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Greg Ulrich

Chief AI and Data Officer at MastercardMastercard
Executive

About Greg Ulrich

Greg Ulrich is Mastercard’s Chief AI and Data Officer, effective May 1, 2024, and a member of the company’s Management Committee, responsible for driving AI and data strategy across the enterprise . Mastercard delivered strong fiscal 2024 performance (GAAP): net revenue $28.2B (+12% YoY), net income $12.9B (+15%), and diluted EPS $13.89 (+17%); on a currency-neutral, adjusted basis, net revenue and net income grew 13% and 18%, respectively, and adjusted diluted EPS rose 21% . The company’s long-term incentive PSUs granted in 2022 vested at 145.3% of target, reflecting multi-year adjusted revenue/EPS performance and a strong 3-year relative TSR vs. the S&P 500, signaling pay-for-performance alignment . Ulrich has publicly articulated Mastercard’s “responsible, inclusive AI” approach in 2025 regional initiatives, underscoring strategic leadership in AI deployment .

Performance Compensation

Annual Incentive (SEAICP) – 2024 Corporate Metrics and Outcome

The annual cash incentive for executive officers is determined by a corporate score (financial metrics plus modifiers) and an individual performance factor. 2024 corporate financial metrics were weighted 67% adjusted net income and 33% adjusted net revenue; the financial score was 126%, with a final corporate score of 119.7% after a 5% reserve for differentiation .

Metric (USD millions)Goal Weight2023 Adjusted ActualThreshold (50% payout)Target (100% payout)Maximum (200% payout)2024 Adjusted ActualScore
Adjusted Net Income67% $11,800 $12,324 $13,489 $14,653 $13,865 132%
Adjusted Net Revenue33% $25,054 $26,819 $28,330 $29,840 $28,544 114%
Corporate Score119.7% (after -6.3 ppts reserve)

Modifiers: ESG modifier and strategic performance adjustment were available in 2024; ESG net effect was +/- 0 ppts and strategic adjustment was +/- 0 ppts for 2024 .

Performance Stock Units (PSUs) – 2022 Grant Outcome (Vested in 2025)

PSUs are 60% of LTI value and measure three one-year adjusted net revenue and EPS growth targets, averaged over a 3-year period, with a relative TSR modifier vs. S&P 500 (±50 ppts) and a 0–200% payout range; shares are subject to a mandatory one-year post-vest holding period .

MeasurementThreshold (50% modifier)Target (100% modifier)Maximum (150% modifier)ActualPre-TSU Financial ScoreTSR ModifierFinal PSU Payout
3-year Relative TSR (Mar 1, 2022–Dec 31, 2024)25th percentile 50th percentile 75th percentile 73rd percentile 100.2% 145.0% 145.3%

Program design changes effective 2025: TSR target raised to 55th percentile for a 100% modifier and TSR modifier capped at 100% if absolute TSR is negative; financial score range broadened to 0–200% (payout cap remains 200%) .

Equity Ownership & Alignment

Policy ElementMastercard Approach
Stock Ownership RequirementsCEO: 6x base salary; CFO and other NEOs: 4x; Remaining Executive Leadership Team (ELT): 4x; Remaining Management Committee members: 2x . Executives must retain at least 50% of net shares from each RSU/PSU vesting until compliant; HRCC reviews annually .
ProhibitionsHedging and pledging of Mastercard stock are prohibited .
PSU Holding & DividendsPSUs exclude dividends prior to vest; after vest, shares are deferred for one year and accrue dividend equivalents during the holding period .
RSU & Option DesignRSUs vest ratably over three years; stock options vest in three equal annual installments and have a 10-year term; options are not eligible for dividends .
Grant Timing PracticesAnnual equity grants approved prior to March 1 and granted effective March 1 with exercise price equal to the prior trading day’s close if March 1 falls on a weekend; off-cycle grants may occur for appointments/promotions at closing price on grant date; HRCC does not time grants around MNPI .
Clawbacks & ForfeituresRobust clawbacks under NYSE executive officer incentive recovery policy for accounting restatement; broader misconduct-based recoupment for reputational or other harm (enhanced in 2023–2024) .

Employment Terms

TermKey Provisions
Restrictive CovenantsStandard executive covenants include non-disclosure, non-competition, and non-solicitation obligations; separate non-compete agreements tied to LTI awards and specified severance/CIC payments .
Non-Compete / Non-Solicit (LTI Participation)Non-compete: 12 months; non-solicit: 24 months post-termination; violation can trigger recovery of gains from options exercised and value of equity vested in the two years prior (or SEAICP payouts if no recent vesting) .
Change-in-Control (CIC)Double-trigger required (termination without Cause or for Good Reason within six months before or two years after CIC); severance includes base salary continuation for 24 months, average annual bonus continuation over severance period, pro rata annual incentive for year of termination (and prior year if unpaid), COBRA premiums/retiree plan cost during severance period, outplacement, and applicable plan benefits; release required .
Severance Tax TreatmentNo excise tax gross-ups for executive officers; tax gross-ups generally not provided outside global mobility programs .
RetirementMandatory retirement at end of calendar year in which age 65 is reached .

Fixed Compensation

Not specifically disclosed for Greg Ulrich. Base salaries for executive officers are reviewed annually by HRCC against peer data and contributions; 2024 NEO base salaries are disclosed in the proxy, but Ulrich is not a NEO in 2024 .

Vesting Schedules and Insider Selling Pressure

Award TypeVesting / DeliveryImplication for Selling Pressure
RSUsVest ratably over three years beginning on first anniversary of grant date .50% net share retention until ownership guideline is met reduces immediate sellable float from vest events .
Stock OptionsVest in three equal annual installments; 10-year term .Exercise timing controllable; hedging/pledging bans and clawbacks reduce opportunistic behavior .
PSUs3-year performance period; payout modified by relative TSR; mandatory one-year post-vest holding with dividend equivalents during deferral .One-year deferral after vest creates a predictable share delivery cadence that can temporarily increase supply, but retention rules and no hedging mitigate pressure .
Grant CycleAnnual grants set prior to March 1 and effective March 1; off-cycle for role changes .Expect concentration of vestings and deliveries around March 1; monitor 10b5-1 plans and potential sales around this window .

Investment Implications

  • Strong pay-for-performance signals: 2024 annual incentive funded at 119.7% and 2022 PSUs paid at 145.3%, aligning variable pay with revenue/EPS growth and shareholder returns; this supports confidence in execution of AI/data initiatives under Ulrich’s remit .
  • Lower near-term selling pressure: Mandatory one-year PSU hold, 50% net share retention until ownership compliance, and prohibitions on hedging/pledging structurally dampen opportunistic selling, although March 1 grant/vest cycles warrant monitoring for predictable supply events .
  • Robust governance and downside protection: Enhanced clawbacks (restatement and misconduct) and double-trigger CIC terms reduce adverse incentive risks; no excise tax gross-ups improves shareholder alignment .
  • Data gaps for individual transactions: Ulrich is an executive officer but not a 2024 NEO; individual base/bonus and Form 4 activity were not found in the company document set reviewed. Focus monitoring on March 1 vest/delivery cycles and any 8-K 5.02 changes to role/compensation going forward .