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NIKE, Inc. is a global leader in the design, development, marketing, and selling of athletic footwear, apparel, equipment, accessories, and services . The company's principal business activity revolves around performance athletic products under the NIKE Brand, Jordan Brand, and Converse . NIKE's operations are organized into geographic segments, including North America, Europe, Middle East & Africa (EMEA), Greater China, and Asia Pacific & Latin America (APLA), with significant contributions from the North American market .
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NIKE Brand - Focuses on performance athletic footwear, apparel, and equipment, contributing significantly to the company's overall revenue .
- Footwear - Offers a wide range of performance athletic shoes designed for various sports and activities.
- Apparel - Provides athletic clothing designed for performance and comfort.
- Equipment - Includes sports equipment designed to enhance athletic performance.
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Jordan Brand - Specializes in athletic and casual footwear and apparel, known for its iconic designs and cultural influence .
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Converse - Offers casual sneakers, apparel, and accessories, known for its classic and timeless style .
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Ann Miller Executive | Executive Vice President and Chief Legal Officer | N/A | Ann Miller joined NIKE in 2007 and has served in various legal roles. As Chief Legal Officer, she oversees legal, compliance, government and public affairs, and social community impact. | |
Craig Williams Executive | President, Geographies & Marketplace | N/A | Craig Williams joined NIKE in 2019 as President of the Jordan Brand and now oversees NIKE's geographic units and marketplace strategy. | |
Elliott Hill Executive | President and Chief Executive Officer | Board of Trustees at Texas Christian University. | Elliott Hill has over 32 years of experience at NIKE, having previously served as President – Consumer and Marketplace. He rejoined NIKE as CEO in 2024, focusing on integrating product innovation and storytelling. | View Report → |
Heidi O'Neill Executive | President, Consumer, Product & Brand | N/A | Heidi O'Neill joined NIKE in 1998 and has led various segments, including NIKE's Women's business. She focuses on product innovation, brand storytelling, and consumer engagement. | |
Matthew Friend Executive | Executive Vice President and Chief Financial Officer | N/A | Matthew Friend joined NIKE in 2009 and has held various financial leadership roles. He became CFO in 2020, leading finance, demand and supply management, procurement, and global places and services. | |
Monique Matheson Executive | Executive Vice President, Chief Human Resources Officer | N/A | Monique Matheson joined NIKE in 1998 and has held several HR leadership roles. She oversees global HR strategy, including diversity and inclusion, organizational effectiveness, and employee engagement. | |
Cathleen A. Benko Board | Director | Board Member at SolarWinds Corporation, Stanford Institute for Research in the Social Sciences, International Women's Forum, Santa Clara University's Markkula Center of Applied Ethics, Life Skills for Soldiers, National Association of Corporate Directors; Chair at Harvard Business School/NC's Advisory Council; Board Member at WorkBoard. | Cathleen A. Benko joined NIKE's Board in 2018, bringing expertise in financial, digital, and talent management. | |
John W. Rogers, Jr. Board | Director | Chairman, Co-CEO, and CIO of Ariel Investments, LLC; Trustee of Ariel Investment Trust; Board Member at The New York Times Company, Ryan Specialty Group Holdings, Inc.; Trustee of the University of Chicago; Board Member of the Barack Obama Foundation, Robert F. Kennedy Human Rights, National Association of Basketball Coaches (NABC) Foundation, Inc.; Life Trustee of the Chicago Symphony Orchestra. | John W. Rogers, Jr. has been a director at NIKE since 2018 and serves on the Corporate Responsibility, Sustainability & Governance Committee. | |
Maria Henry Board | Director | Board Member at General Mills, Inc.. | Maria Henry joined NIKE's Board in 2023, recognized for her strong global and financial leadership and strategic contributions across multiple industries. | |
Mark Parker Board | Executive Chairman of the Board of Directors | N/A | Mark Parker joined NIKE in 1979 and served as CEO from 2006 to 2020. He is known for his role in product research, design, and development, as well as marketing and brand management. | |
Michelle A. Peluso Board | Director | Executive Vice President and Chief Customer and Experience Officer at CVS Health; Board Member at the Ad Council, Executive Council of the Board of Directors of the Association of National Advertisers; Director of TechnoServe. | Michelle A. Peluso has been a director at NIKE since 2014 and is the Chair of the Corporate Responsibility, Sustainability & Governance Committee. | |
Mónica Gil Board | Director | Board Member at National Women’s History Museum, Welcome Tech, Inc.. | Mónica Gil joined NIKE's Board in 2022, bringing expertise in diversity, international markets, media, and HR/talent management. | |
Robert Swan Board | Director | Operating Partner at Andreessen Horowitz; Board Member at Flexport, American Heart Association, Kearney; Board of Commissioners at GoTo Group. | Robert Swan joined NIKE's Board in 2022 and is a member of the Audit & Finance Committee, set to become Chair in 2024. | |
Thasunda B. Duckett Board | Director | President and CEO of TIAA; Chair of the Otis and Rosie Brown Foundation; Board Member at Brex, National Medal of Honor Museum, Robert F. Kennedy Human Rights; Trustee at Sesame Workshop. | Thasunda B. Duckett has been a director at NIKE since 2019, with extensive leadership experience in financial services and consumer banking. | |
Timothy Cook Board | Lead Independent Director | CEO of Apple Inc.; Board Member at Apple Inc., National Football Foundation, Duke University Board of Trustees. | Timothy Cook has been a director at NIKE since 2005 and serves as Lead Independent Director, ensuring strong independent oversight of the Board. | |
Travis A. Knight Board | Director | President and CEO of LAIKA, LLC; Board Member at LAIKA. | Travis Knight has been a director at NIKE since 2015 and is the President and CEO of LAIKA, LLC, an animation studio. |
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Given the significant declines in your classic footwear franchises and the expectation for continued double-digit drops in NIKE Direct, how do you plan to mitigate the immediate revenue impact while rebalancing your product portfolio?
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With NIKE Digital traffic underperforming and sales declining 20% in Q1, what specific strategies are you implementing to revive consumer engagement and drive growth in your online channels?
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In Greater China, you've faced traffic deceleration and elevated inventory in a promotional market; how are you addressing these challenges to restore momentum and capitalize on long-term growth opportunities in this critical region?
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Your spring '25 order books came in flat and below expectations despite positive feedback on new products; what concrete actions are you taking to ensure that new innovations will translate into actual sales growth in the coming seasons?
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Considering the pressures from higher promotional activity, channel mix headwinds, and supply chain deleverage on gross margins, what measures are you putting in place to protect profitability while investing in brand momentum and managing inventory levels?
Competitors mentioned in the company's latest 10K filing.
| Company | Description |
|---|---|
adidas | The company competes internationally with a significant number of athletic and leisure footwear companies, including this competitor, in the highly competitive athletic footwear, apparel, and equipment industry. |
Anta | This competitor is one of the many companies in the athletic and leisure footwear and apparel industry that the company competes with on a global scale. |
ASICS | The company faces competition from this brand in the athletic and leisure footwear and apparel markets worldwide. |
This competitor is part of the global competition in the athletic and leisure footwear and apparel industry. | |
Li Ning | The company competes with this brand in the international athletic and leisure footwear and apparel markets. |
This competitor is mentioned as part of the intense competition in the athletic and leisure apparel industry. | |
New Balance | The company competes with this brand in the athletic and leisure footwear and apparel industry globally. |
On | This competitor is part of the global competition in the athletic and leisure footwear and apparel markets. |
Puma | The company faces competition from this brand in the athletic and leisure footwear and apparel industry worldwide. |
This competitor is one of the significant players in the athletic and leisure footwear and apparel markets that the company competes with globally. | |
The company competes with this diversified corporation in the athletic and leisure footwear, apparel, and equipment industry. | |
This competitor is included in the Dow Jones U.S. Footwear Index, which consists of companies in major lines of business in which the company competes. | |
This competitor is part of the Dow Jones U.S. Footwear Index, representing a major line of business in which the company competes. | |
This competitor is included in the Standard & Poor's Apparel, Accessories & Luxury Goods Index, which represents a major line of business in which the company competes. | |
This competitor is part of the Standard & Poor's Apparel, Accessories & Luxury Goods Index, representing a major line of business in which the company competes. |
Recent developments and announcements about NKE.
8-K Filings
8-K Filing
·3 days agoFinancial ExhibitsMaterial Definitive AgreementMaterial Definitive AgreementView full 8-K filing →The filing reports that as of March 7, 2025, the company terminated its prior credit agreements—a 364-Day facility of up to $1.0 billion (with no balance outstanding) and a Five-Year facility of $2.0 billion—in favor of new credit arrangements.