Vineet Mehra
About Vineet Mehra
Vineet Mehra, age 46, is an independent director of The Lovesac Company (LOVE) since 2022. He is currently Chief Marketing Officer at Chime (since June 2022), with prior senior roles at Good Eggs (Chief Growth & Customer Experience Officer, Mar 2021–May 2022), Walgreens Boots Alliance (Global Chief Customer & Marketing Officer, Feb 2019–Feb 2021), Ancestry.com (Global Chief Marketing & Revenue Officer, Jan 2017–Dec 2019), and Johnson & Johnson (Global President—Baby Care; Global President—Marketing Services, 2013–2017). He is recognized by Forbes as a Top 50 CMO and by AdWeek as a Top 20 Tech-Driven CMO, among other industry distinctions .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Chime | Chief Marketing Officer | Since Jun 2022 | Oversees all marketing initiatives; omni-channel and digital brand leadership |
| Good Eggs | Chief Growth & Customer Experience Officer | Mar 2021–May 2022 | Growth and CX strategy |
| Walgreens Boots Alliance | Global Chief Customer & Marketing Officer | Feb 2019–Feb 2021 | Strategic direction for global retail/consumer brands marketing |
| Ancestry.com | Global Chief Marketing & Revenue Officer | Jan 2017–Dec 2019 | Global marketing and revenue leadership |
| Johnson & Johnson | Global President — Baby Care; Global President — Marketing Services | 2013–2017 | Led flagship brand portfolio; oversaw global media budget and consumer insights/analytics |
External Roles
| Organization | Role | Tenure/Status | Notes |
|---|---|---|---|
| MMA Global | Board member | Current | Marketing trade association |
| Effie Worldwide | Chairman of the Board | Former | Global marketing effectiveness nonprofit |
| AdTheorent | Director | 2021–2024 | Prior public company directorship |
| Current public boards | — | None | No current public company board service |
Board Governance
- Independence: The Board determined Mehra is independent under SEC and Nasdaq rules , and he is listed “Independent: Yes” in the nominee biography .
- Committees: Audit Committee member (4 meetings in fiscal 2025) and Compensation Committee member (5 meetings in fiscal 2025); Audit Chair is Walter F. McLallen, Compensation Chair is Sharon M. Leite . Mehra was appointed to the Compensation Committee in October 2024 .
- Attendance: The Board held eight meetings in fiscal 2025; no director attended fewer than 75% of Board and applicable committee meetings. All directors attended the 2024 Annual Meeting of Stockholders .
- Leadership and executive sessions: Separate Chair (Andrew R. Heyer) and CEO roles; independent directors meet regularly in executive session without management .
- Related-party transactions: Governance highlights state there are no related party transactions with directors and officers; Audit Committee reviews proposed related-party transactions .
- Compensation Committee interlocks: None in fiscal 2025 (no reciprocal executive/director overlaps) .
Fixed Compensation
| Component | FY2025 Amount/Terms | Notes |
|---|---|---|
| Annual Board cash retainer | $75,000 | Paid quarterly; directors may elect RSUs in lieu of cash; Mehra’s “Fees Earned or Paid in Cash” reported as $75,000 |
| Committee chair retainers | Audit Chair $15,000; Compensation Chair $10,000; Nominating Chair $10,000 | Mehra is not a chair; no chair fees indicated for him |
| Meeting fees | None disclosed | DCP describes retainers; no separate meeting fees |
| Board Chair retainer | $50,000 (for Chair only) | Not applicable to Mehra |
Performance Compensation
| Equity Award | Grant Date | Shares | Fair Value | Vesting | Performance Metrics |
|---|---|---|---|---|---|
| Annual RSU grant | Jun 11, 2024 | 4,808 unvested RSUs as of Feb 2, 2025 | $125,000 | Vests in full on the one-year anniversary of grant | None; director RSUs are time-based, not performance-based |
- Stock ownership guidelines: Directors must hold stock equal to 3x annual cash retainer within five years; all directors are in compliance or on track .
- Award limits: Non-employee director total annual compensation (cash + equity) capped at $500,000 under stockholder-approved plan; current program below limit .
Other Directorships & Interlocks
| Company | Overlap/Interlock | Potential Conflict Assessment |
|---|---|---|
| AdTheorent (2021–2024) | None with LOVE executives/comp committee; no disclosed related-party transactions | Ad-tech business with no apparent supplier/customer conflict for furniture; no interlocks in fiscal 2025 |
Expertise & Qualifications
- Global marketing strategy, brand development, omni-channel retail and consumer products expertise .
- Leadership across data-driven customer experience, global media, and analytics .
- Industry recognition: Forbes Top 50 CMO; AdWeek Top 20 Tech-Driven CMO; Effie leadership; juror and speaker roles .
Equity Ownership
| Holder | Outstanding Shares | Options/RSUs (60-day exercisable/settle) | Total Beneficial Ownership | % of Shares Outstanding |
|---|---|---|---|---|
| Vineet Mehra | 11,876 | 4,808 RSUs | 16,684 | <1% (asterisk) |
- Pledging/hedging: Company policy prohibits hedging and pledging without Board approval; insider trading requires quarterly windows and pre-clearance. No pledging disclosed for Mehra in the beneficial ownership table (CEO has pledge footnote; none for Mehra) .
- Trading windows and 10b5-1: Policy updated for SEC Rule 10b5-1 cooling-off, certifications, overlap restrictions, and disclosure .
Governance Assessment
- Board effectiveness: Mehra strengthens marketing and omni-channel capabilities on Audit and Compensation committees, with independence confirmed and >75% attendance minimum met across directors. He was added to the Compensation Committee in Oct 2024, signaling increasing engagement in pay governance .
- Alignment: Director compensation mix (cash retainer + time-based RSUs) and stock ownership guidelines promote alignment; Mehra held 11,876 shares plus 4,808 unvested RSUs (<1% of outstanding) as of Apr 17, 2025 .
- Conflicts and red flags: No related-party transactions disclosed involving Mehra; no compensation committee interlocks; hedging/pledging restricted (and not disclosed for Mehra). No chair role-related overboarding concerns apply to him; overall governance policies (clawbacks, insider trading controls) mitigate risk .
- Director compensation reasonableness: FY2025 director compensation for Mehra totaled $200k ($75k cash + $125k equity), in line with DCP and below the $500k limit, supporting investor confidence in pay practices .