Footwear revenue

-21.7% "

The drop from 7,557 to 6,036 million is driven by lower unit sales and reduced average selling prices from higher discounts and an unfavorable channel mix, following trends observed in Q3 2025 where similar pricing pressures and volume declines were noted. " " "

Apparel revenue

-8.7% "

Apparel revenue declined from 3,215 to 2,937 million due to lower unit sales and adverse channel mix effects, despite some pricing improvements—a pattern consistent with the challenges seen in Q3 2025 in regions with softer demand and mixed performance. " " "

Equipment revenue

+12% "

The increase from 484 to 542 million reflects strong demand and effective pricing strategies in the equipment segment, and builds on a positive trend established in Q3 2025 where robust demand helped offset broader declines in other categories. " " "

Converse revenue

-11.1% " "

Converse revenue fell from 405 to 357 million, driven by declining wholesale and direct-to-consumer performance—fueled by falling unit sales and heavier discounting—continuing the issues that plagued Q3 2025. " " "

Other category

Reversal from $13 million to –$13 million " "

The reversal from a positive $13 million to a negative $13 million is due to a combination of reduced Converse other revenues and unfavorable corporate revenue items (e.g., foreign currency hedge losses), which overpowered gains from NIKE Brand licensing revenues seen previously. " "

Greater China revenue

-14.8% "

Greater China’s revenue decreased from 1,733 to 1,476 million as lower sales across key categories and declining unit performance—actions aimed at prioritizing marketplace health as observed in Q3 2025—further eroded revenue. " " "

North America revenue

-3% "

North America saw a modest decline from 4,864 to 4,703 million, mainly due to deteriorating performance in the Jordan Brand and weaker digital sales, echoing the challenges that emerged in Q3 2025 with shifts in channel mix and pricing adjustments. " " "

Asia Pacific & Latin America revenue

+7.1% "

The improvement from 1,470 to 1,575 million stems from a more favorable product mix, strategic pricing actions, and growth in select key territories, enhancing the incremental gains noted during Q3 2025. " "

Europe, Middle East & Africa revenue

≈–99% (from 2,811 to 3 million) "

The dramatic plunge signals a major reclassification or strategic realignment in the region—likely due to restructuring of reporting segments or deliberate exit from certain markets—further intensifying declines noted in Q3 2025 in EMEA. " "