Tiffany Hall
Monster BeverageAbout Tiffany Hall
Tiffany M. Hall (age 46) is an independent director of Monster Beverage Corporation, serving since October 2021 . She is General Counsel and a member of the Management Committee at Mastercard Incorporated, and brings legal, marketing, advertising, and entrepreneurship expertise, including founding Empower Cocktails (ready-to-pour cocktail brand) . The Board has determined Ms. Hall is independent under Nasdaq and SEC rules .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Mastercard Incorporated | General Counsel; Management Committee member; previously EVP, General Counsel, Americas | May 2013 – present | Senior legal leadership; governance and regulatory oversight experience |
| Pernod Ricard USA | Acting Head of Marketing Legal Support & Counsel | Not disclosed | Consumer-beverage legal and marketing alignment |
| Sotheby’s; Atlantic Records; Ogilvy & Mather | Marketing and advertising roles | Not disclosed | Brand, marketing, and advertising capabilities |
External Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Empower Cocktails | Founder & Chief Executive Officer | Not disclosed | Beverage entrepreneurship; consumer brand-building |
| Children’s Museum of Manhattan | Director | Current | Non-profit governance; community engagement |
Board Governance
- Committee assignments: If re-elected, Ms. Hall will serve on the Nominating & Corporate Governance Committee starting June 13, 2025 (no chair roles disclosed) .
- Independence: The Board designated Ms. Hall and other directors as independent per Nasdaq and SEC regulations .
- Attendance and engagement: The Board met six times in 2024; each of the then-acting directors except Mr. Mark J. Hall attended at least 75% of Board/committee meetings, and all except Mr. Mark J. Hall attended the 2024 annual meeting, indicating Ms. Hall’s ≥75% attendance and annual meeting participation .
- Executive sessions: Independent directors met in executive session nine times in FY2024 .
- Director stock ownership policy: Non-employee directors must hold shares equal to 5x annual cash retainer within five years; all non-employee directors complied in 2024 .
- Anti-hedging/pledging: Directors are prohibited from hedging and pledging company stock; only two employees (not directors) had limited pledges (Mr. Sacks and Mr. Schlosberg) as of April 11, 2025 .
Fixed Compensation
| Component (2024) | Amount ($) | Notes |
|---|---|---|
| Cash fees paid | 42,500 | Portion of annual retainer paid in cash |
| Deferred Stock Units (DSUs) from cash deferrals | 42,502 | Quarterly DSU elections: 183 ($10,607), 190 ($10,621), 212 ($10,638), 216 ($10,636) |
| RSU annual equity retainer | 175,002 | RSUs granted June 13, 2024; scheduled to vest prior to 2025 annual meeting |
| Total compensation | 260,004 | Sum of cash and stock awards |
Notes:
- 2024 standard non-employee director cash retainer was $85,000; committee member and chair fees vary by committee (Audit $10,000 members; $25,000 chair; Compensation/Nominating $7,500 members; $22,500 chair; Lead Independent Director $40,000) . Ms. Hall’s 2024 committee fees are not disclosed, consistent with her committee assignment beginning June 13, 2025 .
- Annual director equity retainer approximately $175,000 in RSUs; RSUs vest one day prior to the following annual meeting and may be deferred under the Directors’ Deferred Compensation Plan .
Performance Compensation
| Element | Metric | Terms | Vesting |
|---|---|---|---|
| Director RSUs | None (time-based only) | Annual RSUs for non-employee directors are not performance-based; vest on the last business day prior to the next annual meeting | One-year vest; accelerated on change in control, death, or disability per plan |
No director performance metrics (e.g., revenue, EPS, TSR) are tied to non-employee director pay; RSUs are time-vested to align director interests with shareholders .
Other Directorships & Interlocks
| Company/Organization | Public/Private | Role | Overlap/Interlock |
|---|---|---|---|
| Children’s Museum of Manhattan | Non-profit | Director | None disclosed with MNST customers/suppliers |
| Empower Cocktails | Private | Founder & CEO | Beverage category exposure; no MNST related-party transaction disclosed |
| Other public company boards | — | — | None disclosed |
Expertise & Qualifications
- Legal and governance: General Counsel experience at Mastercard; governance and regulatory oversight .
- Marketing and advertising: Roles at Sotheby’s, Atlantic Records, Ogilvy & Mather; marketing legal at Pernod Ricard USA .
- Entrepreneurship: Founder/CEO of Empower Cocktails; consumer brand-building .
Equity Ownership
| Ownership Detail (as of dates shown) | Shares/Units | % of Class | Notes |
|---|---|---|---|
| Common shares beneficially owned (April 11, 2025) | — | <1% | No common shares reported; less than 1% of class |
| Deferred Stock Units (DSUs) outstanding (Dec 31, 2024) | 9,235 | — | From quarterly deferrals; settled in stock (other than fractional units) |
| Deferred Stock Units (DSUs) (April 11, 2025) | 9,627 | — | Footnote indicates DSUs not counted in beneficial ownership |
| Unvested RSUs (Dec 31, 2024) | 3,592 | — | Annual director RSU grant outstanding |
| Shares pledged as collateral | None disclosed | — | Anti-pledging policy applies; only two employees had limited pledges (not directors) |
| Compliance with director ownership guidelines | Compliant | — | All non-employee directors complied in 2024 |
Governance Assessment
- Board effectiveness and independence: Ms. Hall is independent, participates in frequent executive sessions of independent directors, and had ≥75% Board/committee attendance in 2024 with annual meeting participation, supporting engagement and oversight quality .
- Committee alignment: Expected assignment to Nominating & Corporate Governance Committee is consistent with her legal and governance background; reinforces board’s oversight of governance and human rights policies .
- Pay and alignment: Director pay mix is equity-heavy (annual RSUs), and Ms. Hall’s deferral of cash fees into DSUs increases ownership alignment; compliant with stock ownership policy (5x retainer within five years) .
- Conflicts/related-party exposure: No related-party transactions involving Ms. Hall disclosed; broader related-party purchases were limited to IFM (entities related to Mr. Sacks and Mr. Schlosberg), not involving Ms. Hall .
- Policies mitigating risk: Anti-hedging and anti-pledging policies apply to directors; clawback policy applies to Section 16 officers and supplements incentive plan recovery provisions, contributing to governance robustness .
RED FLAGS
- None disclosed specific to Ms. Hall: no attendance shortfalls, no hedging/pledging, no related-party transactions, no director options outstanding .
Contextual shareholder signals
- Say-on-pay support was 93.9% in 2024, indicating broad investor confidence in MNST’s compensation governance framework (primarily for NEOs) .