Celsius Holdings (CELH) Company Report

Q3 saw $200 million in EBITDA , with the Celsius brand achieving 13% growth rates and Alani Nu reaching a $1.2 billion-plus run rate.
Management clarified that the Alani Nu transition to Pepsi starting December 1 might result in a "stair-stepped" revenue recognition into Q1 due to CPG cash management, but the commercial outlook for Q4 and 2026 remains positive.
The company's portfolio, including Celsius and Alani Nu, now holds over 20% share in the energy drink category , leveraging Pepsi's distribution and planogram control to expand footprint.
Long-term strategy focuses on competing with Red Bull and Monster domestically within 3-5 years and methodical international expansion over a 5-10 year horizon.
A share buyback was announced, driven by a perceived disconnect between the company's share value and its structural setup for success.

Nov 12, 2025, 6:35 PM

Transcript

Celsius Holdings Discusses Q3 Performance, Alani Nu Transition, and 2026 Outlook

CELH

Revenue Acceleration/Inflection

M&A

Guidance Update

Celsius Holdings reported a strong Q3, with Celsius growing 13% on Circana and Alani Nu achieving a $1.2+ billion run rate, contributing to a 20%+ portfolio share in the energy drink category.
The company anticipates a positive transition of Alani Nu to PepsiCo's system starting December 1, though Q4 revenue may see a "stair-stepped approach" rather than a large "pipe fill" due to year-end cash management by large CPG companies.
Gross profit margins are expected to be in the low 50s for Q4 due to the full impact of tariffs and the integration of lower-margin Rockstar, with improvements projected for Q1 and Q2 2026.
Sales and marketing expenses are expected to be higher in Q4, around 23%-25% of revenue, as the company continues to invest in the "Live Fit Go" campaign.
International expansion is viewed as a significant long-term growth driver, with current international sales around 5% and a five- to ten-year horizon for substantial impact.

Nov 12, 2025, 6:35 PM

Transcript

Celsius Holdings Discusses Q3 Performance, Q4 Outlook, and Strategic Initiatives

CELH

Guidance Update

New Projects/Investments

Revenue Acceleration/Inflection

Celsius Holdings reported a strong Q3 2025 with $200 million in EBITDA, 13% growth for the Celsius brand, and Alani Nu achieving a $1.2 billion-plus run rate.
For Q4 2025, the Alani Nu transition to Pepsi, effective December 1, is anticipated to be a "stair-stepped approach" rather than a large pipe fill, influenced by typical year-end cash management practices of large CPG companies.
Gross margin for Q4 2025 is aspired to be in the low 50s, impacted by full tariffs, a full quarter of Rockstar (a lower margin item), and "contra revenue" from product transitions. Sales and marketing expenses are projected at 23%-25% of revenue for Q4.
The company sees significant opportunities for Alani Nu's expansion through Pepsi's "captaincy" in planogram control, increased presence in convenience stores and food service, and additional displays.
Celsius Holdings is actively pursuing international expansion, which currently represents only about 5% of revenue, and has appointed a new President of International and established a team in Dublin to methodically explore this growth area.

Nov 12, 2025, 6:35 PM

Transcript

Celsius Holdings announces $300 million share repurchase authorization

CELH

Share Buyback

Celsius Holdings, Inc. announced on November 10, 2025, that its Board of Directors authorized a new share repurchase program.
Under this program, the company may repurchase up to $300 million of its outstanding common stock.
The authorization is supported by Celsius Holdings' strong balance sheet and cash generation, allowing for opportunistic share repurchases when shares are considered undervalued.
The program has no expiration date and allows for repurchases through various means, including open market transactions.

Nov 10, 2025, 12:15 PM

8-K

Celsius Holdings Reports Q3 2025 Net Loss Amid PepsiCo Distribution Transition

CELH

Earnings

Revenue Acceleration/Inflection

New Projects/Investments

Celsius Holdings reported a 173% year-over-year revenue increase to $725 million in Q3 2025, driven by expanded portfolio and international growth.
Despite beating earnings expectations with an adjusted EPS of $0.42, the company posted a net loss due to $246.7 million in distributor-termination and transition costs associated with shifting Alani Nu's distribution to PepsiCo's network.
This transition caused a stock drop of over 20%, leading to investor concerns despite strong year-to-date gains.
Celsius Holdings insiders have engaged in extensive share sales over the past six months, with zero purchases reported, including CEO John Fieldly selling over 406,000 shares.
The company maintains strong liquidity with a current ratio of 2.11 and a quick ratio of 1.76, and holds a significant market position in North America.

Nov 6, 2025, 11:42 PM

Bloomberg

Celsius Holdings Reports Strong Q3 2025 Results with Significant Revenue Growth and Strategic Acquisitions

CELH

Earnings

M&A

Revenue Acceleration/Inflection

Consolidated revenue for Q3 2025 reached $725.1 million, marking a 173% increase year-over-year.
The company's combined portfolio secured a 20.8% dollar share of the U.S. energy drink market in tracked channels during Q3 2025, positioning it as the #3 energy drink portfolio in the U.S..
Adjusted EBITDA for Q3 2025 was $205.6 million, achieving an Adjusted EBITDA Margin of 28.4%.
Key strategic developments include Celsius being designated as PepsiCo's U.S. Strategic Energy Drink Captain, the acquisition of the Rockstar Energy brand on August 28, 2025, and Alani Nu joining the PepsiCo distribution system in the U.S. starting December 1, 2025.

Nov 6, 2025, 1:00 PM

Presentation

Celsius Holdings Reports Strong Q3 2025 Revenue Growth and Strategic Expansions

CELH

Earnings

M&A

Revenue Acceleration/Inflection

Celsius Holdings reported consolidated revenue of approximately $725 million for Q3 2025, marking a 173% increase from the prior year.
The company deepened its partnership with PepsiCo, becoming PepsiCo's U.S. Strategic energy drink captain, and acquired the Rockstar Energy brand in the U.S. and Canada at the end of August.
Gross margin for Q3 2025 improved to 51.3% from 46% a year ago, reflecting benefits from inventory optimization, lower promotional spend, and scale, partially offset by tariffs and the lower margin profiles of Alani Nu and Rockstar Energy.
The combined portfolio, including Celsius, Alani Nu, and Rockstar Energy, represented over 20% share of the U.S. energy drink market in track channels and grew 31% year-over-year in Q3 2025.
The Alani Nu DSD network will transition to the PepsiCo distribution network starting December 1, 2025, with a phased approach for integration expected through Q1 2026, and the company anticipates some margin pressure in Q4 2025 due to this transition.

Nov 6, 2025, 1:00 PM

Transcript

Celsius Holdings Reports Strong Q3 2025 Results, Expands PepsiCo Partnership, and Acquires Rockstar Energy

CELH

Earnings

M&A

Revenue Acceleration/Inflection

Celsius Holdings reported Q3 2025 consolidated revenue of approximately $725 million, marking a 173% increase year-over-year, with a gross margin of 51.3%.
The company expanded its partnership with PepsiCo, becoming its U.S. Strategic energy drink captain, and acquired the Rockstar Energy brand in the U.S. and Canada.
Celsius's combined portfolio achieved more than 20% share of the U.S. energy drink market in track channels and grew 31% year-over-year in Q3 2025.
Alani Nu's U.S. DSD network will transition to PepsiCo's distribution network starting December 1st, 2025, with most financial benefits expected in Q1 2026.
Management anticipates Q4 2025 will be a "noisy quarter" with potential pressure on gross margins and higher sales and marketing expenses (expected 23%-25% of sales), but expects margin re-expansion in Q1 2026 and reduced debt by $200 million post-quarter end.

Nov 6, 2025, 1:00 PM

Transcript

Celsius Holdings Reports Strong Q3 2025 Revenue Growth and Strategic Expansions

CELH

Earnings

M&A

Revenue Acceleration/Inflection

Celsius Holdings reported Q3 2025 consolidated revenue of approximately $725 million, marking a 173% increase year-over-year, with a gross margin of 51.3%.
The company expanded its partnership with PepsiCo, becoming PepsiCo's U.S. Strategic energy drink captain, and acquired the Rockstar Energy brand in the U.S. and Canada.
Alani Nu's distribution network will integrate into PepsiCo's system starting December 1, 2025, with the majority of financial benefits anticipated in Q1 2026.
The combined portfolio achieved over 20% share of the U.S. energy drink market in Q3 2025, growing 31% year-over-year, and generated over $5 billion in retail sales over the last 52 weeks.
Management expects Q4 2025 to be a "noisy quarter" with potential pressure on gross margins due to integration activities, promotions, and tariffs, anticipating re-expansion in Q1 2026.

Nov 6, 2025, 1:00 PM

Transcript

Celsius Holdings Reports Q3 2025 Financial Results with Significant Revenue Growth

CELH

Earnings

M&A

Revenue Acceleration/Inflection

Celsius Holdings reported Q3 2025 revenue of $725.1 million, representing a 173% increase year-over-year, primarily driven by the acquisitions of Alani Nu and Rockstar Energy, and growth of the CELSIUS brand.
The company's U.S. energy category market share reached 20.8%, with overall retail sales increasing 31% year-over-year, significantly boosted by Alani Nu's 114% sales surge.
GAAP net income for Q3 2025 was $(61.0) million, resulting in $(0.27) diluted EPS, largely due to $246.7 million in distributor termination costs related to transferring Alani Nu's distribution to PepsiCo.
Excluding these and other adjustments, non-GAAP Adjusted Diluted EPS was $0.42 and Adjusted EBITDA was $205.6 million for Q3 2025.

Nov 6, 2025, 11:02 AM

8-K

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