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Robert Prather Jr.

About Robert S. Prather Jr.

Independent director at Ryman Hospitality Properties (RHP) since 2009; age 80. He is President & CEO of Heartland Media, LLC and brings deep media-operations and governance expertise; designated by RHP’s board as an “audit committee financial expert.” Tenure on RHP’s board is 16 years, with independence affirmed for 2024 alongside all directors except the Executive Chairman and CEO .

Past Roles

OrganizationRoleTenureCommittees/Impact
Heartland Media, LLCPresident & CEOJun 2013 – PresentMedia CEO; financial/operational expertise
Allen Media BroadcastingPresident & CEOFeb 2020 – Jun 2023Media operations leadership
Heartland Media Acquisition Corp (SPAC)CEOMar 2021 – Aug 2023Public markets/SPAC leadership
Gray Television, Inc.President & COOSep 2002 – Jun 2013Public company C-suite; operations
Gray Television, Inc.EVP1996 – Sep 2002Senior leadership
Bull Run Corp. (now Southern Community Newspapers, Inc.)CEO1992 – Dec 2005Media/publishing CEO

External Roles

CompanyRoleStatusNotes
GAMCO Investors, Inc.DirectorCurrentListed public directorship
Diebold Nixdorf, Inc.DirectorFormerPrior public board service
Heartland Media Acquisition CorpCEOFormerFormer SPAC CEO (not a board role)

Board Governance

  • Independence and tenure: Independent director; director since 2009 (16 years) .
  • Committee roles: Audit Committee Chair; Human Resources Committee member; designated “audit committee financial expert” by the Board .
  • Meetings and attendance: Board met 5 times in 2024; Audit met 7; Human Resources met 4. Each incumbent director standing for election had at least 75% attendance at all Board and committee meetings in 2024 .
  • Lead independent structure: Independent Lead Director in place (Michael Roth); executive sessions of independent directors held at each regularly scheduled Board meeting .

Fixed Compensation (Non‑employee Director Pay)

Component (2024)Amount
Annual retainer (independent directors)$80,000
Audit Committee Chair fee$30,000
Human Resources Committee member fee$10,000
Meeting feesNone disclosed
Fees earned by Prather (actual, 2024)$117,500

Notes:

  • 2024 changes vs 2023: +$15,000 increase to the non-employee director annual retainer; +$5,000 to Audit Chair and Nominating & CG Chair; establishment of Risk Committee cash compensation (Chair $20,000; Members $10,000) .

Performance Compensation (Equity for Directors)

Equity Element (2024)Detail
Annual RSU grant1,152 RSUs per non-employee director on May 9, 2024; grant-date fair value ≈ $120,000 ($119,958 shown in table)
VestingRSUs vest fully on the first anniversary of grant; directors may elect to defer settlement
Prather 2024 stock award (grant-date FV)$119,958

Other Directorships & Interlocks

CategoryDetail
Current public boardsGAMCO Investors, Inc.
Former public boardsDiebold Nixdorf, Inc.
Committee interlocksRHP Human Resources Committee disclosed no interlocks/insider participation requiring SEC disclosure

Expertise & Qualifications

  • Financial reporting and audit oversight: Audit Committee Chair; SEC-designated “audit committee financial expert” .
  • Operating expertise: Long-tenured media CEO/COO with governance experience on other public boards .
  • Skills alignment: Board matrix emphasizes financial literacy, organizational leadership, and enterprise risk oversight across nominees; Prather’s biography underscores media/entertainment operating depth and board governance credentials .

Equity Ownership

MetricValue
Beneficially owned shares (direct/indirect)3,960 shares
Director deferred RSUs37,796 units (vested but receipt deferred)
Total “ownership” counted for guideline purposes41,756 shares/units (meets director guideline)
Ownership as % of outstanding<1%

Policy alignment and restrictions:

  • Director stock ownership guideline: Minimum 6,000 shares within 5 years; if not met, must retain 50% of net shares from vestings. As of Jan 31, 2025, all non-employee directors met the requirement (Prather: 41,756 counted including RSUs) .
  • Hedging/pledging: Directors are prohibited from hedging; pledging of a significant amount requires prior committee approval. As of Jan 31, 2025, no directors/officers had pledges exceeding the policy limit .

Insider Trades and Form 4 Activity (last ~24 months)

Date (Filing)FormSummarySource
Jan 16, 2024Form 4Change in beneficial ownership (director equity/deferral-related)https://www.sec.gov/Archives/edgar/data/1765728/000095017024004500/0000950170-24-004500-index.htm
Apr 15, 2024Form 4Prather Form 4 (includes note: director deferred vesting of RSUs until end of service)https://ir.rymanhp.com/static-files/cc94a645-1665-45ac-b36f-513654d36dbc
Jul 15, 2024Form 4Change in beneficial ownership (director equity/deferral-related)https://www.sec.gov/Archives/edgar/data/1765728/000095017024083575/0000950170-24-083575-index.htm
Oct 15, 2024Form 4Change in beneficial ownership (director equity/deferral-related)https://ir.rymanhp.com/static-files/6d9516e5-b321-4656-a234-3dc81759af0f
Jul 15, 2025Form 4Change in beneficial ownership (director equity/deferral-related)https://www.streetinsider.com/SEC+Filings/Form+4+Ryman+Hospitality+Proper+For%3A+Jul+15+Filed+by%3A+PRATHER+ROBERT+S+JR/25053562.html

Notes:

  • RHP’s proxy beneficial ownership table and director compensation disclosures show substantial director RSU deferrals by Prather (37,796 deferred RSUs), consistent with periodic Form 4 filings reflecting RSU grants/dividend equivalents and deferral elections .

Governance Assessment

  • Strengths and investor-alignment signals:

    • Independent director; Audit Committee Chair and SEC-designated financial expert—supports strong financial reporting oversight .
    • Meets and exceeds director stock ownership guideline; significant deferred RSU balance enhances alignment .
    • Board/committee attendance at or above threshold; board maintains independent lead director and executive sessions at every regular meeting .
    • No related‑party transactions involving Prather disclosed; 2024 related party item involved other directors (Haslam; entity affiliated with Reed) and was approved with independence maintained for Haslam .
    • Shareholder support for pay practices remained high (94.7% “say‑on‑pay” approval in May 2024), indicating broad confidence in compensation governance .
  • Watch items / potential risk indicators:

    • Long board tenure (16 years) and advanced age (80) may raise refreshment/succession considerations; the board states an ongoing refreshment process (most independent directors joined since 2016) .
    • Multiple external commitments are limited (current: GAMCO board); the Nominating & CG Committee annually reviews director commitments/overboarding risk .
  • Compensation structure (director):

    • Cash/equity mix roughly balanced in 2024 (cash fees $117,500; equity grant ~$119,958), with full‑value RSUs vesting after one year and optional deferral—aligns pay with shareholder outcomes without option leverage .
  • Policies and controls:

    • Comprehensive recoupment (NYSE‑compliant) for executive incentive pay; strict hedging prohibition and limited pledging for directors/officers; independent committees and majority voting standard reinforce accountability .

Appendix: Board/Committee Activity Reference (2024)

Body2024 Meetings
Board of Directors5
Audit Committee7
Human Resources Committee4
Nominating & Corporate Governance Committee5
Risk Committee2 (formed in Q2 2024)