Amanda Reierson
Porch GroupAbout Amanda Reierson
Independent director at Porch Group, Inc. since October 2022; age 48. Career marketing leader with over two decades of operating experience across home services and P&C insurance, including CMO at Avant (fintech), Head of Marketing at Thumbtack, and Chief Growth Officer at Farmers Insurance; earlier roles at Yahoo, DIRECTV, and the Los Angeles Times; B.A., Political Science, UCLA . The Board has determined she is independent under Nasdaq standards .
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| Avant | Chief Marketing Officer | Not disclosed | Led brand and growth for consumer lending/credit products |
| Thumbtack | Head of Marketing | Not disclosed | Oversaw branding/creative, media, CRM, product marketing |
| Farmers Insurance | Chief Growth Officer | Not disclosed | Led digital marketing and product transformation |
| Yahoo; DIRECTV; Los Angeles Times | Various B2C/B2B marketing roles | Not disclosed | Digital and performance marketing expertise |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| — | — | — | No other public company directorships disclosed in the 2025 proxy bio |
Board Governance
- Committee assignments: Nominating & Corporate Governance Committee member (appointed June 2024, replacing Regi Vengalil) .
- Chair roles: None disclosed .
- Independence: Classified as an independent director by the Board .
- Attendance: In 2024, the Board held 11 meetings; no director nominated in 2025 attended less than 75% of Board/committee meetings of which they were a member .
- Board structure: Lead Independent Director role in place (Alan Pickerill), quarterly executive sessions of independent directors; declassified Board with annual elections .
- ESG oversight: Her committee (NCG) has ultimate oversight of ESG strategy and reporting .
- Shareholder sentiment: At the 2024 meeting, at least 98% of votes cast supported all directors; Say‑on‑Pay support was 94% .
Fixed Compensation (Non‑Employee Director, 2024)
| Component | Amount | Notes |
|---|---|---|
| Cash Fees | $47,000 | Reflects Board retainer and pro‑rated committee member fees after policy changes effective June 2024 . |
| Committee Member Fee (Policy) | $4,000 | NCG member annual retainer paid in cash from June 2024 (policy schedule) . |
| Total Cash | $47,000 | 2024 actual . |
Director compensation policy (effective June 2024) moved committee chair/member retainers to cash and set Board cash retainer at $45,000 and annual RSU at $150,000; NCG chair $9,000 and member $4,000; Audit chair $21,000 and member $10,000; Compensation chair $15,000 and member $7,000; LID $60,000 cash .
Performance Compensation (Director Equity)
| Grant Date | Instrument | Shares/Value | Vesting / Restrictions | Notes |
|---|---|---|---|---|
| Jun 12, 2024 | RSUs | 81,081 RSUs ($150,000) | Vests on 1‑yr anniversary; two‑thirds subject to resale restrictions expiring in equal increments at 1 and 2 years after vest; CIC vest if not assumed . | Annual equity retainer for 2024 . |
| Jun 8, 2024 | Fully‑vested RSUs | $85,000 | Fully vested on grant | One‑time correction grant to adjust 2023 director equity grant count; disclosed via Form 4 reference . |
Policy terms for director RSUs: annual grant vests after one year; two‑thirds carry resale restrictions for up to two years; disability/removal without cause triggers vest; full vest if not effectively assumed in a change‑in‑control .
Other Directorships & Interlocks
| Company | Role | Committee Roles | Interlocks/Notes |
|---|---|---|---|
| — | — | — | No other public company directorships or interlocks disclosed . |
Expertise & Qualifications
- Core skills: Digital, insurance marketing, technology—directly relevant to Porch’s homeowners insurance and consumer acquisition strategy .
- Board skills matrix indicates broad coverage across digital/data/technology and strategy among directors; marketing expertise highlighted for select directors including Ms. Reierson .
- Education: B.A., Political Science, UCLA .
Equity Ownership
| Measure | Amount |
|---|---|
| Beneficial Ownership (3/31/2025) | 107,159 shares; <1% of outstanding . |
| Unvested RSUs (12/31/2024) | 81,081 RSUs outstanding from 2024 annual retainer (excluded from beneficial ownership) . |
| Hedging/Pledging | Prohibited for all directors under Insider Trading Policy . |
| Stock Ownership Guidelines | Directors must hold ≥3× annual cash retainer within 5 years; Company discloses all non‑employee directors meet guidelines . |
Governance Assessment
- Strengths: Independent; relevant sector expertise in insurance/digital marketing; member of NCG with ESG oversight; strong shareholder support for Board and pay programs; alignment via meaningful annual equity retainer and ownership guidelines; no related‑party transactions involving directors since Jan 1, 2023 .
- Compensation quality: Mix shifted modestly toward cash for committee work while maintaining sizable equity retainer; RSU structure includes post‑vest resale restrictions and CIC protections aligned with market practice .
- Attendance/engagement: Board met 11 times in 2024; all nominees met ≥75% attendance across Board/committees .
- Independence safeguards: Prohibition on hedging/pledging; declassified Board; quarterly independent executive sessions; lead independent director oversight .
- RED FLAGS: None material identified. Note: A one‑time 2024 corrective RSU grant ($85,000) to adjust 2023 director equity accounting was disclosed and corrected via Form 4s; Board asserts no material weaknesses and continued control enhancements .