Ryman Hospitality Properties - Q2 2023
August 4, 2023
Transcript
Operator (participant)
Welcome to Ryman Hospitality Properties' second quarter 2023 earnings conference call. Hosting the call today from Ryman Hospitality Properties are Mr. Colin Reed, Executive Chairman, Mr. Mark Fioravanti, President and Chief Executive Officer, Ms. Jennifer Hutcheson, Chief Financial Officer, Mr. Patrick Chaffin, Chief Operating Officer, and Mr. Patrick Moore, Chief Executive Officer, Opry Entertainment Group. This call will be available for digital replay. The number is 800-756-0554, with no conference ID required. At this time, all participants have been placed on a listen-only mode. It is now my pleasure to turn the conference over to Ms. Jennifer Hutcheson. Please go ahead, ma'am.
Jennifer Hutcheson (CFO)
Good morning. Thank you all for joining us today. This call may contain forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, including statements about the company's expected financial performance. Any statements we make today that are not statements of historical fact may be deemed to be forward-looking statements. Words such as believes or expects are intended to identify these statements, which may be affected by many factors, including those listed in the company's SEC filings and in today's release. The company's actual results may differ materially from the results we discuss or project today. We will not update any forward-looking statements, whether as a result of new information, future events, or any other reason. We will also discuss non-GAAP financial measures today. We reconcile each non-GAAP measure to the most comparable GAAP measure in exhibits to today's release.
I will now turn the call over to Colin.
Colin Reed (Executive Chairman)
Thank you, Jennifer, and good morning, everyone. I want to start off this morning's earnings call by somewhat breaking from the tradition of spending time talking about the last quarter. Of course, we're very pleased with the last quarter, but it's the future that really excites us. Let me tell you why. 20 years ago, we decided to build a hospitality brand primarily focused on the group segment. We did this because we had discovered that there were tens of thousands of large groups that rotate market to market, year by year. We built world-class physical assets, backed up by a people-focused culture that, over time, built loyalty amongst our customers.
The consequence was that we gained market share, and for those investors who have been with us for this journey will know we've expanded and refined most of our hotels over the last decade as we grew demand. Financially, our performance has been substantially different from our peers. In fact, our company has significantly outperformed the FTSE NAREIT Lodging Sector Index over the last 20 years. When you look at the average returns of the same index, whether it's on a year-to-date basis, a 1-year, 3-year, 5-year, 10-year, we've substantially outperformed this index in each period of a measurement. Now, this is not by luck.
This is because we have a differentiated strategy that enters into contracts with our large group customers and provide really exciting experiences to the leisure customers, and they, in turn, reward us with their loyalty, the consequence of which has resulted in lower annualized earnings volatility and higher annualized growth than our peers. Here we are, after a once-in-a-lifetime pandemic, posting results that are mostly across-the-board records. As Mark will describe, bookings and lead volumes that are really quite impressive, and revenue on the books for next year and the years following, at levels that exceed historical performance. COVID decimated many families and created extraordinary damage to humanity, but in some ways, it made us a stronger company. We went out of our way to nurture and care for the meeting planner, evidenced by the tremendous rebookings we achieved from the canceled room nights.
We reengineered our organization and deployed almost $500 million in new capital while others shut up shop. We have emerged from COVID a stronger company, as our quarterly earnings illustrate. The thing that excites me is what we can do with our businesses over the years ahead. Next week, we will be with our board. I suspect most of the conversation will be focused on the years ahead, ahead of us. Our hotel business has and is showing strong rate growth as a consequence of the attributes of our products and the strength of demand. Look, forward bookings and lead volumes have us very excited, and we'll be sharing with our board the many options we have to grow our business.
We're working on rooms expansions of certain hotels, convention space expansion, replicating SoundWaves in several markets, sports bar expansions, as well as food and beverage repositioning, all at our existing hotels as we expand and refine supply to accommodate the demand we are building. As I said, next week, we will preview these opportunities with our board, and between now and early December, we'll be refining pro formas and prioritization, and then we will share this plan in some detail at an investor day that we plan to hold sometime mid-first quarter of next year, so that we can lay out our growth plans primarily for our hotel business, but also give you a glimpse of what we expect to do with our exciting entertainment business.
Right now, we've identified about somewhere between 15 and 20 projects that we believe will materially grow profitability, that we estimate that will require about $1 billion of new capital. By the way, that number I've just explained to you, it excludes the plans that we're developing for the JW Marriott Hill Country. Unlike most of the hospitality REIT sector, we have a very strong record of creating value for our shareholders, and the plans that we are developing and the strategy that we have in place leads us to the conclusion that the future looks extremely exciting. For the quarter. As Mark and Jim will discuss, our quarter came in almost exactly as our operating plan called for, despite the shocking accident at our Colorado hotel, and we set records in many areas of our business.
The quarter was highlighted by the acquisition of the JW Marriott Hill Country, which we're very excited about. Mark will talk about that in a minute. Candidly, we've tried to buy this hotel several times over the last eight years. We're pleased that we were able to move quickly to facilitate this purchase. I'd like to thank the investors and bondholders who came into our company at the time of purchase for having the confidence in us. San Antonio is a large city with incredible growth characteristics. In fact, from 2020 to 2021, San Antonio experienced the largest population growth in absolute terms of any city in the United States. During that time, the GDP of San Antonio grew at the fifth highest rate in the country.
There's a lot of upside potential for this hotel, even though the hotel is performing extremely well, and we look forward to really Rymanizing this hotel in the coming period. Over the last several days, we've gone under contract to purchase an adjacent 41 ac of real estate. That significantly helps us to be able to expand this hotel over time and then introduce this asset into the rotational offering for our group customers. Patrick and his high-quality team are currently building the growth thesis for this world-class asset, which we'll share with you in a few months. Finally, let me just tell you what excites me about our entertainment business.
First, first of all, the core business continues to get stronger. If you exclude our new Block 21 assets, which delivered very good results in the second quarter, Adjusted EBITDA increased year-over-year by 21% on 11% increase in revenue. The Ole Red brand also delivered record results, as did the Grand Ole Opry and the Ryman. From a growth perspective, we're making headway in Las Vegas with our Ole Red that we're building on the Strip. It looks like opening will occur in very early in 2024, which is a modest shift in the schedule due to a permit delay that we fortunately now have completely resolved. As you all know, we also announced a long-term branding deal with Luke Combs.
Luke is an extraordinary entertainer with international appeal, we'll be converting the Wildhorse into a 4-part, multifaceted entertainment destination here in Nashville, which, when complete, will be quite different from the bars you see in this town. Here we are, our consolidated business operating at record levels and a balance sheet that has delevered materially over the last year. For us, the dilemma is not how we grow, but what levers we pull first. I want to just finish my section here by saying I'm extremely proud of the team we have here at Ryman and their collective professionalism and understanding of our business, and the future looks awfully, awfully exciting. Mark, let's talk about the second quarter.
Mark Fioravanti (President and CEO)
Thanks, Colin. The company had another excellent quarter with a continuation of the great momentum we saw in the first quarter, achieving record performances in a number of areas. In addition, we are excited about the value creation opportunities that JW Marriott Hill Country presents at both the property and portfolio levels. Starting with our hotel business, we continue to see strength in the group segment as we traveled approximately 528,000 group room nights in the quarter, 3.5% more than the comparable period in 2022, and nearly a 98% recovery versus 2019 pre-pandemic levels.
Across the board, in both group and transient, we continue to see strong rate performance, as group and transient ADR were both up 5% versus the prior year quarter, and 16.7% and 37.9%, respectively, compared to the second quarter of 2019. Both segments set new all-time records for ADR, driving record second quarter hospitality revenue. Outside the room, spending this quarter saw continued strength with an increase of over 5% compared to the year ago period. Despite an uncertain macro environment, we delivered hospitality Adjusted EBITDAre of $152.7 million in the quarter, which was the second highest performance in the company's history, just 1.5% behind the year ago period.
While there was a 200 basis point margin decline compared to the same period last year, this quarter's performance was solid as we faced some tough comparisons to the prior year quarter. Coming off the Omicron-impacted first quarter, the second quarter of 2022 is the highest EBITDAre and margin quarter on record, driven in part by Omicron-related rebookings, attrition and cancellation fee collections, and incentive management fee expense timing. Attrition and cancellation fees in the most recent quarter were down by almost one third or $5 million on a year-over-year basis, illustrating the continued return of the group customer. Likewise, as our portfolio has generated higher levels of profitability, management fee expenses increased commensurately. Our second quarter results included over $4 million more in recognized incentive management fees compared to the year ago period.
While these dynamics have a negative impact on comparable margins, they are favorable signs for the group segment in our business. We anticipate a similarly challenging year-over-year comparison in the third quarter as well, and then reaching more favorable comparisons in the fourth. In addition to these year-over-year dynamics, the Gaylord Rockies performance in the quarter was negatively impacted by the tragic May 6 collapse of the HVAC system at the hotel's indoor pool. Guest volumes, primarily in the transient segment, were impacted in the weeks following the incident, but have continued to recover. We estimate this incident impacted the Rockies' second quarter profitability by approximately $2 million, and we have an ongoing business interruption claim, which we hope to collect by year-end.
As we look to the remainder of the year, we're reiterating our hospitality, EBITDAre, and Entertainment segment, EBITDA outlook, with the addition of the JW Hill Country for the back half of the year, thus raising our Adjusted EBITDAre guidance for the benefit of the new property. Jennifer will detail our outlook shortly. As we look beyond 2023, we continue to see no deterioration in the key leading indicators we track. We're again pleased with group sales production in the quarter as we booked nearly 652,000 gross group room nights, which is up 8.4% compared to the year ago period. If you exclude Omicron-related rebookings from the second quarter production last year, production was up approximately 17% year-over-year.
We continue to prioritize ADR in our sales production, leveraging the capital investments we've made and capitalizing on the favorable supply-demand outlook for the group segment. For the second quarter, we achieved an average rate across all new group bookings of $265, an all-time high for any quarter in the company's history, up 8.7% compared to the second quarter of 2022, and 25.2% compared to the second quarter of 2019. This ongoing strength in production continues to drive our revenue on the books for future years and supports our confidence to continue investing to enhance our one-of-a-kind hotels, create stronger customer loyalty, and build an even greater competitive advantage.
As of the end of the second quarter, our group rooms revenue on the books for 2024 and 2025 are up 9.6% and 9.8%, respectively, compared to the T+1 and T+2 time periods as of the second quarter of 2022. Turning to the acquisition of the JW Marriott Hill Country. Colin gave you a brief overview of some of the fundamentals of the compelling San Antonio market. Let me add a little bit more color about this hotel and the tremendous opportunity it presents for us.
Since closing the acquisition on June 30th, our asset management team has been working with Marriott to quickly integrate the property into our portfolio to capitalize on economies of scale, improve contract terms and service levels from key vendors, and leverage our portfolio-wide above-property activities in finance, revenue management, and group sales. In addition, we're working to create an initial introduction of holiday programming to drive incremental transient occupancy and outside-the-room spending for the 2023 holiday season. Due to its lead time, we will implement our full holiday programming, including ICE!, in 2024. Looking out further, the expansion potential for this hotel is substantial.
While already a destination property at 1,002 rooms, when you compare it to the rest of our portfolio and consider the long-term economic growth of the greater San Antonio, Austin region, the property represents an enormous opportunity to generate significant shareholder value through future capital investment. To this end, as Colin mentioned, we have signed a purchase agreement to acquire from Marriott 41 undeveloped acres immediately adjacent to the Hill Country property for $10.1 million. The purchase agreement is subject to customary closing conditions, including our due diligence efforts and the approval of Marriott's investment committee. We believe this land and the associated development rights will allow us to create a compelling master plan for an expansion of the resort in future years. We anticipate closing this transaction by the end of the third quarter.
Our entertainment group's performance this quarter was again another great storyline, with our marquee Nashville assets leading the way. The consolidated Entertainment segment delivered $87.1 million of revenue and $29.4 million of Adjusted EBITDA, which are both records, up 27.4% and 33.4% respectively, versus the year ago period. We also announced this quarter that former Ryman board member, Patrick Moore, has been appointed Chief Executive Officer of the company's Opry Entertainment Group. Patrick brings decades of experience leading brands through transformative growth, and his addition to our management team is an important step in executing our long-term strategic growth plan. We've worked with Patrick first as a consultant and most recently as a Ryman board member, and I have known him for more than 16 years.
We're excited to have Patrick join us and for the leadership and strategic capabilities he brings. With that, I'll turn it over to Jennifer to discuss our financial results in greater detail.
Jennifer Hutcheson (CFO)
Thank you, Mark. In the second quarter, the company generated total revenue of $504.8 million, and net income to common shareholders of $66.5 million, or $1.15 per fully diluted share. Note as usual, that our fully diluted share count in the quarter reflects the put rights held by Atairos as part of their Opry Entertainment Group investment. Although those rights are not yet exercisable, and we retain the option to settle any exercise of these rights in cash, any exercise of these put rights would also result in Atairos' 30% ownership in OEG reverting back to Ryman. This quarter, we completed a successful oversubscribed equity capital raise in June, associated with our acquisition of the JW San Antonio Hill Country property.
We issued a total of 4.4 million shares in the quarter, which is reflected in our weighted average shares outstanding for the quarter and year to date. Total consolidated Adjusted EBITDAre for the second quarter was $174.7 million, which is an all-time record, and led by continued strength in both our Hospitality and Entertainment segments. With the JW Hill Country acquisition occurring on June 30th, our second quarter balance sheet fully reflects the acquisition and the related financing transactions. Future operating results, starting next quarter, will be fully reflected in our income statements. As Mark mentioned, our businesses are performing well, with strength and momentum moving forward.
As such, we are reiterating our full-year guidance for our same store businesses and updating our consolidated full-year guidance for the addition of the San Antonio Hill Country property in the back half of the year. As a result, we are guiding consolidated Adjusted EBITDAre of $659 million-$704 million, or an increase of $28 million at the midpoint compared to our previous guidance. We are also increasing our guidance for adjusted funds from operations, or AFFO, for the year to a range of $437 million-$466 million, which is an increase of $12 million at the midpoint. You can see our full guidance changes and reconciliation in the earnings release. Turning to our balance sheet.
We ended the quarter with $508.3 million of unrestricted cash on hand, and our $700 million revolver remained undrawn. Opry Entertainment Group's $65 million revolver had a balance of $7 million outstanding, which is unchanged from last quarter. The combined capacity of our revolving credit facilities and cash on hand gives us total liquidity of approximately $1.25 billion, after deducting $14 million of outstanding letters of credit. We retained an additional $105.6 million of restricted cash available for our FF&E projects and other maintenance.
On a trailing 12-month basis, our net leverage ratio of total consolidated net debt to Adjusted EBITDAre sits at about 5.5x, which is a modest increase from last quarter, but includes our recently completed high-yield note offering, without including any EBITDA contribution from the JW Hill Country. Adjusting for the EBITDA contribution of JW Hill Country, we are closer to 4x. We completed meaningful capital markets transactions in the second quarter to fund the acquisition of JW Hill Country, as well as to extend the maturity of our credit facility and refinance our Term Loan B.
The JW Hill Country acquisition was funded through the equity offering of 4.4 million shares of common stock, par value of $0.01 per share, at a price to the public of $93.23, as well as the private placement of $400 million of aggregate principal amount of 7.25% senior notes, which are due 2028. Both of these transactions were very well received by the market and were upsized in both cases to satisfy strong demand for our securities. On our credit facility refinancing, we successfully extended our revolver maturity to 2027 and Term Loan B maturity to 2030, excuse me, and eliminated the previous mortgage collateral requirements. In addition, we reset our Term Loan B to $500 million, providing us an additional $130 million of liquidity.
In terms of interest rate exposure, at the quarter end, approximately 80% of our outstanding debt was at fixed rates, either directly or with the benefit of swaps. As we've discussed previously, we exercised the first of our three one-year extensions on the Gaylord Rockies Term Loan, pushing out that maturity to July 2nd, 2024, and we reset our interest rate swap to cover that period. With the further actions we've taken this quarter to finance the JW Hill Country acquisition, as well as manage our debt maturity schedule, our balance sheet and liquidity continue to be in excellent shape to support the capital deployment opportunities available to us and the continued growth of our business. It remains our intention to pay 100% of our REIT taxable income through dividends. With that, I'll turn it back over to Colin.
Patrick Chaffin (COO)
Thanks, Jen. Travis, let's open the call up for questions, please.
Operator (participant)
Yes, sir. At this time, if you would like to ask a question, please press the star and one on your touchtone phone. You may remove yourself from the queue at any time by pressing star two. Once again, that is star one to ask a question. We will pause for a moment to allow questions to queue. Our first question comes from Bill Crow, Raymond James.
Bill Crow (Managing Director)
Hey, good morning, thanks. two questions from me, Colin or Mark. Just curious, Las Vegas has always been a pretty good group market, but Marriott's new deal seems like it might change the equation, make it even stronger. I'm wondering how you think that might impact the rotational groups and the pace of when they come to your properties?
Mark Fioravanti (President and CEO)
Yeah, I don't know that it really changes the pace of when they come to our properties. You know, as we've looked at research over the years, you know, about half of groups wanna go to Vegas, and about half don't. I think the opportunity that it really presents for us...
... is, is that, you know, Marriott will now have, you know, a substantial presence there from a, from a, Bonvoy perspective. What that, what that, essentially does for us is opens up, I think, more opportunities for us to, to, capture those large groups, either in the, either in the Denver into our other, hotels as part of our rotational pattern.
Colin Reed (Executive Chairman)
The, the other part, the other, the other part of it, Bill, is that, you know, Marriott will have access to that massive gaming market, leisure customer that, you know, actually spends time in other markets other than Las Vegas. So I think we have an opportunity of, of, of getting leisure demand into, into some of our, you know, great hotels as well. I think, I think Mark is right. Look, ultimately, there'll be, you know, benefits from the group side, but also I think there is some leisure uplift here as well.
Bill Crow (Managing Director)
Thanks. Colin, you mentioned, the potential for $1 billion of capital projects, going forward. I'm just thinking about how that might be financed and whether that might be dependent upon monetization of Opry Entertainment Group.
Colin Reed (Executive Chairman)
No, it, it, it, it, it is certainly not. What, what has happened here, Bill, and Jennifer alluded to this, is that, you know, we... COVID cost our company, when you sort of estimate it, round numbers, about $1 billion. You know, our leverage levels, like a lot of the other hotel companies had to shut down, you know, went up into the mid-60s, pushing 7s. Because of the strength of our, our business and our cash flows, our leverage levels have gone off a cliff. I mean, they, as Jennifer alluded, when you, when you normalize for the Hill Country and you look at the new debt that we have, we're, we're trading at about 4x.
You know, when we look at, Mark alluded to 2024, we're looking at group bookings on the books, you know, up substantially from historical paces, and the same for the year after that. As we, as we lay out our long-range plan, and this is again, something we'll be showing to our board next week, we can essentially finance, you know, these capital projects from our balance sheet. You know, by the way, you know, this assumes that our dividends over the next two years to three years to four years are going to have to increase fairly substantially because of our, you know, our REIT taxable income.
This is a very exciting situation that we've got ourselves into here by literally building a brand that, in the eyes of these group customers and the leisure customers, is differentiated. So, you know, we expect to be able to, you know, generate really good quality, you know, high returning growth here over, over the next 3 years-4 years. By the way, you know, our pro formas, you know, have, even though we're going to deploy $1 billion of capital because of the way the because of the way our assumptions work on, on what this capital does to the underlying EBITDA of the business, you know, our leverage levels don't go up through this period of time. They actually decline. This is a very exciting situation we've got ourselves into.
Mark Fioravanti (President and CEO)
Yeah. At the midpoint of our guidance, our consolidated Adjusted EBITDA is increased almost 34% over 2019.
Colin Reed (Executive Chairman)
Yeah.
Mark Fioravanti (President and CEO)
You know, over the last three years, this business has grown materially.
Colin Reed (Executive Chairman)
Yeah, that includes, that includes our, our, entertainment numbers.
Mark Fioravanti (President and CEO)
Yes, that's consolidated.
Colin Reed (Executive Chairman)
You know, to that point, Bill, this is an important thing that Mark has just, you know, referenced. You, you, you guys sit around and you, you know, you take apart all of these other companies that, that, that, you know, talk about their earnings. If you just look at our company, if you take the midpoint of our guidance for this year for total RevPAR, that number is about $443, and this excludes the Hill Country. This reflects growth over 2019 of 15% and growth of 9.5% over last year.
If you look at the EBITDAre for the same store guidance for the year, at the midpoint, which again, excludes the Hill Country, which is $585 million, this shows growth of 21% over 2019, growth in EBITDA, 21% over 2019 and 14% over last year. Most of our competitors that you guys write about are sort of flat to down. It's because of this, because of this strategy that we have built and the contracts that we have in place, this is, this is what our business looks like, and we're very, very excited about it.
Bill Crow (Managing Director)
Yep. Okay. Sounds good. Thank you both.
Colin Reed (Executive Chairman)
Thank you.
Operator (participant)
Our next question comes from Smedes Rose with Citi.
Smedes Rose (Director)
Hi, thanks. Just to follow up on that, I just wanted to be clear. You're talking about investing $1 billion over a 3-4 year period, and you, you see your leverage not going above 4x and in fact, maybe declining over that same timeframe?
Colin Reed (Executive Chairman)
It will be within that 3.5x-4.5x through that period, depending upon, depending upon the cadence.
Jennifer Hutcheson (CFO)
Yeah. Time period for the spend is probably closer to five years?
Colin Reed (Executive Chairman)
Five years, yeah.
Patrick Scholes (Managing Director, Lodging and Leisure Equity Research)
Right.
Colin Reed (Executive Chairman)
It, again, it depends on the cadence, right? It depends on how quickly, you know, we lay these projects over each other.
Smedes Rose (Director)
Okay. Then, could you talk a little bit about just kind of the scope of investment you might envision at the JW, which sounds like that will be separate and away from what you're planning at your legacy properties?
Colin Reed (Executive Chairman)
Yeah. Mark, you want to take that?
Mark Fioravanti (President and CEO)
Yeah, I mean, I would say that from a, from a Hill Country perspective, initially, our investments are really around where we see opportunities to quickly impact, impact the business there. We're looking at, you know, food and beverage, you know, room renovations, and, and the potential to take space, commercial space that's currently underutilized and not producing revenue, and making it, making it more efficient and delivering more options to, to the consumers. Longer term, you know, we think there's opportunities to grow rooms, you know, increase meeting space, as well as, you know, potentially increase the leisure amenities there. To be honest with you, Smedes, it's a little bit early for us to, to really lay out precisely what we think the right mix of that is.
We're, we're just really getting into that hotel, and understanding its operations and, and, and the consumer feedback.
Colin Reed (Executive Chairman)
Do, do you mind if I weigh in on that just for a second?
Mark Fioravanti (President and CEO)
No, go ahead.
Colin Reed (Executive Chairman)
Smedes, if you, if you look at our Texan, a Gaylord Texan Hotel, it is the, by far, the most successful convention resort in the state of Texas. When we opened that baby up, we, we hoped that we were going to get somewhere between $45 million and $50 million of EBITDA. We've expanded that hotel several times now, and that hotel this year is going to do, you know, somewhere in and around $120 million. And, and we sort of see San Antonio and that hotel in San Antonio as having the same DNA, that over time, that this hotel can if, you know, can literally become the second-best convention resort in the state of Texas. So we're very excited about this hotel, and that's why we tried to buy it 4x or 5x over, over the last eight years.
Smedes Rose (Director)
Great. Could I just ask you one. First of all, I appreciate you guys breaking out the cancellation fee. I think that's, you know, nice incremental disclosure. It looked like cancellation room nights was up quite a bit in the second quarter. I realize it's down a lot through the six months, I'm just wondering if you could sort of explain that a little bit. It was up 87%, it was like, cancellation.
Patrick Chaffin (COO)
Hey, Smedes, it's Patrick. Yeah, it was up a little bit. There were about five or six groups that canceled for future periods, a little bit larger than normal. As we looked at the specific conditions around each one of them, there was no cause for concern. There was nothing, you know, that pointed to macroeconomic trends or anything like that. It was just the lumpiness of how cancellations come in now and then, and so a little bit larger, but we dug into that and don't have any cause for concern based on what we saw.
Smedes Rose (Director)
Okay. Thank you.
Patrick Chaffin (COO)
Yep.
Operator (participant)
Our next question comes from Patrick Scholes, Truist Securities.
Patrick Scholes (Managing Director, Lodging and Leisure Equity Research)
Hi, good morning, everyone. Sorry if I missed this earlier, but I believe you said you're pacing plus 9% for 2024 and around 9% for 2025. Looking through the transcript last quarter, I didn't see that you had discussed that. Did those numbers improve since your last earnings call or over the last three months, or where were they?
Colin Reed (Executive Chairman)
You want to take it, Pat?
Patrick Chaffin (COO)
Yes. Our... Patrick, good morning. Our numbers continue to improve. I mean, if you look at group revenue pace, total room revenue for 2024, it's actually up, you know, just give you another data point, up 22% over 2019. You know, that's both on the room nights and the rate as well, and that continues to improve. In fact, we just closed July and had some really solid bookings at a couple of the hotels just for the end of year, fourth year, and the T+1. That continues to improve and gives us a lot of confidence as we head into 2024. Additionally, on top of that, our mix continues to move in a very positive direction.
We have a higher mix of Corporate business on the books for 2024, where we stand right now, an improvement over where we are for 2023. A lot of reasons to feel really good about where we're heading for 2024.
Patrick Scholes (Managing Director, Lodging and Leisure Equity Research)
Okay. Thank you. On, on your leisure business, you know, certainly from other hotel REITs and vacation ownership companies and the like here, obviously seeing pressure in the summer and back half of the year. You know, I, I think about, tell me if I'm wrong here, when I think about leisure for you folks, it's more country music and holiday ICE! events, which is probably not something that, you know, that can easily transfer to going to Europe. How, how do you... probably not apples to apples, with lost, you know, a, a ski resort or a beach resort. You know, how, how do you think about, you know, the, the leisure business as it relates to those, those pressures?
Colin Reed (Executive Chairman)
Right. Let me start, Patrick, and then you, you, I, I just want to do the, the 50,000 ft part of this. One of the things that we did years ago was that when we built these hotels and added to these hotels, we put in really world-class leisure facilities into, into these assets, and we've continued to embellish the leisure attributes of these hotels over the last three or four years. Yes, country music and the demands that we're seeing here in Nashville affects Opryland, but country music really doesn't have an impact when you look at Texan, Aurora, Washington, and the Palms. You know, when, when you, when you have a quality asset, it, it just does pretty well. Putting things like SoundWaves into, into Nashville has had an enormous impact on, on leisure.
We do a lot of programming here, too, Patrick. Patrick Chaffin, why don't you just talk about the, the demand that we induce because of the, you know, specialized programs that we put in place for leisure?
Patrick Chaffin (COO)
Yeah, absolutely. just to build on what Colin's already saying, Patrick, to your point, because I think you're anticipating this. Our 4th quarter holiday traveler is really more of a local, regional traveler, you know, we absolutely saw a little bit of summer softening in the leisure business. I would say a lot of that, though, was tied into the pool, complex incident at Gaylord Rockies, which obviously put a damper on the transient production into that hotel. We agree that we think there's been some international travel that's gone out of the States, but not necessarily seeing the same level coming back into the States. That impacted the summer, but as we move towards the holidays, folks are looking for a local, regional solution for families to get together.
As we've talked about many times, the programs we've put in place, especially with ICE! coming back last year and, and returning again this year, provides that solution. We're hopeful that the summer softening we saw will not continue into the fourth quarter, and that the local regional traveler will still be very strong for the fourth quarter of this year.
Mark Fioravanti (President and CEO)
Patrick, you're, you're correct. The, the, the structural trip occasion is, is different for our hotels versus, you know, versus going to Europe or going somewhere for a week or two weeks. These are, these are short, you know, regional stays, you know, family staycation getaways. They're really not substitutable with a, you know, a trip to Europe.
Patrick Scholes (Managing Director, Lodging and Leisure Equity Research)
Yep, I, I understood. For your... Maybe you have said this in the past, but, you know, for your, for your acquisition in Texas, are you planning to put it, put in the holiday events like ICE! at that hotel?
Patrick Chaffin (COO)
Yes, we're going to do it in a phased approach. Because we acquired the property on June 30th, we do not believe there's time for us to get the property completely ready for an ICE!-type programming offering. We are going to be offering some holiday programming and step up as we move from 2023 into 2024. We anticipate that by holiday of 2024, we'll have ICE! and the tent and everything all set up. We're going to give them a little taste of what we're going to be bringing in 2024, this year, and then in 2024, the full complement.
Patrick Scholes (Managing Director, Lodging and Leisure Equity Research)
Okay. Any other of the Entertainment segment, programs that you would introduce at that hotel, besides ICE!?
Patrick Chaffin (COO)
That's back to Mark's point earlier. That is something that we're studying, and looking at and trying to understand what fits best in that market and in that hotel, given the customer base and the opportunities around it.
Patrick Scholes (Managing Director, Lodging and Leisure Equity Research)
Okay. Gotcha. Thank you for the color. I'm all set.
Colin Reed (Executive Chairman)
Thanks, Patrick.
Operator (participant)
Our next question comes from Chris Woronka, Deutsche Bank.
Chris Woronka (Senior Analyst, Hotel and Lodging REITs and Leisure)
Hey, good morning, guys. Thanks for all the details so far. Maybe we could go back to a minute, Colin, your, your intro comments, talked about Rymanizing the JW, which I, I think is a, a great term. You, you guys could probably trademark it. The question is, how much, if, if we were to bucket these at a high level, how much of this is kind of getting a different kind of group in there, or versus operational changes, efficiencies, versus new revenue streams? I know that's a, that's a lot of buckets, but maybe some high-level thoughts on it. Yeah, you know, what's the level of difficulty of getting this to the, the perfect level?
Colin Reed (Executive Chairman)
The short answer is yes. The short answer is yes, all of the above. Patrick, do you want to, you know, just some, some of the process, stuff that we've been working with Marriott on, which is, you know, all good, and then, you know, how we think about the, the inducing of new demand into that market?
Patrick Chaffin (COO)
Absolutely. Mark kind of touched on this already. The initial focus right now is on getting new vendor contracts in there, so we can really take advantage of a very similar portfolio and get the economies of scale into whether it be parking contracts, retail contracts, whatever it might be, you know, Wi-Fi, audio-visual contracts, et cetera. As we just talked about with Patrick a moment ago, then introducing the holiday programming this year and stepping it up in 2024, Mark alluded to converting space into more revenue generating or getting higher yield out of the spaces that are there today. We think there's sizable ADR opportunities.
To your question, specifically, once we get beyond those initial, you know, 6-month-18-month short-term opportunities, it's really studying the property and asking ourselves, to what level do we want to Rymanize or bring it towards a Gaylord? The property has tremendous leisure capabilities, and we want to continue to respect that because it drives a tremendous amount of leisure business. We do believe that, you know, and with the acquisition of this 41 acres, we do believe there's some opportunities for us to look at growing the pool additionally from where it is today, as well as potentially some meeting space and additional rooms.
We've already had architects visiting the property, and then my team is digging in with the property to start asking ourselves, "To what level do we think it would make sense to potentially grow this property long term?" That'll be ongoing, and we'll be talking about that more in the future, but a lot of short-term things that we're going after, and then longer term, figuring out how to maintain the integrity of what this JW has been able to do, but also bring some strength to it from what we know how to do on the group side.
Colin Reed (Executive Chairman)
It's a very successful hotel pack. You may want to just touch as well on that and our thoughts about the overhauling of food and beverage in that, in that hotel as well, because we think there's great potential there as well.
Patrick Chaffin (COO)
Yeah, I mean, you've heard us talking about this over the past 18 months-24 months in the Gaylord Hotels brand. We see food and beverage as a an area that continues to emerge as more of and more of a differentiator. We want our attendees and leisure guests to be leaving the hotel saying they had a culinary experience, not just that they got fed. We continue to refine what we're doing on the banqueting side, and like the Gaylords, we think the JW Hill Country has some potential upside, in the type of offering they have on the food and beverage, restaurant perspective, the number of seats they have, and just the innovation and creativity around those concepts. We, you know, we're going to be digging into that. We think there's substantial opportunity there.
Chris Woronka (Senior Analyst, Hotel and Lodging REITs and Leisure)
Okay, very helpful. Appreciate all the, all the color there. Then, as a follow-up, you know, a lot of talk about expansion, right? I, I think a lot of people first go to, to Rockies, then they think about the JW now. I, I was hoping to kind of go back to Nashville, it may seem like a silly question because you've got 2,900 rooms and more if we include the, the Inn across the street. I know at, at one time, you, you had talked about doing a, you know, a different kind of hotel, a family or family oriented or up luxury hotel, something like that. Any thoughts on just the, the Opryland itself? I mean, is, is there actually? You know, is that possible for expansion at some point?
Colin Reed (Executive Chairman)
The answer to the question is yes. And again, here's the reason why. We don't, we don't expand because we wake up one day and think, "You know, would it be nice to expand?" We expand because we induce demand, and then when we cannot fulfill that demand, that's what triggers it. So we were ready to pull the plug on an expansion, which was going to be rooms expansion and meeting space expansion back in, you know, 2019. Because as we were looking into 2020, before COVID, this hotel, with, as you quite rightly say, almost 3,000 rooms, was our pro formas for that year, for 2020, had us operating over 80% in occupancy.
So very, you know, efficient deployment of capital to, you know, generate really, really good returns. Now, as our, as our business is building back, and the other thing that's going on here, of course, in Nashville, is the, the, the, the halo of the city is getting stronger and stronger. We, the, the group segment, in, in overall in Nashville is growing, but leisure is really growing. The answer to your question is, yes, we're looking at this. We're looking at complete re-overhaul on food and beverage in this hotel, you know, major investments on food and beverage, major investment on potentially, you know, a big, a big sports bar here. We are also looking at, you know, potentially expanding both rooms and group space.
Mark Fioravanti (President and CEO)
Chris, you know, we're if you look across our portfolio, we're extremely fortunate in that we are in markets where, you know, those markets are continuing to grow economically. You know, and they're, and they're business friendly, frankly, whether it's, whether it's Texas or whether it's Nashville, you know, Orlando, Denver, you know, these are all markets that are, you know, long term appear to be very, very strong group and leisure markets.
Patrick Chaffin (COO)
Let me just put a fine point on Opryland, Chris, because, you know, we are very excited about what we can do there. You know, Opryland's coming up on 50 years here pretty soon, as far as how long it's existed. When Opryland was built, and the first few expansions it went through, the focus was, and the needs of the customer was more towards exhibit halls. Opryland has done phenomenal, phenomenal job with the space that they have, but they've been at somewhat of a disadvantage in terms of premium carpeted space per guest room that's available to the meeting planner.
As we look at the opportunities, we think there's an opportunity to rebalance the type of groups going into this hotel by adding potentially more carpeted space and giving Opryland a little bit more of a more level playing field with its sister hotels, and we think that creates substantial upside for the hotel.
Chris Woronka (Senior Analyst, Hotel and Lodging REITs and Leisure)
Okay, outstanding. Very, very helpful. Thanks, guys.
Colin Reed (Executive Chairman)
Thanks, Chris.
Operator (participant)
Our next question comes.
Colin Reed (Executive Chairman)
I think.
Operator (participant)
Go ahead.
Colin Reed (Executive Chairman)
Yeah, Travis, we'll do two more questions, and then we'll, we'll shut it down and let people get on with their life.
Operator (participant)
Yes, sir. Our next question comes from Dori Kesten, Wells Fargo.
Dori Kesten (Director)
Thanks. Good morning. Can you talk about the Q2 bookings that you had, the $650 million? Is there anything notable between Corporate associations, RFP, either on demand or rate?
Patrick Chaffin (COO)
Hey, Dori, it's Patrick. good to hear from you. Yeah, the Q2 bookings, there's a couple of things that stand out to me. Number one, to your point, the rate, we saw really, really strong bookings in terms of rate, and again, like I was alluding to earlier, really, really strong growth on the Corporate sector. One of the things that is most encouraging to me is, over the past 18 months or so, we've been talking a lot about the growth in the funnel and the lead volume funnel for... you know, the current in the year, for the year business, as well as T+1, T+2, and T+3, we are starting to see a lot of substantial growth in the funnel for T+4 and beyond.
The reason that's encouraging to us is, you know, we were definitely meeting our short-term needs, but because of the amount of rebookings that we did, we had concern that maybe we had skipped a booking cycle with some of the association groups that book out further. We're now seeing that longer range booking window really start to fill back up from a funnel perspective. You know, we're really pleased with the bookings that we had and the rate and the mix of business, but we're even more excited by the fact that the funnel is really filling back up for that long-term business. It just gives us more confidence that as we talk about these CapEx investments, we're getting more and more visibility and greater opportunities to really fill up the book of business for the future.
Dori Kesten (Director)
Okay. I guess one more thing on ICE!, and I, I apologize if I missed this. Historically, have you found that your ICE! guest is a repeat guest from the summer?
Patrick Chaffin (COO)
From a summertime perspective, the, the local traveler, I would say yes, because you have, you know, a great example is a lot of the guests that are coming to Opryland to go to SoundWaves are then returning to come back and do the holiday programming and ICE!, around Christmas time. The regional traveler, it's more of a one time a year type tradition for them because there's just not a whole lot of options for them at the holidays. I would say the local traveler is a repeat customer. The regional traveler is more of a once a time, come in, bring the whole family, this is where they all gather for the holidays.
Dori Kesten (Director)
Okay, thank you.
Colin Reed (Executive Chairman)
All right, Travis, one more question, please.
Operator (participant)
Yes, sir. Our final question comes from Sean Kelly, Bank of America.
Sean Kelly (Managing Director, Senior Research Analyst)
Hi, good morning, everyone. Thanks for, thanks for putting me on here. Colin, Patrick, just, you know, maybe first off, your, your- you know, as we think about the development plans, or the, you know, the, the, the CapEx side and the $1 billion that you laid out, Colin, I mean, do, do we have any more precision around kind of ground breaks, particularly the Rockies? You know, just trying to think through, the, you know, the, the, the, the timing here and, and the cadence, because I know those have been, you know, on the radar screen for a while. Is, is now the right time to start to get there, given, you know, where the portfolio is at in its recovery?
You know, is that something we're going to get more explicit color on at, at some point, in the near medium term?
Colin Reed (Executive Chairman)
Yeah. Yes, good question. The answer is, we're, we're going through that process with our board first, which Mark and I, as I, as I said, he and I will be starting that process on next Thursday morning with our board of directors. Patrick and his team have been working their tails off over the last six months, you know, literally looking at, as I said, somewhere between 15 and 20 projects. By the way, this does not include the, you know, the regular scheduled room refurbs. The, the, the $1 billion basically is rough order of magnitude of really new projects that, that we're looking at.
The, the process is, the way we wanna go through this is, over, over the next two, three months, refine that plan with our board, get confident with each of the markets that we're gonna deploy capital in, build the cadence of that, and then Mark and Jen have been figuring out a time for us to do a, you know, a really high quality IR Day, Investor Day in Nashville. We're thinking... We were trying to get it done before the holidays, but with, with everything that we've got scheduled, that's gonna be impossible. I think Jen and Mark, you're thinking now sort of late January, early February type timeframe. What we would be doing then, I think, Sean, is, is laying out, these are the projects that we really like.
These are the markets that we will be deploying capital in, and this will be the order of play. I suspect, though, between now and that investor relation day, IR day, we may pull the trigger on one or two of these, Patrick, that are really high priority for us.
Patrick Chaffin (COO)
Yeah, and, you know, just to your question, we continue to be very interested in, in the long-term plans for expansion at Rockies. I would remind you that we're in the midst of some pretty substantial investment right now. The Grand Lodge, or, you know, what you'd call an atrium at one of our other hotels, is currently under full renovation, and it's gonna completely transform that area into really the hub of the hotel, as well as the addition of a new group pavilion outside. From a cadence perspective, we really can't get going on the expansion until we got some of these other projects done. We remain very interested in that, but we're just trying to make sure that we go about it in an appropriate process.
Colin Reed (Executive Chairman)
I think as you talked about the Rockies, Sean, I think, you know, Mark, our appetite at that hotel has only sort of strengthened over the last year or two. It hasn't waned at all. COVID hasn't sort of given us any thoughts of should we de-emphasize room expansions. We're very excited about the Rockies.
Mark Fioravanti (President and CEO)
Oh, when you look at the, you look at the rebooking characteristics of that coming out of COVID.
Colin Reed (Executive Chairman)
Yeah, exactly.
Mark Fioravanti (President and CEO)
It was the strongest in the brand.
Colin Reed (Executive Chairman)
Yeah. Well over 75%, right?
Mark Fioravanti (President and CEO)
Yep.
Colin Reed (Executive Chairman)
Yeah, that's very good. Sean, any other questions?
Sean Kelly (Managing Director, Senior Research Analyst)
Yeah, just one more, and Mark, sorry, I didn't mean to leave your name out of there on my, my first list. Big, yeah, just big picture, and this is not meant to sound greedy or unthankful, because I do-- I actually think the Hill Country asset is, you know, a fantastic addition. I sort of, you know, your very high level question to maybe wrap up would be: Are there more Hill Countries out there? I mean, clearly, this is something you've underwritten time and again, but yet for probably many of us in the investment community, it's always still a little bit of like a aha, like, it's kind of hidden in plain sight.
You know, without naming names, because obviously, that does no one a benefit, but do you think there are more opportunities of similar scope and scale, $500 million plus big assets that could be, you know, impactful to the portfolio that, that, that look or feel like this? Because it does feel, to, to me at least, you know, absolutely spot on for, for probably what you're looking to do for the portfolio.
Mark Fioravanti (President and CEO)
Yeah, I mean, I think the general answer to the question is yes, but it is a short list. to your point, you know, our focus around acquisitions has been, you know, we wanna, we wanna buy things that check every box for us. You know, we have a very, a very specific focus strategy, as Colin outlined at the beginning of the call. you know, any, any hotels that we bring into our portfolio, you know, we want them to, you know, be consistent with that strategy and ultimately be able to drive value, not only, not only at that property level, but also be able to drive value across the portfolio.
Colin Reed (Executive Chairman)
Yeah.
Mark Fioravanti (President and CEO)
That's the critical thing for us.
Colin Reed (Executive Chairman)
Absolutely.
Sean Kelly (Managing Director, Senior Research Analyst)
Thank you very much.
Colin Reed (Executive Chairman)
Thanks, Sean. Okay, Travis, thank you. For the investors that have been on this morning, thank you for your time and effort. If you have any other questions, you know how, how to get hold of us here and upward and onward. We've got an exciting company on our hands, and we expect to create tons of value here over the years ahead. Thank you, everyone.
Operator (participant)
This does conclude today's program. Thank you for your participation. You may disconnect at any time.