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Pinterest, Inc. (PINS) is a visual discovery platform that enables users to find inspiration for various aspects of their lives, such as recipes, home and style ideas, and travel destinations. The platform allows users to create, share, and discover visual content organized into collections called "boards." Pinterest generates revenue primarily through third-party advertising, leveraging its platform to connect advertisers with its user base.
- Advertising - Drives revenue by connecting third-party advertisers with Pinterest's user base, offering tools to scale and optimize advertising campaigns.
- Visual Discovery Platform - Provides users with tools to create, organize, and share visual content, fostering engagement and inspiration through curated boards.
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Given your reliance on partnerships with Amazon and Google for third-party demand, how do you mitigate the risks of dependency on these partners, and what is your strategy to ensure control over your ad revenue growth and maintain competitive advantage?
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Despite doubling outbound clicks to advertisers over the past four quarters, what are the key obstacles preventing you from fully capturing the value generated, and how do you plan to convert this increased engagement into proportional revenue gains?
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With the recent general availability of Performance Plus, how significant do you expect its contribution to revenue growth in 2025 to be, and what challenges do you anticipate in driving advertiser adoption, especially considering the multi-quarter adoption cycles?
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Your Q4 revenue guidance suggests a deceleration in growth; can you elaborate on the specific macroeconomic or internal factors causing this slowdown, and how do you plan to address these challenges to sustain growth into 2025?
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Given the plateauing or decreasing monetization rates in Europe, what specific headwinds are you encountering in this market, and what targeted strategies are you implementing to overcome these challenges and drive growth in European revenues?