Alan Pickerill
Porch GroupAbout Alan Pickerill
Alan Pickerill (age 58) is an independent director of Porch Group (PRCH) and the Board’s Lead Independent Director. He joined the board in December 2020 and brings deep public-company finance experience, including serving as EVP, Chief Financial Officer and Treasurer of Expedia Group (2017–2019), with earlier roles in investor relations and treasury, plus prior finance posts at Microsoft and Getty Images. Pickerill is a CPA (Washington, 1991) with a B.A. in Business and Accounting from the University of Washington Foster School; he also serves as adjunct faculty in the UW Foster Executive MBA program. He previously chaired the board of Leafly Holdings, Inc. through March 2025 and currently sits on the boards of Manson Construction (private) and the YMCA of Greater Seattle .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Expedia Group | EVP, CFO & Treasurer; previously SVP, IR & Treasurer | CFO Sep 2017–Dec 2019; with Expedia since 2008 | Oversaw accounting, reporting/analysis, IR, treasury, internal audit, tax, global real estate |
| INTERLINQ Software Corp. (public) | Chief Financial Officer | Prior role (dates not specified) | Public-company finance leadership |
| Microsoft; Getty Images | Finance roles | Prior roles (dates not specified) | Corporate finance and reporting experience |
| Deloitte & Touche | Accountant (CPA) | ~7 years (early career) | Audit/accounting foundation; CPA (WA, 1991) |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Manson Construction (private) | Director | Current | Marine construction company (private) |
| YMCA of Greater Seattle | Director | Current | Non-profit governance experience |
| University of Washington Foster School (Exec MBA) | Adjunct Faculty | Current | Finance/governance education |
| Leafly Holdings, Inc. (LFLY) | Chair of the Board | Until March 2025 | Public company board leadership until 3/2025 |
Board Governance
- Lead Independent Director: Pickerill was elected in March 2023 and unanimously re-elected in February 2024 and 2025. Duties include leading the Board’s annual self-assessment, setting agendas with the CEO, calling executive sessions of independent directors, and serving as primary liaison between the Chair/CEO and independent directors .
- Committee Assignments: Member, Nominating & Corporate Governance Committee (NCG) (Rachel Lam, Chair; Pickerill; Amanda Reierson) .
- Independence: Board determined Pickerill is independent under Nasdaq rules; all Audit and Compensation Committee members are independent, and the NCG is comprised solely of independent directors .
- Attendance: In 2024 the Board met 11 times; no director nominated in 2025 attended less than 75% of Board and committee meetings .
- Executive sessions: Independent directors meet at least quarterly in executive session; Lead Independent Director presides .
- Overboarding: All directors comply with PRCH’s restrictions (no director >3 other public boards, etc.) .
Fixed Compensation
| Component | 2024–2025 Policy Detail | Pickerill 2024 Actual |
|---|---|---|
| Annual Board Cash Retainer | Increased from $30,000 to $45,000 effective June 2024 | Included in cash total below |
| Annual Board RSU Retainer | Increased from $80,000 to $150,000 (June 12, 2024 grant; 81,081 RSUs) | Stock awards $161,875 (includes $150k annual RSUs + $11,875 correction RSUs for 2023) |
| Lead Independent Director Retainer | Changed to $60,000 cash; RSU component eliminated | Reflected in cash total |
| Committee Member Retainers (cash) | Audit $10,000; Comp $7,000; NCG $4,000 (from June 2024) | NCG member; reflected in cash total |
| 2024 Director Cash Fees | — | $100,906 |
| 2024 Director Stock Awards | — | $161,875 |
| 2024 Total Director Comp | — | $262,781 |
- RSU vesting/resale restrictions for directors: RSUs vest on one-year anniversary of grant; two-thirds of vested RSUs have resale restrictions that lapse in equal increments on first and second anniversaries of vesting. Disability/removal without cause triggers vesting; change-in-control (if not assumed) accelerates vesting .
Performance Compensation
- Porch does not use performance-based pay for non-employee directors; equity is time-based RSUs with post-vesting resale restrictions (no annual performance metrics apply to director pay) .
| Grant Date | Instrument | Quantity | Grant-Date Fair Value | Vesting/Restrictions |
|---|---|---|---|---|
| June 12, 2024 | RSUs (Annual) | 81,081 | $150,000 | Vest 1 year post-grant; 2/3 resale restrictions lapse over 2 years post-vesting; CIC acceleration if not assumed |
| June 8, 2024 | RSUs (Correction for 2023) | Not disclosed (value-based grant) | $11,875 | Fully vested RSUs to correct 2023 award; see Form 4 filings 6/11/2024 |
Other Directorships & Interlocks
| Entity | Type | Role/Status | Potential Interlock/Conflict Note |
|---|---|---|---|
| Leafly Holdings, Inc. (LFLY) | Public | Former Chair (until Mar 2025) | No PRCH related-party transactions disclosed |
| Manson Construction | Private | Director | No PRCH related-party transactions disclosed |
| YMCA of Greater Seattle | Non-profit | Director | Not applicable |
| UW Foster (Exec MBA) | Academic | Adjunct Faculty | Not applicable |
| Shared prior employer with PRCH director Regi Vengalil (Expedia/Egencia) | Background | — | A network tie within board; independence affirmed and no related-party transactions reported |
Expertise & Qualifications
- Core strengths: Corporate governance, financial acumen, investor relations; long-tenured public-company finance leader (former Expedia CFO), CPA, board leadership experience as PRCH Lead Independent Director and former Leafly Chair .
- Board skills matrix reflects broad finance, governance and strategy experience among directors (Pickerill included) .
Equity Ownership
| Item | Detail |
|---|---|
| Beneficial Ownership | 163,431 shares (<1%): 128,200 shares held directly + 35,231 options exercisable; excludes 81,081 2024 director RSUs vesting 6/12/2025 |
| Options | 35,231 options beneficially owned (exercisable) |
| Unvested/Not Included | 81,081 RSUs granted 6/12/2024 (annual director grant) scheduled to vest 6/12/2025 |
| Ownership Guidelines | Directors must own ≥3x annual cash retainer within 5 years; all non-employee directors meet the requirement |
| Hedging/Pledging | Prohibited for officers, directors, employees (no exceptions) |
Governance Assessment
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Positive indicators:
- Lead Independent Director role with robust responsibilities; unanimously re-elected in 2024 and 2025 enhances independent oversight and board effectiveness .
- Independence affirmed; no related-party transactions since Jan 1, 2023 other than standard indemnification agreements .
- Strong attendance record (no director <75% in 2024); independent directors meet quarterly in executive session .
- Stockholder support: ≥98% of votes for all directors at the 2024 meeting; 94% Say-on-Pay support in 2024 (signals investor confidence in governance/comp) .
- Alignment: Ownership guidelines met; director equity grants with vesting/resale restrictions; strict anti-hedging/pledging policy .
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Compensation structure observations:
- 2024 refresh increased director retainers (cash and RSUs) to align to market medians and shifted committee retainers to cash; Lead Independent Director retainer standardized as all-cash ($60k) .
- 2024 individual compensation for Pickerill: Cash $100,906; Stock $161,875 (includes $11,875 correction grant for 2023) .
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RED FLAGS / watch items:
- Equity correction grants (small value) issued in June 2024 to fix prior-year RSU counts (including $11,875 to Pickerill) indicate an administrative adjustment; company disclosed and filed related Form 4s. Monitor controls around equity grant administration, though disclosure transparency is a mitigating factor .
- No hedging/pledging, related-party transactions, or attendance concerns disclosed for Pickerill; overboarding policy compliance reported for all directors .
Overall, Pickerill’s finance depth, independence, and Lead Independent Director role are supportive of investor confidence and risk oversight at PRCH; compensation and ownership structures align incentives, with no material conflicts disclosed .