Question · Q1 2026
Piral Dadhania asked for an update on September's trading performance, specifically inquiring if there was any pull-forward of consumer demand into the back-to-school period in August that might have benefited Q1 results.
Answer
President and CEO Elliott Hill acknowledged the dynamic environment, emphasizing Nike's focus on controlling internal factors like product and brand marketing. He noted consumer responsiveness to innovative products and emotional storytelling, citing examples like the Vomero launch and athlete activations. EVP and CFO Matt Friend clarified that Q1 performance was not due to pull-forwards but rather wholesale shipment timing in North America. He guided Q2 revenue down low single digits, attributing it to significant headwinds in Nike Digital due to reduced promotions, lower FX benefit, and aggressive management of the Dunk franchise.