Business Description
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. It operates in two main lines of business: concentrate operations and finished product operations. The company sells beverage concentrates and syrups to authorized bottling partners, as well as sparkling soft drinks and other beverages directly to retailers, distributors, and wholesalers . Its product lines include sparkling soft drinks, juice, value-added dairy, plant-based beverages, water, sports drinks, coffee, tea, and emerging beverages .
- Concentrate Operations - Sells beverage concentrates and syrups to authorized bottling partners, who produce and package the finished beverages.
- Finished Product Operations - Sells sparkling soft drinks and other beverages directly to retailers, distributors, and wholesalers.
- Sparkling Soft Drinks - Offers popular brands such as Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, and Sprite.
- Juice, Value-Added Dairy, and Plant-Based Beverages - Includes brands like Minute Maid and Simply.
- Water, Sports, Coffee, and Tea Brands - Features products such as Dasani, Powerade, and Costa.
- Emerging Beverages - Includes new offerings like Topo Chico Hard Seltzer.
- Direct-to-Consumer Sales - Engages in retail through Costa-operated stores, part of its Global Ventures operating segment.
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Q3 2024 Summary
What went well
- Coca-Cola's digital initiatives, including enhanced platforms for retailers and AI-driven order suggestions, are driving productivity and engagement in traditional trade channels, leading to confidence in delivering long-term sustainable value for stakeholders.
- Strong performance in developed markets, particularly in North America where Trademark Coca-Cola and sparkling flavors both grew volume; Coke Zero experienced double-digit growth and Diet Coke grew, leading to robust top-line growth and value share gains. Additionally, Coca-Cola Trademark and fairlife were the leaders in the beverage industry in at-home retail sales growth.
- Successful innovations like fairlife, which is expected to be a $1 billion brand, and Topo Chico, which grew volume nearly 20% globally, demonstrate Coca-Cola's ability to drive significant growth through both new and existing brands.
What went wrong
- Declining unit case volumes and pressure in emerging markets: Coca-Cola experienced a 1% decline in unit case volumes in Q3 2024, driven by challenging conditions in emerging markets like China, India, and Eurasia, with factors such as heavy monsoons, economic adjustments, and macroeconomic pressures impacting performance.
- Significant financial obligations impacting cash flow and leverage: The company made a $6 billion deposit related to an ongoing IRS tax dispute and expects to make a $6.1 billion payment for the fairlife contingent consideration in the first half of 2025, leading to elevated net interest expense and increased net debt leverage.
- Pressure on margins due to expected commodity price volatility and higher agricultural costs: Coca-Cola expects agricultural commodities to continue facing volatility and higher prices, which could pressure margins in 2025. Additionally, currency headwinds are anticipated to have a mid-single-digit impact on comparable earnings per share for full year 2025.
Q&A Summary
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Volume Decline Analysis
Q: Why did unit case volume decline by 1% in Q3?
A: The decline was due to atypical volume makeup, with good performance in developed markets but pressure from emerging markets. Developed markets like North America, Europe, Japan, and Australia grew, while emerging markets faced factors like Mexico cycling a strong Q3 last year and India affected by heavy monsoons. Ongoing issues in China and Eurasia also contributed to the decline. -
Managing FX Headwinds and Strategy
Q: How will you manage FX headwinds into 2025?
A: We pursue an all-weather strategy to drive growth despite headwinds. In 2025, FX headwinds are expected to be less than this year. Emerging market devaluations allow quicker inflation pass-through, linking to pricing. We focus on investing behind brands, understanding profit drivers, and maintaining productivity efforts to offset challenges. -
Margin Expansion Levers
Q: What are the levers for margin expansion next year?
A: We expect underlying gross margin expansion to continue, aiming to offset FX headwinds through Revenue Growth Management and cost efficiency efforts. Despite challenges like inflation in agricultural commodities, we'll leverage levers on both revenue and cost lines, such as optimizing promotions, simplifying product specs, and leveraging our supplier base. -
Price Mix Sustainability
Q: Is the price/mix growth of 3% sustainable into 2025?
A: The mix has enduring elements like managing affordability and premiumization to drive growth. Temporary factors, such as slower growth in emerging markets, boosted price/mix this quarter. We expect a return to normal growth patterns, with emerging markets growing faster, normalizing volume and price/mix. -
North America Pricing and Mix
Q: Can you elaborate on North America's strong price/mix?
A: In Q3, North America's price/mix was half price and half mix. Mix was driven by focus on premium brands like fairlife, Topo Chico, and Coca-Cola, with less emphasis on case pack water. We anticipate moving towards a more normalized level of pricing next year, tracking similar rates to CPI, while continuing to invest in both affordability and premiumization options. -
Volume Growth Expectations
Q: Will lower price/mix next year boost volume?
A: We expect emerging markets to resume growing faster than developed economies, contributing to volume growth but not to positive price/mix. This should stabilize the relationship between volume and price/mix, making next year resemble this year with normal volume growth and pricing levels. -
Fairlife Growth and Impact
Q: How significant is fairlife's impact on mix and sales?
A: fairlife is a $1 billion brand, contributing to mix due to our vertically integrated business model, boosting both revenue and the bottom line. Importantly, North America excluding fairlife is also growing in top line and profit, so all engines are firing. We're expanding capacity to support fairlife's continued growth. -
US CSD Growth Drivers
Q: What is driving US carbonated soft drink growth?
A: Growth is driven by making brands more relevant through marketing transformation and improved execution. In Q3, Coke Zero had double-digit growth, and even Diet Coke grew. Efforts in Revenue Growth Management and pack mix are strengthening the sparkling beverage business. -
North America Consumer Demand
Q: Are you seeing softness in US consumer demand?
A: There's some marginal softness, but the beverage industry remains robust with growth in total dollars. While some consumers exhibit value-seeking behavior, strong purchasing power in other segments offsets this. Overall, the US market has remained resilient. -
Alcohol Strategy and Learnings
Q: What are the learnings from your alcohol strategy?
A: It's early days, but we've learned that building scale takes time. We're taking a measured approach, focusing on a robust portfolio combining partnered ready-to-drink offerings like Jack and Coke, Bacardi and Coke, Absolut and Sprite, and our own brands like Simply Spiked. The goal is to make alcoholic ready-to-drink a meaningful category. -
Quick Adaptations and Macro Environment
Q: What quick adaptations are you making amid macro challenges?
A: We're expanding affordable options, investing in cold drink equipment to increase availability, adjusting marketing messaging, and working with local bottlers to fine-tune relevance with consumers and retailers. The macro environment shows resilience globally. -
Digital Capabilities and Bottler Investments
Q: How are you enhancing digital capabilities with bottlers?
A: We're expanding digital engagement with retailers, especially in traditional trade, allowing 24/7 ordering and service requests. With AI, we can suggest orders to retailers based on trends. This enhances human productivity, and bottlers are investing in these capabilities. -
Q4 Outlook and Mexico CSD Ban
Q: How should we think about Q4 growth and potential Mexico CSD ban?
A: We expect a strong outlook for Q4. Excluding high-inflation markets, Q3 price/mix was 6%, volume -1%, net 5%, aligning with our growth algorithm. Regarding Mexico, a potential CSD ban in schools is expected to have a very small impact, as we largely sell no-sugar portfolios to schools. -
McDonald's Food Safety Impact
Q: Will McDonald's food contamination issue affect you?
A: As a partner, we'll support McDonald's as needed. Based on current information, we don't expect a significant impact on our business. -
Growth Outlook
Q: Can you return to positive growth in Q4?
A: Despite a challenging Q3 volume, we believe it's within our control to return to growth by focusing on our marketing innovation, price pack strategies, and system execution. The macro environment shows resilience, supporting our expectations for Q4 and into 2025.
Key Metrics
Revenue by Segment - in Millions of USD | FY 2013 | Q1 2014 | Q2 2014 | Q3 2014 | Q4 2014 | FY 2014 | Q1 2015 | Q2 2015 | Q3 2015 | Q4 2015 | FY 2015 | Q1 2016 | Q2 2016 | Q3 2016 | Q4 2016 | FY 2016 | Q1 2017 | Q2 2017 | Q3 2017 | Q4 2017 | FY 2017 | Q1 2018 | Q2 2018 | Q3 2018 | Q4 2018 | FY 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | FY 2019 | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | FY 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | FY 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | FY 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | FY 2023 | Q1 2024 | Q2 2024 | Q3 2024 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Europe, Middle East & Africa | 2,024 | 2,188 | 2,176 | 1,69 | 8,078 | 1,973 | 2,339 | 2,019 | ||||||||||||||||||||||||||||||||||||||||||||||
- Europe | - | - | - | - | - | - | - | - | ||||||||||||||||||||||||||||||||||||||||||||||
Latin America | 1,386 | 1,378 | 1,574 | 1,492 | 5,830 | 1,527 | 1,650 | 1,639 | ||||||||||||||||||||||||||||||||||||||||||||||
North America | 3,904 | 4,367 | 4,463 | 4,04 | 16,774 | 4,174 | 4,812 | 4,984 | ||||||||||||||||||||||||||||||||||||||||||||||
Asia Pacific | 1,371 | 1,567 | 1,402 | 1,115 | 5,455 | 1,469 | 1,512 | 1,349 | ||||||||||||||||||||||||||||||||||||||||||||||
Global Ventures | 707 | 765 | 779 | 813 | 3,064 | 730 | 768 | 781 | ||||||||||||||||||||||||||||||||||||||||||||||
Bottling Investments | 1,946 | 2,042 | 1,859 | 2,013 | 7,860 | 1,817 | 1,539 | 1,316 | ||||||||||||||||||||||||||||||||||||||||||||||
Corporate | 25 | 30 | 40 | 31 | 126 | 27 | 30 | 18 | ||||||||||||||||||||||||||||||||||||||||||||||
Eliminations | -383 | -365 | -340 | -345 | -1,433 | -417 | -287 | -252 | ||||||||||||||||||||||||||||||||||||||||||||||
Concentrate Operations | 6,333 | 7,050 | 7,212 | 5,944 | 26,539 | 6,655 | 7,494 | 7,058 | ||||||||||||||||||||||||||||||||||||||||||||||
Finished Product Operations | 4,647 | 4,922 | 4,741 | 4,905 | 19,215 | 4,645 | 4,869 | 4,796 | ||||||||||||||||||||||||||||||||||||||||||||||
Total Revenue | 10,980 | 11,972 | 11,953 | 10,849 | 45,754 | 11,300 | 12,363 | 11,854 | ||||||||||||||||||||||||||||||||||||||||||||||
Revenue by Geography - in Millions of USD | FY 2013 | Q1 2014 | Q2 2014 | Q3 2014 | Q4 2014 | FY 2014 | Q1 2015 | Q2 2015 | Q3 2015 | Q4 2015 | FY 2015 | Q1 2016 | Q2 2016 | Q3 2016 | Q4 2016 | FY 2016 | Q1 2017 | Q2 2017 | Q3 2017 | Q4 2017 | FY 2017 | Q1 2018 | Q2 2018 | Q3 2018 | Q4 2018 | FY 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | FY 2019 | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | FY 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | FY 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | FY 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | FY 2023 | Q1 2024 | Q2 2024 | Q3 2024 |
Europe, Middle East & Africa | 2,024 | 2,188 | 2,176 | 1,69 | 8,078 | 1,973 | 2,339 | 2,019 | ||||||||||||||||||||||||||||||||||||||||||||||
Eurasia & Africa | - | - | - | - | - | - | - | - | ||||||||||||||||||||||||||||||||||||||||||||||
Europe | - | - | - | - | - | - | - | - | ||||||||||||||||||||||||||||||||||||||||||||||
Latin America | 1,386 | 1,378 | 1,574 | 1,492 | 5,830 | 1,527 | 1,650 | 1,639 | ||||||||||||||||||||||||||||||||||||||||||||||
North America | 3,904 | 4,367 | 4,463 | 4,04 | 16,774 | 4,174 | 4,812 | 4,984 | ||||||||||||||||||||||||||||||||||||||||||||||
Asia Pacific | 1,371 | 1,567 | 1,402 | 1,115 | 5,455 | 1,469 | 1,512 | 1,349 | ||||||||||||||||||||||||||||||||||||||||||||||
Global Ventures | 707 | 765 | 779 | 813 | 3,064 | 730 | 768 | 781 | ||||||||||||||||||||||||||||||||||||||||||||||
Bottling Investments | 1,946 | 2,042 | 1,859 | 2,013 | 7,860 | 1,817 | 1,539 | 1,316 | ||||||||||||||||||||||||||||||||||||||||||||||
Corporate | 25 | 30 | 40 | 31 | 126 | 27 | 30 | 18 | ||||||||||||||||||||||||||||||||||||||||||||||
Eliminations | -383 | -365 | -340 | -345 | -1,433 | -417 | -287 | -252 | ||||||||||||||||||||||||||||||||||||||||||||||
Total Revenue | 10,980 | 11,972 | 11,953 | 10,849 | 45,754 | 11,300 | 12,363 | 11,854 | ||||||||||||||||||||||||||||||||||||||||||||||
KPIs - Metric / Quarter | FY 2013 | Q1 2014 | Q2 2014 | Q3 2014 | Q4 2014 | FY 2014 | Q1 2015 | Q2 2015 | Q3 2015 | Q4 2015 | FY 2015 | Q1 2016 | Q2 2016 | Q3 2016 | Q4 2016 | FY 2016 | Q1 2017 | Q2 2017 | Q3 2017 | Q4 2017 | FY 2017 | Q1 2018 | Q2 2018 | Q3 2018 | Q4 2018 | FY 2018 | Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | FY 2019 | Q1 2020 | Q2 2020 | Q3 2020 | Q4 2020 | FY 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | FY 2021 | Q1 2022 | Q2 2022 | Q3 2022 | Q4 2022 | FY 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | FY 2023 | Q1 2024 | Q2 2024 | Q3 2024 |
**Unit Case Volume Growth** | 3% | 0% | 2% | 2% | - | 1% | 2% | -1% | ||||||||||||||||||||||||||||||||||||||||||||||
**Concentrate Sales Volume Growth** | 1% | 1% | 3% | 3% | - | -2% | 5% | -1% |
Executive Team
Questions to Ask Management
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With fairlife surpassing $1 billion in sales and significantly impacting your North American mix, how do you plan to sustain its growth given capacity constraints and tough year-over-year comparisons, especially before the New York plant becomes operational?
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Given the recent food contamination issues at McDonald's, your largest customer, how are you preparing to mitigate potential impacts on your business, and do you foresee any long-term repercussions in affected markets?
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With higher net interest expenses due to deposits related to the ongoing IRS tax dispute and the upcoming fairlife contingent consideration payment, how are these factors impacting your financial outlook, and what steps are you taking to resolve the IRS dispute promptly?
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Observing softness in discretionary spending in North America, especially in small-format stores and foodservice, how are you adjusting your strategies to address potential declines in impulse purchases and revitalize consumer spending in these channels?
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While your U.S. carbonated soft drink business is currently outperforming, how sustainable is this growth given the market shifts towards healthier options, and what strategies are you implementing to maintain relevance among younger consumers who may prefer non-carbonated beverages?
Past Guidance
Q3 2024 Earnings Call
- Issued Period: Q3 2024
- Guided Period: FY 2024
- Guidance:
- Organic Revenue Growth: Approximately 10% .
- Comparable Currency-Neutral Earnings Per Share Growth: 14% to 15% .
- Comparable Earnings Per Share Growth: 5% to 6% versus $2.69 in 2023 .
- Currency Headwinds: Approximate 5-point headwind to comparable net revenues and 9-point headwind to comparable earnings per share .
- Net Interest Expense: Expected to be elevated due to IRS tax dispute and fairlife contingent consideration payment .
- 2025 Considerations: Pricing from inflationary markets expected to moderate, cycling impact of currency devaluations .
Q2 2024 Earnings Call
- Issued Period: Q2 2024
- Guided Period: FY 2024
- Guidance:
- Organic Revenue Growth: 9% to 10% .
- Comparable Currency-Neutral Earnings Per Share Growth: 13% to 15% .
- Bottler Refranchising Impact: 4- to 5-point headwind to net revenues, 1- to 2-point headwind to earnings per share .
- Currency Headwind: 5- to 6-point headwind to net revenues, 8- to 9-point headwind to earnings per share .
- Comparable Earnings Per Share Growth: 5% to 6% versus $2.69 in 2023 .
- Unit Cases and Concentrate Shipments: Expected to align .
- Earnings Growth: Weighted towards Q4 2024 .
Q1 2024 Earnings Call
- Issued Period: Q1 2024
- Guided Period: FY 2024
- Guidance:
- Organic Revenue Growth: 8% to 9% .
- Comparable Currency-Neutral Earnings Per Share Growth: 11% to 13% .
- Bottler Refranchising Impact: 4- to 5-point headwind to net revenues, 2-point headwind to earnings per share .
- Currency Headwind: 4- to 5-point headwind to net revenues, 7 to 8-point headwind to earnings per share .
- Underlying Effective Tax Rate: 19% .
- Comparable Earnings Per Share Growth: 4% to 5% versus $2.69 in 2023 .
Q4 2023 Earnings Call
- Issued Period: Q4 2023
- Guided Period: FY 2024
- Guidance:
- Organic Revenue Growth: 6% to 7% .
- Comparable Currency-Neutral Earnings Per Share Growth: 8% to 10% .
- Currency Headwinds: 2- to 3-point headwind to net revenues, 4- to 5-point headwind to earnings per share .
- Underlying Effective Tax Rate: 19.2% .
- Comparable Earnings Per Share Growth: 4% to 5% versus $2.69 in 2023 .
- Free Cash Flow: Approximately $9.2 billion through $11.4 billion in cash from operations, less $2.2 billion in capital investments .
- Impact of Hyperinflationary Pricing: Expected to moderate .
- Bottler Refranchising: 4- to 5-point headwind to net revenues, 2-point headwind to earnings per share, positive impact on margins and return profile .
- Capital Investments: Significant portion for fairlife and India business .
Competitors
Competitors mentioned in the company's latest 10K filing.
- PepsiCo, Inc. - A primary competitor in many of the countries where the company does business .
- Nestlé S.A. - Significant competitor .
- Keurig Dr Pepper Inc. - Significant competitor .
- Danone S.A. - Significant competitor .
- Suntory Beverage & Food Limited - Significant competitor .
- AB InBev - Significant competitor .
- Kirin Holdings - Significant competitor .
- Heineken N.V. - Significant competitor .
- Diageo - Significant competitor .
- Red Bull GmbH - Significant competitor .
Latest news
Recent developments and announcements about KO.
Corporate Leadership
Leadership Change
Helene Gayle is leaving her position as a director at The Coca-Cola Company. She retired effective December 13, 2024, after serving since 2013. Reason for leaving: Retirement. No successor has been announced yet .
Board Change
Helene D. Gayle has retired from the Board of Directors of The Coca-Cola Company, effective December 13, 2024. She had been a director since 2013 and served as a member and former chair of the talent and compensation committee, as well as a member of the corporate governance and sustainability committee .