PulteGroup - Earnings Call - Q4 2024
January 30, 2025
Executive Summary
- Q4 delivered strong top-line and EPS growth: total revenues $4.92B (+23% YoY) and diluted EPS $4.43, aided by higher closings, ASP, and a $255M pre-tax insurance benefit ($0.93 per share).
- Home sale gross margin compressed to 27.5% (Q3: 28.8%, Q2: 29.9%) on higher incentives and rising land costs, while SG&A leverage was unusually low at 4.2% due to insurance benefits.
- Orders were stable YoY (6,167 units; +4% dollars to $3.51B), backlog declined to 10,153 units ($6.49B), and mix shifted toward move-up (raising ASP).
- Capital returns accelerated: $320M buybacks in Q4, a $1.5B increase to repurchase authorization (remaining $2.1B), and dividend up 10% to $0.22; balance sheet leverage at 11.8% gross, net debt negative.
- 2025 setup: management guides Q1 gross margin ~27%, FY gross margin 25–27% (structurally 26.5–27% assuming flat incentives), closings ~31,000 for FY, Q1 6,400–6,800; key near-term catalyst is spring selling season and buyback capacity.
What Went Well and What Went Wrong
What Went Well
- Record Q4 and FY results; CEO: “record-setting year,” with ~$18B FY revenues, $3.1B net income, ROE 27.5% TTM.
- ASP increased 6% to $581K, closings +6% to 8,103; mix skewed to move-up supported pricing vs guide.
- Strong capital returns and authorization: $1.4B returned in 2024, $1.5B authorization increase to $2.1B remaining; since 2013, over 50% of shares repurchased.
What Went Wrong
- Gross margin down sequentially and YoY (27.5% vs 28.8% in Q3, 28.9% in Q4’23) as incentives rose and land costs inflated ~10% YoY.
- Backlog fell 16% units and 11% dollars YoY (to 10,153 units/$6.49B), with first-time buyer orders -14% amid affordability constraints.
- Spec inventory elevated (53% of production; ~1.9 finished spec per community), requiring pricing discipline to normalize to 40–45% by YE 2025.
Transcript
Operator (participant)
Good morning, ladies and gentlemen, and thank you for standing by. My name is Kelvin, and I will be your conference operator today. At this time, I would like to welcome everyone to the PulteGroup Fourth Quarter 2024 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. If you'd like to ask a question during this time, simply press the star button followed by the number one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you. I would now like to turn the call over to Bob O'Shaughnessy. Sorry, Bob O'Shaughnessy. My apologies. Please go ahead.
Bob O’Shaughnessy (CFO)
All right. Thanks, Kelvin. Good morning, everyone, and welcome to today's call. We look forward to discussing our fourth quarter and full-year financial results. With me today are Ryan Marshall, our President and CEO, and Jim Ossowski, our incoming Executive Vice President and CFO. As always, a copy of our earnings release and this morning's presentation slides have been posted to our corporate website at pultegroup.com. We'll also post an audio replay of this call later today. I'd highlight that today's presentation includes forward-looking statements about the company's expected future performance. Actual results could differ materially from those suggested by our comments today. The most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides. These risk factors and other key information are detailed in our SEC filings, including our annual and quarterly reports.
With that said, let me turn the call over to Ryan.
Ryan Marshall (CEO)
Thanks, Bob, and good morning. We are pleased to speak with you today about how we are running the business and our outstanding fourth quarter and full-year financial results. Before Bob gives you the detailed data relating to the fourth quarter, I thought it would be appropriate to summarize some of the company's many achievements in 2024. PulteGroup delivered 31,219 homes in 2024, which represents an increase of 9% over last year. We generated record home sale revenues of $17.3 billion. We once again reported industry-leading full-year gross margins of 28.9%. And we were able to do this in the face of increasing affordability challenges through the careful management of product offerings, pricing, incentives, and absorption paces as we sought to maintain high profitability while ensuring we continued to turn our assets.
We continued to manage our overheads efficiently as our reported SG&A amounted to 7.6% of our home sale revenues, including the insurance benefits we recorded in 2024. We reported strong operating results from our financial services operations, which generated $210 million of pre-tax income compared to $133 million last year. As a result, our reported net operating margin was 21.3% for the year. No matter how you look at it, our performance this year was outstanding as we have continued to navigate the turbulence in the markets over the last few years. Our performance is a product of the disciplined and consistent manner in which we are running the business, which has allowed us to quickly adjust key business practices to position PulteGroup for ongoing success. Our strong operating performance also allowed us to continue to manage our capital in a manner which leaves us with considerable financial strength.
In the year, we generated $1.7 billion of cash flow from operations after investing $5.3 billion in new land. We continue to efficiently increase our land pipeline, putting approximately 43,000 new lots under control. Inclusive of these lots, we now control 235,000 lots, of which 56% are under option. In addition, we returned $1.7 billion to investors, including $1.2 billion through share repurchases, the payment of $168 million in dividends, and $310 million through the early retirement of senior notes. After all of that, we ended the year with $1.7 billion of cash, and our gross debt-to-capital ratio was 11.8%. We are also very proud of the numerous awards recognizing our company's culture, including being named Fortune's Top 100 Best Companies to Work For in 2024 for the fourth consecutive year. Looking to the future, it remains our view that the long-term outlook for new home construction is positive.
The U.S. economy has navigated recessionary concerns well. Employment remains strong, and the interest in new homes remains at high levels. In addition, the structural shortage of housing due to underbuilding, ever-increasing land entitlement challenges, and ongoing labor availability challenges, together with our expectation for continuing lower resale transactions due to a higher-for-longer rate environment, leads us to believe that new home supply will continue to be absorbed without a significant increase in standing inventory. Given our constructive views on the outlook for long-term housing demand, we are planning to continue to invest in our operations to support growing our business over time. Within our operating model, we set our starts pace to align with the sales environment rather than being based on a predetermined annual production volume. As a result, home buying demand will impact our closing volumes and resulting growth from year to year.
While there can be resulting peaks and valleys in our deliveries, our focus remains on investing in our business to grow volume while maintaining high returns. As we've demonstrated for much of the past decade, we expect to continue to generate strong cash flows that will allow us to fund our business investment, pay our dividend, and return excess capital to investors, all while maintaining our balance sheet strength and flexibility. Our expectation of continued financial success is reflected in this morning's announcement that our board approved a $1.5 billion increase to our share repurchase authorization. With many forecasting interest rates to fall, the economy to stay relatively healthy, and conditions in the job market to remain favorable, there are certainly reasons to be optimistic about housing demand in the coming years. Having said that, affordability challenges and the generally high cost of living are certainly impacting the American consumer.
Specific to home buyers, we believe the recent volatility in mortgage rates, including the current increase back above 7%, has contributed to the recent lower activity levels. Against this backdrop, we continue to carefully monitor our investment and production levels with a view towards generating high returns in our business. Consistent with how we have been managing our business in recent years, we are managing our starts activity with a view towards driving our spec inventory to be more in line with our desired levels, including targeting our total spec inventory to be between 40% and 45% of our total units under production. Let me now turn the call over to Bob for a review of our fourth quarter results. Bob?
Bob O’Shaughnessy (CFO)
Thanks, Ryan. Starting with our income statement, home sale revenues in the fourth quarter were $4.7 billion compared with $4.2 billion in the prior year. The increase in home sale revenues for the period reflects a 6% increase in closings to 8,103 homes, along with a 6% increase in our average sales price to $581,000. Our mix of closings in the quarter were comprised of 40% first-time, 40% move-up, and 20% active adult. Consistent with our commentary over the last two quarters, the slight decline in the percentage of closings from active adult buyers reflects the timing of recent active adult community closeouts, and we continue to expect a normalization of contribution from these consumers when replacement active adult communities begin opening for sales in the back half of 2025. In the fourth quarter of 2023, closings were 40% first-time, 36% move-up, and 24% active adult.
I would note that the increase in our average selling price in the quarter relative to our guide is due primarily to the increase in the relative proportion of our closings from move-up customers. Our average community count for the fourth quarter was 960, which represents a 4% increase over last year's fourth quarter average of 919 communities and was in line with our prior guidance. Looking at order activity in the quarter, our net new orders decreased 1% to 6,167 homes. This decrease was primarily attributable to a 5% decrease in sales per store and a slight increase in our cancellation rate as a percentage of beginning backlog, partially offset by the 4% increase in our community count.
Looking at demand conditions in the quarter, as we noted during our third quarter call, the market in October demonstrated a more typical seasonal demand pattern coming out of the third quarter. This continued through the quarter as consumer-based economic uncertainty related to potential economic changes being considered by the incoming administration and the recent increase in mortgage rates. We also noted then, given the macro issues consumers faced, that the spring selling season would offer the best assessment of fundamental housing demand. Fast forward to today, and we continue to believe that market fundamentals, while still presenting affordability challenges to consumers, are supportive of housing and that the spring selling season will be the best barometer for how the consumer will behave in today's economic environment.
Looking at our order activity by buyer group, fourth quarter net new orders decreased 14% for first-time buyers, increased 15% for move-up buyers, and decreased 1% for active adult buyers. We believe these activity levels reflect the continued interest of consumers for new homes but also show the impact of the affordability challenges consumers face, particularly for first-time buyers. As a result of our sales and closings activity, our quarter-end backlog was 10,153 homes, which is down 16% from last year. On a dollar basis, our backlog of $6.5 billion is down 11%. Inclusive of the 7,502 homes we started in the fourth quarter, we ended the year with 16,439 homes in production. 53% of our production is spec, including 1,862 finished specs, which, when combined with cycle times that are now largely in line with our historical norm, puts us in position to meet buyer demand through the year.
With that said, in the event that the spring selling season trends towards lower absorption rates, we will reduce our pace of spec starts in communities with higher spec inventory levels so as to better match local selling conditions and help reduce standing inventory. As Ryan noted, our goal is to reduce our spec inventory back down to 40%-45% of our total production by the end of the year. Based on our current production pipeline, we expect to deliver 31,000 closings in 2025, including between 6,400 and 6,800 closings in the first quarter. Looking at pricing, we currently expect the average sales price of closings to be in the range of $560,000-$570,000 in each of the four quarters of the year.
Our fourth quarter gross margin was 27.5%, which is down 130 basis points sequentially, but within the guide we gave at the end of the third quarter. Consistent with recent quarters, our fourth quarter margins reflect higher incentives, which increased 20 basis points sequentially from the third quarter to 7.2%. Based on our backlog and current sales conditions, we anticipate that gross margins in the first quarter will be approximately 27%. For the balance of the year, we currently expect gross margins to be in the range of 26.5%-27% in each of the second, third, and fourth quarters. These estimates assume that incentives throughout 2025 will remain consistent with the incentives we recognized in the fourth quarter.
I would also point out that our margins beyond the first quarter will ultimately be influenced by the demand conditions during the year, as we have a significant number of homes to sell and close over the balance of the year. Moving on to expenses, our reported fourth quarter SG&A expense was $196 million, or 4.2% of home sale revenues, which compares with prior year reported SG&A expense of $308 million, or 7.4% of home sale revenues. It should be noted that our reported results for the fourth quarters of 2024 and 2023 included $255 million and $65 million, respectively, of pre-tax insurance benefits. Based on anticipated closing volumes, we currently expect SG&A expense in 2025 to be approximately 9.5% of home sale revenues, including SG&A expense of approximately 10.5% of home sale revenues in the first quarter.
In the fourth quarter, our financial services operations reported pre-tax income of $51 million, which is up from $44 million last year. The improvement in pre-tax income reflects the increase in our home building closings, as well as the continuation of favorable market conditions across our financial services platform. Our reported pre-tax income for the fourth quarter was $1.2 billion, compared with prior year pre-tax income of $947 million. In the period, we recorded tax expense of $269 million, or an effective tax rate of 22.8%. Our fourth quarter effective tax rate includes benefits relating to energy efficiency credits and our purchase of renewable energy tax credits. Projecting ahead, we expect our tax rate in 2025 to be approximately 24.5%, excluding the impact of any discrete tax events, including energy efficiency credits or the purchase of incremental renewable energy tax credits.
Looking at the bottom line, our reported fourth quarter results showed net income of $913 million, or $4.43 per share. In the comparable prior year period, we reported net income of $711 million, or $3.28 per share. Reflective of our strong operating results, we generated cash flows from operations of $1.7 billion in 2024. Given our current expectations for operating and financial results in 2025, we expect to generate cash flows from operations of approximately $1.4 billion. Turning to our investment and capital allocation activities, we invested $1.5 billion in land acquisition and development in the fourth quarter, of which 53% was for development of our existing land assets. For the year, our land investment totaled $5.3 billion, of which 57% was for development.
Given our constructive views on near and longer-term housing dynamics, we currently plan to continue investing in land at a rate designed to allow us to grow over time. As a result, we expect to invest approximately $5.5 billion in 2025 and would expect that approximately 55% of that spend will be for development. Consistent with my comments about our willingness to slow starts, we would also evaluate our spend on new land assets if absorptions slow as we seek to maintain a high level of return. Exclusive of our fourth quarter investments, we ended the year with 235,000 lots under control, which is an increase of 5% over the prior year. I would highlight that on a year-over-year basis, we lowered our owned lot count by 2,000 lots, while increasing our lots under option by 14,000 lots.
As a result, our percentage of lots under option increased to 56%, up from 53% last year. I'm pleased to note that 69% of our new land approvals in the fourth quarter were under some form of option, as we work towards a 70% option mix in our portfolio. Based on the investments we have made and our anticipated community openings and closings in 2025, we expect our average community count in 2025 to be up 3%-5% in each quarter as compared to the comparable prior year period. Looking at our capital allocation priorities, we continued returning capital to investors in the fourth quarter, which included the repurchase of 2.5 million common shares at a cost of $320 million, or $129.90 per share.
As Ryan noted, our total return to investors in 2024 amounted to $1.7 billion, including the $1.2 billion of share repurchases, $168 million of dividends, and $310 million through the early retirement of senior notes. Based on the actions taken, our debt-to-capital ratio at the end of the year was 11.8%, down 410 basis points from last year. Adjusting for the $1.7 billion of cash on our balance sheet, our net debt-to-capital ratio is now below zero. I'd like to take a moment to provide an update on our expectations for leverage in the future. As you know, we have historically expressed that our target leverage level has been between 20% and 30% of capital on a gross basis.
Due to the strength of our operations and the resulting utilization of our cash flows over the last decade or so, we are well below that target range on a gross basis, and as I noted, we are actually now net debt-free. Looking forward, we expect to continue to generate sufficient cash flows to support our capital needs. As a result, we are no longer targeting a specific leverage level. Instead, we will allocate our capital in line with our historical practice, continue to prioritize investment in the business and the payment of our dividend, with excess capital being used to repurchase our stock and/or retire our debt. Our resulting leverage position will therefore be an outcome that is dependent on the decision we make, rather than targeted to a predetermined level.
With that said, we would expect to see our leverage remain flat or decline in the future unless there is a transaction where leverage augments our opportunity. Specific to 2025, I would also highlight that our board recently approved a 10% increase in our dividend per share starting in the first quarter of 2025. And as Ryan noted, we also announced a $1.5 billion increase to our share repurchase authorization this morning. Now, let me turn the call back to Ryan for some final comments.
Ryan Marshall (CEO)
Thanks, Bob. At the end of last year, I spoke about our successful navigation of the many challenges we've faced in recent years. 2024 was no different, as we have dealt with continuing interest rate variability and affordability challenges, significant weather events, and ongoing geopolitical issues.
I remain extremely proud of how our entire team has responded to these events and the exceptional operating and financial results PulteGroup has delivered over time. I believe that our strategy to focus on disciplined land investment while maintaining operational and organizational expertise has proven out as we have capitalized on market conditions and have grown earnings per share at a compound annual growth rate of 30%, while delivering an average annual return on equity of 27.8% over the last five years. Of course, those achievements reflect what we have done as opposed to what we will do, and our future share price performance will depend on what we are able to achieve in the future. To that end, I think it's important to share that we will continue to operate the business in a fashion that seeks to realize strong returns through cycle.
For the long term, we have invested in high-quality land positions that we believe will allow the company to grow over time. Importantly, the optionality we have achieved in our controlled lot position gives us the flexibility to pivot if the market faces unexpected headwinds. Similarly, in the near term, we have positioned our inventory production to be sufficient to meet projected demand. It is important to remember that we are seeking to keep all of our communities productive and have made sure that we have the inventory and planned start activity in place to meet that end. However, as discussed earlier, we have higher spec inventory than we've traditionally carried. We've often said, "We will not be margin proud," and we'll find pricing to make sure our standing inventory moves.
We will continue to do that, and as noted earlier, we will work to adjust our pricing and inventory positioning with a view towards driving our spec inventory levels back in line with recent norms. I know stocks reflect performance, so we are seeking to grow our business and deliver ROE that remains among the industry leaders while generating positive cash flow and maintaining a low-risk profile, which we believe will drive the best returns for our shareholders. With all of that said, I'd like to take a moment to acknowledge the change that we announced back in July. As you know, Bob notified us of his retirement as our CFO, which will be effective after we file our 10-K next week.
As part of our succession plan, Bob will transition to a new role for the balance of the year, in part to ensure a smooth transition of the CFO role, but during which time he will also oversee our growth and strategic partnerships platform, including our land banking efforts, our asset management committee, and our financial services operations. I'd like to thank Bob for his 14 years of service and look forward to working with him over the coming year. I would also like to more formally introduce Jim Ossowski, who will be taking over as our CFO. Jim is a 22-year veteran of Pulte, having come to us after working for a national accounting firm at the start of his career. Jim has served in many capacities for us, including a number of field and corporate leadership positions.
In fact, in his current role, he has been involved in all of our significant strategy and operating initiatives over the last 13 years. Throughout his career, he has demonstrated a strong understanding of the home building business and has developed deep relationships with our board, our senior leadership team, and our field operating teams. He has also exhibited a great ability to work with our service providers. Based on the depth and breadth of his experiences and relationships, I am eminently confident in Jim's ability to seamlessly step into the CFO role. And finally, before I close, I would like to take a moment to express my continuing gratitude and thanks to each of our employees for their tireless efforts in supporting the delivering of superior homes and experiences to our homebuyers, while providing outstanding financial returns to our investors. We're now prepared to open the call for questions.
In order that we can get to as many questions as possible during the remaining time of this call, we would ask that you limit yourself to one question and one follow-up. Thank you, and I now ask the operator to again explain the process and to open the call for questions.
Operator (participant)
Thank you. Ladies and gentlemen, we will now begin the question and answer session. As we move into the question and answer session, please limit your input to one question and one follow-up to ensure we have time for everyone. At this time, I would like to remind everyone to ask a question and press star, then the number one on your telephone keypad. We will pause just for a moment to compile the Q&A roster. One moment for your first question, please. The first question comes from the line of John Lovallo of UBS. Please go ahead.
John Lovallo (Senior US Homebuilding and Building Products Equity Research Analyst)
Good morning, guys. Thanks for taking my questions, and Bob, best of luck to you. The first question is, maybe just help us with the sequential walk from the fourth quarter into the first quarter and then through the remainder of the year for gross margin. I think you're talking about 27% in the first quarter and then 26.5%-27% in Q2 to 4Q. I mean, how would you sort of bucket the headwinds in terms of maybe working down some of that spec inventory, higher incentives, product mix, and sticks and bricks and land cost inflation?
Ryan Marshall (CEO)
Yeah, John, good morning. Thanks for the question. The fourth quarter, we feel really good about what our order results were in the fourth quarter, despite it being a more difficult selling environment.
The walk from October through December matched what we would consider to be a more seasonal pattern as you progress through the fourth quarter, October being the best, November a little less, and December the lowest total month. As we turned the corner into 2025, we saw the continuation of what we would expect to be a normal seasonal selling pattern, including as we move toward the really important spring selling season. We're starting to see some green shoots. There's been some positive order activity. We note that it's still early in that kind of spring selling season, and we typically look to first part of February Super Bowl timing to be the official start, but we're encouraged and optimistic by what we're seeing.
In terms of the margin guide, we think we've done a really nice job in a tough environment balancing the pace, price, mix and continuing to deliver what our industry-leading gross margins. We noted that 27% will be our Q1 margin guide with the range of 26.5%-27% for the balance of the year. We believe, based on what we know now, today, we've factored in not only what's in our backlog, but also what we would expect to sell the standing inventory for, inclusive of anticipated discounts, with the big assumption that we've made, John, is that those incentives are going to remain consistent with what we've experienced in the fourth quarter.
If things turn out differently than that, then we'd certainly have to have a different conversation, but we feel pretty confident about where we sit now that we've positioned ourselves well to continue to have success in Q1 and beyond.
John Lovallo (Senior US Homebuilding and Building Products Equity Research Analyst)
Okay, that's helpful. And then you're talking about. Please. Sorry.
Bob O’Shaughnessy (CFO)
If I could just add one thing.
John Lovallo (Senior US Homebuilding and Building Products Equity Research Analyst)
Sure.
Bob O’Shaughnessy (CFO)
In terms of the structural kind of 26.5%-27%, it does include a flat incentive from the exit from Q4. Just for your perspective, it's assuming relatively flat pricing. You can hear that in the guide we gave on ASPs, but I would note that land costs are up about 10% year-over-year. So that's the primary driver of our cost increases.
John Lovallo (Senior US Homebuilding and Building Products Equity Research Analyst)
Understood. That's helpful. Thank you. And then you guys mentioned sort of normal seasonality, and then you talked about some green shoots.
I mean, when we think about the first quarter absorption, I think historically it's been like 40% positive sequentially into the first quarter. I mean, is that a reasonable guide as we look into the spring selling season here?
Ryan Marshall (CEO)
Yeah, John, we haven't given a guide, so I think we'll leave the comments kind of as we've made them to this point, but we're encouraged by what we're seeing.
John Lovallo (Senior US Homebuilding and Building Products Equity Research Analyst)
All right. Thank you, guys. Good luck.
Operator (participant)
Your next question comes from the line of Carl Reichardt of BTIG. Please go ahead.
Carl Reichardt (Managing Director and Partner)
Thanks. Hey, guys. Congratulations, Bob, and welcome, Jim. Bob, it sounds like you're going to be busier in retirement than you were even as a CFO based on all the stuff you're going to be doing.
Ryan Marshall (CEO)
I feel like you're not going to be careless.
Carl Reichardt (Managing Director and Partner)
Yeah, fair enough.
You talked about incentives, I think 720 basis points this quarter up a bit. Can you talk about the difference between move-up active adult versus the first-time buyer? Is the spread between the incentive you're using on both really wide, or is it relatively narrow?
Bob O’Shaughnessy (CFO)
Yeah, Carl, it's interesting. We haven't provided that level of granularity, but I'll offer clearly the first-time buyer who is focused on monthly payment more than, say, the move-up and active adult gets a richer look. And so especially if it's a government-type loan, we've got programs that are for conventional and Govies. So those are typically going to be a little bit more expensive. When you get to that move-up buyer, there might be other incentives that get mixed in with it. We're trying to, again, meet their desires as well as their financial needs.
And then when you get to the active adult buyer, a lot of them are taking small or no mortgage at all. So the incentive package looks a little different there. And that's not inconsistent with history, right? I mean, that's always been the case. So I don't know if that helps, but just a little more color.
Carl Reichardt (Managing Director and Partner)
Okay. Thank you, Bob. I appreciate that. And then, Bob, in your remarks about leverage, you used a word I hadn't heard in a while, which was transaction. And I haven't asked this in a while, but Ryan, we've talked in the past about your potential interest in M&A or lack thereof. There's been a lot of movement there on the public-to-private side.
I'm curious as to whether or not that it becomes potentially a more interesting opportunity for you given the value of the stock on a relative basis, but really also the desire to want to grow the business long-term, especially via the new vehicles you'll be using off balance sheet as you go forward. So love your comments on that. And thank you.
Ryan Marshall (CEO)
Yeah, Carl, it's a great question. I would summarize it by saying our view is really unchanged. We've always been open to kind of M&A activity with the strong kind of caveat we prefer to grow the business organically, but we look at a lot of things. I was looking at a tally sheet that we use. I think we evaluated something north of 20-plus potential acquisition opportunities last year, most of them pretty small. And you'll note that we didn't do any of them.
So we look at a lot of things, but we're really selective, we're really judicious. We've got a great operating platform. We've got really good relative market share in most of our markets. So we remain open and we'll evaluate a lot of things, but we're going to be super thoughtful because of how disciplined we've been in underwriting our own land, which has been the primary driver of our outperformance on ROE. And we want to stay disciplined with that.
Carl Reichardt (Managing Director and Partner)
I appreciate it, Ryan. Thanks so much, fellows.
Operator (participant)
Your next question comes from the line of Stephen Kim of Evercore ISI. Please go ahead.
Stephen Kim (Senior Managing Director)
Yeah, thanks a lot, guys. Appreciate it. Just a first question, I guess, relates to the gross margin. Actually, before I say that, welcome, Jim. And best of luck to you also, Bob, and also our best wishes for Jim Zeumer as well.
My first question on margins, taking the gross margin first, if we look at your guidance that you've given, I'm curious whether that trajectory over the year assumes any benefit at all from having more active adult communities by the end of the year, or is that margin benefit likely to be only seen in fiscal 2026? And can you give us a sense for what you think the sort of the long-term sustainable growth or operating margin you feel comfortable with is?
Ryan Marshall (CEO)
Stephen, thanks for the question. As it relates to gross margin and active adults specifically, the replacement communities will start to come online toward the middle part of this year, middle to end part of this year from an open grand opening and starting sales, which means the majority of the margin benefit won't be felt until we get into 2026.
And then we haven't given kind of that long-term kind of outlook, long-term view in terms of where margins can go. There's just, I think, too many factors to influence that. We have given a full-year guide for this year, which we feel good about given kind of the assumptions that I think we've articulated, but we haven't really gone much beyond that in terms of guide.
Stephen Kim (Senior Managing Director)
Okay, great. Appreciate that. It does feel that you've sort of maybe contrary to some competitors have sort of said that you're going to not be beholden to a particular volume level. You're going to modulate that with demand. And so I would think that you would have a little bit more margin stability than your competitors may, which is why I asked the question.
Second question, actually, I'm going to shift gears and talk a little bit about the labor side of the equation. Obviously, one of, I think, the additional big wild cards this spring is going to be whether or not we see any particularly active ICE enforcement in the construction industry. And I'm curious how or if you are preparing your divisions for any potential raids or maybe more likely just potential slowdowns. You've seen we've seen supply shocks before. We saw them during the pandemic. And I think what a lot of investors think is that in a supply shock and inflation environment, spec building offers a lot of advantages because you're not locking in the home price early and then bearing that cost and margin risk that could come later.
So I'm curious, you've said that you're going to reduce your spec activity, but would you agree in general that in a period of supply shocks that actually spec building can afford some advantages, and would you be willing to pivot in some way if you were to see slowdowns brought on by increased ICE activity?
Ryan Marshall (CEO)
Yeah, Stephen, it's a good question. Maybe let me first start with it's been a long-standing policy of our company that all of our trade partners and the labor that are on our job sites, we require verified residency status and/or work permits that allow them to work legally in the U.S. That's been our position for a long time. It'll continue to be our position.
In terms of kind of impacts to the broader labor force, even beyond just construction labor, to the extent that there are deportation activities, there's no question there'll be less labor available, and that will have an impact on all wage rates and will certainly have to deal with that as that becomes more clear. Your final question on spec, and is spec inventory more beneficial in a supply shock environment? Yeah, I think it can be, and we certainly saw that in the kind of post-COVID era. What you've seen from our company is that we are capable of running a mostly built-to-order business. We're also capable of running a kind of medium, kind of low-medium to medium spec business as well, which is where I think we're operating today.
We've set that number at 40%-45% is what we think is optimal for our consumer and our brand mix that allows us to get the benefits of both the built-to-order margins from the move-up and the active adult buyers that are personalizing their homes, but still gives us enough spec inventory in the first time to use the powerful forward commitment incentives and also to protect some of the margin if there are supply shock, supply chain shock type situations. So if we're at 53% today, we're going to work it down into the historical range. If we needed to turn it up a little bit more, I think we've clearly got the ability to do that.
Stephen Kim (Senior Managing Director)
Gotcha. Great. Thanks a lot, guys.
Operator (participant)
Your next question comes from the line of Alan Ratner of Zelman. Please go ahead.
Alan Ratner (Managing Director)
Hey, guys. Good morning.
Thanks for all the great info so far, and congrats to Bob and Jim as well. Ryan, I guess first question on the closing guide for roughly flat closings, and you guys have done such a great job of balancing pace and price over the years, so I understand the interplay there and kind of the perhaps more competitive discounting environment today than maybe we thought we would be in three or six months ago, but I think you gave kind of a longer-term guide of 5%-10% growth, and I'm just curious, as you look at where your margins are today, how much margin do you feel like you would need to give up in order to achieve that 5%-10% growth that it seems like a lot of the industry is targeting kind of entering 2025?
Ryan Marshall (CEO)
Yeah, Alan, thanks for the question.
We still think the long-term growth guide of 5%-10% is appropriate. We really look at it first and foremost from the way that we're investing in land in new communities. You'll note that we grew community count in 2024 by 4%, and we grew our volume deliveries by 9%. As we move into 2025, we're projecting for community count to still be in that 3%-4% range, but we've seen a bit of a pullback on community absorptions given the discounting environment. We're projecting for flat volume growth. Certainly, in 2024, we got the benefit of moving some more homes out of the backlog as we reduce cycle time. I think we're definitely positioning the company from a land investment standpoint to deliver that long-term kind of multi-year growth target.
We do believe, as I highlighted in some of my prepared remarks, that from an overall return on invested capital basis, we're comfortable managing the pace price balance in a way that we think yields the best outcome on return. In this current environment, the amount of incremental discount that we'd have to apply in order to drive more volume, we don't believe that's a favorable return outcome. And so we'll continue to pressure test those assumptions. What we've laid out for 2025 is what we think yields the best outcome for how we've positioned the business.
Alan Ratner (Managing Director)
Understood. I appreciate the thought process there. Second question, if we could spend a second talking about Florida. I feel like that's probably a lot of the concern surrounding your company that we hear from investors, just the exposure there, about a quarter of your business is in Florida.
But not only that, I mean, your margins historically in the state have been incredibly strong. And it feels like with the building resale inventory environment there, concerns over storms and homeowners insurance and just general softening, that if there was a bear point we hear, it's that you're going to have a hard time sustaining those types of margins in Florida. So kind of a big picture question on the state, but what are your current thoughts on Florida and where do you see that business going for you guys going forward?
Ryan Marshall (CEO)
Yeah, Alan, thanks for the question. Florida has been just a tremendous market for the company. We're in five. We've got five divisions there in most of the major cities in Florida. And our move-up and active adult lifestyle-oriented communities have been really the driver of the outperformance in Florida.
Margin and the margin that we generate out of Florida is certainly important, but once again, like you've heard from us a lot, return is the focus, so whether it's an investment in Florida or an investment in Cleveland, Ohio, we're looking at return on invested capital ultimately. We've got an insurance agency that has been very effective at continuing to be able to provide coverage to our homeowners in Florida. I'd also note, and your point about storms, concerns around storms are certainly valid, but I'd note that where our communities are located, the way they're built and designed, they're higher, they're further inland, they're less susceptible to some of the kind of tragic, catastrophic things that you see of homes and communities that are right on the water, so Florida's, there's a lot of sun there. There's a lot of jobs there. There's zero state income tax.
So there's a tremendous, there's no snow for the northern folks. So there's still a lot of attractive things about Florida despite maybe having a few recent challenges. So we'll keep our head up and pay attention to what's happening in Florida. For the time being, though, we're still very encouraged by what the business can do there.
Alan Ratner (Managing Director)
Thanks very much.
Operator (participant)
Your next question comes from the line of Mike Dahl of RBC. Please go ahead.
Hi, this is Chris. On for Mike. Just going back to the 26.5%-27% gross margin range for this year, is that where you guys are currently underwriting land too on a gross margin basis, or should we still expect some downward pressure as newer land bids just come through?
Ryan Marshall (CEO)
Yeah, Chris, we don't underwrite the margin. We underwrite the return.
The margin guide that we've given is for the closing business in 2025.
Fair enough. I guess, so what are you guys seeing this year in terms of, or what are you expecting this year for lot cost inflation and sticks and bricks inflation?
Jim Ossowski (Incoming EVP and CFO)
On the sticks and bricks, as we exited 2024, we were at about $82 sq ft. So really minimal. As we baked our guide or created our guide for 2025, we again expect very low single-digit increases. That's absent any potential impacts from tariffs that are being discussed, but again, expect very low single-digit increases on the house side.
Ryan Marshall (CEO)
And then land, Jim?
Jim Ossowski (Incoming EVP and CFO)
And on the land side, as Bob stated earlier, we're expecting a 10% increase in land costs this year.
Ryan Marshall (CEO)
And that's inclusive of raw land and developed cost, developed lot cost overall, inclusive of land and development to be close to 10%.
Understood. Appreciate the caller.
Operator (participant)
Your next question comes from the line of Michael Rehaut of JPMorgan. Please go ahead.
Michael Rehaut (Executive Director)
Thanks. Good morning, everyone. And yeah, Bob, best of luck. Great working with you. And Jim, congrats on the promotion. First, I'd love to just review, if possible, just a little bit more around the regions, how you feel trends have been. Obviously, there's a lot of concern, as talked about earlier, with inventory levels in Florida as well as Texas, but just love to get around your footprint, which markets maybe you would characterize as better than average versus worse than average, and how things have trended so far in this year.
Bob O’Shaughnessy (CFO)
Yeah, Mike, thanks for the question.
I'd start by giving some well-deserved acknowledgment to our Midwest and Northeast business. They've been incredibly resilient and have performed well. The discounts that we've had in those locations have been less than in other places, and I think it's reflective of the highs in those spots aren't typically as high, and the lows aren't typically as low, so Midwest and Northeast has been a nice bright spot for the company. The other places, I would tell you, have been about as expected and kind of flat year-over-year. We did have a slight decline in our Texas orders on a year-over-year comparison basis, and that's really reflective of what we highlighted with our first-time buyer business being down in the quarter, mostly driven by affordability concerns, and we've got a lot of our business in Texas is oriented against that first-time buyer business.
Then Florida, I think, is the other one that folks are focused on. There's a lot of questions. Our signups on a year-over-year basis in Florida were flat. So we're, as I talked about when we asked, when I think John asked about Q4 to Q1, Texas and Florida included in this, we're seeing some green shoots and some positive energy from the sales floor. So we'll continue to look toward the spring selling season.
Michael Rehaut (Executive Director)
Great. Great. Thanks for that. Second question, I just wanted to circle back to some of Bob's comments earlier on leverage and kind of, I guess, moving off of that prior gross leverage target of 20%-30%. It sounds like kind of implying a more persistent, even lower level of leverage compared to that. Just to push a little bit on how we should think about share repurchase.
I mean, certainly, even with the current trends, it looks like your leverage is only going to go further south. And just trying to understand why shouldn't we, as investors or sell-side, buy-side, expect some level of a solid step up in share repurchase in 2025, that even with a solid step up, you'd still probably have, by our estimates, even more conservative leverage in 2025 versus 2024. Is there anything that we're missing? Obviously, I know you like to have some optionality for transactions or other things, but if lot optioning is only going up, it looks like your balance sheet, even with leverage getting more conservative, could still support a solid step up in share repurchase in 2025. So just trying to understand if we're missing anything or if that's kind of directionally the way we should be thinking about it.
Ryan Marshall (CEO)
Yeah, Mike, it's a fair question.
I think we've demonstrated over the last, gosh, almost 15 years that we're going to be pretty disciplined about this and seek consistency. So we haven't seen us take a lot of big swings on equity. Really, the only time we did was back in 2016 and 2017, where we bought a lot of stock in a relatively short period of time. But you go back over the last five years, and what we've been doing is using the cash that we're generating in the business to buy back stock or pay down debt. And so we don't have any maturities in the next 12 months. So I think unless we went out and did a tender, which we've done in the past, but unless we did that, I wouldn't expect leverage to move from here.
The rate environment tells us how to think about that and the way our bonds trade, obviously. So when we do, if we're buying back debt, it's because it's NPV accretive, right? We want to invest wisely. Could the company withstand more leverage? Absolutely. We were never uncomfortable with 20%-30%. It's just that the decisions we were making were leading us to a lower number. And we wanted to reflect that. We got asked a bunch of times, "Hey, when are you going to borrow to get inside that 20%-30%?" And our answer was always like, "If we have a reason to, we will, and we'll tell you about it." So we've historically not wanted to guide on share repurchase activities. We've told you we'll think about that, and we haven't yet come to the point of doing that. Maybe Jim will.
But at the end of the day, again, I think our track record is pretty consistent and is demonstrating a desire to do more. We just announced a $1.5 billion authorization increase. So we'll report the news. But again, a fair question. I don't know that we've got a complete answer for you, but there you have it.
Michael Rehaut (Executive Director)
Great. Thanks a lot. Appreciate it.
Operator (participant)
Your next question comes from the line of Trevor Allinson of Wolfe Research. Please go ahead.
Trevor Allinson (Director of Equity Research)
Hi, good morning. Thank you for taking my questions. First question, just back on the finished inventory level. I think if I heard you correctly, your finished spec number implies about 1.9 finished specs per community. Clearly, above your historical 1% target, but then you've also moved your model to be more towards spec.
You're talking about moving spec production lower going forward, but I think I also heard you suggest maybe it also depends on how demand plays out in the spring selling season. So I guess the question is, have you already started to pull back on your specs? Are you waiting to see how demand shakes out in the spring selling season? And then maybe just some commentary on how you view completed inventory levels in the markets you play in for industry as a whole.
Ryan Marshall (CEO)
Yeah, Trevor. So yes, we've already pulled back on start rate. We started doing that in the fourth quarter. And we'll continue to monitor that as we move through the first quarter of this year. The rate at which we start homes will appropriately match to the sales environment.
In addition to that, and part of the reason we're so comfortable with the inventory level that we have, despite being a little higher than we normally run at, we're optimistic about what the spring selling season can provide. We wanted to have some incremental inventory, which we put into the ground. Given the softness of Q4, we probably have a little bit more than we thought we would, but other than making some modest changes, I don't think that we have an emergency-type issue. In terms of kind of inventory in the markets where we compete, certainly inventory has increased in most regions, both on the new home and the resale level. But even though there's been an increase, we still think that both numbers are below, except for a couple of specific markets. Most of the inventory is still way below what would be considered normal.
As we talked a lot about in the prepared script, we still think demand for housing is at high levels, and we've got a healthy economy with a good job market. Affordability is probably the one headwind that's out there, but I continue to think that the economy will figure out ways to solve for that.
Trevor Allinson (Director of Equity Research)
Yeah, it makes a lot of sense. It's definitely encouraging regarding the spring. Then second question is just on cycle times. How did those trends sequentially? You previously talked about getting under 100 days here early in 2025. Is that the expectation still? And then do you expect to see further improvement beyond that point in 2025? Thanks.
Jim Ossowski (Incoming EVP and CFO)
In the fourth quarter, we were at 111 working days. I tell you that most of our divisions are down to their pre-COVID cycle time levels.
As we exit the year, we think we've gotten down to our goal and still would expect to be down to 100 in the first half of 2025.
Ryan Marshall (CEO)
And Trevor, the one thing I would highlight on that is part of what's driving the 111 days is we've got four or five divisions that build big multifamily buildings that take well in excess of a year to complete. But as Jim highlighted, our markets that are kind of pure play, single-family, and townhome-type builds were below 100 days, and we think our construction procurement teams have done an unbelievable job getting back to that pre-COVID cycle time level.
Trevor Allinson (Director of Equity Research)
Thanks for all the color and good luck moving forward. Thanks.
Operator (participant)
Your next question comes from the line of Matthew Bouley of Barclays. Please go ahead.
Matthew Bouley (Senior Equity Research Analyst of US Homebuilding & Building Products)
Good morning, everyone. Thank you for taking the questions.
I guess just a couple around the margin. You mentioned kind of finding the right price to move that spec inventory if needed. So I guess just how does that balance with the assumption that you're assuming incentives would stay unchanged from Q4? To the extent that finished inventory has been rising, would that signal that we have not found an equilibrium, so the incentives would need to move higher to move those homes? Or is your view, perhaps based on history, that normal rising seasonality of housing demand into the spring, that would be enough that you wouldn't have to alter incentives? So just kind of any color on how you're approaching that. Thank you.
Ryan Marshall (CEO)
Yeah, Matt, it was a fairly—it was a tough sales environment in Q3, back half of Q3 and into Q4, and you can see the heavier incentive load.
So I think the short answer is we believe that, and Bob mentioned it, but we believe that the incentive load that we had in Q4 as an exit rate is sufficient to deliver the volume and the margin guide that we have in Q1, combined with a healthy economy, combined with spring selling season. When we factor all of those things in, we feel good about the guide that we've given. So I'm not sure that I can probably add any more color. Bob or Jim, I don't know if you guys have anything else you'd add to that question.
Bob O’Shaughnessy (CFO)
No doubt.
Matthew Bouley (Senior Equity Research Analyst of US Homebuilding & Building Products)
Okay. Thanks for that, Ryan. And then the second margin question is just, I guess, to have flat or nearly flat gross margins going forward, I guess everything else needs to be kind of flat or offsetting each other sequentially.
So you mentioned land up 10% on a year-over-year basis and construction costs. I think I heard you say up low single digits. And I guess you're guiding to delivered ASP up around 3% in 2025. I'm not sure how much mix plays into that. But again, just given those moving pieces and you do have higher lot and construction costs, I mean, what is it that would allow you to hold the margins flat sequentially beyond that first quarter?
Ryan Marshall (CEO)
So Matt, it's basically all of those pieces. You just mentioned we've got about a 3% increase in ASP. That's enough to offset what we're anticipating in lot and house cost increases. Those stuff.
Matthew Bouley (Senior Equity Research Analyst of US Homebuilding & Building Products)
All right. Got it. Thanks, guys. Good luck.
Operator (participant)
Your next question comes from the line of Rafe Jadrosich of Bank of America. Please go ahead.
Rafe Jadrosich (Managing Director and Senior Equity Analyst of US Homebuilders and Building Products)
Hi, good morning. Thanks for taking my question.
Just starting first on the incentives, can you talk about, from a regional perspective, were there meaningful differences with the incentive level?
Ryan Marshall (CEO)
Yeah, Rafe, we don't give that level of granularity. I think Bob talked a little bit about it on a question that Carl asked earlier by consumer group. The incentives and the types of incentives vary between entry-level move-up and first-time, but we typically don't give a breakdown of incentives by region.
Rafe Jadrosich (Managing Director and Senior Equity Analyst of US Homebuilders and Building Products)
Okay. And then just on the land cost inflation comments, I'm running up 10% right now. Can you just talk about how you would expect that to trend sort of through 2025 or maybe even to 2026? The land that you're contracting today, are you seeing any relief on land prices or even the horizontal development side?
Then just within that, can you remind us how much of your own development you're doing right now and how you expect that to change going forward?
Ryan Marshall (CEO)
Yeah. So I'll take the last part first. We do the majority of our own development, probably something north of 85%. We directly manage. So the rest of it we buy as finished lots. That's an expertise that we have and certainly something that we think adds value to the overall equation of our offering. In terms of land, Rafe, we're literally buying land every day. We're not buying it in big chunks. So I think over the last 12 months, you've probably seen a little more stability in raw land prices, but it varies market to market.
And then there's been, on the horizontal side, you've seen a little bit of wage pressure, certainly from the heavy machinery operators and some of those things. And then you've got all the things like asphalt, pipe, kind of dirt import. There's a lot of moving parts and pieces in there, but I think the easiest way to look at it is just with the guide we've given that on a year-over-year basis, we expect to have about 10% inflation. Most of that, I think, is coming from the raw land prices that were contracted in years prior when we were in a higher inflationary environment.
Rafe Jadrosich (Managing Director and Senior Equity Analyst of US Homebuilders and Building Products)
Great. Thank you. All right.
Ryan Marshall (CEO)
Sorry. Thanks, Rafe. I think we're going to, in respect of everybody's time, end the call there. As always, we're available if you have any further questions. Thanks.
Operator (participant)
Ladies and gentlemen, that concludes your conference call for today. We thank you for participating and ask that you please disconnect your lines.