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SONIC AUTOMOTIVE INC (SAH)·Q4 2024 Earnings Summary
Executive Summary
- Sonic delivered all-time record quarterly revenue of $3.896B (+9% YoY) and gross profit of $574.0M (+6% YoY); GAAP EPS rose to $1.67 (+50% YoY) while adjusted EPS fell to $1.51 (-7% YoY) due to non-GAAP items; adjusted EBITDA grew to $149.3M (+11% QoQ) .
- Franchised Dealerships posted record revenue ($3.359B, +12% YoY) and gross profit ($517.4M, +5% YoY) on strong unit growth and fixed ops/F&I, while new vehicle GPU continued to normalize; reported SG&A leverage improved to 67.3% of GP (adjusted 69.3%) .
- EchoPark gross profit hit a Q4 record ($49.0M, +14% YoY) and total GPU rose (+21% YoY), but adjusted EBITDA of $4.2M missed prior $7–$8M guidance due to aged inventory and seasonal demand; segment revenue declined 9% YoY .
- Management guided FY2025 to low single-digit revenue/gross profit growth and ~70% adjusted SG&A/GP, with EchoPark adjusted EBITDA of $30–$33M and Powersports $7–$8M; Board approved $0.35 quarterly dividend payable April 15, 2025 .
- Key stock catalysts: record top-line, improved SG&A leverage, 2025 outlook, accelerated M&A focus in luxury/imports, and continued EchoPark profitability trajectory (despite Q4 miss vs guidance) .
What Went Well and What Went Wrong
- What Went Well
- Franchised Dealerships: Record quarterly revenue ($3.359B, +12% YoY) and gross profit ($517.4M, +5% YoY); fixed ops gross profit +12% YoY and F&I gross profit +14% YoY .
- Technician hiring exceeded the 2024 goal with +335 net technicians, positioning for ~$100M annualized fixed ops GP once fully productive; “strong finish” to 2024 with momentum into 2025 (CEO) .
- EchoPark: Q4 record gross profit ($49.0M, +14% YoY) and total GPU $2,974 (+21% YoY); on same market basis, revenue flat and gross profit +29% YoY (volume +4%) .
- What Went Wrong
- EchoPark Q4 adjusted EBITDA ($4.2M) missed prior guidance ($7–$8M) due to aged inventory from building levels too quickly exiting Q3 and a seasonal demand slowdown, reducing front-end used GPU by ~$200 sequentially (President commentary) .
- New vehicle GPU normalized further; BEV oversupply created a ~$400 per-unit drag in Q4, pressuring overall new vehicle GPU vs prior year (management) .
- Powersports saw seasonal softness: Q4 revenue $30.6M (+13% YoY) but adjusted EBITDA loss of $1.0M; SG&A as % of GP elevated (106.6% adjusted) .
Financial Results
Consolidated financials (sequential view)
YoY Q4 comparison
Segment performance (Q4 2023 → Q3 2024 → Q4 2024)
KPIs and operating metrics
Guidance Changes
Earnings Call Themes & Trends
Management Commentary
- CEO: “Our franchised dealerships segment achieved all-time record quarterly revenues, outperforming the industry in both new and used retail unit sales volume growth and generating all-time quarterly record parts and service revenues… we exceeded our goal of increasing technician headcount by 300 in 2024, with a final net increase of 335 technicians.” .
- President: “2024 was a strong year of execution… Our EchoPark team… achieving all-time record annual adjusted EBITDA of $27.6 million… As we look ahead to 2025, our focus remains on… growing our EchoPark volume and profitability, gaining market share in our franchised dealerships and powersports segments, and optimizing our expense structure” .
- CFO: “As of December 31, 2024, we had approximately $384 million in cash and floor plan deposits on hand, with total liquidity of approximately $862 million, before considering unencumbered real estate” .
Q&A Highlights
- Acquisition strategy & valuations: Management is “green to buy” across luxury/import OEMs, seeing more deals at improved multiples and strong liquidity to fund without adding debt; expect announcements in coming months .
- EV GPU drag: BEV oversupply created ~$400 per-unit drag; inventory mix was right-sized to ~10–11% EVs by year-end; OEM incentives may be creating “false positives” in EV volumes .
- EchoPark cadence & store openings: After rightsizing inventory, margins normalized into Q1; affordability and lease returns expected to trough in 2025; target to begin openings in 1H26, potentially earlier if conditions improve .
- Fixed ops growth: +335 techs expected to drive ~$100M annualized fixed ops GP when fully productive; mid-single-digit fixed ops GP growth guide may be conservative given early 2025 strength (management tone) .
- Powersports TAM and discipline: Cautious on near-term cycle; improving playbooks and standardization; pursuing targeted opportunities (e.g., Sturgis Harley add point) while avoiding overreach .
Estimates Context
- Wall Street consensus (S&P Global Capital IQ) for Q4 2024 was unavailable due to an SPGI request limit error at time of retrieval; consequently, explicit “vs estimates” comparisons cannot be provided. Values from S&P Global are therefore not included, and we note the limitation transparently.
- Qualitatively, EchoPark’s adjusted EBITDA missed prior internal guidance ($4.2M actual vs $7–$8M guided), which may prompt downward adjustments to segment margin expectations in near-term models; Franchised outperformance and SG&A leverage improvements likely offset some pressure at consolidated level .
Key Takeaways for Investors
- Franchised momentum plus SG&A leverage drove record revenue and solid GP; fixed ops/F&I strength provides durable earnings support as new GPU normalizes .
- EchoPark is structurally profitable for the year with improving GPU, but quarterly margin volatility persists; inventory discipline and marketing optimization are key to achieving FY2025 EBITDA guide ($30–$33M) .
- EV headwinds remain a watch item; BEV oversupply depresses GPU while hybrid demand is resilient; Sonic’s alignment of inventory to sell-through is improving .
- Management’s M&A posture (luxury/import focus, favorable multiples, no added debt) could be a medium-term EPS driver and SG&A leverage enhancer .
- Powersports remains seasonally variable; execution improvements and targeted expansion may contribute modestly, with bulk EBITDA slated for Q3 .
- Liquidity is robust ($862M total; $384M cash & floor plan deposits), supporting capital deployment across acquisitions and shareholder returns (dividend $0.35) .
- Near-term trading: favor strength in franchised metrics and SG&A leverage; monitor EchoPark monthly margins and BEV inventory mix; catalysts include deal announcements and 2025 execution against SG&A/EBITDA targets .