Nike CEO Elliott Hill is leading a cautious turnaround after taking the helm in 2024 amid declining sales and stock weakness.
Board member Jorgen Knudstorp bought 16,150 shares worth $1 million on November 7, signaling confidence in the company’s strategy.
KeyBanc, RBC, Jefferies, JPMorgan and Williams Trading have upgraded Nike’s ratings and raised price targets, citing better inventory and innovation pipelines.
Jefferies added Nike to its Franchise Picks List with a $115 price target and forecasts EPS well above consensus by FY 2027.
Analysts still cite risks from tariffs, valuation and inventory management despite early signs of revenue recovery.

4 days ago

Barron's

Nike CEO outlines gradual turnaround amid digital slump

NKE

Demand Weakening

Guidance Update

CEO Elliott Hill warns of a gradual, non-linear recovery with several quarters of uneven results ahead as Nike shifts from its pandemic-era digital-first strategy to rebuild wholesale relationships and expand partnerships with Amazon and Aritzia.
In Q1 2026, reported revenues rose 1% while currency-neutral sales declined 1%; direct-to-consumer sales fell, wholesale grew, and net income and EPS dropped sharply due to margin pressures from discounting and $1.5 billion in estimated tariffs for the year.
The company is reorganizing its business by sport rather than customer category to better serve athlete needs and is pursuing new brand collaborations like SKIMS and strategic retail partnerships.
Regional performance disparities include a 9% decline in Greater China revenues (footwear down 11%), while North American apparel rose 11% and footwear remained flat, highlighting an uneven recovery across markets.

Oct 6, 2025, 3:01 PM

CNBC

Nike reports first revenue growth since 2024 amid $1.5B tariff headwind

NKE

Revenue Acceleration/Inflection

Guidance Update

Layoffs

Nike posted a 1% year-over-year increase in quarterly sales, its first revenue gain since early 2024, driven by North America strength and wholesale growth.
Wholesale revenue rose 7% to $6.8 billion, while direct-to-consumer sales fell 4% to $4.5 billion.
Despite higher sales, profit declined 31% due to excess inventory, tariff costs, and the drop in direct-to-consumer sales.
Nike raised its annual tariff cost forecast to $1.5 billion, expecting a 120 bps gross-margin hit in fiscal 2026.
The company will restructure into sports-based teams, reduce its workforce by 1%, and launch the NikeSKIMS line to expand its women’s apparel business.

Sep 30, 2025, 11:00 PM

Morningstar

Nike reports Q1 2026 results

NKE

Earnings

Guidance Update

Nike delivered 1% revenue growth (down 1% currency-neutral), with Nike Direct down 5%, Nike Digital ‑12%, Nike stores ‑1%, and wholesale up 5%; gross margin fell 320 bps to 42.2%, driving EPS of $0.49.
Inventory was reduced 2% year-over-year, reflecting progress toward a healthier marketplace.
Introduced a “sport offense” organizational model, with running up over 20% and North America revenue rising 4%.
Raised FY26 tariff headwind to 120 bps (≈ $1.5 billion) and guided Q2 revenue down low-single digits, gross margin down 300–375 bps, and SG&A up high-single digits.

Sep 30, 2025, 9:00 PM

Transcript

Nike reports Q1 2026 results and issues Q2 guidance

NKE

Earnings

Guidance Update

Nike Q1 revenues rose 1% reported (down 1% cc) and gross margin fell 320 bps to 42.2% due to higher discounts, costs and channel mix.
Q1 EPS was $0.49, and inventory decreased 2% YoY as win-now actions normalized the marketplace.
Regional Q1 revenue: North America +4%, EMEA +1%, Greater China -10%, APLA +1%; wholesale +5%, Nike Direct -5% (digital -12%, stores -1%).
Q2 guidance: revenues down low-single-digits (incl. ~1 pt FX tailwind); gross margin down 300–375 bps (net 175 bps tariff headwind).
Nike Running grew >20% in Q1, reflecting early impact of the new “sport offense” structure and product innovation.

Sep 30, 2025, 9:00 PM

Transcript

Nike announces Q1 2026 results

NKE

Earnings

Dividends

Share Buyback

NIKE, Inc. reported fiscal Q1 revenues of $11.7 billion, up 1% year-over-year, and diluted EPS of $0.49, down 30%
Gross margin decreased 320 bps to 42.2%, driven by lower average selling prices and higher tariffs
NIKE Direct revenues fell 4% to $4.5 billion while Wholesale revenues rose 7% to $6.8 billion
Inventories declined 2% to $8.1 billion, and the company returned $714 million to shareholders via $591 million in dividends and $123 million in share repurchases

Sep 30, 2025, 8:15 PM

8-K

NIKE reports fiscal 2026 Q1 results

NKE

Earnings

Dividends

Share Buyback

NIKE’s first quarter revenues were $11.7 billion, up 1% on a reported basis and down 1% on a currency-neutral basis.
NIKE Direct revenues totaled $4.5 billion (−4% reported; −5% currency-neutral), while Wholesale revenues were $6.8 billion (+7% reported; +5% currency-neutral).
Gross margin declined 320 bps to 42.2%, and diluted EPS was $0.49, a 30% decrease year-over-year.
The company returned $714 million to shareholders, including $591 million in dividends (up 6%) and $123 million in share repurchases; 124.4 million shares have been bought back through August 31, 2025 for $12.1 billion.

Sep 30, 2025, 8:15 PM

Press Release

NIKE, Inc. amends and restates Stock Incentive Plan

NKE

Executive Compensation

Proxy Vote Outcomes

On July 17, 2025, NIKE’s Board adopted an amendment and restatement of its Stock Incentive Plan, effective upon shareholder approval, to enhance long-term employee and director incentives (amended and restated plan).
At the virtual Annual Meeting on September 9, 2025, shareholders approved the Plan amendment to increase the authorized issuance under the plan by 45,000,000 shares of Class B Common Stock.
A full description of the revised Plan appears in NIKE’s definitive proxy statement on Form 14A filed July 17, 2025, and the Plan is incorporated by reference as Exhibit 10.1 to this Form 8-K.

Sep 11, 2025, 8:19 PM

8-K

Nike Regains Top Spot in Men's Footwear at Foot Locker

NKE

Nike has regained the leading position in men’s footwear at Foot Locker for the first time in two years, with its running shoes placed ahead of On, Hoka, Adidas, and New Balance.
Under CEO Elliott Hill, the “Your Choice” campaign—focusing on core models like Pegasus and Vomero—and renewed wholesale partnerships are credited for the turnaround.
Analysts remain upbeat: Bernstein raised its price target to $90, while JPMorgan maintained an Overweight rating; the average price target is $77.64, and GuruFocus projects a $94.34 fair value.
Nike’s stock is up nearly 2% year-to-date but down over 7% across the past 12 months.

Aug 18, 2025, 1:40 PM

Bloomberg

Nike sees margin recovery and earnings growth potential

NKE

Guidance Update

Upgraded to overweight with a $93 price target, citing potential for 500 bps+ operating margin expansion through 2028.
First model increase in 15 months as global inventories are clean and holiday wholesale order books have turned positive.
Expected 500–800 bps margin recovery to pre-pandemic levels, implying the stock trades 10 P/E turns below its historical average.
Anticipates 20%+ annual earnings growth over five years, driven by performance categories, cleaner inventory and the upcoming World Cup.

Jul 28, 2025, 9:18 PM

CNBC Television

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