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Monster Beverage Corporation, headquartered in Corona, California, is a holding company that develops, markets, sells, and distributes a variety of beverages through its subsidiaries . The company's product offerings include energy drinks, craft beers, hard seltzers, flavored malt beverages (FMBs), and still and sparkling waters . Its energy drink portfolio features well-known brands such as Monster Energy®, Monster Energy Ultra®, Java Monster®, Reign Total Body Fuel®, Bang Energy®, and NOS® . The company operates through four main segments: Monster Energy® Drinks, Strategic Brands, Alcohol Brands, and Other .
- Monster Energy® Drinks - Develops and markets energy drinks, including Monster Energy® and Reign Total Body Fuel®, which are the primary drivers of the company's revenue .
- Strategic Brands - Includes brands acquired from The Coca-Cola Company and affordable energy brands like Predator® and Fury®, contributing to the company's diverse energy drink portfolio .
- Alcohol Brands - Offers craft beers and flavored malt beverages (FMBs), expanding the company's presence in the alcoholic beverage market .
- Other - Involves products sold by American Fruits and Flavors LLC to third-party customers, adding to the company's product diversity .
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Hilton H. Schlosberg ExecutiveBoard | Vice Chairman of the Board of Directors, Co-CEO | None | Hilton H. Schlosberg has been with MNST since at least November 7, 2024, serving as Vice Chairman and Co-CEO. Further details about his start date and achievements are not provided. | |
Rodney C. Sacks ExecutiveBoard | Chairman of the Board of Directors, Co-CEO | None | Rodney C. Sacks has been instrumental in the development and implementation of Monster Beverage's business strategy. He has been a director since November 1990 and Co-CEO since January 2021. | |
Emelie C. Tirre Executive | President of the Americas | None | Emelie C. Tirre has been President of the Americas since July 2018, with over 32 years in the beverage industry, joining MNST in July 2010. | |
Guy P. Carling Executive | President of EMEA | None | Guy P. Carling has been with MNST since December 2007 and President of EMEA since July 2018, overseeing sales and expansion in the EMEA region. | |
Thomas J. Kelly Executive | Chief Financial Officer | None | Thomas J. Kelly has been the CFO since January 2021, previously serving as EVP, Finance, and Controller and Secretary of MEC from 1992 to January 2021. | |
Ana Demel Board | Director | Chair of Pro Mujer, Inc.; Adjunct Professor at NYU School of Law | Ana Demel has been a director since December 2021, with a background in international law and business transactions. | |
Gary P. Fayard Board | Director | Board of Genuine Parts Company | Gary P. Fayard has been a director since June 2015, with a strong background in accounting and finance. | |
James L. Dinkins Board | Director | CEO of Honey Baked Ham Company, LLC; Trustee of University of Georgia Foundation and Morehouse College | James L. Dinkins has been a director since November 2020, bringing substantial business and leadership experience in the beverage industry. | |
Jeanne P. Jackson Board | Director | Executive Chair of Spanx HoldCo LLC; Director of Delta Air Lines, Inc. and Moncler S.p.A. | Jeanne P. Jackson has been a director since June 2019, with over 30 years of experience as a senior executive and director in large public companies. | |
Mark S. Vidergauz Board | Director | CEO of The Sage Group LLC | Mark S. Vidergauz has been a director since June 1998, serving on various committees and as Lead Independent Director since March 2014. He is also CEO of The Sage Group LLC. | |
Steven G. Pizula Board | Director | Board Member of The Whittier Trust Company, Arnold and Mabel Beckman Foundation, Forum for Corporate Directors | Steven G. Pizula has been a director since June 2019, serving as Chairman of the Audit Committee since January 2021. | |
Tiffany M. Hall Board | Director | CEO of Empower Cocktails; Director of Children's Museum of Manhattan; Co-Chair of National Democratic Institute's NY Advisory Council | Tiffany M. Hall has been a director since October 2021, with experience in legal, marketing, and entrepreneurship. |
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Given the significant increase in aluminum costs and the possibility of higher tariffs, how do you plan to mitigate these pressures on gross margins, and can you elaborate on the effectiveness of your current hedging strategies?
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With the recent implementation of price increases in the United States and internationally, have you observed any changes in consumer behavior or demand elasticity that could impact your sales volumes or market share?
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Could you provide more details on the $16.7 million provision related to the intellectual property claim involving the Hubert Hansen name, including any potential ongoing financial impacts or steps being taken to resolve the issue?
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In light of the $10.6 million in inventory reserves due to excess inventory levels in the alcohol brands segment, what specific measures are you implementing to improve inventory management and prevent similar write-downs in the future?
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Despite sequential improvements, gross margins in the EMEA region remain below 2021 levels; what targeted initiatives are in place to restore margins to historical levels, and what is your expected timeline for achieving this?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
The company competes with products of much larger and in some cases better-financed competitors, including those of this internationally known producer. | |
The company competes with products of this internationally known producer, which has also entered into a long-term distribution arrangement with Celsius Holdings, Inc. | |
The company competes with products of this internationally known producer. | |
Red Bull GmbH | The company competes directly with this internationally known producer in the energy drink category, both domestically and internationally. |
This competitor has entered into a long-term strategic distribution arrangement with PepsiCo, which impacts competition in the energy drink space. | |
The company competes with this producer in the alcohol beverage industry, including the FMB, hard seltzer, and craft beer categories. | |
The company competes with this producer in the alcohol beverage industry, including the FMB, hard seltzer, and craft beer categories. | |
The company competes with this producer in the alcohol beverage industry, including the FMB, hard seltzer, and craft beer categories. | |
The company competes with this producer in the alcohol beverage industry, including the FMB, hard seltzer, and craft beer categories. | |
The Mark Anthony Group | The company competes with this producer in the alcohol beverage industry, including the FMB, hard seltzer, and craft beer categories. |
Rockstar | The company competes directly with this brand in the energy drink category, both domestically and internationally. |
MTN Dew Amp and MTN Dew Energy | The company competes directly with these brands in the energy drink category domestically. |
G Fuel | The company competes directly with this brand in the energy drink category domestically. |
Venom | The company competes directly with this brand in the energy drink category domestically. |
5-Hour Energy Shots | The company competes directly with this brand in the energy drink category domestically. |
MiO Energy | The company competes directly with this brand in the energy drink category domestically. |
V8 + Energy | The company competes directly with this brand in the energy drink category domestically. |
Uptime | The company competes directly with this brand in the energy drink category domestically. |
hi*ball | The company competes directly with this brand in the energy drink category domestically. |
C4 | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
Alani Nu | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
3D Energy | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
ZOA Energy | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
GHOST Energy | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
Prime Energy | The company competes directly with this brand in the energy drink category domestically and internationally. |
Starbucks BAYA Energy | The company competes directly with this brand in the energy drink category domestically. |
Guayaki Yerba Mate | The company competes directly with this brand in the energy drink category domestically. |
Adrenaline Shoc | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
Accelerator Active Energy | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
Arizona Rx Energy | The company competes directly with this brand in the energy drink category domestically. |
Bucked Up Energy | The company competes directly with this brand in the energy drink category domestically and in the performance energy category. |
XYIENCE Energy | The company competes directly with this brand in the energy drink category domestically. |
BODYARMOR | This brand markets products with supplement ingredients, competing in the functional beverage space. |
Vitamin Water | This brand markets products with supplement ingredients, competing in the functional beverage space. |
CORE | This brand markets products with supplement ingredients, competing in the functional beverage space. |
Arizona | This brand markets products with supplement ingredients, competing in the functional beverage space. |
Ocean Spray | This brand markets products with supplement ingredients, competing in the functional beverage space. |
Powerade | This brand markets products with supplement ingredients, competing in the functional beverage space. |
Gatorade Bolt 24 | This brand markets products with supplement ingredients, competing in the functional beverage space. |
This brand markets products with supplement ingredients, competing in the functional beverage space. | |
This brand markets products with supplement ingredients, competing in the functional beverage space. | |
Game Fuel | This brand markets products with supplement ingredients, competing in the functional beverage space. |
| Customer | Relationship | Segment | Details |
|---|---|---|---|
Coca-Cola Europacific Partners | Primary distributor of non-alcohol products abroad | All | $1,049 million (14% of $7,492.709 million) |
Coca-Cola Consolidated, Inc. | Key distributor of non-alcohol products in the U.S. | All | $749 million (10% of $7,492.709 million) |
Reyes Holdings, LLC | Distributor of non-alcohol products | All | $674 million (9% of $7,492.709 million) |
The Coca-Cola Company (TCCC) | Subsidiaries accounted for a portion of net sales | All | $225 million (3% of $7,492.709 million) |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Vital Pharmaceuticals, Inc. (Bang Energy) | 2023 | Monster Beverage Corporation acquired Bang Energy and its production facility for approximately $362 million in cash, closing the transaction on July 31, 2023. The deal included key assets such as inventory, trademarks, customer relationships, and property, with plans to integrate Bang into Monster’s distribution network and rationalize its product portfolio. |
CANarchy Craft Brewery Collective LLC | 2022 | Monster Beverage Corporation completed the acquisition of CANarchy on February 17, 2022, for $330.4 million in cash, marking its entry into the alcoholic beverage sector. The deal brought several craft beer and hard seltzer brands (excluding stand-alone restaurants) into its portfolio while allowing CANarchy to operate independently, thereby diversifying Monster’s product offerings. |
Recent press releases and 8-K filings for MNST.
- Rodney C. Sacks is transitioning from Co-CEO and Chairman to solely serving as Chairman with retirement as an employee effective December 31, 2026, after which he will continue as a non-employee director through at least the 2027 annual meeting ,.
- Hilton H. Schlosberg is set to become the sole CEO effective June 13, 2025, following Sacks’ resignation as Co-CEO effective June 12, 2025 ,.
- The transition letter outlines updated compensation and incentive arrangements, including a base salary of $900,000 starting July 1, 2025, target annual incentive awards, and long-term incentive grants with defined vesting conditions ,.