cause in CIC window$492,887 $389,077 $881,964

Governance protections:

  • Clawback policy compliant with SEC Rule 10D‑1/NYSE listing standards for restatements; recovers erroneously awarded incentive compensation over prior 3 fiscal years .
  • No tax gross‑ups for compensation or parachute excise taxes .

Board Governance

  • Role: Class II Director; up for election to serve through 2028 Annual Meeting .
  • Independence: Not independent (executive officer); independent directors are Eisenberg, Haj‑Yehia, Schwartz, Angelidis‑Smith .
  • Committees: Standing committees (Audit; Compensation; Nominating & Corporate Governance) comprised of independent directors; Wininger does not serve on committees .
  • Board leadership: Combined CEO/Chair (Daniel Schreiber) with Lead Independent Director (Michael Eisenberg) providing counterbalance .
  • Executive sessions: Non‑management directors meet without management at least twice per year; presided by Lead Independent Director .
  • Attendance: Six board meetings in 2024; each director attended ≥75% of board and committee meetings during their service period .

Director Compensation

Non‑employee director policy (not applicable to Wininger as an employee director):

  • Annual cash fees: Board $20,000; Audit Chair $20,000/Audit member $7,500; Comp Chair $10,000/Comp member $5,000; Nominating Chair $7,500/Nominating member $3,500 .
  • Equity: Initial RSU grant $175,000 (3‑year annual vesting); annual RSU $150,000 (1‑year vesting); accelerated upon change in control .

Compensation Peer Group (2024)

Companies used for benchmarking include Affirm, Alteryx, Enova, Envestnet, EverQuote, Fiverr International, Hippo, LendingClub, LendingTree, MoneyLion, nCino, NerdWallet, Oscar Health, PagerDuty, Q2 Holdings, Root, SelectQuote, SoFi, Trupanion, Upstart; selected based on fintech/insurtech focus, revenue $250M–$2B, market cap $200M–$3.6B .

Say‑on‑Pay & Shareholder Feedback

  • 2024 advisory vote approval: ~87.5% “For,” an improvement vs. 2023, indicating shareholder support for program design .
  • Annual say‑on‑pay cadence adopted; next vote expected at 2026 meeting .

Additional Compensation Program Features

  • Equity plan capacity: 2020 Plan with evergreen up to 5% of outstanding shares annually through 2030; legacy 2015 Plan maintained for outstanding awards; assumed Metromile plans with 404,207 awards settled in LMND stock .
  • Outstanding equity at 12/31/2024 across plans: 9,376,193 options and 4,278,383 RSUs outstanding .
  • Grant timing: Committee grants RSUs annually post‑meeting for non‑employee directors; off‑cycle grants possible; no timing of MNPI to affect award values .

Trading Signal Considerations

  • Near‑term supply from vesting: Wininger has 583 RSUs scheduled to vest within 60 days of Apr 10, 2025 and significant options scheduled to become exercisable within 60 days (1,073,114), but options require voluntary exercise; policy prohibits hedging/pledging which reduces forced selling risk .
  • 2024 realized sales pressure: No option exercises by Wininger; RSU vesting relatively small (2,331 shares, $60,481) .

Investment Implications

  • Alignment: Heavy equity mix (no annual cash bonus) and prohibitions on hedging/pledging align Wininger’s incentives with long‑term equity value; performance‑gated legacy options reinforce stock price discipline .
  • Retention/Change‑in‑Control: Moderate severance (6 months) and robust CIC protection (12 months salary + 100% bonus + full acceleration) indicate balanced retention economics; acceleration terms could increase share supply in a transaction scenario .
  • Selling pressure: 2024 activity shows limited realized selling from Wininger (no option exercises), suggesting low near‑term insider sell pressure absent significant option exercises; regular RSU vesting is small and predictable .
  • Governance: Dual executive/director role (non‑independent) mitigated by independent committees, Lead Independent Director, and executive sessions; combined CEO/Chair persists, but board asserts appropriateness given strategy execution needs .
  • Performance vector: Strong growth in GWP and revenue with improving net loss; yet TSR since IPO lags insurance peer index, making equity‑heavy pay sensitive to stock recovery; monitoring Adjusted EBITDA trajectory and price‑gate outcomes on legacy options informs confidence signals .