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Shirley Romig

Director at Mama's Creations
Board

About Shirley Romig

Independent director since 2023 (age 47). Currently COO at Techstars; previously CEO/Co-Founder of Mixo Group, VP at Lyft (Global Operations, East & Canada, 2019–2022), Group VP at Equinox (2017–2019), Head of Retail Strategy at SapientRazorfish (2016–2017), SVP Corporate Strategy at HBC (2013–2015), and VP at Saks (omnichannel, Saksoff5th.com). MBA (Darden) and BS (McIntire), University of Virginia .

Past Roles

OrganizationRoleTenureCommittees/Impact
TechstarsChief Operating OfficerCurrentOperational leadership across venture portfolio
Mixo Group, Inc.CEO & Co-FounderPriorDigital creator platform in food market
LyftVice President, Global Operations (East & Canada)2019–2022Scaled operations, complex consumer logistics
Equinox Fitness ClubsGroup Vice President2017–2019Led six business lines; transformation execution
SapientRazorfishHead of Retail Strategy2016–2017Retail strategy, digital
Hudson’s Bay Company (HBC)SVP Corporate Strategy2013–2015Growth initiatives across Saks, OFF 5th, Lord & Taylor, Hudson’s Bay
Saks IncorporatedVice PresidentPriorOmnichannel transformation; launched Saksoff5th.com

External Roles

CompanyRoleCommittee PositionsNotes
Lovesac (Nasdaq: LOVE)DirectorChair, Nominating & Governance CommitteeCurrent public company board; 1 other public board per skill matrix

Board Governance

  • Independence: Board determined Romig is independent under Nasdaq listing standards and Rule 10A‑3 for audit committee membership .
  • Board and Committees:
    • Audit Committee member; Chair: Lynn L. Blake; met 4 times in FY ended Jan 31, 2025 .
    • People & Compensation Committee member; Chair: Meghan Henson; met 2 times .
    • Nominating & Corporate Governance Committee member; Chair: Dean Janeway; met 4 times .
  • Attendance and Engagement:
    • Board met 6 times; all directors attended >75% of Board/committee meetings; all directors attended last annual meeting (virtual, July 2024) .
  • Board leadership: CEO is also Chairman; Lead Independent Director role (Blake) with defined duties; mitigates combined Chair/CEO structure .

Committee Activity and Attendance

BodyMeetings (FY2025)Romig Attendance
Board of Directors6>75% of meetings
Audit Committee4>75% of meetings; member
People & Compensation Committee2>75% of meetings; member
Nominating & Governance Committee4>75% of meetings; member

Fixed Compensation

Component (FY ended Jan 31, 2025)AmountNotes
Cash Fees (Annual Retainer)$40,000Non‑employee directors receive same cash retainer
Committee/Chair FeesNot disclosedNo additional chair fees disclosed for Romig; chair roles held by others
Meeting FeesNot disclosedNot specified in proxy

Performance Compensation

Equity AwardGrant DateShares/UnitsGrant Date Fair ValueVesting ScheduleUnvested as of Jan 31, 2025Performance Metrics
Time‑vested RSUsJul 3, 20245,340$40,000Vest quarterly on last day of each of 4 subsequent fiscal quarters; eligible to vest in full immediately prior to start of Annual Meeting if still on Board2,670None disclosed (time‑based only)
  • Clawback: People & Compensation Committee administers Company clawback policy .
  • Insider Trading/Hedging: Directors prohibited from hedging Company stock; diversification and broad index funds permitted .

Other Directorships & Interlocks

EntityRelationshipPotential Interlock/Conflict
Lovesac (LOVE)Public company director; Chair of N&G CommitteeNo related‑party transactions with MAMA disclosed involving Romig

Expertise & Qualifications

  • Growth strategy and transformation across consumer/technology; operations leadership; public company governance experience; financial statement literacy indicated in Board skill matrix .
  • Academic credentials (MBA, BS) align with governance and strategic oversight .

Equity Ownership

HolderShares Beneficially Owned% of Outstanding SharesNotes
Shirley Romig16,639<1% (*)Based on 37,599,015 shares outstanding (as of May 6, 2025)
Unvested RSUs (Director Award)2,670N/AAs of Jan 31, 2025; time‑vested, not performance‑based

() Proxy table denotes “” percentages for holders under 1% .

Governance Assessment

  • Strengths:
    • Independent director with service on all three key committees (Audit, Compensation, Nominating), indicating high engagement and broad governance exposure .
    • Attendance above 75% and participation in annual meeting support board effectiveness .
    • Balanced director pay mix (50% cash/50% RSUs) with quarterly vesting promotes alignment without excessive risk; hedging prohibition enhances alignment with shareholders .
  • Considerations:
    • CEO also serves as Chairman; presence of Lead Independent Director mitigates but remains a structural concentration of power .
  • RED FLAGS (context, not directly implicating Romig):
    • Historical settlement for invalid option grants to other directors (not Romig) signals prior equity plan control weaknesses; Company paid $112,500 and issued 16,918 shares to each affected director in May 2024 .
    • Related‑party transactions (e.g., lease and seller note with parties related to a subsidiary leader) are overseen by Audit Committee; no Romig involvement disclosed .

Overall, Romig’s cross‑industry operations background and independent status, combined with multi‑committee participation and solid attendance, support investor confidence. Monitoring the combined Chair/CEO structure and ongoing remediation of historical equity grant controls remains prudent .