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Joe Del Preto

Chief Financial Officer and Treasurer at Sprout SocialSprout Social
Executive

About Joe Del Preto

Joe Del Preto (age 47) is CFO and Treasurer of Sprout Social (SPT) since July 2017; he previously served as Global Controller at Groupon (2012–2017), VP Finance at Echo Global Logistics, and began his career at PwC. He holds a Bachelor’s degree in Accounting from Indiana University Bloomington, is a CPA, and currently serves on the board of SimilarWeb (NYSE: SMWB) . Company performance in 2024: revenue $405.9M (+22% YoY), GAAP loss from operations ($60.4M), and non-GAAP operating income $30.2M (up from $4.7M in 2023) . Pay-versus-performance disclosures show the Company’s five-year cumulative TSR value for a $100 investment at $191 in 2024 (peer index $301) .

Past Roles

OrganizationRoleYearsStrategic impact
Groupon, Inc.Global ControllerSep 2012–Jul 2017Led global controllership for a public e-commerce marketplace
Echo Global LogisticsVP FinanceNot disclosedSenior finance leadership at tech-enabled logistics provider
PwCAuditor (career start)Not disclosedFoundation in audit/accounting at Big Four firm

External Roles

OrganizationRoleYears
SimilarWeb, Inc. (NYSE: SMWB)DirectorCurrent

Fixed Compensation

MetricFY 2023FY 2024FY 2025
Base Salary Rate ($)437,500 445,000 460,000
Target Bonus % of Salary60% (set in 2021) 65% 65% (unchanged for 2025)
Perquisites/Benefits401(k) match (50% up to 3% of salary; cap $5,500; 4-year vesting) and Lifestyle Spending Account401(k) match and LSA 401(k) match and LSA

2024 Summary Compensation (actual paid/earned):

Component ($)FY 2022FY 2023FY 2024
Salary390,000 437,500 445,000
Stock Awards (grant-date fair value)1,847,609 2,360,255 3,291,335
Non-Equity Incentive (STI)219,960 280,875 228,509
All Other Compensation4,500 5,787 6,463
Total2,462,069 3,084,417 3,971,306

Performance Compensation

2024 Short-Term Incentive Plan (STI) structure: quarterly payouts tied 70% to revenue, 30% to non-GAAP operating income; payout curve capped at 200% per metric; actual aggregate payout equaled 79% of target for NEOs .

  • 2024 aggregate bonus for Del Preto: | Metric | 2024 | |---|---:| | Aggregate Target Bonus ($) | 289,250 | | Actual Aggregate Bonus Paid ($) | 228,509 |

STI performance mechanics (targets vs. guidance; quarterly payout schedule) are summarized in the Company’s STI table .

2025 STI design changes: introduce annual measurement (40% annual, 60% quarterly), set all targets at fiscal-year start, cap quarterly payouts at 100% of quarterly opportunity; total annual payout cap remains 200%; target incentive percentages unchanged .

Long-Term Incentives (RSUs):

  • 2024 grant to Del Preto: 55,122 RSUs; vesting 25% on March 1, 2025, then in 12 equal quarterly installments from June 1, 2025 (standard four-year schedule) .

Equity Ownership & Alignment

Beneficial ownership and unvested equity (as of March 28/December 31, 2024–2025):

  • Shares beneficially owned: 69,124 Class A (less than 1%) .
  • Outstanding unvested RSUs (12/31/2024): | Grant Date | Unvested RSUs (#) | Market Value ($) | |---|---:|---:| | 2/17/2021 | 923 | 28,345 | | 2/18/2022 | 10,956 | 336,459 | | 3/29/2023 | 22,856 | 701,908 | | 3/28/2024 | 55,122 | 1,692,797 |

Stock Ownership Guidelines: CFO must hold Company equity equal to at least 1× base salary; coverage effective Feb 11, 2025; five-year compliance period from later of effective date or the date first covered; if unmet, board may restrict sales of more than 50% of net shares from vesting until compliance .

Policies impacting alignment and trading:

  • Clawback policy (3-year lookback) for erroneously received incentive compensation upon any restatement .
  • Hedging transactions in Company equity are prohibited by the Insider Trading Policy .
  • Company discloses “no tax gross-ups” and “no golden parachute excise tax payments,” and RSUs vest on a standard 4-year schedule—no abbreviated vesting .

No pledging disclosure identified in the proxy; related-party transactions: none over $120,000 since Jan 1, 2024 .

Employment Terms

Employment Agreement history: Amended & restated employment agreement (Feb 20, 2020) with auto-renewal; target bonus increased to 60% in 2021 and 65% in 2024; participation in Company Severance Plan (Tier 2) since Feb 26, 2024 . Prior agreement included 12-month post-termination non-compete and non-solicit covenants; 280G cutback provision to avoid excise tax if beneficial .

Severance & Change-in-Control economics (assumes event on 12/31/2024; $30.71/share):

ScenarioCash Severance ($)COBRA Benefits ($)Target Bonus ($)Equity Acceleration ($)Total ($)
Qualifying Termination (no CIC)222,500 16,015 238,515
Qualifying Termination within CIC period734,250 (12 months salary + target bonus) 27,697 Included in cash severance 2,759,509 3,521,455

Notes:

  • Double-trigger required for equity acceleration and bonus vesting; CIC protection period is 3 months before to 12 months after CIC .
  • Post-termination covenants: 12 months for non-compete and non-solicit (per prior agreement) .

Compensation Structure Analysis

  • Increasing equity mix: stock awards rose from $1.85M (2022) to $3.29M (2024), while cash bonus varied with performance ($219,960 → $228,509), reinforcing at-risk pay emphasis .
  • RSU-only long-term incentives; no options; standard four-year vest; quarterly vesting from year 2 onward may create regular supply, mitigated by ownership guidelines and blackout/insider trading controls .
  • 2024 say-on-pay support was strong at 98%; 2025 STI design changes reflect shareholder feedback on annual target-setting and payout structure .

Performance & Track Record

  • 2024 operational improvements: non-GAAP operating income increased to $30.2M from $4.7M in 2023; revenue growth +22% to $405.9M .
  • Five-year cumulative TSR value of a $100 investment: $191 (Company) vs $301 (peer index) in 2024; 2024 net income was ($61,971) thousand .

Compensation Peer Group

2024 peer group used for benchmarking includes: Amplitude, Appian, Asana, BigCommerce, Bill.com, BlackLine, Braze, DoubleVerify, Everbridge, Freshworks, Jamf, JFrog, nCino, PagerDuty, SEMrush, Smartsheet, Sprinklr .

Equity Ownership & Alignment (Additional Detail)

  • Stock vested in 2024: 32,298 shares; value realized $1,506,795 (RSUs only; no options outstanding) .
  • CEO/Board stock ownership guideline compliance noted as of 12/31/2024; CFO coverage added in 2025 with 5-year runway to comply .

Investment Implications

  • Pay-for-performance alignment: STI tightly tied to revenue and non-GAAP operating income; 2025 plan adds annual measurement and caps to discourage short-term risk-taking while preserving upside at the annual level .
  • Retention and selling pressure: Significant unvested RSUs vest quarterly from mid-2025 under standard schedules; ownership guidelines for CFO (1× salary) and hedging prohibition reduce misalignment and may constrain discretionary selling if guidelines are not met .
  • Downside protection to investors: No tax gross-ups, double-trigger CIC benefits, clawback policy, and robust governance/comp committee independence; related-party transactions not present, lowering governance red flags .
  • Performance execution risk: Despite strong revenue growth and non-GAAP operating income improvement in 2024, GAAP losses persist and five-year TSR trails the peer index, putting focus on continued operating leverage and capital allocation under Del Preto’s financial leadership .