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    Bracken Darrell [May 23

    President and Chief Executive Officer at VF Corp
    Board
    Since July 17, 2023
    Age
    61 years
    Education
    Holds a BA from Hendrix College and an MBA from Harvard Business School.
    Tenure
    Joined VF Corporation as President and Chief Executive Officer on July 17, 2023 and has assumed full leadership responsibilities since then.

    Also at VF Corp

    RTC[1
    Richard T. Carucci [June 11
    Chair of the VF Board
    BEH[2
    Brent E. Hyder [May 23
    Executive Vice President, Chief People Officer
    BHM[2
    Bryan H. McNeill [May 23
    Vice President, Controller, and Chief Accounting Officer

    About

    Bracken Darrell is the President and Chief Executive Officer of VF Corporation, having taken on the role on July 17, 2023. Prior to joining VF Corporation, he built an extensive career at companies such as Logitech International, Whirlpool Corporation, Procter & Gamble, and General Electric, where he was recognized for turning around business operations and driving strategic growth.

    His leadership has been marked by significant achievements including expanding product categories, doubling revenue, and increasing market capitalization during his tenure at previous employers.

    Balancing professional success with a commitment to sustainability and corporate diversity, he earned a BA from Hendrix College and an MBA from Harvard Business School, forming a strong academic foundation that has informed his strategic vision throughout his career.

    $VFC Performance Under Bracken Darrell [May 23

    Past Roles

    OrganizationRoleDate RangeDetails
    Logitech International, S.A. President and CEO Jan 2013 – Jun 2023 Joined as President in Apr 2012; promoted to CEO in 2013; credited with turning around the company
    Whirlpool Corporation President, EMEA 2008 – 2012 N/A
    Procter & Gamble President of Braun globally 2002 – 2008 Held various international leadership roles; responsible for transforming brands
    General Electric General Manager, Consumer Home Service 1997 – 2002 N/A
    Procter & Gamble Brand Manager 1991 – 1997 N/A

    External Roles

    OrganizationRoleDate RangeDetails
    Sonos, Inc. Director May 23, 2024 – Present N/A

    Fixed Compensation

    Data from  FY 2024
    Component NameAmountPayment ScheduleAdditional Details
    Base Salary$1,300,000 AnnualFixed annual salary
    Make-Whole Equity Awards$3,000,000 50% vest on July 17, 2024; 50% vest on July 17, 2025Composed of 50% RSUs and 50% Stock Options
    Stock Options262,208 options 50% vest on July 17, 2024; 50% vest on July 17, 2025Exercise Price: $19.42; Grant Date Fair Value: $1,505,074
    Restricted Stock Units (RSUs)79,412 units UnspecifiedMarket Value of Unvested Shares: $1,218,183
    Other Compensation$138,890 Annual

    Performance Compensation

    Data from  FY 2024

    Annual Bonus Opportunity for 2024

    MetricValueDetails
    Target Bonus$2,275,000 175% of base salary ($1,300,000)
    Payout Range0% to 200% Prorated based on employment from July 17, 2023
    Performance MetricsN/A Focus on revenue, operating income, and gross margin; specific thresholds not disclosed
    Evaluation PeriodFiscal Year 2024

    Annual Long-Term Incentive Plan Award for 2024

    MetricValueDetails
    Grant DateAugust 4, 2023
    Total Grant Date Fair Value$13,476,565 Includes multiple equity awards
    Performance-Based RSUs (PRSUs) Target250,697 units Maximum at 225% of target: 564,068 units
    PRSUs Grant Date Fair Value$4,956,280 Vest over a 3-year performance period (2024-2026) based on financial performance and TSR
    Stock Options Granted786,622 options Exercise Price: $19.42; Vest 50% after one year and 50% after two years
    RSUs Granted262,208 units Vest 50% after one year and 50% after two years
    Make-Whole Equity Award77,240 RSUs Vest 50% on July 17, 2024 and 50% on July 17, 2025
    Performance MetricsN/A Based on financial performance goals and relative TSR; specific thresholds and weights not fully disclosed
    Evaluation Period3-year period (2024-2026)