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Tim Bixby

Chief Financial Officer and Treasurer at LemonadeLemonade
Executive

About Tim Bixby

Tim Bixby, age 60, is Chief Financial Officer and Treasurer of Lemonade, Inc., serving since June 2017. He holds a BA in Mathematics from Dartmouth College and an MBA from Harvard Business School . 2024 company performance under his tenure showed meaningful improvement: total revenue rose 22% to $526.5 million and net loss improved 15% to $(202.2) million; gross written premium increased 26% to $929.0 million and the gross loss ratio declined from 85% to 73% . Pay-versus-performance disclosures also indicate In-Force Premium rose to $944 million in 2024, while Adjusted EBITDA improved to $(150) million from $(173) million in 2023 .

Past Roles

OrganizationRoleYearsStrategic Impact
LivePerson, Inc.CFO, President, Director1999–2011Scaled public SaaS operations; board and executive leadership through growth phase
Shutterstock, Inc.CFO2011–2015Led finance for digital content marketplace; supported growth and public-company reporting

External Roles

OrganizationRoleYearsStrategic Impact
Rent the RunwayDirector; Chair of Audit CommitteeFeb 2021–presentGovernance and audit oversight at a public e-commerce platform

Fixed Compensation

MetricFY 2022FY 2023FY 2024
Base Salary ($)$450,000 $685,000 $685,000
Target Bonus %Not disclosedNot disclosedNot disclosed
Actual Bonus ($)$— $— $—
All Other Compensation ($)$8,700 $13,200 $13,800
Total Compensation ($)$3,284,121 $3,678,556 $2,848,526

Notes:

  • Lemonade currently does not provide annual cash incentive compensation to its NEOs .
  • Bixby’s base salary history: $300,000 originally; increased to $450,000 in May 2021 and $685,000 in Sept 2023 .

Performance Compensation

Grant DateInstrumentShares/OptionsStrike/Grant Price ($)VestingGrant-Date Fair Value ($)
03/01/2024RSUs12,97316 equal quarterly installments over 4 years$219,503
06/23/2024Stock Options178,89015.908 equal quarterly installments over 2 years$1,930,223
02/07/2023RSUs33,49616 equal quarterly installments over 4 years— (reported in outstanding awards)
02/07/2023Stock Options66,000 (33,000 unexercisable + 33,000 exercisable at FY-end)18.1716 equal quarterly installments over 4 years— (reported in outstanding awards)
08/11/2023Stock Options94,200 (29,440 exercisable + 64,760 unexercisable at FY-end)15.1316 equal quarterly installments over 4 years— (reported in outstanding awards)

Vesting outcomes (FY 2024):

  • Shares acquired on vesting: 14,996 RSUs; value realized $259,731 .
  • Options exercised: — in FY 2024 (per option exercise table); Adina/John exercised but Tim did not .

Program design:

  • Equity is primarily time-vested (stock options and RSUs); no disclosed PSUs or cash annual incentive plans for NEOs .

Equity Ownership & Alignment

ItemDetail
Total beneficial ownership920,305 shares; 1.3% of outstanding
Insider trading policyProhibits short sales, derivatives, hedging, and pledging of company stock
Ownership guidelinesNot disclosed
Option moneyness at 12/31/2024For NEOs other than Mr. Peters, outstanding options had exercise prices greater than FMV; value of accelerated options would be zero

Outstanding equity (as of 12/31/2024):

  • Unvested RSUs: 10,541 (3/1/24; MV $356,896) and 33,496 (2/7/23; MV $1,228,633) .
  • Stock options by grant:
    • 06/23/2024: 44,724 exercisable; 134,166 unexercisable; $15.90 strike; exp. 06/23/2034
    • 08/11/2023: 29,440 exercisable; 64,760 unexercisable; $15.13 strike; exp. 08/11/2033
    • 02/07/2023: 33,000 exercisable; 33,000 unexercisable; $18.17 strike; exp. 02/07/2033
    • 04/05/2022: 132,814 exercisable; 79,686 unexercisable; $27.35 strike; exp. 04/05/2032
    • 12/01/2019: 354,300 exercisable; $23.69 strike; exp. 09/25/2029

Insider transactions (2025, Rule 10b5-1):

DateActionSharesPrice ($)Plan
06/09/2025Sold5,00040.30Rule 10b5-1 adopted 12/12/2024
06/09/2025Exercised options5,00023.69Same plan
06/23/2025Exercised options11,00023.69Same plan; SEC Form 4
06/23/2025Sold11,00043.36Same plan
07/07/2025Sold11,00042.28–42.50Same plan
07/14/2025Sold5,00038.16Same plan; SEC Form 4

Policy alignment:

  • Hedging/pledging prohibited by policy; Bixby sales executed under pre-adopted 10b5-1 plans, mitigating MNPI risk .

Employment Terms

ProvisionWithout Cause (no CIC)CIC (no termination)Termination Without Cause in connection with CIC
Cash severance$342,500 (6 months base + 50% of target bonus) $— $685,000 (12 months base + 100% of target bonus)
Equity acceleration$183,281 (6 months’ vesting) $— $792,854 (full acceleration; options at zero value if strike > FMV)
Healthcare (COBRA)$13,736 (6 months) $— $27,471 (12 months)

Other terms:

  • At-will with 60-days notice; company may pay 60 days salary in lieu .
  • “Cause” includes felony conviction, embezzlement, breach of fiduciary duties or non-compete/non-disclosure agreements, and materially detrimental conduct .
  • Clawback policy compliant with SEC Rule 10D-1 (mandatory recovery of erroneously awarded incentive comp over prior three years) .
  • No tax gross-ups for perquisites or excise taxes; Section 280G/4999 acknowledged without gross-ups .

Company Performance Context

Selected FY 2024 vs FY 2023 (Proxy):

MetricFY 2023FY 2024
Total Revenue ($USD Millions)$429.8 $526.5
Net Loss ($USD Millions)$(236.9) $(202.2)
Gross Written Premium ($USD Millions)$738.4 $929.0
Gross Loss Ratio (%)85% 73%

Pay-versus-Performance (Company-selected measures):

MetricFY 2022FY 2023FY 2024
In-Force Premium ($USD Millions)$625 $747 $944
Adjusted EBITDA ($USD Millions)$(225) $(173) $(150)

GAAP Revenues and Net Income (S&P Global):

MetricFY 2022FY 2023FY 2024
Revenues ($USD Millions)$180.8*$339.9*$404.6*
Net Income - (IS) ($USD Millions)$(297.8) $(236.9) $(202.2)

Values retrieved from S&P Global.
*Revenues values marked with an asterisk are sourced from S&P Global (Capital IQ) via GetFinancials.

Compensation Governance and Benchmarking

  • Compensation Committee: independent directors; engages Aon Human Capital Solutions; equity-heavy pay mix (~80% equity for NEOs in 2024) .
  • Peer group (2024) includes fintech/insurtech names such as Affirm, Hippo, Root, Oscar Health, SoFi, Trupanion, Upstart, etc. (revenue ~$250m–$2bn; market cap $200m–$3.6bn) .
  • Say-on-Pay: 2024 approval ~87.5% of votes cast, improving from 2023 .

Investment Implications

  • Alignment: Heavy time-vested equity and no annual cash bonus tie Bixby’s upside to stock performance but do not incorporate explicit operating targets (e.g., revenue/EBITDA/TSR) in pay outcomes; this can reduce pay-for-performance precision despite stock-option leverage .
  • Selling pressure and cadence: Multiple 2025 sales under a 10b5-1 plan (June–July) following option exercises indicate a programmed sell cadence; expect periodic exercise-and-sell activity around vest dates and liquidity windows rather than discretionary selling, lowering signaling risk .
  • Retention economics: Double-trigger CIC benefits of 12 months base + 100% target bonus and full equity acceleration are competitive; normal-course severance at 6 months + 50% target bonus and partial acceleration supports retention while moderating parachute risk .
  • Execution track record: 2024 operating highlights show improved loss ratios, revenue growth, and narrowing net loss; IFP and Adjusted EBITDA trends are improving, supportive of long-term value creation under current capital-light reinsurance strategy .
  • Governance risk mitigants: Strong clawback, no hedging/pledging, and no tax gross-ups reduce governance and alignment red flags; absence of option repricing and limited perquisites further de-risk compensation structure .