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Monster Beverage Corporation, headquartered in Corona, California, is a holding company that develops, markets, sells, and distributes a variety of beverages through its subsidiaries . The company's product offerings include energy drinks, craft beers, hard seltzers, flavored malt beverages (FMBs), and still and sparkling waters . Its energy drink portfolio features well-known brands such as Monster Energy®, Monster Energy Ultra®, Java Monster®, Reign Total Body Fuel®, Bang Energy®, and NOS® . The company operates through four main segments: Monster Energy® Drinks, Strategic Brands, Alcohol Brands, and Other .
- Monster Energy® Drinks - Develops and markets energy drinks, including Monster Energy® and Reign Total Body Fuel®, which are the primary drivers of the company's revenue .
- Strategic Brands - Includes brands acquired from The Coca-Cola Company and affordable energy brands like Predator® and Fury®, contributing to the company's diverse energy drink portfolio .
- Alcohol Brands - Offers craft beers and flavored malt beverages (FMBs), expanding the company's presence in the alcoholic beverage market .
- Other - Involves products sold by American Fruits and Flavors LLC to third-party customers, adding to the company's product diversity .
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Given the significant increase in aluminum costs and the possibility of higher tariffs, how do you plan to mitigate these pressures on gross margins, and can you elaborate on the effectiveness of your current hedging strategies?
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With the recent implementation of price increases in the United States and internationally, have you observed any changes in consumer behavior or demand elasticity that could impact your sales volumes or market share?
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Could you provide more details on the $16.7 million provision related to the intellectual property claim involving the Hubert Hansen name, including any potential ongoing financial impacts or steps being taken to resolve the issue?
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In light of the $10.6 million in inventory reserves due to excess inventory levels in the alcohol brands segment, what specific measures are you implementing to improve inventory management and prevent similar write-downs in the future?
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Despite sequential improvements, gross margins in the EMEA region remain below 2021 levels; what targeted initiatives are in place to restore margins to historical levels, and what is your expected timeline for achieving this?
Competitors mentioned in the company's latest 10K filing.
- Red Bull GmbH: Competes domestically and internationally with Monster's energy drinks, including non-carbonated Red Bull in China and Asia .
- PepsiCo, Inc.: Competes with Monster's products and has a long-term distribution arrangement with Celsius Holdings, Inc. .
- Keurig Dr. Pepper Inc. (KDP): Competes with Monster's products .
- Rockstar: Competes domestically and internationally with Monster's energy drinks .
- MTN Dew Amp and MTN Dew Energy: Compete domestically with Monster's energy drinks .
- G Fuel: Competes domestically with Monster's energy drinks .
- Venom: Competes domestically with Monster's energy drinks .
- 5-Hour Energy Shots: Competes domestically with Monster's energy drinks .
- MiO Energy: Competes domestically with Monster's energy drinks .
- V8 + Energy: Competes domestically with Monster's energy drinks .
- Uptime: Competes domestically with Monster's energy drinks .
- hi*ball: Competes domestically with Monster's energy drinks .
- CELSIUS: Competes domestically and internationally with Monster's energy drinks .
- C4: Competes domestically with Monster's energy drinks .
- Alani Nu: Competes domestically with Monster's energy drinks .
- 3D Energy: Competes domestically with Monster's energy drinks .
- ZOA Energy: Competes domestically with Monster's energy drinks .
- GHOST Energy: Competes domestically with Monster's energy drinks .
- Gatorade Fast Twitch: Competes domestically with Monster's energy drinks .
- Prime Energy: Competes domestically and internationally with Monster's energy drinks .
- Starbucks BAYA Energy: Competes domestically with Monster's energy drinks .
- Guayaki Yerba Mate: Competes domestically with Monster's energy drinks .
- Adrenaline Shoc: Competes domestically with Monster's energy drinks .
- Accelerator Active Energy: Competes domestically with Monster's energy drinks .
- Arizona Rx Energy: Competes domestically with Monster's energy drinks .
- Bucked Up Energy: Competes domestically with Monster's energy drinks .
- XYIENCE Energy: Competes domestically with Monster's energy drinks .
- V-Energy: Competes internationally with Monster's energy drinks .
- Lucozade: Competes internationally with Monster's energy drinks .
- HELL: Competes internationally with Monster's energy drinks .
- Amper: Competes internationally with Monster's energy drinks .
- Shock: Competes internationally with Monster's energy drinks .
- Tiger: Competes internationally with Monster's energy drinks .
- Fearless: Competes internationally with Monster's energy drinks .
- Boost: Competes internationally with Monster's energy drinks .
- TNT: Competes internationally with Monster's energy drinks .
- Shark: Competes internationally with Monster's energy drinks .
- Dragon: Competes internationally with Monster's energy drinks .
- Score: Competes internationally with Monster's energy drinks .
- Sting: Competes internationally with Monster's energy drinks .
- Hot 6: Competes internationally with Monster's energy drinks .
- Suntory ZONE: Competes internationally with Monster's energy drinks .
- Battery: Competes internationally with Monster's energy drinks .
- Bullit: Competes internationally with Monster's energy drinks .
- Flash Up: Competes internationally with Monster's energy drinks .
- Black: Competes internationally with Monster's energy drinks .
- Non-Stop: Competes internationally with Monster's energy drinks .
- Bomba: Competes internationally with Monster's energy drinks .
- Semtex: Competes internationally with Monster's energy drinks .
- Vive 100: Competes internationally with Monster's energy drinks .
- Dark Dog: Competes internationally with Monster's energy drinks .
- Speed: Competes internationally with Monster's energy drinks .
- Guarana: Competes internationally with Monster's energy drinks .
- M-150: Competes internationally with Monster's energy drinks .
- Lipovitan: Competes internationally with Monster's energy drinks .
- Bacchus: Competes internationally with Monster's energy drinks .
- Volt: Competes internationally with Monster's energy drinks .
- Bolt: Competes internationally with Monster's energy drinks .
- Mr. Big: Competes internationally with Monster's energy drinks .
- Boom: Competes internationally with Monster's energy drinks .
- Raptor: Competes internationally with Monster's energy drinks .
- Amp: Competes internationally with Monster's energy drinks .
- Fusion: Competes internationally with Monster's energy drinks .
- Hi-Tiger: Competes internationally with Monster's energy drinks .
- Eastroc Super Drink: Competes internationally with Monster's energy drinks .
- Carabao: Competes internationally with Monster's energy drinks .
- Power Horse: Competes internationally with Monster's energy drinks .
- XL: Competes internationally with Monster's energy drinks .
- Crazy Tiger: Competes internationally with Monster's energy drinks .
- Effect: Competes internationally with Monster's energy drinks .
- Missile: Competes internationally with Monster's energy drinks .
- Nocco: Competes internationally with Monster's energy drinks .
- Adrenaline Rush: Competes internationally with Monster's energy drinks .
- Real Gold: Competes internationally with Monster's energy drinks .
- War Horse: Competes internationally with Monster's energy drinks .
- BLU: Competes internationally with Monster's energy drinks .
- Eneryeti: Competes internationally with Monster's energy drinks .
- GURU Organic Energy: Competes internationally with Monster's energy drinks .
- Molson Coors: Competes within the FMB, hard seltzer, and craft beer categories .
- Constellation Brands: Competes within the FMB, hard seltzer, and craft beer categories .
- AB InBev: Competes within the FMB, hard seltzer, and craft beer categories .
- The Boston Beer Company: Competes within the FMB, hard seltzer, and craft beer categories .
- The Mark Anthony Group: Competes within the FMB, hard seltzer, and craft beer categories .
Recent developments and announcements about MNST.
Financial Actions
New Share Buyback Program
Monster Beverage Corporation has announced a new buyback program as part of its financial strategy. The company plans to repurchase approximately 72.2 million shares of its common stock at an average price of $52.70 per share. This move is aimed at enhancing shareholder value by reducing the number of outstanding shares, thereby increasing the earnings per share and potentially boosting the stock price.
Legal & Compliance
- Monster Beverage Corporation: The company involved in the legal matter.
- Rodney Sacks and Hilton Schlosberg: Co-Chief Executive Officers of Monster Beverage Corporation.
- On January 21, 2025, Monster Beverage Corporation filed a Form 8-K with the United States Securities and Exchange Commission. This filing is a current report pursuant to the Securities Exchange Act of 1934, indicating that the company is hosting an investor meeting to provide updates on its business and operations. The meeting will be led by the Co-Chief Executive Officers and other senior management team members.
- The document does not explicitly mention any direct financial or operational consequences resulting from the legal matter. However, the investor meeting could potentially impact the company's stock performance and investor relations, depending on the updates and disclosures made during the meeting.
- The presentation for the investor meeting will be available as a live webcast and archived on the company's website for one year, allowing stakeholders to access the information at their convenience.
Legal Proceedings
Summary of the Legal Matter Involving Monster Beverage Corporation
Key Parties Involved:
Nature of the Proceedings:
Potential Financial or Operational Consequences:
Additional Information: