SG Q1 2025: Positive Adjusted EBITDA, 17.9% Store Margin
- Efficient Operations & Profitability: Sweetgreen delivered a restaurant-level profit margin of 17.9% and slight adjusted EBITDA profitability in Q1 2025, demonstrating robust operational discipline and efficiency even amid external challenges.
- Strategic Expansion & Market Penetration: The opening of 5 new restaurants in both legacy and new markets underlines an effective real estate strategy that supports long-term growth opportunities.
- Resilience & Innovation Focus: Despite headwinds like weather disruptions and consumer slowdown, the company is proactively managing tariff impacts and enhancing its digital platform through initiatives like its Infinite Kitchen, setting a strong foundation for future performance.
Metric | YoY Change | Reason |
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Total Revenue (Geography) | +5% | The Q1 2025 revenue increased from $157.85M to $166.304M, a result that aligns with the previous fiscal year's drivers—net new restaurant openings and improved same-store sales driven by menu price increases and favorable product mix, reflecting a positive market recovery and ongoing operational improvements. |
Cash and Cash Equivalents | -24.5% | Cash declined from $243,756K to $183,893K, which may indicate that the company is using funds for capital expenditures, expansion initiatives, or working capital adjustments; this follows a pattern where earlier cash positions were higher but have been reduced due to increased investment activity, although specific causal details were not disclosed. |
Accounts Receivable | +41% | Accounts receivable rose from $5,590K to $7,912K, likely due to increased sales volume combined with slower collection cycles or extended credit terms, a trend echoing previous period revenue increases without additional clarifying details on collection policies. |
Total Stockholders’ Equity | -8% | Equity decreased from $470,278K to $432,754K, continuing the trend from FY 2024 where net losses substantially increased the accumulated deficit, even though additional paid-in capital showed modest gains; this indicates ongoing challenges in profitability impacting the company’s balance sheet. |
Total Liabilities | +8% | Liabilities increased to $401,566K from a lower base in Q1 2024, suggesting the company may have taken on additional debt or incurred higher operational liabilities to support expansion, consistent with a strategy of leveraging capital that accompanies shrinking equity. |
Metric | Period | Previous Guidance | Current Guidance | Change |
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Net new restaurant openings | FY 2025 | At least 40 | no guidance | no current guidance |
Revenue | FY 2025 | Between $760 million and $780 million | no guidance | no current guidance |
Same-store sales growth | FY 2025 | Between 1% and 3% | no guidance | no current guidance |
Restaurant-level margins | FY 2025 | Between 19.8% and 20.5% | no guidance | no current guidance |
Adjusted EBITDA | FY 2025 | Between $32 million and $38 million | no guidance | no current guidance |
Infinite Kitchen deployment | FY 2025 | 20 of the 40 new restaurants will feature the Infinite Kitchen | no guidance | no current guidance |
Net new restaurant openings | Q1 2025 | 5 | no guidance | no current guidance |
Revenue | Q1 2025 | Between $163 million and $166 million | no guidance | no current guidance |
Same-store sales decline | Q1 2025 | Between 5% and 3% | no guidance | no current guidance |
Restaurant-level margin | Q1 2025 | Between 16.4% and 16.8% | no guidance | no current guidance |
Adjusted EBITDA loss | Q1 2025 | Between $3 million and $1 million | no guidance | no current guidance |
Metric | Period | Guidance | Actual | Performance |
---|---|---|---|---|
Revenue | Q1 2025 | Between $163 million and $166 million | 166.304 | Beat |
Topic | Previous Mentions | Current Period | Trend |
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Infinite Kitchen Technology | Across Q2, Q3, and Q4 2024, Infinite Kitchen technology was consistently highlighted for its labor savings, operational consistency, and its contribution to margin expansion. The discussions emphasized retrofit cost details and throughput benefits ( ). | In Q1 2025, the Infinite Kitchen remains a central pillar of Sweetgreen’s strategy—with renewed emphasis on strong performance, margin leverage, and high native digital sales. Despite tariff impacts, it is portrayed as “wildly accretive,” driving operational efficiency and robust labor savings ( ). | Recurring theme with sustained positive sentiment. The focus remains on margin expansion and operational consistency, with added emphasis on overcoming tariff challenges while scaling the format. |
Strategic Expansion and New Store Openings | In Q2, Q3, and Q4 2024, Sweetgreen detailed expansions into new markets (e.g., Seattle, Columbus, Charlotte) and outlined aggressive pipeline targets including new unit growth and the deployment of Infinite Kitchens in many new locations ( ). | Q1 2025 continues this strategy by announcing entry into three new markets (Sacramento, Phoenix, Cincinnati), opening five new restaurants, and confirming a pipeline of 40 net new restaurants in 2025—with an integrated focus on formats such as Infinite Kitchen and Sweetlane ( ). | Steady commitment with broader geographic diversification. While the fundamental objective of expansion remains, there is a notable emphasis on innovative formats and integrated performance metrics, suggesting a more layered and technology-driven expansion strategy. |
Operational Efficiency and Profitability | Previous periods (Q2–Q4 2024) consistently showcased improvements in restaurant-level margins, labor optimization, and adjusted EBITDA, with detailed discussions on cost management and operational improvements ( ). | Q1 2025 reports that operational initiatives have driven a restaurant-level profit margin of 17.9% and modest adjusted EBITDA gains. Efforts to optimize ingredient consolidation and labor costs are highlighted, with continued focus on mitigating tariff impacts ( ). | Ongoing improvement with a cautious tone. While efficiency gains continue, Q1 2025 shows a balanced narrative—maintaining profitability improvements amid rising input costs and external challenges like tariffs. |
Menu Innovation and Product Differentiation | In Q2–Q4 2024, menu innovation discussions centered on items like Caramelized Garlic Steak, Protein Plates, seasonal menus, and culinary collaborations, all aimed at broadening the brand beyond salads ( ). | Q1 2025 introduces bold initiatives such as the nationwide launch of Ripple Fries and a high-profile collaboration with COTE Korean Steakhouse, paired with seasonal menu plans and core menu refinement. The focus is on enhancing guest experience and broadening appeal ( ). | Enhanced culinary creativity and diversification. There is a heightened focus on innovation, driven by strategic collaborations and new items that aim to elevate the brand’s culinary identity while maintaining operational excellence. |
Same-Store Sales Growth and Pricing Strategy | In Q2–Q4 2024, same-store sales generally grew modestly, driven partly by menu price increases and positive traffic, with less concern about over-reliance on pricing as a growth lever ( ). | In Q1 2025, same-store sales declined by 3.1% overall. Although menu price increases contributed a 3.4% uplift, this was offset by a significant negative 6.5% impact from reduced traffic and mix, amid softening consumer sentiment and external headwinds ( ). | Notable shift in sentiment. Previously, growth was driven by balanced pricing and traffic gains; now, there is increasing concern over decreased organic traffic and a heavy reliance on price increases, signaling vulnerability to external economic factors. |
Cost Management and New Store Build-Out Efficiency | Q2–Q4 2024 discussions emphasized disciplined cost management via bulk purchasing, streamlined build-out processes, and efforts to offset tariff impacts, with guidance on base build-out costs around $1.4–$1.5 million per store and detailed cost metrics for Infinite Kitchens ( ). | Q1 2025 maintains a focus on cost management with improved food, beverage, and packaging costs (down by over 100 bps) and labor costs tracked similarly to prior periods. There is an updated focus on mitigating tariff impacts on Infinite Kitchen deployment and restaurant build-out costs ( ). | Consistent emphasis with an updated focus on tariffs. The company continues to improve build-out efficiencies while now addressing increased tariff pressures, illustrating proactive cost management in a challenging external environment. |
External Challenges | In Q2 and Q4 2024, external factors were mentioned with moderate emphasis—economic uncertainty was noted in Q2, while Q4 focused on weather disruptions and wildfire impacts in specific markets ( ). | Q1 2025 provides a more detailed discussion of external challenges, citing declining consumer sentiment, softening same-store sales, adverse weather impacts, and significant tariff effects on several operational facets ( ). | Increased prominence in discussion. Compared to previous periods, Q1 2025 demonstrates heightened concern over economic and weather-related headwinds, with a more granular analysis of tariff impacts—suggesting that external challenges are now a larger factor in strategic planning and operational performance. |
Operational Complexity from Menu Initiatives | In Q3 and Q4 2024, CEO Jonathan Neman explicitly discussed the operational complexity arising from expanded menu initiatives, emphasizing simplification measures and process optimizations to manage new items ( ). In Q2 2024, the topic was mentioned more in passing as menu offerings expanded. | Q1 2025 did not explicitly address operational complexity tied to menu expansion. Instead, the focus was on operational excellence and refining core offerings without highlighting additional complexity challenges ( ). | Reduced explicit discussion. While previous periods focused on managing complexity from new menu innovations, Q1 2025 omits this topic, suggesting either improved internal processes or a shift in focus toward other strategic priorities amid economic and external challenges. |
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Tariff Impact
Q: What is tariff cost impact on builds?
A: Management explained that for a unit without tariffs, the build-out cost is approximately $1.5M; tariffs add about 10% (roughly $150K for a traditional store and $100K for an Infinite Kitchen, totaling nearly $250K on a $2M build) without altering the deployment strategy. -
Sales Outlook
Q: What is expected for a sales rebound?
A: They expect a strong recovery in Q3 and Q4 from easing comps, seasonal menu returns, and loyalty program tailwinds after an unusually soft April. -
Capital Allocation
Q: Any changes to unit growth or CAPEX plans?
A: Management remains committed to a 15%-20% annual unit growth target, maintaining disciplined capital allocation despite a challenging macro environment. -
IK Deployment
Q: Will tariffs alter Infinite Kitchen rollouts?
A: Despite tariff impacts, the attractive ROI of the Infinite Kitchen—benefiting from labor savings and efficiency—ensures that rollout plans remain unchanged. -
April Trends
Q: Is the April decline structural or cyclical?
A: They attribute the mid-single-digit drop in April to a mix of external factors and a lapping effect from previous launches, expecting normalization in subsequent quarters. -
G&A Impact
Q: How does G&A affect EBITDA guidance?
A: With a focus on cost control and achieving flat G&A year-over-year, they are targeting an adjusted EBITDA of around $30M. -
Core Value
Q: Are core markets losing perceived value?
A: In legacy urban markets like New York and Boston, pricing gaps and reliance on seasonal menus have affected perceived value, though initiatives to boost loyalty and operational consistency are underway. -
Geography Performance
Q: How do regional performances differ?
A: LA remains heavily impacted by wildfire effects, while DC—with predominantly older, smaller stores—has seen a noticeable shift in performance. -
Loyalty Metrics
Q: What are key metrics from SG Rewards?
A: The new loyalty program is rapidly growing, adding roughly 20,000 new digital customers per week and enhancing insights for menu and marketing decisions. -
Marketplace Growth
Q: Why is the marketplace channel growing?
A: Growth is driven by the product’s strong travelability, effective marketplace partnerships, and higher average checks in off-premise channels. -
Product Launch
Q: How are Ripple Fries performing?
A: Customers have responded very positively to Ripple Fries, making them the most attached side item that is contributing to improved same-store sales.