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Wade Lyall

Executive Vice President, Sales and Business Development at Champion Homes
Executive

About Wade Lyall

Wade Lyall (age 53) is Executive Vice President, Sales and Business Development at Champion Homes (SKY), a role he has held since July 1, 2019; he joined the company in 2000 and holds a B.S. in Business Administration from East Carolina University . Under the company’s FY2025 performance, revenue rose 23% to $2.5B and net income increased 35% to $198M (EPS $3.42), supporting above-target annual bonus outcomes for NEOs; the bonus plan recorded adjusted EPS of $3.56 and revenue of $2,483M for performance measurement . FY2025 annual incentive payout for Lyall (and most NEOs) was 115.5% of target, reflecting balanced achievement on 50% EPS and 50% revenue metrics .

Past Roles

OrganizationRoleYearsStrategic impact
Champion Homes (CHB)EVP, Sales & Business Development2019–presentLeads go-to-market and sales execution across North America; long-tenured commercial leader .
Champion Homes (CHB)VP, Sales & Business Development2015–2019Expanded national sales coverage and programs .
Champion Homes (CHB)Regional VP, South Region2012–2015Drove regional growth and dealer/channel performance .
Champion Homes (CHB)Regional VP, Sales & Marketing2005–2012Built sales and marketing capabilities across regions .
Champion Homes (CHB)General Manager (two plants, GA)2002–2005Plant-level P&L and operational leadership .
Champion Homes (CHB)Sales Manager2000–2002Began at CHB leading sales at the plant level .

External Roles

  • No public-company directorships or external roles for Mr. Lyall are disclosed in the proxy statement .

Fixed Compensation

MetricFY2023FY2024FY2025
Salary ($)377,307 385,000 410,000
Target Annual Bonus (% of salary)140%
Target Annual Bonus ($)574,000
Actual Annual Incentive ($)824,131 662,849
  • Note: Committee-approved base salary for FY2026 set at $424,800 for Mr. Lyall (context for forward pay positioning) .

Performance Compensation

Annual Incentive Plan (FY2025)

MetricWeightThresholdTargetOver-PerformMaximumActual (FY2025)Payout mechanics
Consolidated EPS50%3.06 3.40 3.74 4.08 3.56 50–200% scale; straight-line interpolation; plan paid 115.5% overall .
Consolidated Revenue ($M)50%2,202 2,447 2,692 2,936 2,483 50–200% scale; straight-line interpolation; plan paid 115.5% overall .
Plan payout (overall)115.5% of target for Mr. Lyall .

Long-Term Incentive Awards (granted FY2025)

Award typeGrant dateShares (#)Grant date fair value ($)Vesting schedulePerformance metrics
RSU3/25/20254,887 478,291 1/3 each year on the first three anniversaries of vesting start date Time-based only.
PSU (target)3/25/20254,887 601,394 Cliff vests at end of 3-year period ending 3/25/2028; vests at ≥100% on change in control (CIC) or at performance as of month prior to CIC if higher (employment required at CIC) 60% relative TSR; 40% Single Family Home Completion Market Share; threshold/target/max pay 50%/100%/200% with straight-line interpolation .

Equity vested in FY2025

Award typeShares vested (#)Value realized on vesting ($)
RSUs/PSUs11,474 1,059,386

Equity Ownership & Alignment

ItemDetail
Beneficial ownership29,286 shares; <1% of outstanding shares .
Stock ownership guidelinesSection 16 Officers: 1x base salary; compliance required within 3 years .
Compliance status (as of 3/29/2025)All Section 16 Officers, including Mr. Lyall, in compliance .
Hedging/PledgingPledging and holding shares in margin accounts prohibited; hedging allowed only in trading windows with pre-clearance; Section 16 disclosures required .

Outstanding equity awards (as of 3/29/2025)

InstrumentQuantityTerms
Stock options (exercisable)11,905 @ $32.11 (exp. 1/2/2030) Legacy options; 10-year term; original 3-year vesting .
Stock options (exercisable)8,890 @ $31.21 (exp. 1/4/2031) Legacy options; 10-year term; original 3-year vesting .
RSUs unvested12,200 (MV $1,147,776 at $94.08) Time-based; vest 1/3 per year .
PSUs unvested (target)20,576 (MV $1,935,790 at $94.08) Performance-based; 3-year cliff; rTSR/SFHC market share .
  • Near-term vesting cadence: RSUs granted 3/25/2025 vest in three equal tranches on 3/25/2026, 3/25/2027, and 3/25/2028 (1,629 shares per tranche) .
  • Insider reporting note: One delinquent Form 4 for Mr. Lyall covering a single transaction was filed on March 26, 2025 (company-wide Section 16 timeliness disclosure) .

Employment Terms

TopicKey terms for Mr. Lyall
Employment agreementNone; individual agreements exist for CEO/CFO/GC; others are covered by the Separation Allowance Plan and equity award terms .
Non-compete / non-solicit18 months post-termination (applies via RSU/PSU award agreements) .
ClawbackDodd-Frank–compliant recoupment policy covering 3 prior fiscal years for performance-based compensation in the event of a restatement; recovery of excess compensation if practicable .
CIC vestingRSUs deliver earlier upon CIC; PSUs vest at ≥100% of target or as measured pre-CIC if higher (employment required at CIC) .

Potential payments upon termination/CIC (as of 3/29/2025)

ScenarioSalary continuation ($)Annual incentive ($)LT equity ($)Health subsidy ($)
Death/Disability1,147,776
CIC without qualifying termination2,623,797
CIC with qualifying termination3,083,566
Involuntary termination without cause / Good reason307,500 1,244,998

Compensation Structure Notes

  • Mix and leverage: For FY2025, Mr. Lyall’s target pay mix was 20% fixed / 80% variable; of the variable component, 35% was annual and 65% long-term equity, indicating high performance linkage and retention emphasis .
  • LTI design: Since FY2022 the company discontinued new option grants; LTI now split 50% PSUs and 50% RSUs, emphasizing multi-year rTSR and share capture of single-family completion market share (50/50 plan-level split, 60/40 within PSUs) .

Performance & Track Record Context

MeasureFY2025 Outcome
Revenue$2.5B; +23% YoY
Net income$198M; +35% YoY
EPS (reported)$3.42
Annual bonus performance inputsEPS (adjusted) $3.56; Revenue $2,483M
Cumulative TSR index (Company vs. Peer Group)604.34 vs. 332.48 (since base period; see pay vs. performance table)

Additional Governance and Policies

  • Stock ownership guidelines: CEO 3x salary; CFO 1.5x salary; other Section 16 Officers 1x salary; compliance achieved as of March 29, 2025 (except newest director with three-year runway) .
  • Hedging/pledging policy: Pledging prohibited; hedging permitted only during approved windows with pre-clearance; Section 16 public disclosure required .
  • Compensation Committee: Eddie Capel (Chair), Erin Mulligan Helgren, Nikul Patel .

Investment Implications

  • Pay-for-performance alignment: Lyall’s compensation is highly variable (80%) with strong multi-year equity exposure (65% of variable), tied to rTSR and market-share outcomes—supportive for shareholder alignment and a positive signal on retention given RSU/PSU vesting through March 2028 .
  • Vesting and supply overhang: FY2025 vested 11,474 shares (~$1.06M realized), with future RSU tranches from the March 2025 grant vesting annually through FY2028; PSUs cliff-vest in 2028, creating potential periodic selling pressure around vest dates, subject to trading windows and tax withholding .
  • Retention risk: Without an individual employment agreement, Lyall relies on the Separation Plan and equity award protections; non-compete/non-solicit (18 months) and meaningful unvested equity reduce near-term flight risk, though “single-trigger” equity vesting on CIC for PSUs/RSUs elevates change-in-control sensitivity .
  • Governance risk checks: Clawback policy is up-to-date; pledging prohibited; one administrative Section 16 filing delinquency for Lyall noted in FY2025 (low-severity process issue) .