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    Newell Brands Inc (NWL)

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    Business Description

    Newell Brands Inc. is a leading global consumer goods company known for its diverse portfolio of well-known brands. The company operates in nearly 200 countries and focuses on enhancing and brightening consumers' lives both at home and outdoors by creating moments of joy, building confidence, and providing peace of mind. Newell Brands sells a wide range of products, including household items, writing instruments, baby gear, and outdoor lifestyle products .

    1. Home and Commercial Solutions - Offers commercial cleaning and maintenance solutions, closet and garage organization, hygiene systems, material handling solutions, household products, kitchen appliances, food and home storage products, fresh preserving products, vacuum sealing products, gourmet cookware, bakeware, cutlery, and home fragrance products .

      • Brands: Ball, Calphalon, Crockpot, FoodSaver, Mapa, Mr. Coffee, Oster, Rubbermaid, Rubbermaid Commercial Products, Sistema, Spontex, Sunbeam, WoodWick, Yankee Candle .

    2. Learning and Development - Provides baby gear and infant care products, writing instruments (markers, highlighters, pens, pencils), art products, activity-based products, and labeling solutions .

      • Brands: Dymo, Elmer’s, EXPO, Graco, NUK, Paper Mate, Parker, Sharpie .

    3. Outdoor and Recreation - Focuses on active lifestyle products for outdoor and outdoor-related activities, technical apparel, and on-the-go beverageware .

      • Brands: Campingaz, Coleman, Contigo, Marmot .

    Key Metrics

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    Executive Team

    NamePositionStart DateShort Bio
    Christopher H. PetersonPresident and Chief Executive OfficerMay 16, 2023Christopher H. Peterson has been serving as CEO since May 16, 2023, and as President since May 5, 2022. He was previously the CFO from December 2018 to January 2023 and has held various senior positions within the company, including Interim CEO and CFO in 2019 .
    Mark J. ErcegChief Financial OfficerJanuary 9, 2023Mark J. Erceg has been the CFO since January 9, 2023. Before joining Newell Brands, he was the EVP and CFO at Cerner Corporation and held CFO positions at Tiffany & Company, Canadian Pacific Railway, and Masonite International Corporation .
    Bradford R. TurnerChief Legal and Administrative Officer and Corporate SecretaryAugust 2017Bradford R. Turner has been in his current role since August 2017. He joined Newell Brands in 2004 and has held various legal roles, including Senior Vice President, General Counsel, and Corporate Secretary .
    Tracy L. PlattChief Human Resources OfficerDecember 2023Tracy L. Platt has served as the Chief Human Resources Officer since December 2023. She was previously the EVP and CHRO at Cerner Corporation and held various HR leadership roles at Medtronic, Cardinal Health, Lands’ End, and GE Healthcare .
    Michal J. GellerPresident, e-Commerce and DigitalApril 2021Michal J. Geller has been the President, e-Commerce and Digital since April 2021. Before joining Newell Brands, he was the SVP of Global e-Commerce Marketing and Data Science at PepsiCo and held various roles at Amazon .
    Michael M. HayesChief Customer OfficerApril 2020Michael M. Hayes has served as the Chief Customer Officer since April 2020. He was previously the SVP, Sales & Sales Strategy at Georgia-Pacific LLC and has held various sales and marketing leadership roles at several companies .
    Melanie HuetPresident, Brand Management and InnovationFebruary 2023Melanie Huet was appointed as President, Brand Management and Innovation in February 2023. She served as a consultant to the company between October 2022 and January 2023 and held executive positions at Serta Simmons Bedding LLC and Kraft Heinz .
    Dennis SenovichChief Supply Chain OfficerApril 2019Dennis Senovich has served as the Chief Supply Chain Officer since April 2019. He was previously the Global Head of Procurement at Newell Brands and has extensive experience in supply chain leadership roles at companies like Nestlé and PepsiCo North America .
    Michael P. McDermottSegment CEO, Home & Commercial SolutionsJanuary 2023Michael P. McDermott was appointed as Segment CEO, Home and Commercial Solutions in January 2023. He was previously the Business Unit CEO, Commercial and held executive positions at Bass Pro Shops and Lowe's Companies Inc. .
    Kristine K. MalkoskiSegment CEO, Learning & DevelopmentJanuary 2023Kristine K. Malkoski was appointed as Segment CEO, Learning and Development in January 2023. She previously served as Business Unit CEO, Writing and Business Unit CEO, Food .
    Nicolas DuranSegment CEO, Outdoor & RecreationJanuary 2024Nicolas Duran was appointed as Segment CEO, Outdoor and Recreation in January 2024. Before joining Newell Brands, he held several leadership roles at Dorel Industries Inc. and began his career at Reebok International .
    Bridget Ryan BermanChair of the BoardMay 8, 2024Bridget Ryan Berman has been serving on Newell Brands' Board since April 2018 and was designated as the Chair of the Board, effective May 8, 2024. She has over 35 years of experience in retail, including roles at Victoria's Secret Direct, Giorgio Armani Corporation, and Apple Computer, Inc. .
    James KeaneBoard MemberFebruary 15, 2024James Keane was elected to the Board of Directors, effective February 15, 2024. He has significant leadership experience from his 25-year career at Steelcase and serves on the Board of Rockwell Automation .
    Anthony "Tony" TerryBoard MemberJanuary 1, 2024Anthony "Tony" Terry was elected to the Board of Directors, effective January 1, 2024. He has over 26 years of experience in financial analysis and strategic planning, having held leadership roles at Marriott Vacations Worldwide Corporation and The Walt Disney Company .

    Questions to Ask Management

    1. Given that the broader general merchandise market remains down and consumer spending is shifting towards basic needs, how confident are you in your strategy to focus on higher-priced, premium products, and what gives you confidence that this will drive sustainable top-line growth?

    2. You mentioned meaningful improvements in gross margin driven largely by FUEL productivity efforts; can you provide more specifics on how these productivity gains were achieved, and how sustainable they are in the long term?

    3. With the significant investments in advertising and promotion increasing from about 4% to nearly 5% of sales and a potential target of 6% to 7%, how do you plan to balance this increased spend with the need to improve operating margins, and what ROI are you expecting from these investments?

    4. Despite sequential improvements, some of your key segments like Outdoor & Recreation are still experiencing significant declines; what specific strategies are you implementing to turn around these underperforming segments, and what is the realistic timeline for seeing positive growth?

    5. The core sales guidance range for the fourth quarter is quite wide, and there's mention of uncertainties like consumer dynamics and upcoming elections; how are these factors impacting your ability to provide more precise guidance, and what contingency plans do you have in place to mitigate risks from potential macroeconomic volatility?