Bracken Darrell [May 23
Also at VF Corp
About
Bracken Darrell is the President and Chief Executive Officer of VF Corporation, having taken on the role on July 17, 2023. Prior to joining VF Corporation, he built an extensive career at companies such as Logitech International, Whirlpool Corporation, Procter & Gamble, and General Electric, where he was recognized for turning around business operations and driving strategic growth.
His leadership has been marked by significant achievements including expanding product categories, doubling revenue, and increasing market capitalization during his tenure at previous employers.
Balancing professional success with a commitment to sustainability and corporate diversity, he earned a BA from Hendrix College and an MBA from Harvard Business School, forming a strong academic foundation that has informed his strategic vision throughout his career.