Emily Reuter
PINTERESTAbout Emily Reuter
Emily Reuter is Chief Financial Officer of Instacart and an independent director of Pinterest, appointed effective September 18, 2025. She joined the Audit and Risk Committee upon appointment and was affirmed independent under NYSE rules. Reuter holds a BA in Political Science from Yale University and an MBA from Stanford GSB; prior roles include nearly a decade at Uber, including CFO of its Mobility business segment .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Instacart | Chief Financial Officer | Since 2024 | Leads finance, accounting, and corporate development |
| Uber | Senior finance and operational roles; CFO of Mobility (Rides) | Not disclosed; “nearly a decade” | Oversaw Uber’s most profitable segment |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| None disclosed | — | — | No other public company directorships disclosed in appointment 8-K |
Board Governance
- Appointment and independence: Appointed Class I director effective Sep 18, 2025; affirmed independent; assigned to Audit and Risk Committee .
- Committees: Audit and Risk Committee member ; governance committee responsibilities described in proxy (not applicable to Reuter’s assignment) .
- Board service limits: Pinterest limits directors to service on no more than five public company boards (including Pinterest) .
- Ownership guidelines: Non-employee directors must hold stock equal to at least 5x the annual cash retainer, with a five-year compliance window; unvested RSUs do not count .
- Anti-hedging/pledging: Directors prohibited from hedging or pledging Pinterest securities without advance approval; short sales and derivatives prohibited .
- Attendance: Pinterest reported each director attended ≥75% of meetings in 2024; Reuter joined in September 2025—no attendance data disclosed yet for her .
Fixed Compensation
Pinterest’s Non-Employee Director Compensation Policy (as of 2024–2025) provides the following cash elements; Reuter’s compensation is “consistent” with this policy per the 8-K.
| Component | Amount (USD) | Notes |
|---|---|---|
| Annual Board retainer | $50,000 | Paid quarterly; pro-rated if service begins mid-year |
| Audit Committee chair | $26,000 | — |
| Audit Committee member | $13,000 | Reuter role |
| Governance Committee chair | $15,000 (from Feb 2025) | Increased from $12,000 |
| Governance Committee member | $7,500 (from Feb 2025) | Increased from $6,000 |
| Compensation Committee chair | $20,000 | — |
| Compensation Committee member | $10,000 | — |
| Lead Independent Director retainer | $75,000 | Not applicable to Reuter |
| Non-Executive Chair retainer | $40,000 | Not applicable to Reuter |
Performance Compensation
Directors receive time-based RSUs; no performance-based options/PSUs are used for director pay.
| Grant Type | Standard Value | Vesting |
|---|---|---|
| Initial RSU grant (upon joining) | $400,000 | Vests in equal annual installments over 3 years |
| Annual RSU grant | $260,000 | Vests on first anniversary of grant or day prior to next annual meeting |
Director-specific grant disclosure for Reuter:
- Stock Award (Grant): 11,019 RSUs on September 18, 2025, per insider roster data (reflects grant reported in SEC Form 4/3 filings) .
Other Directorships & Interlocks
| Company | Role | Committee Roles | Interlock/Conflict Notes |
|---|---|---|---|
| Pinterest (PINS) | Director | Audit & Risk Committee member | Board determined no material interests under Item 404(a) for Reuter |
| Instacart | Executive (CFO) | — | No related-party transactions disclosed; monitor for future commercial relationships |
Expertise & Qualifications
- Finance leadership: CFO roles at Instacart; senior finance at Uber including CFO of Mobility .
- Industry experience: Technology, e-commerce, ridesharing operations .
- Education: BA, Yale; MBA, Stanford GSB .
Equity Ownership
| Item | Detail |
|---|---|
| Initial beneficial ownership filing | Form 3 filed Sep 19, 2025 (upon joining board) |
| RSU Grant (non-derivative) | 11,019 RSUs granted Sep 18, 2025 (stock award/grant) |
| Ownership guidelines | Required to hold ≥5x annual cash retainer within 5 years; unvested RSUs excluded |
| Hedging/pledging | Prohibited absent approval; short sales and derivatives prohibited |
Insider Filings
| Filing | Date Filed | Transaction/Status | Key Details |
|---|---|---|---|
| Form 3 | Sep 19, 2025 | Initial beneficial ownership | Filed after board appointment |
| Form 4 | Sep 19, 2025 (for Sep 18, 2025) | RSU grant | Stock award reported; 11,019 RSUs per roster; grant consistent with policy |
Governance Assessment
- Board effectiveness: Reuter brings CFO-level financial rigor to Audit & Risk oversight; independence affirmed; audit committee membership aligns with skillset .
- Alignment and incentives: Equity grants (RSUs) and mandatory stock ownership (5x retainer) support long-term alignment; directors are barred from hedging/pledging, reinforcing investor alignment .
- Conflicts: 8-K states no arrangements/understandings and no Item 404(a) related-party transactions; as Instacart CFO, any future commercial dealings should be monitored via Related Party disclosures and Audit Committee oversight—no current red flags disclosed .
- Attendance/engagement: Appointment late 2025; attendance not yet disclosed; Pinterest reports robust board engagement and evaluation processes, with committee charters and regular meetings .
RED FLAGS: None disclosed for Reuter. Anti-hedging/pledging policy and 404(a) review reduce conflict risk; continued monitoring warranted for any Instacart-Pinterest business activity .