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Penny Wheeler

Director at NATIONAL RESEARCH
Board

About Penny Wheeler

Penny A. Wheeler, 66, has served as an independent director of National Research Corporation (NRC Health) since May 2021. She is a board‑certified obstetrician/gynecologist and former CEO of Allina Health (2015–2021) after serving as Chief Clinical Officer (2006–2015), and was appointed to Minnesota’s Taskforce for Health Care Financing; Modern Healthcare named her one of the top 25 women in healthcare . Her current board service includes Portico Healthnet, University of St. Thomas, University of Minnesota Foundation, University of Minnesota Board of Regents (elected 2023), and Cedar Cares .

Past Roles

OrganizationRoleTenureCommittees/Impact
Allina HealthChief Executive Officer2015–2021Led a major not‑for‑profit health system serving >1.5M individuals
Allina HealthChief Clinical Officer2006–2015Senior clinical leadership across system operations
Clinical practiceBoard‑certified OB/GYN~20 yearsDirect patient care and community engagement

External Roles

OrganizationRoleTenure/StatusNotes
University of Minnesota Board of RegentsRegentElected 2023Governance of public university system
Portico HealthnetDirectorCurrentNot‑for‑profit focused on uninsured Minnesotans
University of St. ThomasDirectorCurrentAcademic governance
University of Minnesota FoundationDirectorCurrentPhilanthropic oversight
Cedar CaresDirectorCurrentPatient billing engagement technology

Board Governance

  • Independence: The Board has determined Wheeler is independent under NASDAQ standards .
  • Committee memberships (member, not chair):
    • Audit Committee (Chair: John N. Nunnelly)
    • Compensation and Talent Committee (Chair: Stephen H. Lockhart)
    • Nominating Committee (Chair: Donald M. Berwick)
    • Strategic Planning Committee (Chair: John N. Nunnelly)
  • Board structure: Lead Director since 2007 (currently John N. Nunnelly); in February 2025, Trent Green was appointed CEO effective June 1, 2025; Hays to transition to Chairman .
  • Attendance: Board held six meetings and one independent directors meeting in 2024; all incumbent directors attended at least 75% of Board/committee meetings, and each director attended the 2024 annual meeting .

Fixed Compensation

ComponentAmountTerms2024 Actual for Wheeler
Annual cash retainer$50,000Non‑employee directors; Lead Director $75,000$50,000
Director Cash PaymentUp to $50,000Two $25,000 increments contingent on participation in each of two in‑person meetings$25,000 earned (one increment)
Cash total$75,000 fees earned

Performance Compensation

InstrumentGrant Date/TimingGrant ValueKey Terms
Director annual stock options (2004 Non‑Employee Director Stock Plan)Date of annual meeting$100,008 grant‑date fair value (FASB ASC 718)Exercise price at FMV on grant; time‑based vesting the day before the next annual meeting
Contingent “Director Equity Award”Participation‑contingentTarget $50,000 option valueContingent on two in‑person meetings; no shares earned for 2024

No director performance metrics (e.g., EBITDA, TSR, ESG) are tied to Wheeler’s director equity; awards are attendance‑contingent and time‑based .

Other Directorships & Interlocks

  • Compensation Committee Interlocks: None; no related person transactions involving committee members in 2024 .
  • Prior appointment context: At Wheeler’s 2021 appointment, Allina Health (then her employer) purchased ~$1.5M of NRC products in 2020 via arm’s‑length transactions (historic vendor relationship flagged in 8‑K) .

Expertise & Qualifications

  • Health system leadership, clinical governance, and patient experience expertise (CEO/CCO background; OB/GYN board certification) .
  • Public-sector and academic governance experience (Minnesota Taskforce; Board of Regents; university and foundation boards) .

Equity Ownership

MeasureAs of DateAmountNotes
Total beneficial ownership (shares)Record date March 20, 202544,481Less than 1% of shares outstanding; consists of options exercisable within 60 days
Ownership %Record date March 20, 2025<1%Based on 22,785,421 shares outstanding
Vested/exercisable optionsDec 31, 2024Included in 44,481Beneficial ownership includes options exercisable within 60 days
Unvested time‑based optionsDec 31, 202436,7585,699 + 9,960 + 10,118 + 10,981 unexercisable tranches
Performance‑based 2024 optionJan 19, 2024 award100,000Granted under 2024 Long‑Term Equity Plan; forfeited in April 2025 per Compensation Committee changes
Hedging/PledgingPolicy/statusCompany does not have practices or policies restricting hedging by directors; no pledging disclosed

Director Compensation (2024)

MetricAmount
Fees Earned or Paid in Cash$75,000
Option Awards (grant‑date fair value)$100,008
Total$175,008

Shareholder Voting Signals

ItemForAgainstAbstainBroker Non‑Votes
2023 election of Penny A. Wheeler (term to 2026)22,369,604798,17514,412670,641
2024 Say‑on‑Pay (NEOs)98%+ approval (votes cast)
2025 Omnibus Incentive Plan16,852,6724,017,318186,111829,100

Insider Filings

FilingDateSummary
Form 3 (Initial Statement)May 17, 2021Reported no securities beneficially owned at time of appointment

Governance Assessment

  • Strengths:

    • Broad committee participation (Audit, Compensation, Nominating, Strategic Planning), with independence affirmed; Board maintained majority vote policy and held executive sessions of independent directors .
    • Reliable attendance (≥75% of Board/committee meetings; attended 2024 annual meeting) .
    • No related‑party transactions in 2024; Compensation Committee reported no interlocks/conflicts; strong say‑on‑pay support indicates alignment with shareholders .
  • Watch items / RED FLAGS:

    • Historic Allina Health vendor relationship (2020) flagged at appointment; while arms‑length, continued monitoring is prudent for any ongoing ties or influence channels .
    • Hedging policy does not prohibit director hedging; absence of restrictions may weaken alignment compared to best practice policies that ban hedging/pledging .
    • Ownership alignment relies primarily on options; beneficial ownership is <1% and largely option‑based, with limited direct stock ownership disclosed .
  • Compensation structure observations:

    • Director equity is time‑based and attendance‑contingent rather than performance‑based; governance investors may prefer RSUs or ownership guidelines to strengthen long‑term alignment .
  • Overall: Wheeler’s healthcare leadership and independent status support Board effectiveness across compliance, pay, nominations, and strategy. The main governance considerations are policy gaps around hedging and the historical Allina relationship; otherwise, attendance and committee engagement are solid, with no 2024 related‑party transactions identified .