Enshalla Anderson
Planet FitnessAbout Enshalla Anderson
Independent Director at Planet Fitness since February 2020; age 55. Anderson leads Global Brand Strategy at Google Cloud (since Aug 2020) and has 25+ years in brand strategy and enterprise marketing; BA in History (University of Pennsylvania) and MBA (Harvard Business School) . Classified as an independent director under NYSE rules .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Planet Fitness | Independent Director | Feb 2020–present | Chairs Compensation Committee; oversight of pay design, equity plans, and human capital policies |
| Google Cloud | Director, Global Head of Brand Strategy; leads Global Brand & Creative | Aug 2020–present | Enterprise marketing for cloud technology; brand leadership |
| FutureBrand North America | Chief Strategy Officer | Jun 2013–Aug 2020 | Global branding programs (financial and consumer brands) |
| Siegel+Gale | Senior Director of Brand Strategy | Dec 2008–May 2013 | Naming, brand strategy, architecture (American Express retainer) |
| Vivaldi Partners | Director | Dec 2005–Oct 2008 | Portfolio and product strategy |
| Avon | Global Marketing team | Sep 2000–Dec 2005 | Heritage brands and international expansion |
| Monitor Group (Deloitte) | Corporate Strategy | 1998–2000 | Strategy projects (Kellogg’s; Bank of Bermuda/HSBC) |
| J.P. Morgan | Emerging Markets Fixed Income Research | Early career | Research in NY and London |
External Roles
No other public-company directorships disclosed for Anderson; current external employment at Google Cloud .
Board Governance
- Independence: Board determined Anderson is independent .
- Committee roles: Chair, Compensation Committee (members: Anderson, Spinelli, Dunaway, Tanco; 6 meetings in 2024) . Responsibilities include CEO pay, executive pay policies, equity plan administration, director pay, clawback oversight, and DE&I strategy .
- Attendance: Board met 8 times in 2024; each director attended at least 75% of Board and applicable committee meetings; all directors attended the 2024 annual meeting .
- Governance practices affecting directors: Regular executive sessions of non-management directors; anti-hedging, anti-short sale, and anti-pledging policies; stock ownership guidelines; separate Chair/CEO; proxy access adopted in 2025; proposals to remove supermajority voting .
Fixed Compensation
| Component | Amount/Policy | 2024 Actual |
|---|---|---|
| Annual cash retainer | $70,000 policy; many directors elected stock in lieu of cash | $90,000 fees earned or paid in cash (note: directors could elect stock) |
| Committee chair/member fees | Chair: Compensation $20,000; Audit $25,000; Nominating $15,000. Member: Audit $12,500; Compensation $10,000; Nominating $7,500 | Included within fees; Anderson chaired Compensation Committee in 2024 |
Notes: Board updated director program effective Apr 1, 2025 (RSU grant target increased to $145,000; Chair retainer $125,000, 50% cash/50% RSUs) .
Performance Compensation
| Grant Type | Structure | 2024 Grant Value |
|---|---|---|
| Annual RSU grant (director) | Time-based RSUs vest on first anniversary of grant date; directors may elect stock in lieu of cash retainers | $114,953 (grant date fair value) |
Performance metrics applied to director equity: None; director RSUs are time-based (no performance conditions) .
Other Directorships & Interlocks
| Company | Role | Interlocks/Conflicts |
|---|---|---|
| — | — | No compensation committee interlocks or insider participation reported; no related-party transactions involving Anderson disclosed . |
Expertise & Qualifications
- Deep brand strategy and digital marketing leadership; enterprise cloud branding (Google Cloud) .
- Consumer and B2B branding across financial services, consumer goods, hospitality .
- Education: BA, University of Pennsylvania; MBA, Harvard Business School .
- Governance contributions: Chairs Compensation Committee; reports and CD&A oversight .
Equity Ownership
| Item | Amount | Notes |
|---|---|---|
| Beneficial ownership (Class A) | 11,129 shares; <1% of outstanding | As of Mar 10, 2025 |
| Unvested director RSUs at 12/31/2024 | 1,921 units | Annual director grant program |
| Ownership guidelines | Directors must hold ≥5× annual cash retainer; all non-employee directors met requirements as of 12/31/2024 | |
| Hedging/Pledging | Prohibited for covered persons (directors included) |
Insider Trades
| Date (Filed) | Filing | Transaction summary |
|---|---|---|
| Jan 3, 2025 | SEC Form 4 | Statement of changes in beneficial ownership; filed for Anderson (attorney-in-fact signature) |
| May 6, 2025 | SEC Form 4 | Annual director RSU grant; described as vesting on earlier of 1 year or 2026 annual meeting |
| Oct 1, 2025 | SEC Form 4 | Additional Form 4 filing recorded for Anderson |
| Jan 2025 | SEC Index | EDGAR index for Anderson Form 4 filing |
Governance Assessment
- Strengths: Independent director leading the Compensation Committee (clear responsibilities; six meetings in 2024), high governance standards (clawbacks, anti-hedging/anti-pledging, stock ownership guidelines), proxy access adoption, and proposed removal of supermajority votes signal responsiveness to investors .
- Alignment: Director compensation mix includes significant equity via RSUs; Anderson (and all non-employee directors) met ownership guidelines, enhancing alignment .
- Engagement: ≥75% meeting attendance; all directors attended the annual meeting, indicating participation .
- Red flags: None disclosed specific to Anderson. No related-party transactions involving Anderson; no interlocks; company prohibits hedging/pledging. Note franchise/vendor relationships pertain to another director (Gov. Benson) and were subject to formal waivers and approvals .
Context on investor sentiment: Say‑on‑Pay support was nearly 94% in 2024, indicating positive views of compensation governance overseen by the Compensation Committee .