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VF Corporation is a global leader in the design, procurement, marketing, and distribution of branded lifestyle apparel, footwear, and accessories. The company connects people to lifestyles, activities, and experiences through a diverse portfolio of iconic outdoor, active, and workwear brands. VF Corporation sells products such as outerwear, footwear, apparel, backpacks, luggage, and accessories.
- Outdoor - Offers a range of products including outerwear, footwear, and accessories, featuring brands like The North Face® and Timberland®.
- Active - Focuses on active lifestyle products, primarily through the Vans® brand, offering footwear and apparel.
- Work - Provides durable workwear and accessories, with key brands such as Dickies®.
| Name | Position | External Roles | Short Bio | |
|---|---|---|---|---|
Bracken Darrell [May 23 ExecutiveBoard | President and Chief Executive Officer | Director at Sonos, Inc. | Bracken Darrell has been serving as President and Chief Executive Officer of VF Corporation since July 17, 2023. He is also a Director on the VF Corporation Board and an ex officio member of the Finance Committee since August 1, 2023. | View Report → |
Richard T. Carucci [June 11 ExecutiveBoard | Chair of the VF Board | Chair of VF Corporation since June 2023 , and has served as a Director since 2009. Previously, he held senior roles at Yum! Brands, Inc including CFO (2005–2012) and President (2012–2014). | ||
Brent E. Hyder [May 23 Executive | Executive Vice President, Chief People Officer | Brent E. Hyder is the Executive Vice President, Chief People Officer at VF Corporation since September 2023, playing a key role in the company’s transformation initiatives. Previously, he served as President and Chief People Officer at Salesforce from September 2019 to September 2023. | ||
Bryan H. McNeill [May 23 Executive | Vice President, Controller, and Chief Accounting Officer | Bryan H. McNeill is Vice President, Controller, and Chief Accounting Officer at VF Corporation since April 2015, and has been with VF since 1993. He previously served as Controller and Supply Chain CFO of VF International (January 2012 – March 2015) and as Controller of VF International (May 2010 – December 2011). | ||
Jennifer S. Sim [May 23 Executive | Executive Vice President, General Counsel, and Secretary | Jennifer S. Sim has been serving as Executive Vice President, General Counsel, and Secretary at VF Corporation since May 2022. Previously, she served as Vice President, Deputy General Counsel from 2019 until May 2022, Vice President, General Counsel – Americas West from 2016 until 2019, and Vice President, General Counsel – Outdoor & Action Sports Americas from 2013 until 2016 at VF Corporation. | ||
Martino Scabbia Guerrini [May 23 Executive | Executive Vice President, Chief Commercial Officer and President, Emerging Brands | Martino Scabbia Guerrini is the Executive Vice President, Chief Commercial Officer and President, Emerging Brands at VF Corporation, a role he assumed on October 16, 2023. Previously, he held several senior leadership positions at VF Corporation, including Executive Vice President and President in various regions. | ||
Alexander K. Cho [June 11 Board | Director | President of Personal Systems at HP Inc. | Alexander K. Cho has been serving as a Director at VF Corporation since 2022. He is a member of the Audit Committee and Governance and Corporate Responsibility Committee , and he also holds the role of President of Personal Systems at HP Inc. since 2018. | |
Carol L. Roberts [June 11 Board | Director | Director at Alcoa Corporation | Carol L. Roberts has served as a Director at VF Corporation since 2017 and holds key committee positions, including membership on the Audit and Executive Committees and chairing the Finance Committee. Prior to VF Corporation, she was the CFO at International Paper Company from 2011 to 2017 and held other senior leadership roles. | |
Clarence Otis Board | Director | Director at The Travelers Companies, Inc.; Director at Verizon Communications, Inc. | Clarence Otis, Jr. has served as a Director at VF Corporation since 2004 and participates in the Audit, Executive, Finance, and Governance & Corporate Responsibility Committees. Previously, he held executive roles including CEO of Darden Restaurants, Inc.. | |
Juliana L. Chugg [June 11 Board | Director on VF Corporation's Board of Directors | Director at Darden Restaurants, Inc. since 2022 ; Director at MasterBrand, Inc. since 2022 | Juliana L. Chugg has served as a Director on VF Corporation's Board since 2009 and chairs the Talent and Compensation Committee. She brings extensive leadership experience from prior roles at companies such as Mattel and General Mills. | |
Kirk C. Tanner [June 11 Board | Independent Director | President and CEO of The Wendy’s Company | Kirk C. Tanner serves as an Independent Director on VF Corporation's Board since May 30, 2024. He is a member of the Audit Committee and the Governance and Corporate Responsibility Committee at VF Corporation. | |
Laura W. Lang [June 11 Board | Director | Managing Director at Narragansett Ventures, LLC (2014–Present); Senior Advisor at L Catterton (2018–Present); Board Director at Oscar Health, Inc. (2022–Present); Board Director at Vroom, Inc. (2020–Present) | Laura W. Lang has served as a Director at VF Corporation since 2011. She contributes to VF’s governance as an active board member on the Finance Committee and Talent and Compensation Committee. She also holds significant external leadership positions, including Managing Director at Narragansett Ventures, LLC (2014–Present) and Senior Advisor at L Catterton (2018–Present). | |
Mark S. Hoplamazian [June 11 Board | Director | President and Chief Executive Officer of Hyatt Hotels Corporation | Mark S. Hoplamazian has been a Director at VF Corporation since 2015 and serves on the Finance and Talent and Compensation Committees. He is also the President and Chief Executive Officer of Hyatt Hotels Corporation since 2006. | |
Matthew J. Shattock [June 11 Board | Director | Non-Executive Chair, Domino's Pizza Group, PLC ; Lead Independent Director, The Clorox Company | Matthew J. Shattock has served as a Director at VF Corporation since 2013 and will chair the Governance and Corporate Responsibility Committee starting July 1, 2024. He brings extensive leadership experience from roles at Beam Suntory, Cadbury, and Unilever. | |
Mindy F. Grossman [June 11 Board | Director | Partner at The Consello Group ; Board Director at Hungryroot ; Board Director at Fanatics, Inc. ; Board Director at Herself Health ; Board Director at American Heart Association | Mindy F. Grossman was elected as a director at VF Corporation on May 30, 2024 and serves on the Talent and Compensation Committee and the Governance and Corporate Responsibility Committee. She brings over two decades of leadership experience from roles such as Partner at The Consello Group (2022 – Present) and CEO at WW International, HSNi, and IAC Retail. | |
Trevor A. Edwards [June 11 Board | Director | Director, Funko, Inc. | Trevor A. Edwards is an experienced leader specializing in marketing and brand management with previous tenures at Nike and Colgate-Palmolive. He has been serving as a Director at VF Corporation since October 22, 2023. |
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Regarding the ongoing turnaround efforts for the Vans brand, could you elaborate on the specific strategies you are implementing to address the 31% decline in Vans sales in the Asia-Pacific region , and when do you anticipate these initiatives will begin to show measurable results?
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With the outsized wholesale performance in Q3 partly due to reorders and orders pulled forward into Q3 from Q4 , how do you plan to mitigate the potential impact of a deceleration in Q4, and what measures are you taking to ensure sustainable growth without relying on such timing shifts?
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Given that you anticipate the first half of fiscal 2026 could look similar to the back half of fiscal 2025 , what are the key challenges preventing stronger growth in the near term, and how confident are you in achieving your medium-term operating margin target of at least 10% without significant top-line growth?
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While you've achieved cost savings through the Reinvent program, with SG&A dollars expected to be up slightly in Q4 due to increased investment in marketing and product , how are you balancing cost discipline with the need for investment to drive growth, and what risks do you see to margins if growth does not materialize as expected?
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With inventories down 14% versus last year and the need to ensure you have sufficient product to meet demand, especially for brands like The North Face and Timberland that are performing well, do you have adequate inventory levels to capitalize on potential sales opportunities, and how are you managing inventory risk without compromising growth?
| Customer | Relationship | Segment | Details |
|---|---|---|---|
Largest Customer | Purchase order basis (no long-term agreements) | All | 2% of total revenues in FY2024, approximately $209.1 million (2% × $10,454.7 million) |
Notable M&A activity and strategic investments in the past 3 years.
| Company | Year | Details |
|---|---|---|
Supreme Holdings, Inc. | 2020 | VF Corporation completed the acquisition by paying a base purchase price of $2.1 billion (with up to an additional $300 million contingent on milestones) via a merger that made Supreme a wholly owned subsidiary. The deal aligns with VF’s consumer-minded, retail-centric strategy, leveraging Supreme’s established brand and leadership to tap into a $1 billion global opportunity through international and DTC expansion. |
Recent press releases and 8-K filings for VFC.
- V.F. Corporation has filed an 8‑K on April 3, 2025, detailing the appointment of Abhishek Dalmia as Executive Vice President and Chief Operating Officer, effective immediately.
- Mr. Dalmia, 47, has an extensive background in digital and e-commerce roles at companies such as lululemon, Dell, and Boston Consulting Group, reinforcing the company's focus on transformation and digital technology.
- His compensation package includes a base salary of $800,000, a target bonus of 110% of his base salary, and a long‑term incentive opportunity of $3,000,000 for fiscal 2026.
- On March 26, 2025, the board accepted W. Rodney McMullen's resignation due to a significant change in his principal occupation, leading to a board reduction to twelve directors.
- The resignation was executed in accordance with the company’s Corporate Governance Principles and was effective immediately.
- VF Corp projects an incremental operating income expansion of $500–600M by FY28 (, , ).
- Near-term initiatives include an initial $300M cost savings (, ) and $200M net savings from Phase 1 of its Reinvent initiative (, ).
- The company is reducing net debt by nearly 40% and targeting a 2.5x leverage ratio by FY28 ().
- VF Corp is driving transformation through design-led innovation and best-in-class operational processes across key brands like Timberland, The North Face, and Vans (, , , ).
- Additional strategy elements involve strengthening direct-to-consumer channels, optimizing franchise management, and executing strategic debt reduction (, ).
- V.F. Corporation issued an 8-K on February 25, 2025 to announce the redemption notice for all of its outstanding 2.400% Senior Notes due 2025.
- The redemption is scheduled for March 27, 2025 at a price equal to 100% of the principal plus any accrued interest, excluding the interest after the redemption date.
- VF Corp reported $2.8 billion in revenue with 2% growth, driven by improved global performance .
- Operating income reached $226 million (adjusted $324 million) with EPS at $0.43 (adjusted $0.62), signaling a strong turnaround .
- Margins improved with gross margins up 150bps to 56.3% and operating margins rising by 360bps to 11.4% .
- Transformation efforts delivered $55 million in cost savings in Q3, building on an initial $300 million and plans to boost operating income by an additional $500–600 million via the “Reinvent” program .
- Significant balance sheet improvements were achieved with net debt reduced by nearly $2 billion and lower net inventories .
- A $0.09 per share dividend was declared, payable on March 20, 2025, underlining ongoing shareholder returns .
- Updated guidance projects Q4 2025 revenue declines of 4%-6% and an adjusted operating loss range of $(30) million to $0 million, alongside Q4/FY free cash flow guidance of $440 million .