Celsius Holdings, Inc. is a fast-growing company in the functional energy drink category, operating both in the United States and internationally. The company develops, processes, markets, sells, and distributes functional energy drinks designed to offer clinically proven and innovative formulas that positively impact consumers' lives. Their flagship product, CELSIUS®, is marketed as a premium lifestyle and energy drink formulated to power active lifestyles with ESSENTIAL ENERGY™.
- Core - Offers the flagship CELSIUS® energy drinks in a 12-ounce ready-to-drink form, designed to provide essential energy for active lifestyles.
- Vibe Essentials - Introduces the CELSIUS® Essentials line, available in 16-ounce cans, catering to consumers seeking a larger serving size.
- Energy Powders - Provides an on-the-go powder form of CELSIUS® energy drinks, allowing consumers to mix their drinks conveniently.
- Premium Brand - Focuses on offering premium lifestyle and energy drinks with innovative formulas and a commitment to healthier beverage options.
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| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
John Fieldly ExecutiveBoard | President, CEO, Chairman of the Board | None | Joined CELH in 2012 as CFO, became CEO in 2018, and Chairman in 2021. Led CELH to significant growth, including a major distribution deal with PepsiCo. | View Report → |
Jarrod Langhans Executive | Chief Financial Officer | None | Joined CELH in April 2022. Over 20 years of financial experience, previously CFO at Primo Water Corporation. | |
Kyle Watson Executive | Chief Marketing Officer | None | Joined CELH in 2019. Played a key role in expanding CELH's brand awareness. | |
Paul Storey Executive | Chief Supply Chain Officer | None | Joined CELH in 2021. Over 25 years of experience in beverage manufacturing and supply chain. | |
Richard Mattessich Executive | Chief Legal Officer, Chief Compliance Officer, Corporate Secretary | None | Joined CELH in Nov 2023. Extensive background in corporate securities law and governance. | |
Tony Guilfoyle Executive | Chief Commercial Officer | None | Appointed in Feb 2024. Previously EVP of North American Sales at CELH and held leadership roles at Rockstar Energy. | |
Caroline Levy Board | Director | Founder of Caroline Levy Advisory Services | Joined CELH Board in 2020. Expertise in equity analysis and capital markets. | |
Cheryl Miller Board | Director | Board Member at Tyson Foods, Inc. | Joined CELH Board in 2021. Over 20 years of corporate finance experience. | |
Damon DeSantis Board | Director | Board Member at MacPherson’s, Board Member at Integrated BioPharma Inc. | Joined CELH Board in 2021. Former CEO of Rexall Sundown Nutritional Company. | |
Hal Kravitz Board | Lead Independent Director | External Advisor at Bain & Company | Joined CELH Board in 2016. Extensive experience in the beverage industry, including roles at Coca-Cola. | |
Hans Melotte Board | Director | Board Member at Revlon, Cartamundi, and Pendulum Systems | Joined CELH Board in 2024. Over 30 years of experience in consumer goods and procurement. | |
Israel Kontorovsky Board | Director | CFO of PepsiCo Latin America | Joined CELH Board in 2024. Extensive leadership roles at PepsiCo. | |
Joyce Russell Board | Director | President of the Adecco Group U.S. Foundation, Board Member of the American Staffing Association | Joined CELH Board in 2021. Extensive experience in human resources and leadership roles. | |
Nicholas Castaldo Board | Director | Advisory Board Member at Frank Pepe Pizzeria, Equity Partner at Lime Fresh Mexican Grill, Adjunct Professor at Nova Southeastern University | Joined CELH Board in 2013. Extensive experience in the food and beverage industry. |
- Given the significant revenue decline in Q3 due to distributor inventory optimization impacting revenue by approximately $124 million, can you elaborate on the actions you're taking to ensure inventory levels are aligned moving forward to prevent similar revenue disruptions?
- With your market share declining by 1 to 1.5 points from its peak in May and increased competition in the sugar-free energy drink segment from major players like Red Bull and Monster, what specific strategies are you implementing to regain lost market share and drive growth?
- Considering that you currently do not provide forward guidance despite narrowed ranges of outcomes and investor desire for greater visibility, have you reevaluated your stance on issuing formal guidance to enhance transparency and credibility with the market?
- As international markets reportedly offer substantial growth opportunities, especially given the slowdown in U.S. sales, how do you plan to accelerate your international expansion efforts, and do you believe your current leadership team is equipped to effectively execute this strategy?
- With competitors like Monster initiating price increases and expanding their sugar-free product lines, how do you plan to navigate pricing strategies and product differentiation to maintain your competitive edge without significantly impacting your margins?
Research analysts who have asked questions during Celsius Holdings earnings calls.
Michael Lavery
Piper Sandler & Co.
6 questions for CELH
Eric Serotta
Morgan Stanley
5 questions for CELH
Gerald Pascarelli
Needham & Company
5 questions for CELH
Kaumil Gajrawala
Jefferies
5 questions for CELH
Peter Grom
UBS Group
4 questions for CELH
Sean McGowan
ROTH Capital Partners
4 questions for CELH
Andrea Teixeira
JPMorgan Chase & Co.
3 questions for CELH
James Salera
Stephens Inc.
3 questions for CELH
Jon Andersen
William Blair & Company
3 questions for CELH
Kevin Grundy
BNP Paribas
3 questions for CELH
Bonnie Herzog
Goldman Sachs
2 questions for CELH
Jeff Van Sinderen
B. Riley Securities
2 questions for CELH
Mark Astrachan
Stifel
2 questions for CELH
Filippo Falorni
Citigroup Inc.
1 question for CELH
Jim Salera
Stephens Inc.
1 question for CELH
Stephen Powers
Deutsche Bank
1 question for CELH
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Alani Nutrition LLC (Alani Nu) | 2025 | Celsius Holdings, Inc. acquired Alani Nutrition LLC for a total transaction value of $1.8 billion (net purchase of $1.65 billion after accounting for $150 million in tax assets) through a mix of cash, restricted stock, and a potential $25 million earn-out. The deal, expected to close in Q2 2025, is strategically aimed at building a better-for-you, female-focused functional lifestyle platform while incorporating cost synergies and including conditions like a $53.25 million termination fee if antitrust issues arise. |
Big Beverages Contract Manufacturing, L.L.C. | 2024 | Celsius Holdings, Inc. completed its acquisition on November 1, 2024, for $75 million in cash, obtaining a 170,000-square-foot manufacturing and warehouse facility near Charlotte, NC. This strategic move enhances vertical integration, supply chain control, and production flexibility, while also delivering per-case savings and improved margins, with the acquired leadership remaining in place. |
Recent press releases and 8-K filings for CELH.
- Q3 saw $200 million in EBITDA , with the Celsius brand achieving 13% growth rates and Alani Nu reaching a $1.2 billion-plus run rate.
- Management clarified that the Alani Nu transition to Pepsi starting December 1 might result in a "stair-stepped" revenue recognition into Q1 due to CPG cash management, but the commercial outlook for Q4 and 2026 remains positive.
- The company's portfolio, including Celsius and Alani Nu, now holds over 20% share in the energy drink category , leveraging Pepsi's distribution and planogram control to expand footprint.
- Long-term strategy focuses on competing with Red Bull and Monster domestically within 3-5 years and methodical international expansion over a 5-10 year horizon.
- A share buyback was announced, driven by a perceived disconnect between the company's share value and its structural setup for success.
- Celsius Holdings reported a strong Q3, with Celsius growing 13% on Circana and Alani Nu achieving a $1.2+ billion run rate, contributing to a 20%+ portfolio share in the energy drink category.
- The company anticipates a positive transition of Alani Nu to PepsiCo's system starting December 1, though Q4 revenue may see a "stair-stepped approach" rather than a large "pipe fill" due to year-end cash management by large CPG companies.
- Gross profit margins are expected to be in the low 50s for Q4 due to the full impact of tariffs and the integration of lower-margin Rockstar, with improvements projected for Q1 and Q2 2026.
- Sales and marketing expenses are expected to be higher in Q4, around 23%-25% of revenue, as the company continues to invest in the "Live Fit Go" campaign.
- International expansion is viewed as a significant long-term growth driver, with current international sales around 5% and a five- to ten-year horizon for substantial impact.
- Celsius Holdings reported a strong Q3 2025 with $200 million in EBITDA, 13% growth for the Celsius brand, and Alani Nu achieving a $1.2 billion-plus run rate.
- For Q4 2025, the Alani Nu transition to Pepsi, effective December 1, is anticipated to be a "stair-stepped approach" rather than a large pipe fill, influenced by typical year-end cash management practices of large CPG companies.
- Gross margin for Q4 2025 is aspired to be in the low 50s, impacted by full tariffs, a full quarter of Rockstar (a lower margin item), and "contra revenue" from product transitions. Sales and marketing expenses are projected at 23%-25% of revenue for Q4.
- The company sees significant opportunities for Alani Nu's expansion through Pepsi's "captaincy" in planogram control, increased presence in convenience stores and food service, and additional displays.
- Celsius Holdings is actively pursuing international expansion, which currently represents only about 5% of revenue, and has appointed a new President of International and established a team in Dublin to methodically explore this growth area.
- Celsius Holdings, Inc. announced on November 10, 2025, that its Board of Directors authorized a new share repurchase program.
- Under this program, the company may repurchase up to $300 million of its outstanding common stock.
- The authorization is supported by Celsius Holdings' strong balance sheet and cash generation, allowing for opportunistic share repurchases when shares are considered undervalued.
- The program has no expiration date and allows for repurchases through various means, including open market transactions.
- Celsius Holdings reported a 173% year-over-year revenue increase to $725 million in Q3 2025, driven by expanded portfolio and international growth.
- Despite beating earnings expectations with an adjusted EPS of $0.42, the company posted a net loss due to $246.7 million in distributor-termination and transition costs associated with shifting Alani Nu's distribution to PepsiCo's network.
- This transition caused a stock drop of over 20%, leading to investor concerns despite strong year-to-date gains.
- Celsius Holdings insiders have engaged in extensive share sales over the past six months, with zero purchases reported, including CEO John Fieldly selling over 406,000 shares.
- The company maintains strong liquidity with a current ratio of 2.11 and a quick ratio of 1.76, and holds a significant market position in North America.
- Consolidated revenue for Q3 2025 reached $725.1 million, marking a 173% increase year-over-year.
- The company's combined portfolio secured a 20.8% dollar share of the U.S. energy drink market in tracked channels during Q3 2025, positioning it as the #3 energy drink portfolio in the U.S..
- Adjusted EBITDA for Q3 2025 was $205.6 million, achieving an Adjusted EBITDA Margin of 28.4%.
- Key strategic developments include Celsius being designated as PepsiCo's U.S. Strategic Energy Drink Captain, the acquisition of the Rockstar Energy brand on August 28, 2025, and Alani Nu joining the PepsiCo distribution system in the U.S. starting December 1, 2025.
- Celsius Holdings reported consolidated revenue of approximately $725 million for Q3 2025, marking a 173% increase from the prior year.
- The company deepened its partnership with PepsiCo, becoming PepsiCo's U.S. Strategic energy drink captain, and acquired the Rockstar Energy brand in the U.S. and Canada at the end of August.
- Gross margin for Q3 2025 improved to 51.3% from 46% a year ago, reflecting benefits from inventory optimization, lower promotional spend, and scale, partially offset by tariffs and the lower margin profiles of Alani Nu and Rockstar Energy.
- The combined portfolio, including Celsius, Alani Nu, and Rockstar Energy, represented over 20% share of the U.S. energy drink market in track channels and grew 31% year-over-year in Q3 2025.
- The Alani Nu DSD network will transition to the PepsiCo distribution network starting December 1, 2025, with a phased approach for integration expected through Q1 2026, and the company anticipates some margin pressure in Q4 2025 due to this transition.
- Celsius Holdings reported Q3 2025 consolidated revenue of approximately $725 million, marking a 173% increase year-over-year, with a gross margin of 51.3%.
- The company expanded its partnership with PepsiCo, becoming its U.S. Strategic energy drink captain, and acquired the Rockstar Energy brand in the U.S. and Canada.
- Celsius's combined portfolio achieved more than 20% share of the U.S. energy drink market in track channels and grew 31% year-over-year in Q3 2025.
- Alani Nu's U.S. DSD network will transition to PepsiCo's distribution network starting December 1st, 2025, with most financial benefits expected in Q1 2026.
- Management anticipates Q4 2025 will be a "noisy quarter" with potential pressure on gross margins and higher sales and marketing expenses (expected 23%-25% of sales), but expects margin re-expansion in Q1 2026 and reduced debt by $200 million post-quarter end.
- Celsius Holdings reported Q3 2025 consolidated revenue of approximately $725 million, marking a 173% increase year-over-year, with a gross margin of 51.3%.
- The company expanded its partnership with PepsiCo, becoming PepsiCo's U.S. Strategic energy drink captain, and acquired the Rockstar Energy brand in the U.S. and Canada.
- Alani Nu's distribution network will integrate into PepsiCo's system starting December 1, 2025, with the majority of financial benefits anticipated in Q1 2026.
- The combined portfolio achieved over 20% share of the U.S. energy drink market in Q3 2025, growing 31% year-over-year, and generated over $5 billion in retail sales over the last 52 weeks.
- Management expects Q4 2025 to be a "noisy quarter" with potential pressure on gross margins due to integration activities, promotions, and tariffs, anticipating re-expansion in Q1 2026.
- Celsius Holdings reported Q3 2025 revenue of $725.1 million, representing a 173% increase year-over-year, primarily driven by the acquisitions of Alani Nu and Rockstar Energy, and growth of the CELSIUS brand.
- The company's U.S. energy category market share reached 20.8%, with overall retail sales increasing 31% year-over-year, significantly boosted by Alani Nu's 114% sales surge.
- GAAP net income for Q3 2025 was $(61.0) million, resulting in $(0.27) diluted EPS, largely due to $246.7 million in distributor termination costs related to transferring Alani Nu's distribution to PepsiCo.
- Excluding these and other adjustments, non-GAAP Adjusted Diluted EPS was $0.42 and Adjusted EBITDA was $205.6 million for Q3 2025.