Kofi Amoo-Gottfried
Vital FarmsAbout Kofi Amoo-Gottfried
Kofi Amoo-Gottfried, 45, has served on Vital Farms’ board since January 2021 and is an independent director. He is Chief Marketing Officer of DoorDash (since December 2021), previously VP of Marketing (May 2019–December 2021), and earlier held marketing leadership roles at Facebook (November 2015–February 2019) and major ad agencies; he holds a B.A. in Economics and International Studies from Macalester College . His current board term expires at the 2027 annual meeting .
Past Roles
| Organization | Role | Tenure/Dates | Committees/Impact |
|---|---|---|---|
| DoorDash, Inc. | Chief Marketing Officer | Dec 2021–present | Brand and growth leadership |
| DoorDash, Inc. | Vice President of Marketing | May 2019–Dec 2021 | Led consumer marketing |
| Facebook, Inc. | VP, Brand & Consumer Marketing | Aug 2018–Jan 2019 | Consumer marketing leadership |
| Facebook, Inc. | Various marketing roles | Nov 2015–Feb 2019 | Brand strategy |
| Bacardi Rums | Global Communications Director | Not disclosed | Global communications |
| FCB NY; Leo Burnett; Publicis Groupe | Various roles | Not disclosed | Advertising/brand building |
External Roles
| Organization | Role | Tenure/Dates | Committees/Impact |
|---|---|---|---|
| Stitch Fix, Inc. | Director | Since Dec 2022 | Committee roles not disclosed |
Board Governance
- Committee assignments: Chair, Nominating & Corporate Governance Committee; members: Kofi Amoo-Gottfried (Chair), Denny Marie Post, Gisel Ruiz; 4 meetings in FY 2024; all members independent .
- Board attendance: Board held 5 meetings in FY 2024; total board and committee attendance was 98%; each incumbent director attended at least 75% of meetings; independent directors held 5 executive sessions in FY 2024 .
- Independence: Board determined Amoo-Gottfried is independent under Nasdaq standards; all standing committees are composed entirely of independent directors .
- Lead Independent Director: Denny Marie Post serves as Lead Independent Director (confirmed in July 2025 board update) .
| Committee | Role | Meetings in FY 2024 | Independence Status |
|---|---|---|---|
| Nominating & Corporate Governance | Chair | 4 | Independent committee |
| Audit | Not a member | 6 | Independent committee |
| Compensation | Not a member | 5 | Independent committee |
Fixed Compensation
| Component | FY 2024 ($) |
|---|---|
| Fees Earned or Paid in Cash | 62,500 |
| Stock Awards (grant-date fair value) | 90,032 |
| Total | 152,532 |
- Non-employee directors may elect to convert cash retainers into fully vested RSUs at grant; retainer grants are fully vested on grant date and share count is based on the closing price at payment date .
Performance Compensation
| Element | Structure | Vesting | Performance Metrics |
|---|---|---|---|
| Annual Director Equity (RSUs) | Annual stock awards | Fully vested at grant | None disclosed for director equity awards |
- No options outstanding for Amoo-Gottfried as of FY 2024; directors can elect retainer RSUs; awards are accounting grant-date fair value under ASC 718 .
Other Directorships & Interlocks
| Company | Relationship to VITL | Potential Interlock/Conflict |
|---|---|---|
| Stitch Fix, Inc. | Unrelated consumer company | No related-party transactions disclosed |
| DoorDash, Inc. (employment) | External employer | No related-party transactions disclosed involving Amoo-Gottfried |
- Related-party policy requires Board/Audit Committee approval for transactions >$120,000 involving insiders; audit committee reviews related person transactions .
Expertise & Qualifications
- Consumer branding and go-to-market leadership (DoorDash CMO; Facebook brand leadership) .
- Marketing and communications expertise across CPG, foodservice, and tech platforms .
- Board emphasizes skills and diversity; Kofi’s branding experience aligns with Vital Farms’ consumer brand strategy .
Equity Ownership
| Metric | As of Date | Value |
|---|---|---|
| Shares beneficially owned | Apr 14, 2025 | 25,263; less than 1% of outstanding |
| Shares outstanding baseline | Apr 14, 2025 | 44,497,590 |
| Stock awards outstanding (#) | Dec 29, 2024 | 2,136 |
| Option awards outstanding (#) | Dec 29, 2024 | — |
- Stock ownership guidelines: non-employee directors must own shares valued at least 3x annual cash retainer within 5 years; as of the Record Date, all directors/officers were in compliance .
- Hedging prohibited; pledging restricted and requires pre-approval with a 25% collateral cap; oversight rests with the Nominating & Corporate Governance Committee (chaired by Amoo-Gottfried). As of the Record Date, 1,900,000 shares were pledged by the Executive Chair (board-level risk, not involving Amoo-Gottfried) .
Insider Trades (Form 4)
| Filing Date | Transaction Date | Type | Shares Transacted | Post-Transaction Ownership | SEC Filing URL |
|---|---|---|---|---|---|
| 2025-06-13 | 2025-06-11 | Award (A) | 3,423 | 28,686 | https://www.sec.gov/Archives/edgar/data/1579733/000095017025086184/0000950170-25-086184-index.htm |
| 2024-06-14 | 2024-06-12 | Award (A) | 2,136 | 25,263 | https://www.sec.gov/Archives/edgar/data/1579733/000141588924016883/0001415889-24-016883-index.htm |
| 2023-06-09 | 2023-06-07 | Award (A) | 6,086 | 23,127 | https://www.sec.gov/Archives/edgar/data/1579733/000120919123035772/0001209191-23-035772-index.htm |
Governance Assessment
- Board effectiveness: Amoo-Gottfried chairs the Nominating & Corporate Governance Committee overseeing board composition, independence reviews, CEO evaluation, ESG/Impact oversight, and stock ownership/pledging policies—roles central to investor confidence and governance rigor . High board/committee attendance (98%) and regular independent executive sessions indicate active oversight .
- Independence and alignment: Independent status affirmed; director equity is time-based RSUs fully vested at grant, with ownership guidelines at 3x retainer and current compliance, supporting alignment despite lack of performance conditions on director equity .
- Compensation structure: FY 2024 mix was ~$62.5k cash and ~$90k equity; no options outstanding; equity fully vested on grant date—simple, low-risk structure but without performance hurdles for directors (typical market practice) .
- Conflicts and related-party exposure: No related-party transactions disclosed for Amoo-Gottfried; related-party oversight sits with the Audit Committee, and the company enforces a formal policy for approval/ratification of insider transactions . Board-level red flag: significant share pledging by the Executive Chair, though within policy and approved; monitored by the committee chaired by Amoo-Gottfried .
- Signal to investors: His marketing/brand expertise is accretive for a consumer brand; governance leadership as committee chair and strong board-level attendance/independence are positive signals. Lack of performance conditions on director equity is standard but offers limited pay-for-performance linkage for directors; ownership guidelines partially mitigate this .