PulteGroup - Q3 2024
October 22, 2024
Transcript
Operator (participant)
Good morning. My name is Audra, and I will be your conference operator today. At this time, I would like to welcome everyone to the PulteGroup, Inc. Third Quarter 2024 Earnings Conference Call. Today's conference is being recorded. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press the star key followed by the number one on your telephone keypad. If you would like to withdraw your question, press star one again. At this time, I'd like to turn the conference over to Jim Zeumer. Please go ahead.
James Zeumer (VP of Investor Relations)
Thank you, Audra, and good morning. I want to welcome all participants to today's earnings call to re-review PulteGroup's operating and financial performance for the company's third quarter ended September 30, 2024. Here to review PulteGroup's Q3 results, Ryan Marshall, President and CEO, Bob O'Shaughnessy, Executive Vice President and CFO, and Jim Ossowski, Senior Vice President of Finance. A copy of our earnings release and this morning's presentation slides have been posted to our corporate website at pultegroup.com. We will post an audio replay of this call later today. I want to alert everyone that today's presentation includes forward-looking statements about the company's expected future performance. Actual results could differ materially from those suggested by our comments made today. The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides.
These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports. Now, let me turn the call over to Ryan Marshall. Ryan?
Ryan Marshall (President and CEO)
Thanks, Jim. I appreciate everyone joining our call this morning as we discuss another quarter of strong operating and financial results for PulteGroup. As detailed in this morning's press release, driven primarily by a 12% increase in closings, we reported a 16% year-over-year increase in third quarter earnings to $3.35 per share. Inclusive of our strong Q3 financial performance, for the first three quarters of 2024, PulteGroup has realized double-digit increases in closings, home sale revenues, and pre-tax income, along with a 22% increase in reported earnings to $10.28 per share. In addition to delivering significant growth in revenues and earnings for the trailing-twelve-month period, PulteGroup realized a return on equity of 27%, while continuing to drive strong cash flow and lowering our debt-to-capital ratio to 12%.
Our strong financial performance also allowed us to continue returning funds to shareholders. Through the first nine months of 2024, we returned $1 billion to shareholders through share repurchases and dividends. This is an increase of $200 million or 25% from last year in terms of funds allocated back to our investors. I think these numbers are all the more impressive given the fluctuating macro backdrop, the backdrop that we've all been working through. Over the course of the year, we've seen the thirty-year mortgage rates climb from 6.75% in January, to 7.5% in April, only to fall back to 6% in September, and then, of course, a recent climb in interest rates back to 6.75% has the thirty-year mortgage rate back to where we started 2024.
We track consumer sentiment among visitors to our website and our communities, and as you might expect, buyer confidence ebbs and flows with meaningful changes or even just volatility in interest rates. This again proved to be the case as buyers reacted to the movement in rates during the third quarter. With mortgage rates hovering around 6.5% to begin the third quarter, buyers were generally less inclined to sign a purchase agreement. As interest rates declined through August and September, however, we experienced a noticeable pickup in overall activity. In fact, of the three months in the quarter, we generated the highest net new orders and absorption paces in the month of September. Driven by September's strong performance, the Q3 absorption pace of 2.4 orders per community per month was certainly above the typical pre-COVID numbers for the third quarter.
The recent October has shown the highest web traffic, foot traffic, and lead volume of the year. However, the recent rise in interest rates has demonstrated a more typical seasonal selling pattern, and incentives have remained elevated as a consequence. Between rate volatility, the impact of hurricanes, and the upcoming presidential election, I think the upcoming spring selling season will offer the best assessment of fundamental housing demand. I think buyer reaction to the mortgage rates, both down and now up again, affirms that affordability remains a tough hurdle to get over for many potential homebuyers. The most recent S&P Case-Shiller Index shows home prices continue to hit all-time new highs, although the rate of appreciation has slowed, which, in combination with expected lower mortgage rates, could offer some relief to consumers going forward.
As has been discussed extensively over the past few years, one of the pressure points that continue to push home prices higher is the fact that after years of underbuilding, this country has a housing deficit estimated at several million homes. The Mortgage Bankers Association issued a useful graphic a few weeks ago that is shown on slide fifteen in today's webcast slides. The graph shows housing stock data by decades since the nineteen-forties. Looking at the graph, you can clearly see the significant drop in production during the past fifteen years. To make this point even clearer, we modified the MBA graph by overlaying the growth in U.S. population over the decades.
What you see is that just since the 1960s, our country's population has almost doubled to just shy of 350 million people, while housing production has been flat to down over the decades. Given the high cost of homeownership, rate buydowns remain a powerful incentive in helping consumers bridge the affordability gap. In the third quarter, approximately 30% of our home buyers accessed our national rate program. To take advantage of our national rate incentive, home buyers will typically need to close within 30 to 60 days of signing a contract. So it's important that we continue to have an inventory of homes in production. At the end of the third quarter, 43% of the homes in production were specs, so we are well positioned to meet demand as we close out 2024.
Along with benefiting from having inventory available, we are also continuing to make progress in lowering our cycle times. For homes delivered in the third quarter, our average cycle time was a hundred and fourteen days, down from a hundred and 23 days in this year's second quarter. Cutting two weeks out of our production timeline is an important accomplishment, and it keeps us on track to reach our goal of a hundred and ten days by year-end, and be at a hundred days in the first part of 2025. In truth, most of our divisions are already operating at or close to our one hundred-day ideal target. Our reported average is higher due to a handful of divisions, primarily those with large multifamily business, where cycle times remain elevated.
In summary, operationally and financially, we accomplished a lot in the third quarter and are well positioned to have 2024 be a record year for PulteGroup. Now, let me turn the call over to Bob for a review of our third quarter results.
Bob O’Shaughnessy (EVP and CFO)
Thanks, Ryan, and good morning. Driven by strong closing volumes, our third quarter home sale revenues increased 12% over last year to $4.3 billion. Our higher revenues in the period reflect a 12% increase in closings to 7,924 homes, while our average sales price in the quarter of $548,000 is effectively unchanged from the prior year and the second quarter of this year. Average sales prices by buyer group were also consistent with the prior year. The mix of our closings in the third quarter was 40% first-time, 39% move-up, and 21% active adult. In the third quarter of last year, the mix of closings was 38% first-time, 37% move-up, and 25% active adult.
A slight decline in the percentage of closings from active adult buyers primarily reflects the timing of active adult community closeouts in 2023 and 2024 that we noted in our sign-up commentary during our second quarter earnings call. We expect a normalization of contribution from our active adult consumers when replacement active adult communities begin opening in 2025. Looking at our orders, net new orders in the third quarter totaled 7,031 homes, which is consistent with the 7,065 net new orders recorded in the third quarter of last year. It's worth noting that our average monthly absorption pace of 2.4 homes in the current quarter remains higher than our historic third quarter pre-COVID average, which was closer to 2.2 homes per month.
Within the quarter, we did see a positive impact on monthly orders as interest rates declined from July through September. Compared with the prior year, Q3 orders decreased 3% for first-time buyers, increased 6% for move-up buyers, and decreased 5% for active adult buyers. Consistent with our guide, we operated out of an average of 957 communities during the quarter, which is an increase of just under 4% compared with the third quarter of last year. Based on activity during the quarter, quarter-end backlog was 12,089 homes with a value of $7.7 billion, which compares with a backlog of 13,547 homes with a value of $8.1 billion at the end of the third quarter last year.
During the quarter, we started approximately seven thousand eight hundred homes and ended the quarter with a total of seventeen thousand and ninety-six homes under construction. These numbers are consistent with Q3 of last year. At the end of the quarter, we had approximately seven thousand four hundred spec homes in production, of which one thousand three hundred and fifty-seven homes were complete. This represents about 1.4 finished specs per community, which is consistent with the second quarter of this year. On a unit basis, 58% of our third quarter sales were spec sales, highlighting the importance of having inventory available to meet buyer demand. Buyer interest in spec production has been driven in part by our successful use of mortgage incentives, which are most effective when the consumer expects to close quickly.
As always, we will continue to closely monitor consumer preferences for any changes if mortgage rates continue to decline. Based on the units we have under construction and their current stage of production, we currently expect to close between seven thousand nine hundred and eight thousand three hundred homes in the fourth quarter. I would highlight that this keeps us on track to meet or slightly exceed our full year closing target of thirty-one thousand homes. Given the affordability challenges facing today's home buying consumers and evolving market dynamics in key cities in which we operate, our pricing strategy seeks to ensure we maintain a compelling offering to all consumers.
With that said, our average sales price in the third quarter was $548,000, which is consistent with our guide for average pricing to be in the range of $540,000-$550,000. Looking at the fourth quarter, we currently expect our average sales price to be in a higher range of $555,000-$565,000. As we have discussed on prior calls, this is largely due to a higher percentage of our closings coming from our Western markets, where selling prices are above company average. Our third quarter gross margin came in at a strong 28.8%.
As we highlighted during our most recent earnings call, our margins in this quarter reflect an increasing percentage of our closings coming from our Western markets, which, relative to other parts of our business, have slightly lower margins. Our third quarter margins were also impacted by higher incentive costs incurred during the period. Incentives in the third quarter were 7%, which is a sequential increase of seventy basis points from the second quarter of this year. Given competitive market dynamics, higher incentives were needed to help ensure we continue to sell homes and turn our assets. As Ryan talked about, buyer demand improved as interest rates declined in the third quarter, but overall market dynamics remain competitive. As such, we expect incentives to remain elevated for at least the remainder of the year.
Given the anticipated geographic and product mix of fourth quarter closings and the expected need to maintain higher incentives, we currently expect gross margin in the fourth quarter to be in the range of 27.5% to 27.8%. Based on our fourth quarter guide, our full year gross margin would amount to approximately 29%. Continuing down the income statement, our reported SG&A expense in the third quarter was $407 million, or 9.4% of home sale revenues. This compares with prior year SG&A expense of $353 million, or 9.1% of home sale revenues. Our third quarter SG&A expense was in line with previous guidance and keeps us on track for SG&A expense of 9.2% to 9.5% of home sale revenues for the full year.
I would note that our full year guide excludes the impact of the insurance adjustments we recorded in the first and second quarters of this year. Our financial services operations reported another quarter of strong operating and financial results, as third quarter pre-tax income increased 90% over last year to $55 million. For the quarter, our financial services operations benefited from increased volume, driven by the higher closing volumes in our home building business, in combination with improved capture rates. In addition, we experienced increased profitability, particularly in our mortgage operations, due to improving market conditions driving higher margin performance. In total, for the quarter, we reported pre-tax income of $906 million, which represents an increase of 7% over the third quarter of last year.
Our tax expense for the quarter was $208 million, or an effective tax rate of 23%. Our effective tax rate for the quarter includes a $14 million benefit associated with the purchase of renewable energy tax credits completed in the quarter. In the fourth quarter, we expect our tax rate to be in the range of 24% to 24.5%, excluding the impact of any potential incremental energy tax credit purchases. Looking at the bottom line, our reported net income was $698 million, $3.35 per share, representing increases of 9% and 16% respectively over the third quarter of last year.
Earnings per share in the third quarter was calculated based on approximately 208 million diluted shares outstanding, which is down 5% from the prior year, as the company continued to systematically execute its share repurchase program. Consistent with our stated strategies, we continue to allocate incremental capital to the future growth of our home building platform. In the third quarter, we invested $1.4 billion in land acquisition and development, of which 56% was for the development of existing land assets. On a year-to-date basis, we have invested $3.7 billion in land acquisition and development and now expect our full year spend to be in the range of $5-$5.2 billion, as our land teams continue to do an exceptional job identifying and structuring land investments that meet our strict underwriting guidelines.
Inclusive of our land spend in the quarter, we ended the quarter with approximately 235,000 lots under control, of which 56% were held via optioned. We continue to make steady progress in increasing the percentage of our land that we control via optioned, as we seek to drive greater balance sheet efficiency in support of higher returns in the future. Based on our land pipeline and the expected timing of community openings and closings, we currently expect to operate out of an average of 950 communities in the fourth quarter, which would represent an increase of 3% over the fourth quarter of last year. In addition to investing in the ongoing growth of our business, we continue to consistently return capital to shareholders.
In the third quarter, we repurchased 2.5 million common shares at a cost of $320 million, for an average price of $126.05 per share. Through the first nine months of the year, we have repurchased 7.6 million shares, or approximately 4% of our shares outstanding at the beginning of the year, at a cost of eight hundred and eighty million dollars, or $115.74 per share. Following these repurchases, we ended the period with just over $1 billion remaining on our existing repurchase authorization. And finally, we ended the third quarter with a gross debt-to-capital ratio of 12.3%. Adjusting for the $1.5 billion of cash on our balance sheet, our net debt-to-capital ratio was 1.4%.
Now, let me turn the call back to Ryan for some final comments.
Ryan Marshall (President and CEO)
Thanks, Bob. I'm very proud of our organization, as our local and national teams have done a great job navigating the ups and downs of 2024. Within such an environment, it's more important than ever that we continue to focus on the critical business strategies and tactics that have been instrumental to our success. First, we are continuing to invest in our business. We expect to invest just over $5 billion in land acquisition and development this year, underwriting to the same return hurdles and guidelines that we've had in place for more than a decade. Our disciplined process has allowed us to assemble a robust pipeline of what we believe are well-located and high-returning projects. In the process of underwriting new deals, we continue our migration toward controlling more land via optioned.
This will be a multi-year effort, but we see the opportunity for increasing our option lot count as a way to enhance returns and help mitigate market risk. We have a long-term goal of getting to 70% option lots, which will be an evolutionary process as we work through our existing communities and add new option lot deals to the overall portfolio. Second, while we continue to invest in new land positions, we have to make sure we are efficiently and intelligently turning our existing land assets. Within our business model, we seek to achieve high returns by balancing the desire to maximize profitability of each home while making sure we are turning our land assets.
We often use the phrase: "We can't be margin proud." But gross margin, it is an important driver of return on invested capital, and we don't want to give away lots that we've worked hard to secure. At the same time, we must be price competitive and offer a clear and compelling value to potential homebuyers. I think our third quarter results show this balancing act as we continue to generate historically high gross margins, but we meaningfully increased incentives in response to the more competitive market conditions in which we're currently operating. And third, we must continue to allocate capital in alignment with our long-stated priorities. As just discussed, we continue to invest in the ongoing growth of our business through land acquisition and development.
If we achieve our 2024 land investment target of $5 billion, our five-year land acquisition and development spend will total more than $20 billion. In a world where "Not in my backyard" is alive and well, such investment represents countless hours of hard work by our land teams throughout the country. After investing capital to support the ongoing growth of our business, we continue to systematically return funds to shareholders, with 2024 being the fourth year in a row in which we will have returned over $1 billion back to shareholders through share repurchases and dividends. Over $20 billion invested in land, over $4 billion returned to shareholders, and all while building a strong and highly supportive balance sheet with low leverage and high liquidity.
I strongly believe this is a balance sheet that can support our growth plans, as well as continue to see us through the ups and downs of buyer demand that inevitably roll through the housing industry. Let me close by thanking our entire organization for their hard work in delivering PulteGroup's outstanding operating and financial results. Hurricanes made this effort even tougher over the past few months, but I am incredibly proud, although not at all surprised, of how our team rallied to support fellow employees directly impacted by these storms. Your compassionate efforts are why PulteGroup remains a great place to work. Now, let me turn the call back to Jim.
James Zeumer (VP of Investor Relations)
Great. Thanks, Ryan. We're now prepared to open the call up for questions, so we can get to as many questions as possible during the remaining time of this call. We ask that you limit yourself to one question and one follow-up. Thank you. And I'll now ask Audra to again explain the process and open the call up for questions. Audra?
Operator (participant)
Thank you. We will now begin the question-and-answer session. If you have dialed in and would like to ask a question, please press star one on your telephone keypad to raise your hand and join the queue. If you would like to withdraw your question, simply press star one again. And again, we ask that you please limit yourself to one question and one follow-up to allow everyone an opportunity to ask a question. We'll go first to John Lovallo at UBS.
John Lovallo (Managing Director and Senior Equity Analyst)
Good morning, guys. Thank you for taking my questions. The first one is, maybe just help us on the sequential walk in gross margin from 28.8% in the third quarter to the range of 27.5%-27.8% in the fourth quarter. You know, does that assume an incremental step-up in incentives? And what is sort of the breakout between the headwind from incentives versus mix?
Bob O’Shaughnessy (EVP and CFO)
Yeah. Hey, John. I think it's, you know, reflective of the current market that we're operating in. You know, we highlighted in the commentary as it relates to Q3. Coming into the quarter, we had given the guide and said that incentives would be flat. Obviously, they were a little bit richer than we had expected. We had a lot of homes to sell in the third quarter. You know, the activity that we have seen has had that higher incentive load. We still have homes to sell in the fourth quarter. So it really is just a function of what we're seeing on the ground today. You know, another thing, more broadly, that impacts this is, you know, the slight step down in the active adult as a percentage of the mix.
And so, you know, we highlighted during the second quarter that we saw some closeouts, and so we've got some, for lack of a better word, gap outs in active adult. So you've seen the percentage of our total business in active adult shrink a couple of basis points. That obviously has the highest margin contribution, so it's a combination of all those factors.
John Lovallo (Managing Director and Senior Equity Analyst)
Understood. Okay, and then, Ryan mentioned, you know, the hurricanes. Obviously, there were two pretty devastating storms, Milton really hitting Florida pretty hard, and Helene going up, you know, into the Carolinas. What is the impact that you guys perhaps saw in the quarter, and, you know, what are you kind of contemplating as we move forward here as a potential impact on, you know, whether it's deliveries, orders, or whatever the case may be?
Ryan Marshall (President and CEO)
... Yeah, John, it's Ryan. You know, first thoughts and prayers go out to the communities and the individual families that were impacted by the storms. They were certainly both very large and devastating in different ways. I'd maybe start first by highlighting how well our communities performed, both our communities that are in active construction as well as homes that we've recently closed. You know, the new construction standards and the quality that we build to, the way that the drainage systems are designed, I think are a real testament to just how effective some of those standards are. So we had very little damage in our active communities, which is good news. The biggest impact is really two things, John.
One, loss of time, so the three to four days to shut job sites down in advance of the storm, and then the three to four days kind of following the storms with cleanup, those are days that are just hard to get back. Power is the second issue, so especially with Milton, the power outages were really widespread in Florida, especially in the Tampa and Southwest Florida areas. So, you know, power crews are focused on bringing the power grids back online. They're not as focused on setting new electrical meters for homes that will deliver in Q4. So we're still kind of working to quantify what those exact numbers are. We're confident in the guide that Bob's provided to you.
And, you know, we'll know more, I think, in the coming weeks as the power companies recover. You know, the other maybe kind of third-tier item would be some of the municipalities will be a little slower in responding to inspections, you know, as they're dealing with kind of cleanup areas in the hard-hit communities.
Bob O’Shaughnessy (EVP and CFO)
Great. Thanks very much, guys.
Ryan Marshall (President and CEO)
Sure.
Operator (participant)
We'll move next to Alan Ratner at Zelman & Associates.
Alan Ratner (Managing Director of Equity Research)
Hey, guys. Good morning. Thanks for taking the questions.
Ryan Marshall (President and CEO)
Hello.
Alan Ratner (Managing Director of Equity Research)
Hey, Ryan. Yeah, just following up on the margin guide. You know, you mentioned the mix of the business, the active adult, et cetera, and you kind of touched on the storms, but I guess this is kind of like a two-part question specific to Florida. You know, your margins in Florida are, you know, well above company average, so I'm curious if that's impacting specifically the 4Q numbers, specifically for the guidance, but kind of more importantly, I guess, if you could just talk a little bit about what you are seeing in Florida outside of the storm impact. You know, there's a lot of concern about rising resale inventory in the market, challenged affordability, and I'm just curious how you guys are thinking about that market, you know, relative to your very strong margins.
Do you think there's an opportunity maybe to take advantage of that with, you know, taking share, maybe more incentivizing? Or do you feel like your land position in that market is so strong that you're, you know, as you mentioned, not looking to give away those lots?
Ryan Marshall (President and CEO)
Yeah, Alan, we're actually. You know, we remain very bullish on Florida. We talked about it a little bit at the end of our second quarter. And, you know, on a positive note, we had a great third quarter out of Florida. And a lot of the inventory trends, both on resale inventory and new inventory, have improved, and they're down from where things peaked. So, I think that's a, you know, a positive in a quarter, which is typically one of the slower quarters in Florida, as you know, you end the nicer weather, summer months up north.
As we move into the fourth quarter, and we get into what is the traditional shoulder season in Florida, where the snowbirds start coming back into town, you know, I think we're well positioned to have a pretty good fourth quarter. So, we're in every major city or almost every major city in Florida. We don't do a lot of business in Miami. But we're you know, our brands are really strong there. We've got great communities, so I think Florida will continue to be a positive for us.
Bob O’Shaughnessy (EVP and CFO)
Yeah, Alan, you know, it's interesting. You heard Ryan say how well our markets held up there. So we don't see a mix shift in the fourth quarter, pending, of course, the municipality's ability to actually deliver permits, which we think that they will, and we think we'll be able to work through. You know, we had highlighted more of the geography and the margin is really that Western markets have, on a relative basis, slightly lower margins for us, and that's gonna be a higher percentage in the fourth quarter than it was in the third. And then it's the incentives on the spec for entry level, probably that have more influence. And as we highlighted in the prepared remarks, our expectation is that, you know, the incentive levels are gonna stay high.
Alan Ratner (Managing Director of Equity Research)
Got it. No, that's helpful, Bob. And you, you kind of touched on, you mentioned entry-level, higher incentives. I guess more broadly, you know, you guys are one of, if not the most diversified builders, from a price point perspective. Can you just drill in a little bit in terms of what you're seeing at the various segments in terms of demand right now between entry, move-up, and active adult? I know you give the numbers on orders, but that doesn't always tell the whole story, given, you know, community count, openings and closings, et cetera.
Ryan Marshall (President and CEO)
Yeah, Alan, I'll take that one. I mentioned in my prepared remarks, in October, and we've talked about it on prior calls, we do a survey with buyers that come to our website, just about how confident they are about now being a good time to buy. We're at a twelve-month high in that number, so I think that's generally you know, a positive sign for the business. Our website traffic, our lead traffic, and our foot traffic into our stores also at twelve-month highs. So, you know, there's a lot of real positive activity in the top of the funnel, and September was the best month in the quarter. Drilling down into the individual brands, the entry-level buyer continues to be most challenged by affordability.
So when rates came down in September, I think we saw, you know, a nice pickup in buying power that had a very favorable impact to that particular buyer. So, I think that's a positive. The move-up buyer continues to be really strong for us, and with that being 40% of our business, I think, you know, we're really well-positioned for that, consumer group to continue to perform well in the current environment. And if we're fortunate enough to see some improved rates in the, you know, the next couple of months as we go into spring selling season, I think, you know, that particular buyer group will perform very well.
And then active adult, and we've talked about this in years past. This is a buyer group that's probably most impacted by volatility in the market and uncertainty in the market. And right now, the thing that we're hearing the most about is the election. And there's just a lot of uncertainty around, you know, the nonstop barrage that we're getting with the election in a couple of weeks. So we're kind of waiting for, you know, the next couple of weeks to be over, and we think that buyer will come back into the market shortly thereafter.
Alan Ratner (Managing Director of Equity Research)
Appreciate it. Thanks a lot, guys.
Ryan Marshall (President and CEO)
Thanks, Alan.
Operator (participant)
We'll go next to Stephen Kim at Evercore ISI.
Stephen Kim (Senior Managing Director and Head of the Housing Research Team)
Yeah. Thanks very much, guys. Appreciate all the information so far. Wanted to focus specifically on timing, I think. You made a couple of comments about what you think may happen, you know, next year. I think you indicated that you thought that, given the sort of the volatility in buyer demand due to rates, that maybe we're really gonna have to look to the spring selling season to sort of see how the market is ultimately gonna settle out, and I think you're right on that. I think that the spring selling season is gonna be a big focus probably for investors as well, and so I'm just trying to get a sense for how you might see timing of certain things you've talked about evolve here over the net...
What it means for timing, I guess I should say. So first of all, you talked about the hurricane impact. You think that some of the delays that you felt from that will impact fully 4Q. Do you think that there's gonna be any spillover into 1Q, particularly as it relates to deliveries, you know, the revenues? You talked about the timing of the active adult gap out. I think you indicated that you thought that that would, you know, get better in 2025. Can you give us a sense for sort of when in 2025 are we looking and when in particular that might affect, like, revenues? Because, you know, obviously, these homes may take a while to build.
Those are the two major ones that I wanted to understand better, what you're thinking about from a timing perspective.
Ryan Marshall (President and CEO)
Yeah, Stephen, it's Ryan. Thanks for the question. You know, we've given a guide for Q4 that we're confident in, so we think we've factored in kind of our best estimate of what the hurricane-related delays and impacts will be. You know, if things go quicker and better than expected, you know, potentially, you know, we get a few more closings in the fourth quarter, but we're confident in the guide that we've given. Then, as it relates to kind of 2025 and spillover impact from the hurricane, we haven't given a guide at this point. We'll do that at the end of next quarter. You know, history is a guide.
I think, you know, the system will come back online and, you know, other than, again, power-related setting of transformers and energizing communities, you know, those are the things that I think we sometimes see some delays around. But, you know, we'll, you know, tell you more about that as we get closer. As it relates to kind of active adult, we'll, you know, also give you our community count guide next year. Those communities have been in the pipeline for a long time. They're actively being developed right now, so we've got great visibility to when they're gonna open, and most of those will start to open in the back half of 2025 and then start to show closings in 2026.
You know, we haven't given a guide for 2025, other than, you know, I would, you know, reiterate. We've talked about kind of our long-term growth guide of wanting to operate the business in a 5%-10% growth window.
And if we look. Just staying on the active adult side a little bit, sounds like 2024, most of 2024, you know, had maybe a richer mix of active adult than we're gonna have in 2025. And then it will, sounds like it'll become a little richer again. When you're thinking about managing the business over the long term, Ryan, which is more typical of what you think that the, you know, the product mix, particularly I'm speaking about active adult, is likely to be for your company? Are you managing it with the land that you're sort of purchasing today? Are you managing it to more like of a mix of 2024 or more of a mix of 2025?
... Yeah, Stephen, we're still running the company and managing the land mix for it to be 25%, about 25% of the business. So the current mix in 2024 is actually on the light side. And as these new communities, where we're in a little bit of a gap out, as those come online in 2025, you'll actually, and Bob mentioned it in his prepared remarks, you'll see the mix go back to our kind of typical contribution levels, which is in that roughly 25%, overall business.
Stephen Kim (Senior Managing Director and Head of the Housing Research Team)
Gotcha. And certainly as it relates to orders. Okay, I gotcha. That's helpful. Thanks very much, guys.
Operator (participant)
We'll go next to Anthony Pettinari at Citi.
Anthony Pettinari (Research Analyst)
Good morning. I was wondering if you could talk about stick and brick costs in the quarter, and then assumptions for 4Q, and it seems like lumber may have been kind of a good guy for part of this year on a year-over-year basis, but it's kind of picked up recently. Just wondering if you could remind us your lag on lumber prices and any thoughts there?
Bob O’Shaughnessy (EVP and CFO)
Thanks for the question. To be honest, we've experienced minimal inflation on our vertical costs this year. We're running right at $80 a sq ft, which is consistent with the last three quarters and actually consistent with the third quarter of last year. So when we look at it for the full year, we expect kind of a very low single-digit inflation on our vertical costs.
Ryan Marshall (President and CEO)
As it relates to lumber, it varies by market. Most of our lumber, we buy on a 13-week trailing random length average. You know, it effectively helps lock in the margin at the time of contract with the customer so that we're not experiencing you know, margin volatility during the build process.
Anthony Pettinari (Research Analyst)
Got it. Got it. Thank you. And then just following up on resale inventories, Ryan, I think you indicated, inventories were kind of maybe getting a little bit better or normalizing a bit compared to three months ago in Florida. And I was just wondering if there were other markets, you know, Texas or out west, where resale inventories are a little bit elevated, or conversely, where, you know, markets where inventories feel tight.
Ryan Marshall (President and CEO)
Yeah, I, I wouldn't highlight any other markets in terms of kind of inventory issues. You mentioned Texas. Texas is a market that's been a little choppier in the last few months. It's, you know, it's a place where there's probably more competition. Every major builder is in every market in Texas. So, you know, and there are a few markets there, Austin's one I'd highlight, that had unprecedented price appreciation, as there were really high-paying jobs that went there post-COVID, with a lot of relocations, and there were short inventories. So we saw maybe you know less than kind of moderated pace around price appreciation. So I think there's a few markets there that are probably still going through some price normalization.
You know, those are markets that I think will continue to fare well. You know, there's good jobs there. Taxes are relatively affordable, and they're places where people want to be. So, we're still confident in our Texas markets as well.
Anthony Pettinari (Research Analyst)
Okay. That, that's helpful. I'll turn it over.
Operator (participant)
We'll take our next question from Michael Rehaut at JPMorgan. And Michael, your line is open. You may have yourself muted.
Michael Rehaut (Managing Director and Senior Equity Analyst)
Yep. Thank you. Thanks, everyone. Good morning. Wanted to circle back a little bit to, you know, the cadence of incentives during the quarter. I think you broadly kind of described incentives as having remained elevated throughout the quarter. You expect it to remain elevated into the fourth quarter. I was curious on where incentives began 3Q and where it ended, and you know, if there was any decline in incentives in September, as you said, you had a particularly strong demand.
Ryan Marshall (President and CEO)
Yeah, Mike, I think you can see from the guide that we've given, and we've suggest-- not suggested, we've told you, we see elevated incentives continuing. We didn't really see those mitigate during the quarter, and it's worth highlighting. You know, the rate that we're offering is below market already, and so, you know, the movement in the thirty year doesn't really influence us as much as what do we need to do, both competitively and from the affordability construct for the consumer. So you know, if you see a 25 basis point move in the 30 year, you know, we're already a hundred plus inside that with our incentive programs. And so what we're telling you is that the consumer needs some help with the affordability, and the incentives are the way we're getting there.
Michael Rehaut (Managing Director and Senior Equity Analyst)
Right. I guess, you know, what I'm getting at is, you know, typically, when you do see an increase in demand, maybe it's not the initial reaction, but over, let's say, several months, I believe it is kind of normal to see incentives start to tick down as that overall higher level of demand kind of works through. So I'm curious. That's really what I'm more curious about. Maybe if it's not the first month of a reaction, given that you said it was really more concentrated in September in terms of the improvement in demand.
... if, you know, that were to have been more sustained over the following months, if you would normally see that, I think what I would characterize as a typical decline in incentives, at least for the move-up buyers, perhaps, which aren't helped as much by that rate buydown. That, that's what I'm more curious about, I guess.
Ryan Marshall (President and CEO)
Yeah, we'll have to see. I think is the answer to that. You know, rates ticked back up, right? So at the end of the day, we'll see, you know, if the Fed continues down a path to reduce interest rates. And, you know, Ryan said in his prepared comments, we think that, you know, the selling season is gonna be a better indicator of overall demand. And to your point, if the rate environment improves and demand is strong, yeah, I think we'd have an opportunity to reduce our incentive load.
Michael Rehaut (Managing Director and Senior Equity Analyst)
Right. Secondly, just on from a regional perspective, you've kind of highlighted the inventory dynamics in Florida and Texas. I'm curious also for those markets, relative to the rest of your markets, if you've seen an increase in incentives in those markets, just given all the hype around, you know, resale inventory levels. If you've seen a significant or unusual increase in incentives in those markets, let's say, today versus six months ago?
Ryan Marshall (President and CEO)
Yeah. Texas, Mike, is, you know, the market that I would tell you has probably been more competitive just because of the number of competitors that are there. You know, it's nothing that I would, you know, suggest is out of line or is, you know, on the level of making us uncomfortable, but, you know, probably higher incentives in the Texas markets than what we saw earlier in the year. You know, as I think Bob, you know, just indicated, we'll see what the fourth quarter kind of provides as, you know, possibly we see some reduction in interest rates, and that may give us the opportunity to back off of incentives a little bit.
Michael Rehaut (Managing Director and Senior Equity Analyst)
Great. Thanks so much.
Ryan Marshall (President and CEO)
Thanks.
Operator (participant)
We'll go next to Mike Dahl at RBC Capital Markets.
Michael Dahl (Managing Director of Equity Research)
Hey, thanks for taking my questions. I'm gonna stick with margin dynamics. So, Bob, I think last quarter, when you guided to kind of the sequential step down in margins in 3Q and 4Q, relative to 2Q, you already anticipated the mix dynamic. So is the mix even different and more of a headwind in 4Q than you originally anticipated? Or is the right way to think about the sequential in 4Q gross margin, really, you know, you've highlighted the mix, that's what it is, but the delta in versus your prior guide is really the incentive load?
Bob O’Shaughnessy (EVP and CFO)
Yeah. On balance, it's, you know, not changing dramatically. We've got a little bit more Western markets business. Again, the strength there on a relative basis, it really relates to the incentives. Or as we've highlighted a couple of times now, you know, it's a, it's a challenging affordability equation, and we're looking to meet it so that we turn our assets.
Michael Dahl (Managing Director of Equity Research)
Yeah, that makes sense. And then the follow-up is really drilling down on incentives. If you can provide a little more color. You talked about the 7% on total incentive load, and that's up 75 basis points sequentially. But in the commentary, it seemed like it suggested it's really that the incremental change may have been predominantly on entry level. Can you help us quantify what the incentives on entry level are or were in 3Q and in your 4Q guide? And maybe how that compares quarter on quarter.
Ryan Marshall (President and CEO)
Yeah, that's probably slicing the bologna a little too thin. Again, you know, affordability is a challenge for all of our consumers. You know, the entry level feels it first and the most, and so it's gonna be a little bit richer for them, but I wouldn't want to parse it quite that thinly.
Michael Dahl (Managing Director of Equity Research)
Got it. Okay, thank you.
Operator (participant)
We'll go next to Carl Reichardt at BTIG.
Carl Reichardt (Managing Director and Equity Research Analyst)
Thanks. Hi, guys, nice to talk to you. I wanna go back to Florida again, sort of bigger picture and longer term, so obviously, there's been some talk about intermediate term migration patterns changing there, whether that's the frequency of weather or insurance conditions, high prices, so if you're thinking about investing capital, say, in 2027 or beyond in new deals there, do these dynamics impact your thinking, especially given those markets are competitive too, as you're talking about Texas? Do you require a higher rate of return to invest there? How do you think about sort of beyond the very, the intermediate term, the short term, in terms of where you place capital regionally, if you think these dynamics in Florida might be changing, or are you sticking with it?
Ryan Marshall (President and CEO)
Yeah. Carl, thanks for the question. Florida's been very good to our business. We do have a lot of capital invested there today. So, you know, for what it's worth, we'd like to continue to see Florida perform well. You know, for the investments that we've already made and the capital that's already been committed. As it relates to future stuff, you know, I think we'll take inputs as they come from the market. We're not gonna blindly you know, continue to go after things if we're seeing a change in market conditions. I think that's one of the disciplines that we have in our underwriting criteria. I still remain really bullish on Florida. In fact, you know, you look at the parts of Florida where we're investing...
They're, you know, they're a little more inland. They're on higher ground. They're not places that are being impacted by the things that you see on TV. You know, some of the things that you see on TV are, you know, the things that are right on the beach. They're the coastal areas. They're homes that were built in the 1970s and 1980s, not up to current code. It's devastating. It's terrible. I don't think anybody would want it to happen, but you know, my sense is our business is not probably directly impacted by some of the things that you're seeing on TV. I'd highlight that some of the moves that you're seeing are kind of within Florida, so they're intra-Florida moves as opposed to out-of-Florida moves.
You know, Florida remains a place that's got great quality of life. You know, maybe it's not as, you know, favorable of a deal as it used to be, but still relatively affordable. There's good jobs there. There's no state income taxes. So there are some offsets to some of the things like rising insurance rates, and the like.
Carl Reichardt (Managing Director and Equity Research Analyst)
Thanks, Ryan. I appreciate that. And then my second question is on off-balance sheet, 56% off-balance sheet now, or option lots, and the 70% is the goal. Is it still your intention to bridge that gap via effective land banking and as opposed to a safe harbor options? And what are you seeing right now in the land banking market in terms of pricing terms? Have the negotiations, the discussions you've had with the land bankers kind of gone as you expected, or are you seeing challenges there that you didn't expect? Thanks, guys.
Ryan Marshall (President and CEO)
Yeah, Carl, we're making nice progress on our land options, you know, up to 56% in the quarter. You know, we've highlighted it'll be a journey. We think it'll probably take somewhere around three, you know, three to three and a half years in total, as we cycle through our land portfolio to accrete up to the 70% level. But, you know, we're clicking off the milestones as intended, so I'm really pleased with how our land teams are performing on that front. We'd expect 50% of our land to be with farmer options or land seller options. The other 20%, that we're looking for to be option will come from bankers. Our land banking team's done a really nice job, building out a portfolio of bankers that we're working with.
They're consistent. They're behaving in a very predictable way, and it's working out incredibly well for us. You know, interest rates, you know, their, their money is tied to kind of what you see in the interest rate environment, more broadly in the market. So, you know, we got a little bit of improvement on some stuff that we did in the third quarter. You know, we'll have to see how things go in the fourth quarter, depending on what happens with rates. But, you know, we're pleased with, with how land, the land banking program is working.
Carl Reichardt (Managing Director and Equity Research Analyst)
Thanks, Ryan. Thanks, everybody.
Operator (participant)
We'll take our next question from Trevor Allinson at Wolfe Research.
Trevor Allinson (Director of Equity Research)
Hi, good morning. Thank you for taking my questions. First, a question on conversion rates. You guys talked about 5%-10% growth annually. I think that included 2025. Just given where your backlog is trending, I think that would imply a pretty notable improvement in backlog conversion rate next year to grow closings 5% or more. So any commentary on, is that where you're expecting an improvement in conversion rates? And then, if so, maybe talk about the drivers of that, whether that be the improved cycle times that you guys referenced earlier or, you know, any additional spec, any other drivers to call out.
Ryan Marshall (President and CEO)
Yeah, Trevor, you know, backlog conversion rate is something that, you know, that's a number that can be impacted by two things. One, cycle time getting better or worse. You know, we indicated in the prepared remarks, our cycle times will continue to come down, so we'll certainly get some benefit from that. And then the other piece is spec inventory. By, you know, the definition, those homes that are in production that are spec are not in backlog. So, you know, a lot of those will sell and convert in the same quarter, and they won't show up in that metric.
So, you know, I don't wanna tell you how to run your models, but, you know, given the percentage of spec inventory that we're starting and selling, given the current interest rate environment, I think probably a better metric is to look at homes in production. Total homes in production is a good indicator of whether or not, you know, we have the available homes to deliver into next year's closing volume.
Trevor Allinson (Director of Equity Research)
Okay, understood. And then I guess the second question then would be, kind of following up on that, finished inventory, 1.4 finished specs per community. It's a little bit above your longer-term target number of one. You know, can you talk about how you feel about your current completed, completed specs level, and how you're thinking about spec production then moving forward?
Ryan Marshall (President and CEO)
Yeah. In the current environment, where we're selling, you know, almost 40% of our business is coming through first-time, which tends to be predominantly spec or mostly spec, and in the current interest rate environment, we actually want higher spec inventory as a percentage of WIP than what we had historically pre-COVID operated at. So, the things that you've heard us most recently talk about as being between 35% and 45% of total WIP, and at the end of this most recent quarter, we're at 42%, I think, of our total inventory is spec. So, we feel like we're right in line there.
On the finish side, you know, when we were operating in more of a build-to-order model, I think one per community was, you know, a pretty good number. And we're not abandoning that. We're slightly over that at 1.4, but we don't feel that we have any, you know, inventory exposure that's got us uncomfortable at this point. You know, we're selling over 50% of the homes that we're selling right now are, you know, selling at some form of, you know, as a spec, so they're at some form of kind of production moving through the pipeline. So, we feel pretty good there as well.
Trevor Allinson (Director of Equity Research)
Okay, makes sense. Thank you for taking my question, and good luck moving forward.
Operator (participant)
Next, we'll go to Sam Reid at Wells Fargo.
Sam Reid (Equity Research Analyst)
Awesome. Thanks so much. Last quarter, I want to say you guys mentioned that land costs were likely to trend up about high single digits in 2024. Just looking to confirm, you know, kind of how that trended in the third quarter, what's embedded in the fourth quarter guidance. Then I know you're not necessarily talking 2025 now, but you do have some visibility here, so just curious as to whether that's a reasonable assumption into next year.
Ryan Marshall (President and CEO)
Yeah, we did see high single-digit lot cost increase in Q3. We do see that in Q4. We have not provided a guide for 25. You know, but we've said this before, our lot costs haven't decreased in more than a decade. You know, land is more expensive, and as you cycle through older land, the stuff coming out is more expensive. Yeah, we'll give some color as to what that means for 25 when we give our 25 guidance.
Sam Reid (Equity Research Analyst)
No, that's fair. And then, you know, just sticking to kind of housekeeping questions, and apologies if this was already covered, but just wanted to ask about options and lot premiums as a percent of ASP. I want to say last quarter it was around $104,000. Just curious what that was in Q3, and then perhaps what's embedded in guidance for the fourth quarter.
Bob O’Shaughnessy (EVP and CFO)
Yeah, we were 100 in Q3, so relatively consistent, and that is embedded in our guide for Q4 as well. You know, worth it to highlight that, you know, a lot of that option revenue and lot premium comes from our move-up and active adult buyers. So you're at, call it, you know, 60% of our business is driving most of that. And to further the comment that Ryan made earlier, that's not where we're doing most of the speculative building.
Sam Reid (Equity Research Analyst)
No, makes sense. Thanks so much.
Operator (participant)
We'll go next to Matthew Bouley at Barclays.
Matthew Bouley (Senior Equity Research Analyst)
Good morning, guys. Thanks for taking the questions. Yeah, back on that, 5%-10% growth that you kind of reiterated as the long-term target, I'm wondering if in fact that is still the plan for 2025, specifically, and kind of to what extent you're willing to flex around that growth target, maybe depending on where rates are or kind of general consumer demand is, and any thoughts around if there's a margin or incentive trade-off, in your minds, you know, at which you might kind of dial back that volume growth. Thank you.
Ryan Marshall (President and CEO)
Yeah, Matt, we haven't given a 25 guide. We'll do that at the end of next quarter. You know, the long-term guide that we gave was meant to be that it was kind of a multiyear guide of how we're positioning the business and investing in the land. So, you know, 25 specifically, we'll tell you more next quarter.
Matthew Bouley (Senior Equity Research Analyst)
Okay, fair enough, and then, maybe one on the balance sheet, just the, I think the net debt-to-cap of 1.4%. I'm curious if the kind of increase in land banking that you're targeting is actually playing into how you're managing the balance sheet here, if there is kind of a need to either hold on to more cash or kind of keep leverage low, if that is playing into it at all, or just more generally, what would be your thoughts around kind of increasing that leverage back to prior levels? Thank you.
Ryan Marshall (President and CEO)
Yeah, Matt, we talked about this a little bit. I think on prior calls. And our view is we've got a view in how we're investing in the business, how we're growing the business, and that's driving what our capital needs are. We then look to what operating cash flow is, how much of the business investment strategy we can finance with our own cash and with the operating cash flow. And then we go to kind of debt or, you know, other capital market mechanisms. I think, you know, the way to look at leverage is it's an outcome as opposed to it being a driver. Bob, anything else to that, there?
Bob O’Shaughnessy (EVP and CFO)
No, other than to say in terms of land banking, specifically, what it is really going to do is free up cash. You know, as we increase the relative percentage of optionality, you know, our balance sheet on a relative basis gets smaller. So it'll give us more choices to Ryan's point about what to do with that cash.
Matthew Bouley (Senior Equity Research Analyst)
All right. Thanks, guys. Good luck.
Operator (participant)
And that concludes our Q&A session. I will now turn the conference back over to Jim for closing remarks.
James Zeumer (VP of Investor Relations)
Appreciate everybody's time today. We're certainly available as the day goes on for any additional questions. Otherwise, we'll look forward to speaking with you on our fourth-quarter call. Thank you.
Operator (participant)
That concludes today's conference call. Thank you for your participation. You may now disconnect.