You might also like
Celsius Holdings, Inc. is a fast-growing company in the functional energy drink category, operating both in the United States and internationally. The company develops, processes, markets, sells, and distributes functional energy drinks designed to offer clinically proven and innovative formulas that positively impact consumers' lives. Their flagship product, CELSIUS®, is marketed as a premium lifestyle and energy drink formulated to power active lifestyles with ESSENTIAL ENERGY™.
- Core - Offers the flagship CELSIUS® energy drinks in a 12-ounce ready-to-drink form, designed to provide essential energy for active lifestyles.
- Vibe Essentials - Introduces the CELSIUS® Essentials line, available in 16-ounce cans, catering to consumers seeking a larger serving size.
- Energy Powders - Provides an on-the-go powder form of CELSIUS® energy drinks, allowing consumers to mix their drinks conveniently.
- Premium Brand - Focuses on offering premium lifestyle and energy drinks with innovative formulas and a commitment to healthier beverage options.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
John Fieldly ExecutiveBoard | President, CEO, Chairman of the Board | None | Joined CELH in 2012 as CFO, became CEO in 2018, and Chairman in 2021. Led CELH to significant growth, including a major distribution deal with PepsiCo. | View Report → |
Jarrod Langhans Executive | Chief Financial Officer | None | Joined CELH in April 2022. Over 20 years of financial experience, previously CFO at Primo Water Corporation. | |
Kyle Watson Executive | Chief Marketing Officer | None | Joined CELH in 2019. Played a key role in expanding CELH's brand awareness. | |
Paul Storey Executive | Chief Supply Chain Officer | None | Joined CELH in 2021. Over 25 years of experience in beverage manufacturing and supply chain. | |
Richard Mattessich Executive | Chief Legal Officer, Chief Compliance Officer, Corporate Secretary | None | Joined CELH in Nov 2023. Extensive background in corporate securities law and governance. | |
Tony Guilfoyle Executive | Chief Commercial Officer | None | Appointed in Feb 2024. Previously EVP of North American Sales at CELH and held leadership roles at Rockstar Energy. | |
Caroline Levy Board | Director | Founder of Caroline Levy Advisory Services | Joined CELH Board in 2020. Expertise in equity analysis and capital markets. | |
Cheryl Miller Board | Director | Board Member at Tyson Foods, Inc. | Joined CELH Board in 2021. Over 20 years of corporate finance experience. | |
Damon DeSantis Board | Director | Board Member at MacPherson’s, Board Member at Integrated BioPharma Inc. | Joined CELH Board in 2021. Former CEO of Rexall Sundown Nutritional Company. | |
Hal Kravitz Board | Lead Independent Director | External Advisor at Bain & Company | Joined CELH Board in 2016. Extensive experience in the beverage industry, including roles at Coca-Cola. | |
Hans Melotte Board | Director | Board Member at Revlon, Cartamundi, and Pendulum Systems | Joined CELH Board in 2024. Over 30 years of experience in consumer goods and procurement. | |
Israel Kontorovsky Board | Director | CFO of PepsiCo Latin America | Joined CELH Board in 2024. Extensive leadership roles at PepsiCo. | |
Joyce Russell Board | Director | President of the Adecco Group U.S. Foundation, Board Member of the American Staffing Association | Joined CELH Board in 2021. Extensive experience in human resources and leadership roles. | |
Nicholas Castaldo Board | Director | Advisory Board Member at Frank Pepe Pizzeria, Equity Partner at Lime Fresh Mexican Grill, Adjunct Professor at Nova Southeastern University | Joined CELH Board in 2013. Extensive experience in the food and beverage industry. |
- Given the significant revenue decline in Q3 due to distributor inventory optimization impacting revenue by approximately $124 million, can you elaborate on the actions you're taking to ensure inventory levels are aligned moving forward to prevent similar revenue disruptions?
- With your market share declining by 1 to 1.5 points from its peak in May and increased competition in the sugar-free energy drink segment from major players like Red Bull and Monster, what specific strategies are you implementing to regain lost market share and drive growth?
- Considering that you currently do not provide forward guidance despite narrowed ranges of outcomes and investor desire for greater visibility, have you reevaluated your stance on issuing formal guidance to enhance transparency and credibility with the market?
- As international markets reportedly offer substantial growth opportunities, especially given the slowdown in U.S. sales, how do you plan to accelerate your international expansion efforts, and do you believe your current leadership team is equipped to effectively execute this strategy?
- With competitors like Monster initiating price increases and expanding their sugar-free product lines, how do you plan to navigate pricing strategies and product differentiation to maintain your competitive edge without significantly impacting your margins?
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Alani Nutrition LLC (Alani Nu) | 2025 | Celsius Holdings, Inc. acquired Alani Nutrition LLC for a total transaction value of $1.8 billion (net purchase of $1.65 billion after accounting for $150 million in tax assets) through a mix of cash, restricted stock, and a potential $25 million earn-out. The deal, expected to close in Q2 2025, is strategically aimed at building a better-for-you, female-focused functional lifestyle platform while incorporating cost synergies and including conditions like a $53.25 million termination fee if antitrust issues arise. |
Big Beverages Contract Manufacturing, L.L.C. | 2024 | Celsius Holdings, Inc. completed its acquisition on November 1, 2024, for $75 million in cash, obtaining a 170,000-square-foot manufacturing and warehouse facility near Charlotte, NC. This strategic move enhances vertical integration, supply chain control, and production flexibility, while also delivering per-case savings and improved margins, with the acquired leadership remaining in place. |
Recent developments and announcements about CELH.
Earnings
New Earnings (Q4 2024)
·Feb 21, 2025, 10:34 AMView full earnings summary →$CELH sees 15%-20% distribution expansion for its core brand, plus sizable shelf gains for newly acquired Alani Nu. Despite Q3 headwinds, management targets a 50% margin (high 40s if tariffs persist) and expects Alani Nu’s female-focused segment to drive incremental growth in 2025.
8-K Filings
8-K Filing
·Feb 21, 2025, 11:31 AMRegulation FD DisclosureView full 8-K filing →Celsius Holdings entered into a Membership Interest Purchase Agreement to acquire all membership interests in Alani Nutrition LLC. The Hart-Scott-Rodino waiting period expired on March 10, 2025, with closing expected as early as April 2025.
Press Releases
Press Release
·Feb 12, 2025, 1:49 AMView full press release →Investors who bought CELH stock or sold puts between Feb. 29, 2024 and Sept. 4, 2024 with substantial losses have until Jan. 21, 2025 to pursue lead plaintiff status in a class action alleging misleading disclosures on Pepsi sales.