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Deirdre Findlay

Director at OLAPLEX HOLDINGS
Board

About Deirdre Findlay

Deirdre Findlay, age 51, has served on the OLPX board since August 2021 and currently chairs the Nominating & Corporate Governance Committee. She is a seasoned consumer and digital marketing executive, most recently serving as Global Chief Commercial Officer at Sonos (Oct 2023–Mar 2025), with prior CMO roles at McAfee, Condé Nast, and Stitch Fix; earlier roles include senior marketing leadership at Google, eBay, and Digitas. She holds a B.A. in Economics from Williams College and an MBA from Dartmouth’s Tuck School of Business .

Past Roles

OrganizationRoleTenureCommittees / Impact
Sonos, Inc.Global Chief Commercial OfficerOct 2023 – Mar 2025Senior commercial leadership across marketing/sales
McAfee Corp.Global Chief Marketing OfficerJan 2023 – Oct 2023Global brand and growth marketing
Condé NastGlobal CMO & Head of Consumer Revenue2020 – 2023Led consumer monetization and brand
Stitch FixGlobal Chief Marketing Officer2018 – 2020Growth and brand leadership
GoogleSr. Director, Global Hardware Marketing2013 – 2018Led Google hardware marketing
eBaySr. Director, Consumer Marketing2011 – Apr 2013Consumer demand-generation
DigitasSenior Vice President2000 – 2011Digital marketing leadership

External Roles

OrganizationRoleTenureNotes
Sonos, Inc.Director (prior)2020 – 2023Former public company directorship
Penelope Group GP, LLC (former GP of Penelope Group Holdings, L.P.)Board of ManagersSep 2020 – Pre-IPO reorgPre-IPO governance of former indirect parent of Olaplex, Inc.

Board Governance

  • Board class and term: Class I director; re-elected at the June 12, 2025 Annual Meeting for a term expiring at the 2028 Annual Meeting .
  • Committee assignments: Chair, Nominating & Corporate Governance Committee; not a member of Audit or Compensation Committees .
  • Meeting cadence/attendance: Board held 4 meetings in FY2024; no director attended fewer than 75% of combined board and committee meetings; non-employee directors meet periodically in executive sessions without management .
  • Controlled company context: OLPX relies on Nasdaq “controlled company” exemptions—Compensation and Nominating & Corporate Governance Committees are not required to be entirely independent; Audit Committee follows full independence rules .
  • Director election support (2025): Votes FOR 595,651,531; WITHHELD 18,669,763; Broker non-votes 15,814,276 .

Fixed Compensation

Component (FY2024)AmountNotes
Annual cash retainer$100,000Standard non-employee director retainer
Nominating & Corporate Governance Committee Chair retainer$15,000Chair retainer for N&CGC
Total cash earned$115,000Actual FY2024 cash compensation
Meeting feesNot specified/applicable; retainers paid quarterly

Performance Compensation

Equity ElementGrant/OutstandingVestingValue/Details
Annual RSU grant (FY2024)$150,000Annual grant; vests on 1st anniversary of grant dateAggregate grant date fair value for FY2024 ; policy: ~$150k annual RSUs vest in 1 year
RSUs outstanding (as of 12/31/2024)76,142 unitsEligible to vest on Jul 16, 2025 (service-based)Outstanding director RSUs table
Stock options outstanding (as of 12/31/2024)506,250 options448,335 vested as of 12/31/2024; 57,915 vest on Sep 28, 2025Director options table; full vesting on change of control for options
  • Performance metrics: Director equity awards are time-based; no performance metrics are disclosed for director grants .

Other Directorships & Interlocks

CompanyRoleStatusPotential Interlock/Notes
Sonos, Inc.DirectorFormer (2020–2023)No current interlock disclosed with OLPX customers/suppliers
Penelope Group GP, LLCBoard of ManagersFormer (pre-IPO)Pre-IPO governance of former indirect parent—historical affiliation, not current

Expertise & Qualifications

  • Digital marketing and brand development leadership in consumer sectors (Google hardware, Stitch Fix, Condé Nast, McAfee, Sonos) .
  • Skills matrix indicates experience in Retail Industry, Service on Other Public Company Boards, International Markets, Strategy, Marketing/Brand Development, and Senior Leadership .
  • Education: B.A. in Economics (Williams College); MBA (Tuck, Dartmouth) .

Equity Ownership

MetricAmountDetail
Common shares owned62,257 sharesDirect ownership
Options exercisable within 60 days448,335 sharesIncluded in beneficial ownership
Total beneficial ownership510,592 sharesAs reported; “<1%” of outstanding
Shares outstanding (basis for %)665,757,390As of April 9, 2025
Unvested options57,915 optionsEligible to vest Sep 28, 2025
RSUs outstanding76,142 unitsEligible to vest Jul 16, 2025
HedgingProhibitedInsider Trading Policy prohibits hedging for directors
Stock ownership guidelines5x annual cash retainer; 67% retention until metApplies to Outside Directors; timing rules described in policy

Governance Assessment

  • Strengths and signals of effectiveness:

    • Chair of Nominating & Corporate Governance Committee, indicating active engagement in board composition, governance guidelines, and annual board/committee evaluations .
    • Strong re-election support in 2025 (595.7M for vs. 18.7M withheld), a positive shareholder confidence signal .
    • Solid attendance culture (no director <75%); periodic executive sessions reinforce independent oversight .
    • Ownership alignment via equity mix: annual RSUs plus meaningful vested options; director ownership guidelines (5x retainer) with a 67% retention requirement until met .
  • Risks and potential red flags to monitor:

    • Controlled company status means Compensation and Nominating & Governance Committees are not required to be fully independent, elevating potential influence from the controlling shareholder (Advent Funds own ~75%) .
    • Change-of-control acceleration on director stock options could create perceived incentives favoring strategic transactions; monitor equity plan terms in future cycles .
    • Historical pre-IPO affiliation: service on the Board of Managers of Penelope Group GP, LLC (former GP of the pre-IPO indirect parent) warrants routine related-party review, though no specific Ms. Findlay-related transaction is disclosed in the proxy’s related party section excerpts provided .
  • Compensation structure view:

    • Cash/equity mix consistent with market norms for small-cap consumer companies: $115k cash (including $15k chair fee) and $150k in time-based RSUs for FY2024 .
    • Director compensation policy set with input from an independent consultant (Aon), supporting governance credibility .
  • Shareholder feedback context:

    • 2025 say-on-pay received significant support (For: 607.6M; Against: 6.0M; Abstain: 0.7M; Broker non-votes: 15.8M), indicating broader confidence in compensation governance .