Rogers Communications - Q1 2018

Transcript

Operator (participant)

Good afternoon, ladies and gentlemen. Thank you for standing by. Welcome to the Rogers Communications Q1 2018 Results Analyst Teleconference. At this time, all participants are in listen-only mode. Following the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time for you to queue up for questions. If anyone has any difficulties during the conference, please press star zero for operator assistance at any time. I would like to remind everyone that this conference call is being recorded. I will now turn the conference over to Mr. Glenn Brandt with the Rogers Communications management team. Please go ahead.

Glenn Brandt (Head of Investor Relations)

Good afternoon, everyone, and thank you for joining us. I'm here with our President and Chief Executive Officer, Joe Natale, and our Chief Financial Officer, Tony Staffieri. Today's discussion will include estimates and other forward-looking information from which our actual results could differ. Please review the cautionary language in today's earnings report and in our 2017 annual report regarding the various factors, assumptions, and risks that could cause our actual results to differ. And with that, let me turn it over to Joe to begin.

Joe Natale (President and CEO)

Thank you, Glenn, and good afternoon, everyone. I am pleased to share our first quarter results with you. Let me start with our financials, which reflect our results before the new IFRS standard. Tony will then walk through our results using the new standard. In Q1, we delivered another strong quarter, with total service revenue growth of 6% and adjusted EBITDA growth of 11%. These results are bolstered by strong performance in both wireless and cable. In wireless, we delivered exceptional financial and operating results. In Q1, we attracted the highest number of postpaid net additions since 2009, and we delivered the best Q1 postpaid churn in fifteen years. We also delivered strong growth in ARPU. In cable, we reported solid financial and operating results.

We grew total service unit net additions by 12,000, and our world-class internet service continues to fuel our growth as data demand grows at a healthy pace each year. In media, we saw strong growth in revenue and profit, driven primarily by higher sports-related revenue. Overall, a rock-solid start to the year. As a management team, it is our goal to deliver consistent and sustained performance across both financial and operating metrics. We are steadfastly focused on our core business and driving the fundamentals that deliver shareholder value. Execution, discipline, and well-timed investments are key to our success. On this front, we continue to make great headway on our 4.5G and 5G network plans. Earlier this week, we announced plans to test 5G across multiple cities and frequencies. We also announced Ericsson as our 5G partner, the partner of choice for North America's largest carriers.

Day-to-day, we are densifying our national network, adding more backhaul, macro, and small cells. We're upgrading our 4.5G network to be 5G ready across the country. We've always invested to be at the forefront of commercially ready technology, and we're investing again. In cable, our internet service continues to deliver well ahead of consumer demand. We already offer 1 Gb speeds to all of our customers today, and our DOCSIS road map will support upload and download speeds up to 10 Gb per second across our entire cable footprint. This is a revolutionary transition and a success-based investment. Long term, we see terrific growth in internet given the proliferation of devices in the home. We continue to make steady progress with Ignite TV, our IPTV service licensed from Comcast. Last month, we completed our employee trial and launched Ignite TV to all employees in our Ontario cable footprint.

Three thousand frontline team members are now trained to support the service as we roll it out. We continue to pressure test the platform and the end-to-end customer experience. We remain on track for our full customer launch later this year. Ignite TV will deliver a truly premium service with the most advanced features, including a constantly evolving product roadmap. At launch, the core of the service is the voice remote that integrates linear and over-the-top streaming services, such as Netflix and YouTube, into one viewing experience. And its IP platform will integrate real-time data, such as sports scores, to deliver an immersive experience all on one screen. Behind the excellent platform are thousands of software developers and software updates, updates that can be rapidly deployed on a daily basis for continuous innovation.

It would be economically impossible to replicate this rich product roadmap and set of services here in Canada. I believe this will be the best service for cable subscribers in Canada, and we're excited to bring it to our customers. But Ignite TV is just the beginning. X1 will deliver a roadmap that connects, monitors, and secures everything in the home. We will truly have a competitive advantage in cable with our world-leading internet and our connected home service. Underlying all of this is our relentless focus on the customer. We are quietly chipping away at root cause issues, knocking them off our list one by one. We're doing this in a very methodical and prioritized manner. This is foundational work that will have a transformative impact over time. To date, we're making some good progress. For example, we continued to reduce wireless churn.

We've seen a double-digit reduction in customer calls, while growing digital adoption at a steady pace. I fundamentally believe that customer experience improvements and margin expansion go hand in hand. Before I turn it over to Tony, I'd like to thank our entire team for the incredible dedication and commitment in delivering a strong Q1. Tony, over to you.

Tony Staffieri (CFO)

Thank you, Joe, and good afternoon, everyone. We're extremely pleased with our performance this quarter. Our financial results reflect the continued momentum we exhibited throughout 2017, while also delivering solid key operational metrics. For this first quarter ended, you'll see the implementation of a few changes to our accounting policies and disclosures, all as we had previously communicated to you.

Firstly, we commenced reporting our financials with the adoption of the IFRS 15 accounting standard and have provided comparative growth rates for the relevant figures by restating the 2017 figures on a like-for-like basis. And to ease the transition to this new accounting standard, we've also disclosed our figures under the previous accounting standards, again, with consistent year-on-year comparisons. The new IFRS 15 accounting standard only impacts our wireless and consolidated results. And as previously communicated, we now report adjusted EBITDA, which now includes stock-based compensation expense instead of adjusted operating profit. And you will recall our guidance for 2018 was based on adjusted EBITDA. Finally, our cable segment is now inclusive of Rogers Business Solutions and our Smart Home Monitoring business, and prior period comparisons were adjusted accordingly. Turning now to our consolidated results.

We posted overall service revenue growth of 6% and adjusted EBITDA growth of 11% using our previous accounting standard. Under IFRS 15 accounting, this translated to service revenue growth of 5% and adjusted EBITDA growth of 14%. These differences in growth rates relate to our wireless business, which I'll explain more fully in a moment. Our consolidated adjusted EBITDA growth rates reflect continued meaningful margin expansion as well. 100 basis points of expansion when measured under the previous accounting standard, despite increased investments in key areas such as customer handsets. Our cost playbook delivered meaningful offsetting cost reductions. Under IFRS 15 accounting, our margin expansion is 200 basis points in the first quarter.

A year ago, we said we would deliver cumulative margin expansion of 100 to 200 basis points in 2018 over 2016 in both wireless and cable. We made great progress on this front in 2017, and we will continue to do so this year. You may see some lumpiness during the 2018 quarters, but we remain committed to our targets for the full year. Turning now to our wireless business. Utilizing our prior accounting standards, we reported service revenue growth of 7% and adjusted EBITDA growth of 9%. Here, our revenue increase reflected solid growth in our subscriber base, but importantly, continued strong growth in blended ARPU, which was 5% this quarter. Our adjusted EBITDA growth in wireless reflected margin expansion of 80 basis points under the previous accounting standards.

Despite increasing spending on handset subsidies by CAD 85 million year over year, other operating costs were reduced by 5% to deliver a healthy flow-through rate of 57%. In applying IFRS 15 to our wireless business, service revenue grew 5% in the quarter. This compares to the 7% I just mentioned using the previous accounting standard, slightly lower growth rate as the recovery of the handset subsidy piece of our monthly bill is in essence removed from our service revenue. As a result of this change to service revenue, ARPU is otherwise less than what it would have been under the previous standard and not reflective of the amount to be paid by the customer each month.

To assist in understanding the underlying economics, we are now disclosing average billings per user or ABPU, which approximates ARPU under the previous accounting standard and reflects the same growth rate year on year. On adjusted EBITDA using IFRS 15, our wireless business grew 13%, higher than the 9% under the previous accounting rules, as now embedded equipment revenue for the full contract term is accrued upfront on signing of the contract, thereby increasing total revenues and adjusted EBITDA. Operating expenses under IFRS 15 are higher than under the prior accounting basis, as we recognize more bad debt expense upfront associated with a higher upfront revenue. Slightly offsetting this, though, commission expenses are now deferred and amortized over the contract term, rather than expenses incurred under the prior accounting basis.

Finally, in addition to these strong revenues and profitability metrics under both accounting standards, we delivered 95,000 postpaid net subscriber additions in the quarter, reflecting both the highest level of the first quarter of postpaid gross additions and the lowest postpaid churn rates in 15 years. Turning to cable: We grew cable revenue by 1% and adjusted EBITDA by 4%. Driving these results is internet revenue growth of 7%, reflecting the expanding size of the internet market, but also continued demand for increased speed and as a result, increased data usage by our customers.

The percentage of our residential internet base on speeds of at least 100 Mb per second has reached 56%, compared with 48% last year. The corresponding ARPU growth we see with this demand has been supported by our ability to offer Ignite Gigabit Internet to our entire footprint, supporting real-time, healthy economics for our continued network investments. Despite a heightened level of competition this quarter, we attracted 26,000 internet net additions. We're focused on the long-term economics of our business and look to balance subscriber growth while remaining profitable. In cable, I'm pleased to report that the numbers are the same under both old accounting and IFRS 15. In media, we delivered excellent results across both revenue and adjusted EBITDA. Revenue grew across our entire portfolio, with the exception of publishing, and sports continues to lead this growth.

Our revenue included another distribution for Major League Baseball in respect to the sale of certain digital assets. Even without this distribution, though, our media division delivered healthy revenue and adjusted EBITDA growth of 4% and 47%, respectively. And here, too, I'm pleased to tell you the media results are the same under IFRS 15 and the previous accounting policy. I'll now go through some additional details on our financial results. Free cash flow grew 18% this quarter, despite the impact of increased CapEx. We previously communicated that we would increase the investments in our wireless and cable networks, and this was reflected in our capital spending this quarter. We continue to prepare for 5G in wireless and further increase speed and capacity of our fiber coax network in cable.

All of the milestones we've set for ourselves in 2018 on the network investment front will be accomplished within the CapEx guidance we previously provided for the year. With respect to our financial flexibility, strong adjusted EBITDA helped generate operating cash flow of CAD 885 million in the quarter, which supported dividend payments of CAD 247 million this quarter. Significantly, we ended the quarter with a debt leverage ratio of 2.7, compared to 3.0 a year ago, which was driven by higher adjusted EBITDA and lower net debt. As well, you may have noticed that we announced today that the Toronto Stock Exchange has accepted our notice of intention to commence a normal course issuer bid.

To be clear, we'll remain focused on investing in the fundamentals of our business to continue to drive long-term, sustainable growth. However, we've initiated this Normal Course Issuer Bid application to provide us the capability to be opportunistic if broad equity market conditions and/or share price volatility warrants. Finally, thank you for your patience as I crawled through the impact of IFRS 15 on our wireless and consolidated figures, but we thought it important that you fully understand the changes and its implications. Further, our guidance ranges, as we previously communicated, remain the same under both IFRS 15 and the previous accounting standard. It's worth highlighting that IFRS 15 hasn't changed the underlying economics of our business. You'll note that free cash flow doesn't change, and the fundamental drivers of customer lifetime values don't change, and neither will our focus.

This quarter was an excellent start to the year and set the right tone for us to meet our strong growth targets. We're focused on sustainable growth, the right mix of customers in our business, and continually refining our cost structure while improving the customer experience. With that, I'll ask the operator to open the lines for questions.

Operator (participant)

Thank you. Ladies and gentlemen, we'll now conduct a question-and-answer session. If you have a question, please press the star followed by the one on your touchtone phone. You will hear a tone acknowledging your request. Your questions will be polled in the order they're received. Please ensure you lift the handset before using a speakerphone before pressing any keys. We'll take the first question from the line of Vince Valentini with TD Securities. Please go ahead.

Vince Valentini (Analyst)

Yes, thanks very much. Great quarter, guys. Congratulations. Can I just try to understand your guidance for the year? I mean, you obviously are trending well ahead of 5%-7% EBITDA growth here in the first quarter. I'm not sure if you had contemplated such a big payment from Major League Baseball when you gave us your guidance for the year. Do you think that's you just being conservative, and it's too early in the year to change things? Or should we really be adjusting our models to get down to, you know, no higher than 7% EBITDA growth for the full year?

Tony Staffieri (CFO)

Vince, it's Tony. I'll reiterate, our guidance for the full year is still our guidance. In our plans, as we thought about the seasonality in the quarters, delivery of Q1 is in line with our expectations. To be specific on the Major League Baseball distribution, we were aware of it at the time, we came up with full year guidance, and that was always contemplated within that.

Vince Valentini (Analyst)

Okay. Thanks, guys.

Operator (participant)

We'll now take the next question from the line of Jeff Fan with Scotiabank. Please go ahead.

Jeff Fan (Analyst)

Thanks. Good afternoon, and great quarter. What a big difference in terms of the wireless metrics that we saw this quarter versus last quarter. I mean, even with the seasonality, 95,000 was very impressive. And when we break it down, I guess, can you talk a little bit about what you saw in the quarter in terms of what changed? Maybe some comparison and contrasting versus what you saw last quarter, specifically around gross additions. Looks like gross adds was up about 10% this quarter. And also all the improvement with these all the initiatives with respect to churn, and whether that, you think, can be sustainable through the rest of the year. Thanks.

Joe Natale (President and CEO)

Sure. Jeff, it's Joe. I'll take that question. So first of all, I would say that we continue to see healthy growth in the marketplace, good clip, in fact, overall. You know, Q4 had about a 5% growth in the market. We'll see in the fullness of all the results being released what it looks like in Q1. From our perspective, it looked like another quarter of a good, healthy growth to the marketplace. You're right around gross. We did well on gross. It's a record gross quarter since fifteen years ago, up 10%, and also a good mix within that gross. A good mix of premium smartphone additions, and even where we had tablet additions, a lot of them were, you know, part of an overall Share Everything plan, which actually helps to bolster ARPU.

At the same time, creates better lifetime value for better churn improvement. The ARPU that we saw coming in the quarter was accretive to the overall base of the business, so that's another healthy indicator that we like to look at. But to your comment, churn is a real story in Q1. We're very pleased with the continuous trajectory on churn improvement that we've posted on a sustainable basis. I do think it is sustainable. If you look at what we've been focused on, we've been focusing on doing a better job of managing our base of customers and really kind of looking through our base and looking at retention, proactive retention opportunities, that's one.

Second thing is really working hard to invest and improve in our call center with respect to capabilities and resources, do a better job of supporting our customers through our call center. We've invested in digital adoption. We're seeing a better return on that front as a whole. So these are all systemic investments in churn management that I think will continue to pay dividends for us. There's nothing that's sort of episodic or unique to Q1, but a muscle that we continue to build for the organization.

Jeff Fan (Analyst)

Thanks, and maybe just a very quick follow-up. The government contract, with respect to the revenue contribution from that contract, how should we think about the timing of when some of that is gonna come out?

Joe Natale (President and CEO)

The timing of that contract hasn't changed from what we communicated last quarter. It'll be over several quarters we expect this year, and so it'll continue to come out. You saw subscribers and revenue come out in Q4 and continue into Q1, and so it'll continue to be an event for, we expect, much of 2018.

Jeff Fan (Analyst)

Okay, great. Thank you.

Operator (participant)

We'll now take our next question from the line of David Barden with Bank of America. Please go ahead.

David Barden (Analyst)

Hey, guys. Thanks for taking the questions. Yeah, congrats on a really good quarter. I guess, just first, Joe, on the kind of strength in postpaid and maybe the relative weakness in prepaid, I was just wondering if there's any kind of initiative, as you talk about managing the mix, if you guys are doing anything internally to the business to try to realign customers within their prepaid, postpaid buckets, or if that's more of a organic change in the business? And then the second was, it looks like in about the middle of February, we saw a fairly uniform kind of price hike in some of the postpaid plans across the market, which is kind of the reverse of some of the promotions we saw last quarter.

Could you kind of talk about how you see the 2Q period with Easter and Mother's Day and Father's Day kind of evolving from a competitive front? Do you think we hold these prices, or is there gonna be another competitive wave? Kind of what should we expect the cadence of the competitive climate will be this quarter? Thanks.

Joe Natale (President and CEO)

Hey, David. On your first question around postpaid versus prepaid, as I said, we're very pleased with our postpaid result in the quarter. If you look at prepaid, Q1 is a seasonally slow period for prepaid additions historically. We're at minus 60 this year and minus 42 last year. But please bear in mind that prepaid for us is a very small part of our business, roughly about 4% of our wireless revenue as a whole. We did proactively convert prepaid customers to postpaid customers. You know, it's part of our playbook with respect to base management. There are many kinds of prepaid customers. Some of them are people that are, you know, devoted to prepaid for some of its features.

Some of them are more transient, people that come into the country on vacation, holiday, students, et cetera, that come and go. And then there's a group that for, you know, cost control or credit scoring issues, come into prepaid, and over time are great candidates for graduation to postpaid. And that's something we've done a better job of focusing on the last little while. And yes, part of our postpaid metrics in Q1 reflect a better job. It's not the most material piece of the postpaid results, you know, but it certainly is an increasing part of the story in the pre to post conversion. With respect to the competitive intensity of the quarter that's coming ahead of us, it's very hard to predict.

I mean, we just, you know, if I had a crystal ball as to what's gonna happen in the quarter ahead, you know, I, I would try to reflect it. I don't. I do think that there is an air of pricing rationality in the marketplace that we're seeing. Certainly, we intend to maintain a disciplined focus with respect to pricing in the market to make sure we continue to manage margins and manage the economic return from our investments. And therefore, we believe that's an important part of the approach that we will take. But in terms of what will happen specifically around Mother's Day or Father's Day, we'll have to wait and see.

Traditionally, Q2 has not been the promotionally active quarter, so more relegated sort of, you know, I would say Q4 first and then back to school second. So, but we'll see. Time will tell. I hope that answers your question, David.

David Barden (Analyst)

Yeah, no, as much as we can. That's great. I appreciate it. And if I could, just one last follow-up is just kind of your kind of your perspective on some of the regulatory conclusions we saw coming out of Ian Scott and the CRTC relatively recently. We had the, you know, 600 MHz auction, not surprising. We had the wholesale rates and then we had this kind of affordability initiative on the broadband plan. If you could kind of just kind of give us your sense of what the impact of those is, generally.

Joe Natale (President and CEO)

Sure. Let me just take them one at a time quickly. On the 600 MHz auction, as I've said, publicly, we're disappointed with the amount of set aside, with 30 MHz of 70 MHz going to a new entrants or well-funded new entrants, if you want to call them that. But at the end of the day, you know, we're not gonna comment on our auction strategy. It's something that is sensitive to us and confidential, if you will. So that's one. With respect to the Wi-Fi First, a decision made by the CRTC, we're supporting that decision because it reinforces the focus on investment-based competition, investment-based infrastructure.

It's what has created a great, vibrant, strong network capability in Canada historically, and allows us to commit to long-term investment for the future of 4.5G and 5G. That underscores the importance of that investment overall. As it relates to the wholesale roaming rates, I think they're fine. You know, it just reflects the economic conditions and full capital return in terms of those rates. Generally, I would say overall, we're pleased with the level of partnership and support that we're seeing with respect to the government working together on some of these files and some of these different efforts. It's a much more productive environment than we have seen historically.

Vince Valentini (Analyst)

Okay, thank you, guys.

Operator (participant)

We'll now take the next question from the line of Tim Casey with BMO. Please go ahead.

Tim Casey (Analyst)

Thanks. Just switching over to wireline for a moment, if we could. Can you talk a little bit about what you're seeing in the broadband market? Obviously, you've highlighted that was a growth driver there. And then, can you flesh out a little more your rollout of the Comcast platform? You did provide some color on the employee deployment, but just anything else you could add there would be helpful. Thanks.

Joe Natale (President and CEO)

Sure. Tim, first of all, we're pleased with our results with respect to our residential market. Just to remind everybody, we do have a 1 Gb capability across our entire footprint of 4.3 million homes, and we've been marketing actively to that competitive edge now for the last few years, and it's going well for us. To put a harder point on it, this is our eleventh consecutive quarter of positive internet penetration growth for the largest organization. I think that speaks to both the competitive advantage and our ability to kind of, leverage it for continued growth and customer additions and the overall economics of that business. We're also been focusing more on the three-product household, and you'll see some of that reflected in our numbers this quarter.

If you look at our television results, they're about twice as better, half the number of losses that we had a year ago, -12,000 this quarter versus -24,000 a year ago. On the phone side, we're +9,000 this quarter versus +2,000 a year ago. So we also like the mix of what we're focusing on. We've had quite a bit of discussion on this phone call the last few quarters around the level of promotional activity in the marketplace, and that will come and go from time to time. We've been quite serene about that. We don't really want to jump into that fold on a regular basis. It's a real balance between, you know, attracting subscribers and managing the long-term economics and financial health of this business.

And when you jump into that fray on a regular basis, you end up getting a set of customers that we like to refer to as promotional hoppers. These are customers that will just come for the promotional period and then hop back out to the next promotion along the way. So a lot of COA spent to attract those customers with not a lot of great lifetime value. And I'd say overall, it's a very low or even negative lifetime value of those customers. So it happens from time to time because of competitive intensity led by our largest competitor, but it's something we're thinking about in a very strategic and kind of calculated way as a whole. Generally speaking, we're pleased with that.

You know, to your question on Ignite TV, you know, we've done, I think, very well with one plank of competitive advantage. As we add the second plank with Ignite TV, I think we'll be able to kind of really drive an even better set of metrics overall in our residential business. We're pleased with the employee trial went well, and now we've launched to our Ontario base of employees, and we've offered it up to our Ontario base of employees. We have about 5,000 employees request the service, and we're up to about 1,400 employee homes that are running the service. What that does for us, it gives us an even greater set of real homes with very focused and attentive team members putting the service through its paces.

And I said to you before on this call, our goal is to exhaustively pressure test every aspect of the service, both from a platform capability point of view, but also from an origin delivery point of view, digital adoption capability, et cetera. The Netflix integration around it, the cloud DVR that's up and running, you know, all the different features so that when we make our way to full commercial launch later this year, we do come out of the gate with not just a premium product, but a premium capability, all around it. We're very excited about what follows on the heels of it, and that is, you know, we're excited about the Ignite Smart Home, which will leverage the capabilities of Comcast xFi and XHome. And that's really the prize here.

The prize here is the smart home of the future, where video entertainment is a piece of it, but all the other capabilities around it really form longevity in terms of roadmap for us and in terms of overall, you know, integration in the home for the future, because it's all going to be on one integrated platform, and, you know, supported by what we're calling the next generation Wi-Fi, whole home Wi-Fi capability. So I know we talk about TV a lot, but it's really kind of step one of many in terms of the smart home strategy that we're on, and we're very excited about it, but stay tuned on exactly more specifics about launch, but we're going to do it carefully and thoughtfully and do it when we're ready to do it.

Glenn Brandt (Head of Investor Relations)

Thank you. Christian?

Operator (participant)

We'll now take the next question from the line of Aravinda Galappatti with Canaccord Genuity. Please go ahead.

Aravinda Galappatti (Analyst)

Thanks for taking my question, and congrats on the quarter. Two quick questions from me. First of all, on the upgrade, the wireless upgrade rate, I was wondering if you can give us a little bit more color on that, given the materiality of the higher handset costs and how you see that kind of playing out through the rest of the year. And secondly, maybe a bit more, you know, insight into the distribution fee from MLB. Is that with respect to a sort of a multiyear license, or is that something that would occur more on an either annual or biannual basis? Thanks.

Joe Natale (President and CEO)

Aravinda, thanks for the question. A couple of things. On the wireless side of things, in terms of upgrades, we don't disclose the specifics of the upgrade activity for competitive reasons, but it clearly continues to be a heightened focus for us. And you know, in terms of when we look at lifetime values, we continue to see strong values there. On a year-on-year basis, I'd say the investment on a per customer is up, but up slightly and somewhat commensurate with handset pricing overall. But what you see is our subsidies haven't changed materially on a year-on-year basis. And so that's what you would see on a per sub basis.

With respect to the second part of the question, the MLB distribution related to, you may recall a while back, they had a sale of some of the digital rights, and this was a partial distribution in respect of that sale. We had a distribution in the first quarter of last year, a small one, and a slightly bigger one in the first quarter of this year. In terms of future distributions, that'll be up to up to Major League Baseball to decide, but it's not a recurring revenue, but rather a distribution of that partial sale.

Aravinda Galappatti (Analyst)

Okay, great. Thank you. I'll pass the line.

Operator (participant)

We'll take the next question from the line of Maher Yaghi with Desjardins Capital Markets. Please go ahead.

Maher Yaghi (Analyst)

Yes, thank you for taking my question. I wanted to just go back to the wireline side, and can you discuss if there are any price differences in the timing of implementation of some price increases that impacted your revenue or the bottom line or the numbers that we're seeing in these statements, you know, reported results are clean, or is there one-time items in there?

Joe Natale (President and CEO)

First, Tony, I think if I understand your question correctly, a couple of things. In the first quarter, we announced and implemented a price increase on internet. Depending on the speed tier the customer was on, it varied as to what that price increase was. That in terms of actual billing and flow-through revenue, it really didn't happen in Q1. We picked up about two weeks worth of billing in the quarter, so it's very small, so that will start to come through in the second quarter in terms of impact. With respect to our wireline business and internet specifically, we talked about including things like RBS, that was previously disclosed separately, as well as Smart Home Monitoring.

Both of those had no material impact on the growth rates that you see for internet, and had no impact on the internet subscribers that you saw in the quarter on a year-on-year basis. So it really does reflect what you previously would have been accustomed to, as being included in the internet.

Maher Yaghi (Analyst)

Okay, great. And on wireless, I wanted to just two quick questions here, just quickly. The first one is, when you look at your porting on wireless, has there been any change in who your customers are porting to, the ones that are leaving. You know, we've seen results come out last week from one of your competitors, where some people thought there would be an impact on incumbents. Can you talk about just the general dynamic of the wireless industry with a fourth player now in the market more actively? And the second one is on 5G. Can you maybe, Joe, tell us some of your initiatives on 5G and some of the timelines on when CapEx and implementation of the network is going to happen?

Joe Natale (President and CEO)

Sure, well, I want to start with the overall porting dynamic. I would say overall porting dynamic has not changed dramatically in Q1. I would say with respect to Freedom Mobile and the fourth carrier, that if that's part of your question, if anything, I think January, February, March are more muted with respect to Freedom porting than it was in December. But no real sort of material. And please remember that this is all against the backdrop of a growing market. In a growing market, if you, you know, take a base of roughly 30 million customers in Canada, 4%-5% growth kind of amounts to 1.2-1.5 million available new net customers out there.

So there's opportunity for growth to exist in the marketplace, and room for the fourth player to participate in that growth. So overall, there's no real material shift in that porting of that mix overall. With respect to 5G, with 5G, we're just building a plan right now. We're doing some trials. We're developing business cases and use cases overall. We really expect, you know, 5G commercially ready equipment in about the 2020 time frame overall. So difficult for us to comment specifically on what exactly it means as a whole. I will tell you that two things that are important. One is the 4.5G investment that we're making, that's built into our CapEx guidance for this year is to upgrade our network to be 5G ready.

So the radio equipment and the capabilities that we're mounting on the towers right now will all be software upgradable and ready for 5G, which is an important investment happening right now. With respect to the rest of it, please recall our thoughts or comments in the past, that 5G for us will be more of an evolutionary investment, that will sit on top of our already strong and capable 4G, 4.5G capability, and it will evolve as the various business cases come to light, whether it's around IoT or around low latency devices or applications, et cetera. And as we kind of embark on those plans, we'll be happy to share what we think is appropriate and, not competitively sensitive.

Maher Yaghi (Analyst)

Thank you, and congratulations on the quarter.

Joe Natale (President and CEO)

Thank you.

Operator (participant)

We'll now take the next question from the line of Drew McReynolds with RBC. Please go ahead.

Drew McReynolds (Analyst)

Yeah, thanks very much. Good afternoon. Just a follow-up for you, Tony, on the upgrade in the quarter of the postpaid base. I think in the past, you've globally commented just on the volume of upgrade as a percentage of your base. Is that something you can provide for this quarter?

Joe Natale (President and CEO)

Drew, yeah, no, it's something we no longer provide, again, for competitive reasons, so we've stopped doing that.

Drew McReynolds (Analyst)

Okay, okay. And, maybe still for you, Tony, on the cable margins as we go through the year and when X1 begins commercial deployment, is that ramp up a kind of a period where you see greater margin volatility in the cable business? How should we be thinking about that kind of quarter-to-quarter volatility?

Tony Staffieri (CFO)

Probably helpful context, some of you are aware, the pricing constructs for our licensing model with Comcast are variable cost basis, and we pay on a per active subscriber basis, and so it isn't going to have, it'll ramp as the product itself ramps, and so it isn't gonna have a material impact to our margins through each of the quarters this year, and as the product itself starts to ramp, it the numbers we provide in terms of margin expansion for cable are inclusive of the licensing fees, and so don't expect any material shift in margins for the full year.

Drew McReynolds (Analyst)

Okay, that's great. And maybe one for you, Joe. Clearly making some progress on the postpaid churn side. We've heard in the past some aspirational targets on where postpaid churn can shake out for Rogers, where you think your optimal level is relative to COA, COR. Can you just provide us an update now that you're, you've been there for a while, you're seeing the competitive market unfold with Shaw getting into the segment? Could you just provide us an update on your thoughts there? Thanks.

Joe Natale (President and CEO)

With respect to churn overall, I will say that there is still opportunity and room for further churn improvement. It is a process of, you know, working through a number of operational improvements, building a capability around base management, driving better digital adoption, attracting a higher value mix of customers, investing in customer service and support resources, knocking down, you know, chronic customer service issues and conditions that have existed for a long time, but we're making our way through all that. We've got a team that's passionate and dedicated to making that happen across various parts of the organization, so we think there's still room on that front to continue that trajectory.

I'd love to kind of give you a number overall, but I do think that we'll continue to chip away at it over the quarters and years to come. I don't see anything fundamentally standing in our way of even greater improvement.

Drew McReynolds (Analyst)

Okay, I appreciate it, and, good quarter. Thank you.

Joe Natale (President and CEO)

Thank you.

Operator (participant)

We'll now take the next question from the line of Simon Flannery with Morgan Stanley. Please go ahead.

Simon Flannery (Analyst)

Great, thank you very much. Tony, just coming back to the buyback. Can you just talk a little bit about what we should look for? I think you talked about being opportunistic. Is that to say, at this sort of price level, you wouldn't use it, but you might consider it if it dropped further? Or might you be active at these levels? What are the use case, and how does that play into your deleveraging and your dividend decision, just the overall capital allocation, given you're not yet quite at your leverage target? And then, maybe, Joe, on the cable commercial side of things, what's the latest on the progress there to take advantage of that opportunity? Thanks.

Tony Staffieri (CFO)

Okay. So Simon, I'll start with the first part of it. In terms of the NCIB filing, as I said, it is intended to be opportunistic. I don't want to get specific into price where, but it's what you would expect. You know, the difference between where we see our full value being relative to the current trading price is significant, and we wanted the opportunity to be able to repurchase our shares. And so I don't want to get into more than that. I will say that, you know, you may recall several years ago, we had a standard buyback program and continued to file on an annual basis. And I think what you see here is us you know, getting back into a process of filing this on a recurring basis.

So it does leave the window open for us, to the extent that there's the opportunity, to leverage the difference in values, as I said. Simon, can you just elaborate on your question around cable commercial? I'm not sure I completely understand it.

Simon Flannery (Analyst)

Yeah, on the business side of things, you've talked before about you see a lot of opportunity to grow your market share.

Tony Staffieri (CFO)

Yes. So we are visibly working to develop a set of offerings and a go-to-market capability that will help to further bolster our results in the cable front, coming from the business enterprise team. They are doing a great job of building up the capability, and it's meant to address both small business and medium-sized business. More to come on that front, but we think the opportunity is big. We've got a very small percentage of the market as a whole. And it fits very nicely with you know the ambitions that we have around IoT and around other sort of IT-related opportunities for that part of the marketplace.

Simon Flannery (Analyst)

So what's the timing on that, do you think?

Tony Staffieri (CFO)

Well, it'll be something that evolves over the next, you know, four to six quarters. You know, it's been improving already, but it's still early days in terms of any ramp or particular momentum. Our results right now do not reflect any material impact from those improvements. I think later this year, we'll see more of the materiality around those impacts.

Simon Flannery (Analyst)

Great, thank you.

Operator (participant)

We'll now take the next question from the line of Phillip Huang with Barclays. Please go ahead.

Phillip Huang (Analyst)

Hi, thanks. Good afternoon. Great quarter. Question on the wireless side. You know, the government was calling for lower cost data-only plans. I think it was April, by April 23rd, if I remember correctly. I just was wondering, you know, what can we expect from Rogers and I guess from the industry overall in the coming weeks to address that demand from the government?

Joe Natale (President and CEO)

Phil, we are busily working on our submission, which you're right, is due April 23rd, and for a number of reasons, around confidentiality, et cetera, I just can't comment on what exactly we're doing or we're up to, but something we're taking very seriously and working very closely with our team to figure out what is our best foot forward.

Phillip Huang (Analyst)

Okay, just so I understand, is this? Do they expect, they just expect the proposals by April 23rd without a specific timeline on when these plans are coming? Or, you know, like, there is no definitive timeline on when these plans are supposed to become available on the market, right, in terms of details from what the CRTC has required?

Joe Natale (President and CEO)

It's a process where we submit our rate plans, and then there is a period of feedback and consultation, and then there's potential public discussion on it. So it's very hard to say exactly when is the date that these go live. It's really up to the process. That is really controlled by the CRTC, and you know, it's a process that is well understood, well articulated, but it requires public consultation and commentary.

Phillip Huang (Analyst)

Got it. Well, that's helpful. And then maybe a longer-term question, just as we start to think about the next cycle of wireless investments, 5G, how do you see your network partnerships evolve? Specifically, you know, I was wondering if you could comment on how you look at your partnership with Quebecor and as you think of long-term potential partnership with Shaw, you know, what are some of the similarities and differences between, you know, as you look to these two different entities as partners, what are some of the things that you kind of take into consideration?

Obviously, you know, the bigger question being, you know, when do you think the time would be right so that you can also reap the benefits of the, you know, the scale benefits that you currently have in Quebec and expand that to, to other markets? Thanks.

Joe Natale (President and CEO)

I think broadly speaking, as we look at any sort of sharing arrangement or agreement, whether it's 4G or 5G, the fundamentals are the same. We'll look at the overall economics for our business. We'll look at the strategic value of that partnership, and we'll make the appropriate trade-offs. You know, we're open to all ideas, but there's no sort of automatic template or formula, and it's also very difficult for us to comment on any existing agreements. It's not something that we're prepared to do. They're confidential in nature, and they're highly sensitive, so we're not going to comment on agreements as a whole.

Phillip Huang (Analyst)

Great. One final one for me. In terms of the margin expansion, obviously, you guys are tracking, you know, well ahead of plan. I was wondering if you could comment on, you mentioned some lumpiness through the year. I was wondering if you could provide a bit of color on the, you know, the type of lumpiness that's, or what's driving the lumpiness. And then also, you know, as we look to beyond eighteen, I know we're only in Q1, but, you know, I was just wondering if you see further opportunities, for efficiencies. Thanks, guys.

Tony Staffieri (CFO)

On the lumpiness of margin, it's really twofold. One is, you know, good margin expansion in the first quarter, and just wanna be careful that, you all didn't start to factor in a margin expansion of similar magnitude for every quarter. We are pacing ourselves, and as you would expect, some of the cost programs that we have come into effect, sometimes mid-quarter, sometimes end of quarter, and sometimes beginning of quarter. That'll have a bit of an impact on margin expansion in that particular quarter, and so we're alerting you to that. So there isn't anything ominous that's out there that we're worried about. It's more the timing of those programs and how it impacts a ninety-day cycle in the quarter. So that, that's the first part of the question.

I'm not sure I got the second part of your question.

Phillip Huang (Analyst)

Oh, just looking beyond 18, you know, whether there are further opportunities for the type of margin expansion we've been able to see over the last couple of years.

Tony Staffieri (CFO)

Yeah. I'm not gonna provide guidance on margin beyond the current year. But what we can say is, you know, our cost program is multi-year, and we'll continue to weigh that against our revenue outlooks to give you the more fulsome margin expansion at the right time. But cost discipline, cost efficiency, those are industry-wide phenomena that are occurring, and of course, we're participating in that. It's becoming part of the culture here in terms of how do we do better so we can invest in the growth areas and things that give us a bigger bang for the buck. So all of those are kind of things that will continue, but I don't wanna get into specifics of what it means for margins beyond this year.

Phillip Huang (Analyst)

Thanks very much, guys.

Operator (participant)

Ladies and gentlemen, we have time for two additional questions today, the first of which will come from the line of Richard Choe with JP Morgan. Please go ahead.

Richard Choe (Analyst)

Great. Thank you. You mentioned part of this earlier on some of the answers, but wanted to circle back on it. It seems like you have churn under control, and that could improve with a little more fine-tuning. But in terms of, I guess, a three-player market potentially increasing to a four-player market, but it still seems like your growth has been very good. Is this how much of this is your efforts as Rogers and how much is this as an industry growth? And do you think that can continue in terms of color for the industry?

Joe Natale (President and CEO)

I think, Richard, first of all, recognize that we have a number of sources of competitive advantage that have been very helpful to our performance as an organization. One is just the overall quality and capability of our network that is not just expansive in terms of coverage, but has speed and performance capability that is best in class on a global basis. Second is around distribution. We've got an incredibly strong distribution across corporate-owned channels, dealer channels, third-party retailers, et cetera. You know, all told, there are roughly 2,500 points of distribution for the Rogers organization. You compare that to some of the new entrants, their points of distribution are measured in the low hundreds, as an example. Distribution matters in this business.

That's how we can post a 10% year-over-year growth in gross additions, as a whole, and then also plays into the quality and mix, not all customer additions are created equal. We focus, you know, we talk a lot about ARPU and now ABPU. The one thing that we talk a lot about behind the scenes is AMPU, or average margin per unit. So we're looking at the lifetime value and then the cost to acquire and the cost to service and retain that particular segment of customer, and that's an important part of the consideration, making sure that we just don't get loading for loading's sake, but we get the right sort of mix of loading as a whole.

So, you know, in terms of four-player dynamics, look, we've been competing against some of these four players for the better part of ten years, in some way, shape, or form, and it's not something that is intimidating whatsoever. It's something that we're very comfortable doing, and just gonna play our game the way we've always played it. The key is to continue to invest in, you know, next generation of capability and networks. This is an industry, a game of capital allocation, and this industry has always required us to not just invest capital in the next generation of technologies and networks, but also extract strong economic return from those investments. We have a history of doing both.

And, you know, 35 years into the wireless industry now, it's proven these investments come in cycles, and you've got to be able to kind of invest at the end of the cycle and invest through the cycle, and we're prepared to do both, and requires a balance sheet and strength to do so. So more I just leave it at that, but overall focus in the marketplace.

Richard Choe (Analyst)

Great. And now on the cable side, I guess you mentioned 1,400 employees have the Ignite service, and 5,000 have requested it, and out of 15,000. What level do you think you need to get to where you feel comfortable enough to start doing a broader rollout, if you can give any color on that, that'd be great.

Joe Natale (President and CEO)

Yeah, I don't think it's a level in terms of numbers. I think it's more of a sense of satisfaction that we have exhausted all the possible use cases, customer order management fulfillment processes, you know, type and diversity of homes with respect to Wi-Fi installation capability, and really putting everything through the paces. The platform's operating very well. This is really more right now, putting the processes through the paces and making sure that all the order to delivery processes are up to snuff. Because we are launching a premium product, we're reinventing how we go to market around this product, and we want to reinvent the cable business surrounding Ignite TV. And therefore, we want to make sure that we come out with, you know, a white glove service. We come out with premium installation in the home.

We come out with strong digital support for the product and the offering, you know, et cetera. It's important that what we have to offer isn't just a rip and replace of entertainment solution, but it's actually a really strong first step towards a smart home. That includes video entertainment, includes the best Wi-Fi, and includes all the things that will come after it with respect to leveraging both xFi and XHome for the future. It's that sort of capability that we're really, really focused on. You know, I said to the team, we'll know when we're there. We'll know when we're there because the way we're doing this is we're sitting with employees on a regular basis in town halls and scrums and listening to what they have to say, and that is then being recycled back into process redesign.

And, you know, then we're rinsing and repeating, for lack of a better metaphor, and we'll know when we are at a point where we feel we're in a good, steady state, and we can then take the next step. The next step after this will likely be some sort of contained commercial launch, and then a full commercial launch thereafter. So as we kind of feel comfortable, both from a capability point of view and a competitive sensitivity point of view, more than happy to kind of let you know what our plans are.

Richard Choe (Analyst)

Great. Thank you.

Joe Natale (President and CEO)

Sure.

Operator (participant)

Your final question will come from the line of David McFadgen with Cormark Securities. Please go ahead.

David McFadgen (Analyst)

Okay, thanks for squeezing me in. So just a couple questions. So when I look at your wireless and your cable results, if I look at the other operating expense line, it's down both in both segments. And I was just wondering, does this reflect the reduction in the call center costs? I know that you were hoping to reduce those by about CAD 50 million a year, or this is just a reduction in other expenses and a reduction in the call center's additional upside to come. And then secondly, I was wondering if you could just comment on what's driving the lower TV net losses this year versus last year?

Tony Staffieri (CFO)

David, I'll, Tony, I'll start with the other expenses. It's all of the above, in particular in the quarter. I would say it's the non call center costs that we've made great progress in in the quarter. And so, a number of things we've in the past talked about, you know, the key items in in the cost playbook, and you see those programs coming through. So I wouldn't point to one item as being the item or the majority of it.

It really is a combination of a number of programs that are running simultaneously on the cost front, and then the second part of your question on the TV losses. I'll leave it off, but it really comes back to what Joe talked about at the beginning of this call. You know, we've made really good progress on looking at a three-product whole home, and it's been led with our internet competitive advantage. As we continue to improve service across the board on all three products, it's helping on that front, and you see TV coming along with it, so part of that broader strategy.

Joe Natale (President and CEO)

Yeah, I think I would add in the facility column is, you know, we're quite excited about the DOCSIS roadmap that will continue to bolster our capability. 2019, we'll deliver 10 Gb full-duplex capability coming from DOCSIS. Then the roadmap thereafter will include up to a 40 gig capability over fiber-fed access overall. And the point I'm making is that we've got an opportunity to continue on this roadmap, invest in an evolutionary way, rather than what we replace in terms of infrastructure as a whole. And on top of that, you know, I think it's more than enough headroom for what customers are demanding right now.

One thing we've learned through our 1 Gb capability is that we're well ahead of customer needs expectations, and we'll turn around the corner and we'll continue to make that statement.

David McFadgen (Analyst)

Okay, so you expect to be in the marketplace in 2019, offering a 10 gig internet service?

Joe Natale (President and CEO)

I'm sorry, I didn't hear the question.

David McFadgen (Analyst)

Sorry, just a clarification. In 2019, will you be in the marketplace offering customers a 10 gig internet service? Is that what you said?

Joe Natale (President and CEO)

We're not gonna comment on what our go-to-market strategy is, or I'm more commenting on the availability of the technology and the roadmap being delivered by DOCSIS.

David McFadgen (Analyst)

Okay. And then just one other final clarification. On the MLB distribution, I was calculating it was around CAD 39 million. Does that make sense?

Joe Natale (President and CEO)

One more time, David, on the... We're having trouble hearing you. On which distribution?

David McFadgen (Analyst)

The MLB distribution. Is it about? I was calculating CAD 39 million. Is that accurate, or?

Joe Natale (President and CEO)

David, we're prevented from disclosing the amount. We try to give you, you know, what our face value growth rates are, and I gave you what the adjusted growth rates would be. If we work backwards, you can come close to what the year-on-year incremental amount is. And so I won't say more than that.

David McFadgen (Analyst)

Okay. All right. Thank you.

Operator (participant)

Ladies and gentlemen, this does conclude the Q&A session for today. Thank you for participating, and you may now disconnect your lines.