The company competes with products of much larger and in some cases better-financed competitors, including those of this internationally known producer.  **[0001104659-24-029425_mnst-20231231x10k.htm:12]** 

Coca-Cola Co

The company competes with products of this internationally known producer, which has also entered into a long-term distribution arrangement with Celsius Holdings, Inc.  **[0001104659-24-029425_mnst-20231231x10k.htm:12]** 

PepsiCo Inc

The company competes with products of this internationally known producer.  **[0001104659-24-029425_mnst-20231231x10k.htm:12]** 

Keurig Dr Pepper Inc

This competitor has entered into a long-term strategic distribution arrangement with PepsiCo, which impacts competition in the energy drink space.  **[0001104659-24-029425_mnst-20231231x10k.htm:12]** **[0001104659-24-029425_mnst-20231231x10k.htm:29]** 

Celsius Holdings Inc

The company competes with this producer in the alcohol beverage industry, including the FMB, hard seltzer, and craft beer categories.  **[0001104659-24-029425_mnst-20231231x10k.htm:12]** **[0001104659-24-029425_mnst-20231231x10k.htm:29]** 

Molson Coors Beverage Co

Constellation Brands Inc

Anheuser-Busch Inbev SA

Boston Beer Company Inc

This brand markets products with supplement ingredients, competing in the functional beverage space.  **[0001104659-24-029425_mnst-20231231x10k.htm:11]** 

Thomas J. Kelly

Also at Monster Beverage Corp

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