Kelly Campbell
Match GroupAbout Kelly Campbell
Kelly Campbell, age 47, is an independent director nominee at Match Group with nearly two decades of leadership across streaming, digital media, marketing, and direct‑to‑consumer technology. She served as President of Peacock (2021–2025) and previously President and CMO of Hulu, following senior global marketing roles at Google; she began her career as an investment banking analyst at J.P. Morgan . The Match Group board has affirmatively determined that Campbell is independent under Nasdaq rules . She is also a director at Urban Outfitters, Inc. (since 2021) .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Peacock (NBCUniversal) | President | 2021–2025 | Led platform strategy; Peacock achieved record growth and was the fastest-growing U.S. streaming service for two consecutive years; marquee launches included Paris Olympics hub and first exclusive streaming of an NFL playoff game . |
| Hulu | President | 2020–2021 | Led subscription and live TV businesses; oversaw integration into Disney . |
| Hulu | Chief Marketing Officer | 2017–2020 | Drove brand and subscriber growth strategy . |
| Sr. Director/Director Global Marketing, Google Cloud; Director Global Customer Marketing; Head North America Marketing; AdWords Japan; Online Sales & Ops (NA) | 2005–2017 (various) | Built data-driven global marketing and go-to-market capabilities across cloud and ads . | |
| Procter & Gamble (Gillette) | Global Marketing Intern | 2004 | — . |
| J.P. Morgan | Investment Banking Analyst | 2000–2002 | — . |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Urban Outfitters, Inc. | Director (Public) | 2021–Present | Current public company directorship; committee roles not disclosed in MTCH filings . |
Board Governance
- Independence: The Board determined Campbell is independent under Nasdaq rules; no relationships or payments were found that would interfere with independent judgment .
- Election status: Nominated for a three‑year term ending at the 2028 annual meeting; board recommends voting FOR Campbell .
- Committee assignments: Not disclosed for Campbell as of the proxy; current 2024 rosters list Audit (Bailey, Schiffman, Spoon—Chair), Compensation & HR (Brenner, Jones, McDaniel—Chair, Seymon), and Nominating & Governance (McDaniel, McInerney—Chair, Spoon) .
- Attendance: The Board met eight times in 2024; all then‑incumbent directors attended at least 75% of Board/committee meetings except Ms. Murdoch (Campbell was not yet on the Board in 2024) .
- Engagement and oversight: Independent directors meet in executive session at least twice annually; independent Chair (Thomas J. McInerney) leads sessions and agenda setting .
- Governance enhancements: 2025 Proposal to declassify the Board commencing at the 2026 annual meeting; directors to move to annual elections by 2028 if approved .
Fixed Compensation
| Component | Amount | Terms |
|---|---|---|
| Annual cash retainer (non‑employee director) | $50,000 | Paid quarterly in arrears . |
| Board Chair additional retainer | $80,000 | If applicable . |
| Committee membership retainers | Audit: $10,000; Comp & HR: $5,000; Nominating & Gov: $5,000 | Paid to each committee member, including chairs . |
| Committee chair retainers | Audit: $20,000; Comp & HR: $20,000; Nominating & Gov: $15,000 | Additional to membership fee . |
| Annual equity (RSUs) | $250,000 grant date value | Granted at annual meeting; vests on earlier of 1 year or next annual meeting . |
| Initial pro‑rated RSUs (if appointed off‑cycle) | $250,000 pro‑rated | Vests on earlier of the first anniversary of prior annual grant date or next annual meeting . |
| Deferred Compensation Plan | Elect to defer cash fees into stock units or cash fund | Share units accrue dividend equivalents; cash fund accrues interest at JPM Prime weighted average . |
| Non‑employee director annual cap | $750,000 (new director $1,000,000) | Maximum aggregate director compensation (cash + equity) under 2024 Plan governance limits . |
Notes:
- Director RSUs are subject to forfeiture upon service end; accelerate upon Change in Control for non‑employee directors .
- All non‑employee director equity awards on/after Feb 1, 2024 carry dividend equivalent rights, paid only if/when awards vest .
Baseline compensation mix: For a standard non‑chair, no committees scenario, ~$50k cash + $250k equity implies ~17% cash / ~83% equity, excluding any committee fees .
Performance Compensation
| Performance Metric | Applies to Non‑Employee Director Pay? | Details |
|---|---|---|
| Financial/TSR metrics | No | Director equity is time‑based RSUs; no performance‑conditioned awards for directors disclosed . |
Other Directorships & Interlocks
| Company | Role | Since | Interlocks / Conflicts |
|---|---|---|---|
| Urban Outfitters, Inc. | Director | 2021 | No related‑party transactions involving Campbell reportable under Item 404(a); Board affirmed independence . |
- Selection/arrangements: There is no arrangement or understanding with any person pursuant to which Campbell was selected as a director .
Expertise & Qualifications
- Scaled consumer tech/streaming: Led Peacock to record growth with major live/sports events; prior leadership at Hulu including integration into Disney .
- Data‑driven global marketing and go‑to‑market strategy from 12 years at Google (Cloud, G‑Suite/AdWords) .
- Subscription and ad‑supported monetization expertise; brand equity development; building high‑performing teams .
Equity Ownership
| Item | Detail |
|---|---|
| Beneficial ownership (as of Apr 11, 2025) | 0 shares; not listed with a share amount in ownership table . |
| Ownership as % of outstanding | 0% (below 1% threshold) . |
| Vested vs. unvested | Not applicable yet; annual director RSU expected upon election . |
| Pledging / hedging | Prohibited for directors; no hedging, no pledging, no margin per Trading Policy . |
| Stock ownership guideline (directors) | 5x annual cash retainer; to be met within 5 years of first election (for Campbell, by ~20210) . |
| Clawback | Awards under the 2024 Plan are subject to the Company’s Compensation Recoupment Policy . |
Governance Assessment
- Positive signals: Independent status affirmed; no related‑party transactions; robust director ownership guidelines; hedging/pledging ban; strong board independence and executive sessions; proposed declassification enhances accountability; non‑employee director comp primarily equity‑based aligning incentives .
- Skills fit: Deep consumer digital, subscription/ad‑supported model, and brand/marketing expertise align with Match’s growth priorities in Tinder/Hinge, AI‑enabled product and monetization strategies .
- Watch items: Director RSUs accelerate on change in control (common, but noteworthy for governance purists); initial ownership at 0 shares means alignment building depends on new RSU grants and guideline ramp period (five years) .
- Broader shareholder context: Say‑on‑pay support exceeded 93% in 2024 after program changes; board seeking shareholder approval to declassify—both supportive of governance quality and investor confidence .
No insider trading activity was disclosed for Campbell; committee assignments are not yet specified in filings as of the 2025 proxy/8‑K. All data above reflects disclosures in Match Group’s 2025 Definitive Proxy Statement and related 8‑Ks.