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Hugo Sarrazin

Hugo Sarrazin

President and Chief Executive Officer at UdemyUdemy
CEO
Executive
Board

About Hugo Sarrazin

Hugo Sarrazin (age 56) was appointed President & Chief Executive Officer of Udemy and joined the Board as a Class III director effective March 12, 2025. He holds a Ph.D. and M.Sc. in engineering from Stanford University and a B. App. Sc. in engineering from the University of Ottawa . Prior to his appointment, Udemy delivered 2024 revenue of $786.6M (+8% YoY), Adjusted EBITDA of $43.0M (+451% YoY), and Adjusted EBITDA margin of 5.5% (+400 bps YoY); the company’s 2024 short-term bonus paid 0% due to revenue below threshold despite above-target margin, and 2024 PSU payouts for other NEOs funded at 45% on blended metrics . Say‑on‑pay support was 99% at the 2024 annual meeting, and the 2025 proxy reiterates pay-for-performance design with independent oversight .

Past Roles

OrganizationRoleYearsStrategic Impact
UKG Inc.EVP, Chief Product & Technology Officer (Oct 2021–Apr 2024); President, CPTO (Apr 2024–Feb 2025)2021–2025Led global product and technology; accelerated innovation via cloud migration and M&A; UKG recognized by Fortune and Fast Company for HR tech innovation .
McKinsey & CompanySenior Partner; led Silicon Valley business technology practice; Executive Committee member (2019–2021)~1994–2021Guided global technology/digital transformations; co‑founded McKinsey Digital Labs and McKinsey Design .

External Roles

OrganizationRoleYearsNotes
Udemy, Inc.Director (Class III)Mar 2025–PresentManagement director; no Board committees .
Spencer StuartDirectorCurrent (as of Mar 2025)Provides strategic guidance on corporate performance, governance, cybersecurity .

Fixed Compensation

ComponentTerms
Base Salary$600,000 per year .
Target Annual Bonus100% of base salary; goals set by Board/Comp Committee .
BenefitsEligible for standard executive benefits; at‑will employment; arbitration provisions .

Performance Compensation

ElementValue/MetricDesign and VestingNotes
Initial CEO RSU$10,000,000Time‑based RSUs under 2021 Plan: 1/3 vests on 1‑year anniversary of Start Date (Mar 12, 2026), remainder vests in equal quarterly installments over the next 24 months, subject to continued service .Number of RSUs based on 14‑day trailing simple moving average closing price ending on Start Date .

2024 company incentive framework (context for design; Sarrazin was not a 2024 NEO):

  • Short‑Term Incentive (cash): 100% based on corporate Revenue and Adjusted EBITDA Margin; 2024 bonus paid 0% as revenue ($786.6M) fell below threshold, despite adjusted EBITDA margin for comp purposes at 5.9% (target 2.7%, max 5.0%) .
  • Long‑Term Incentive (for other senior leaders): 50% RSUs / 50% PSUs; PSUs weighted 70% UB ARR and 30% Adjusted EBITDA Margin. 2024 PSU payout funded at 45% (UB ARR below threshold; adjusted EBITDA margin above max) with vesting 25% at certification in Mar 2025 and remainder quarterly over three years, service‑based .
2024 STI Matrix InputsThresholdTargetMaximumActual
Revenue ($)$795M$815.5M$835M$786.6M → below threshold .
Adjusted EBITDA Margin (for comp)1.5%2.7%5.0%5.9% .
Payout0% (both metrics must meet threshold) .
2024 PSU MetricsWeightThresholdTargetMaxActualPayout
UB ARR70%$550.0M$586.4M$622.5M$516.0M0% .
Adjusted EBITDA Margin (for PSU)30%1.5%2.7%5.3%5.9%150% .
Blended Outcome45% .

Equity Ownership & Alignment

  • Beneficial ownership (as of Mar 31, 2025): no common shares reported for Sarrazin (initial RSUs unvested and not reportable within 60 days) .
  • Anti‑hedging and anti‑pledging: Company prohibits hedging and pledging by directors, officers, and employees; margin accounts prohibited; derivatives trading barred (except company awards) .
  • Stock ownership guidelines: CEO required to hold 5x base salary; executives must maintain meaningful ownership; clawback policy compliant with Nasdaq/SEC adopted and updated (2022/2023) .
  • 10b5‑1 plans: Permitted subject to strict conditions (cooling‑off, good‑faith, single‑plan limits); pre‑clearance and blackout policies apply .
Ownership (Mar 31, 2025)AmountNotes
Common Shares Beneficially Owned0Reported as “—” in beneficial ownership table .
Initial CEO RSU Grant$10,000,000 (value)Time‑vested; share count set by 14‑day SMA at grant; cliff on Mar 12, 2026; then quarterly vesting over 24 months .

Employment Terms

ScenarioCash SeveranceHealth BenefitsEquity TreatmentOther
Termination without Cause / Good Reason outside CIC periodLump sum equal to 12 months base salary; earned prior‑year bonus (if unpaid); pro‑rated target bonus for year of termination .Company‑paid COBRA up to 12 months (or taxable equivalent if needed) .Special protection for initial RSUs: if termination before 1‑year anniversary, 1/3 vests; if on/after 1‑year anniversary, an additional 1/12 vests beyond vested amounts .At‑will; arbitration; return of property; release required .
CIC + Qualifying Termination (double trigger)Lump sum equal to 12 months base salary + 100% of target bonus .Company‑paid COBRA up to 12 months (or taxable equivalent) .100% acceleration of unvested equity; performance awards deemed at target unless award says otherwise .280G “best‑net” cutback; no excise tax gross‑ups .

Board Governance

  • Role/independence: Sarrazin serves as CEO and director and is not independent under Nasdaq rules; Udemy separates Chair and CEO roles, with an independent Chair (Sohaib Abbasi) and fully independent standing committees (Audit; Compensation; Nominating & Corporate Governance) .
  • Executive sessions: Independent directors meet in executive session; the Board holds robust annual self‑evaluations .
  • Insider trading/pledging: Strict policy prohibits hedging/pledging/margin; quarterly and special blackouts; pre‑clearance for covered insiders .
  • Management directors and pay: Management directors do not receive separate director compensation .

Compensation Committee Analysis

  • Committee composition and advisor: Compensation Committee is independent and engages FW Cook as its independent advisor; reviews peer group annually and oversees clawback policy and stock ownership guidelines .
  • Peer group for 2024 benchmarking included sixteen SaaS/EdTech comparables (e.g., Chegg, Coursera, Duolingo, Five9, Smartsheet, Zuora) with defined size criteria; removals/additions explained .
  • Practices: Double‑trigger CIC vesting; no excise tax gross‑ups; annual say‑on‑pay; emphasis on equity and performance metrics (UB ARR, Adjusted EBITDA margin); 2024 say‑on‑pay approval 99% .

Employment & Contracts (Retention Risk, Transition)

  • Start date/tenure: Effective March 12, 2025; at‑will; no fixed term .
  • Non‑compete/solicit: Agreement contains confidentiality and inventions obligations; the filed exhibits do not specify a non‑compete term; arbitration applies .
  • Related party transactions: None disclosed regarding Sarrazin; no family relationships; appointment included Board seat fixed at nine members .

Performance & Track Record

  • UKG: Led product and technology, accelerated innovation via cloud migration and M&A; industry recognition for HR tech innovation .
  • McKinsey: Senior Partner; executive committee (2019–2021); founded Digital Labs and Design; advised on product scaling, SaaS strategy, and M&A .
  • Company context prior to his start: 2024 revenue $786.6M (+8% YoY), Adjusted EBITDA $43.0M (+451% YoY), Adjusted EBITDA margin 5.5% (+400 bps YoY) .

Director Compensation (for completeness)

  • Outside directors receive cash/RSU retainers per policy; management directors (including Sarrazin) receive no separate Board pay .

Say‑on‑Pay & Shareholder Feedback

  • 2024 say‑on‑pay received 99% approval; company continues annual advisory vote and stockholder outreach on executive pay .

Risk Indicators & Red Flags

  • Clawback policy in place and updated under SEC/Nasdaq rules .
  • No excise tax gross‑ups; 280G “best‑net” cutback used .
  • Anti‑hedging/pledging/margin restrictions reduce misalignment/pledge risk .
  • Officer exculpation charter amendment proposed in 2025 to aid attraction/retention while preserving stockholder rights under Delaware law .

Compensation Peer Group (Benchmarking)

  • 2024 peer group: Zuora; Chegg; Alteryx; Coursera; Five9; Skillsoft; Appian; Duolingo; Stride; Alarm.com; Fastly; Upwork; Instructure; BlackLine; Smartsheet; Everbridge .

Equity Ownership & Beneficial Holders (Company‑wide context)

  • Major holders include Insight Partners affiliates (25.6%), MIH Edtech/Prosus (9.4%), Caledonia (7.9%), and Vanguard (6.3%) as of March 31, 2025 .

Investment Implications

  • Alignment/retention: The $10M initial CEO RSU is entirely time‑based with a 1‑year cliff (first vest Mar 12, 2026) and subsequent quarterly vesting over two years—strong multi‑year retention and alignment but lower near‑term performance linkage versus PSUs; other senior packages retain a 50% PSU structure tied to UB ARR and Adjusted EBITDA margin .
  • Governance mitigants: Independent Chair, fully independent committees, clawback, ownership guidelines, and anti‑pledging/hedging policies help offset dual CEO/Director concerns .
  • Economics in downside/CIC: Competitive severance with double‑trigger equity acceleration and no excise tax gross‑ups, plus COBRA for 12 months; special protection on the initial RSU reduces early‑termination risk before the 1‑year cliff .
  • Execution focus: Background in scaling SaaS, product innovation, and AI at UKG/McKinsey aligns with Udemy’s 2024 shift to profitable growth and enterprise expansion; investors should monitor 2025–2026 KPI targets (UB ARR, margin) and compensation design evolution for the CEO beyond the initial RSU .