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Bracken Darrell [May 23

President and Chief Executive Officer at V F
Board
Since July 17, 2023
Age
61 years
Education
Holds a BA from Hendrix College and an MBA from Harvard Business School.
Tenure
Joined VF Corporation as President and Chief Executive Officer on July 17, 2023 and has assumed full leadership responsibilities since then.

Also at V F

RTC[1
Richard T. Carucci [June 11
Chair of the VF Board
BEH[2
Brent E. Hyder [May 23
Executive Vice President, Chief People Officer
BHM[2
Bryan H. McNeill [May 23
Vice President, Controller, and Chief Accounting Officer

About

Bracken Darrell is the President and Chief Executive Officer of VF Corporation, having taken on the role on July 17, 2023. Prior to joining VF Corporation, he built an extensive career at companies such as Logitech International, Whirlpool Corporation, Procter & Gamble, and General Electric, where he was recognized for turning around business operations and driving strategic growth.

His leadership has been marked by significant achievements including expanding product categories, doubling revenue, and increasing market capitalization during his tenure at previous employers.

Balancing professional success with a commitment to sustainability and corporate diversity, he earned a BA from Hendrix College and an MBA from Harvard Business School, forming a strong academic foundation that has informed his strategic vision throughout his career.

$VFC Performance Under Bracken Darrell [May 23

Past Roles

OrganizationRoleDate RangeDetails
Logitech International, S.A. President and CEO Jan 2013 – Jun 2023 Joined as President in Apr 2012; promoted to CEO in 2013; credited with turning around the company
Whirlpool Corporation President, EMEA 2008 – 2012 N/A
Procter & Gamble President of Braun globally 2002 – 2008 Held various international leadership roles; responsible for transforming brands
General Electric General Manager, Consumer Home Service 1997 – 2002 N/A
Procter & Gamble Brand Manager 1991 – 1997 N/A

External Roles

OrganizationRoleDate RangeDetails
Sonos, Inc. Director May 23, 2024 – Present N/A

Fixed Compensation

Data from  FY 2024
Component NameAmountPayment ScheduleAdditional Details
Base Salary$1,300,000 AnnualFixed annual salary
Make-Whole Equity Awards$3,000,000 50% vest on July 17, 2024; 50% vest on July 17, 2025Composed of 50% RSUs and 50% Stock Options
Stock Options262,208 options 50% vest on July 17, 2024; 50% vest on July 17, 2025Exercise Price: $19.42; Grant Date Fair Value: $1,505,074
Restricted Stock Units (RSUs)79,412 units UnspecifiedMarket Value of Unvested Shares: $1,218,183
Other Compensation$138,890 Annual–

Performance Compensation

Data from  FY 2024

Annual Bonus Opportunity for 2024

MetricValueDetails
Target Bonus$2,275,000 175% of base salary ($1,300,000)
Payout Range0% to 200% Prorated based on employment from July 17, 2023
Performance MetricsN/A Focus on revenue, operating income, and gross margin; specific thresholds not disclosed
Evaluation PeriodFiscal Year 2024 –

Annual Long-Term Incentive Plan Award for 2024

MetricValueDetails
Grant DateAugust 4, 2023 –
Total Grant Date Fair Value$13,476,565 Includes multiple equity awards
Performance-Based RSUs (PRSUs) Target250,697 units Maximum at 225% of target: 564,068 units
PRSUs Grant Date Fair Value$4,956,280 Vest over a 3-year performance period (2024-2026) based on financial performance and TSR
Stock Options Granted786,622 options Exercise Price: $19.42; Vest 50% after one year and 50% after two years
RSUs Granted262,208 units Vest 50% after one year and 50% after two years
Make-Whole Equity Award77,240 RSUs Vest 50% on July 17, 2024 and 50% on July 17, 2025
Performance MetricsN/A Based on financial performance goals and relative TSR; specific thresholds and weights not fully disclosed
Evaluation Period3-year period (2024-2026) –