Trevor Edwards
About Trevor Edwards
Independent director at VF Corporation since 2023; age 62 as of the July 22, 2025 meeting. Former President of the NIKE Brand, with 25 years at NIKE across brand, category management, and global go-to-market, and earlier marketing roles at Colgate-Palmolive; currently a strategic advisor to direct-to-consumer brands and investment firms. Brings deep expertise in product, design, marketing, merchandising, brand management, global distribution, and digital/direct-to-consumer transformation. Serves on VF’s Governance & Corporate Responsibility and Talent & Compensation Committees.
Past Roles
| Organization | Role | Tenure | Committees/Impact |
|---|---|---|---|
| NIKE, Inc. | President, NIKE Brand | 2013–2018 | Led all facets of the ~$34B NIKE brand, elevating brand and business through creativity and innovation. |
| NIKE, Inc. | EVP, Global Brand & Category Management | 2006–2013 | Drove brand, product, innovation, marketing, merchandising; global distribution. |
| NIKE, Inc. | Corporate VP, Global Brand Management | 2002–2006 | Brand management leadership. |
| NIKE, Inc. | VP, U.S. Brand Marketing | 2000–2002 | U.S. brand marketing leadership. |
| NIKE, Inc. | VP, EMEA Marketing | 1999–2000 | EMEA brand marketing leadership. |
| NIKE, Inc. | Director, Europe Marketing | 1997–1999 | European marketing leadership. |
| NIKE, Inc. | Director, Americas Marketing | 1992–1997 | Americas marketing leadership. |
| Colgate-Palmolive | Marketing & Global Business Development Roles | 1986–1992 | Early career, global consumer marketing. |
External Roles
| Organization | Role | Tenure | Notes |
|---|---|---|---|
| Funko, Inc. | Director | 2022–Present | Current public company directorship. |
| Iron Spark I, Inc. | Director | 2021–2022 | Prior public company board. |
| Mattel, Inc. | Director | 2012–2018 | Prior public company board. |
Board Governance
- Independence: The Board determined Edwards is independent under NYSE rules and VF categorical standards.
- Committees: Member, Governance & Corporate Responsibility (7 meetings in FY2025); Member, Talent & Compensation (5 meetings in FY2025).
- Board meetings and attendance: Board held 9 meetings in FY2025; all directors attended at least 75% of Board and committee meetings (includes Edwards).
- Executive sessions: Independent directors met in executive session at each regularly scheduled Board meeting; four executive sessions without management in FY2025.
- Shareholder engagement: VF met with holders representing over 61% of outstanding shares; say‑on‑pay support exceeded 94% at the 2024 annual meeting.
Fixed Compensation
| Component | Amount/Terms | Source |
|---|---|---|
| Annual Cash Retainer (Non-Employee Director) | $100,000 | |
| Fees Earned or Paid in Cash (FY2025 – Edwards) | $100,000 | |
| Committee Chair Fees | Not applicable (member, not chair) | |
| Chair of the Board Fee | Not applicable to Edwards | |
| Meeting Fees | Not disclosed (program emphasizes retainers + equity) | |
| Benefits/Perquisites | No pension, medical or life insurance for non-employee directors |
Performance Compensation
| Award | Grant Date | Quantity/Strike | Grant-Date FV/Terms | Vesting/Settlement | Source |
|---|---|---|---|---|---|
| Director Stock Units (DSUs) | May 28, 2024 | 7,288 DSUs | $16.27 per DSU; vested and non‑forfeitable at grant; earns dividend equivalents | Settled in common shares 1 year after grant unless deferred; Edwards elected to defer 2024 DSUs (and elected to defer 2025 DSUs) | |
| Non-Qualified Stock Options | May 28, 2024 | 18,256 options @ $12.35 | $5.04 per option; non‑forfeitable; 10‑year term | Become exercisable 1 year after grant; post‑separation exercisable 36 months (not beyond term) | |
| FY2025 Equity Value (DSUs) | FY2025 | $118,576 (Edwards) | Grant-date fair value | See DSU terms above | |
| FY2025 Equity Value (Options) | FY2025 | $92,010 (Edwards) | Grant-date fair value | See option terms above |
Notes
- Non-employee director program targets ~$180,000 annual equity split approximately equally between options and DSUs; FY2025 director grants sized at ~$210.6k due to award sizing mechanics.
- Edwards’ FY2025 total director compensation: $310,586 ($100,000 cash; $118,576 DSUs; $92,010 options). Equity represented the majority of pay, supporting alignment.
Performance Metrics
- Non-employee director equity awards (DSUs and options) are not contingent on performance metrics; they are time‑based per terms above.
Other Directorships & Interlocks
- Current public company board: Funko, Inc. (2022–Present). Prior: Iron Spark I, Inc. (2021–2022), Mattel, Inc. (2012–2018).
- Compensation Committee interlocks: None disclosed; Compensation Committee members (including Edwards) were not VF officers and had no relationships requiring disclosure.
Expertise & Qualifications
- Deep apparel/footwear brand expertise; led NIKE brand globally with focus on creativity, innovation, and consumer-centric growth.
- Product, design, innovation, marketing, merchandising, and global distribution expertise; DTC and e‑commerce leadership; digital transformation and consumer connection.
- Strategic advisory experience to DTC brands/investors complements VF’s brand and digital priorities.
Equity Ownership
| Measure | Amount/Detail | Source |
|---|---|---|
| Total Beneficial Ownership (as of May 27, 2025) | 37,056 shares (includes 2,160 shares owned by a trust) | |
| Options Exercisable (as of May 27, 2025 or within 60 days) | 25,195 shares | |
| Options Outstanding (end of FY2025) | 25,195 shares | |
| DSUs held from FY2025 grant (as of Mar 29, 2025) | 7,288 DSUs | |
| Ownership as % of outstanding | <1% for each named person | |
| Hedging/Pledging | Prohibited for directors under policy | |
| Director Stock Ownership Guidelines | 5x annual retainer (i.e., $500,000 target); Edwards is within the five‑year compliance period (not yet required to meet) |
Insider Trades (Form 4)
| Transaction Date | Filing Date | Type | Security | Shares | Price | Post-Transaction Ownership | SEC Filing |
|---|---|---|---|---|---|---|---|
| 2025-06-04 | 2025-06-06 | A – Award | Common Stock | 13,285 | $12.55 | 22,986.11 | https://www.sec.gov/Archives/edgar/data/103379/000112760225017021/0001127602-25-017021-index.htm |
| 2024-05-28 | 2024-05-30 | A – Award | Stock Option (Right to Buy) | 18,256 | $12.35 (exercise price) | 18,256 options granted | https://www.sec.gov/Archives/edgar/data/103379/000112760224017066/0001127602-24-017066-index.htm |
| 2024-05-28 | 2024-05-30 | A – Award | Common Stock (DSUs) | 7,288 | $0.00 | 9,524.72 | https://www.sec.gov/Archives/edgar/data/103379/000112760224017066/0001127602-24-017066-index.htm |
Data from insider-trades skill; see SEC links above.
Governance Assessment
- Strengths: Independent status; relevant brand/DTC/digital expertise aligned to VF’s strategic needs; active roles on Governance & Corporate Responsibility and Talent & Compensation committees; attendance ≥75%; no related party transactions disclosed; hedging/pledging prohibited; equity-heavy director pay with DSU deferral elections supports long-term alignment.
- Watch items: Has not yet met director ownership guideline (allowed five years from start); director equity awards are time-based (not performance-conditioned), standard for boards but lower risk than PSUs; continue to monitor ownership build and participation on compensation decisions amid transformation.
Related Party Transactions & Conflicts
- None disclosed involving Edwards since the beginning of the last fiscal year; Board independence determination did not flag Edwards for any material relationship.