Robbert Rietbroek

Chief Executive Officer at Primo Brands Corp

Board

Since November 2024

Age

51 years

Tenure

Joined as Chief Executive Officer in November 2024 and concurrently serves as a Director at PRMB, marking a significant step in a career built on over 25 years of leadership at major global companies.

Also at Primo Brands Corp

David Hass

Chief Financial Officer (CFO)

HSK

Hih Song Kim

Chief Administrative Officer and Assistant Corporate Secretary

Jason Ausher

Chief Accounting Officer

About

Robbert Rietbroek is a seasoned executive, currently 51 years old. Over a career spanning more than 25 years at Fortune 500 companies, he has held senior leadership roles, including significant management positions at PepsiCo and Kimberly-Clark.

At PRMB, he joined as the Chief Executive Officer in November 2024 and serves concurrently as a Director, a role that underscores his strategic vision and operational expertise.

His extensive background in global business leadership has prepared him to drive sustainable growth and foster a culture of innovation and efficiency at PRMB.

$PRMB Performance Under Robbert Rietbroek

Past Roles

Organization	Role	Date Range	Details
Primo Water	CEO & Board Member	January 2024 - November 2024	Served as CEO and Board Member prior to joining PRMB
PepsiCo	Senior Vice President & General Manager (Quaker Foods North America)	2018 - 2023	Oversaw Quaker Foods North America
PepsiCo	Senior Vice President & General Manager (Australia and New Zealand)	2015 - 2018	Managed operations in Australia & New Zealand
Kimberly-Clark	Vice President & General Manager / Global Sector Leader (Baby and Child Care)	2012 - 2015	Held dual roles covering Australia, New Zealand, Pacific Islands, and global baby/child care
Procter & Gamble	Various Management & Marketing Roles	1996 - 2012	Operated across North America, Latin America, Europe, Middle East, and Africa

Fixed Compensation

Data from FY 2024

Component Name	Amount	Payment Schedule	Additional Details
Base Salary	$750,000	Annual	Fixed pay for services rendered during the fiscal year.
Sign-On Bonus	$882,500	One-time on January 19, 2024	For compensation forfeited at prior employer; subject to pro-rata repayment if employment conditions are not met.
Time-Based RSUs – December 2024	$2,585,318 (81,453 units)	Vest in three equal annual installments	Vests subject to continued employment through the applicable vesting dates.
Time-Based RSUs – January 2024	$1,019,999 (67,774 units)	Vest in three equal annual installments	Vests subject to continued employment through the applicable vesting dates.
Additional RSUs – January 2024	$3,499,998 (232,558 units)	Vest in two equal installments on the first & second anniversaries	Inducement equity award as a replacement for lost compensation.
Inducement Equity Award	$3,500,000	One-time grant	Replacement for compensation forgone at former employer.
Time-Based RSUs – November 2024	$3,480,851 (246,347 units)	Vest at the end of the original three-year performance period	Converted from performance-based awards in connection with the Transaction; subject to continued employment.
Additional RSUs – November 2024	$2,130,231	Vest as per modified award terms	Reflects incremental fair value of modified awards due to the Transaction.
Car Allowance	$15,385	Annual	Fixed car allowance.
Relocation Assistance	$219,308	Reimbursed per disbursement schedule	Covers relocation expenses including shipment of household goods and travel between Dallas, TX and Tampa, FL; subject to repayment if conditions are not met.
Other Compensation (401(k) Match)	$10,350	As applicable	Employer matching contributions under the company’s 401(k) plan.

Performance Compensation

Data from FY 2024

Annual Cash Performance Bonus

Metric	Threshold	Target	Maximum	Weight	Additional Details
Total Cash Bonus	$450,000	$900,000	$1,800,000	N/A	Based on Bonus-Adjusted EBITDA (50%), Bonus-Adjusted Operating Free Cash Flow (25%), and Bonus-Adjusted Revenue (25%). The target bonus is 120% of his annual base salary.

Performance-Based Restricted Share Units – December 2024

Metric	Threshold	Target	Maximum	Vesting Schedule	Grant Date	Grant Date Fair Value	Grant Date Stock Price	Performance Metrics
Shares	63,246 shares	158,116 shares	316,232 shares	Vest at the end of a three-year performance period, subject to continued employment	December 11, 2024	$6,993,471	$30.77	Average ROIC (50%) and TSR relative to the Russell 2000 (50%).

Performance-Based Restricted Share Units – January 2024

Metric	Threshold	Target	Maximum	Vesting Schedule	Grant Date	Grant Date Fair Value	Grant Date Stock Price	Performance Metrics
Shares	52,624 shares	131,561 shares	263,122 shares	Converted into time-based RSUs; vest at the end of the three-year period with continued employment	January 1, 2024	$2,483,210	N/A	Based on average ROIC and relative TSR over a three-year performance period.