Vodafone Group - Q1 2024
July 24, 2023
Transcript
Margherita Della Valle (CEO)
Good morning, everyone, thank you for joining me for our first quarter update. Before discussing our trading, I'd like to highlight some other news from this morning. You may have seen that we have announced the appointment of Luka Mucic as our new CFO. Luka joins us from SAP, where he was most recently the COO and CFO. I really look forward to welcoming him in September and, of course, having him with us for F1 in November. Turning to our Q1 trading update, when I took over, I was clear that Vodafone needed to change, to reduce complexity, get back to basics in consumer, re-engineer our commercial model in Germany, and scale up our business segment.
As we progress our plans to transform Vodafone, I'm pleased to report that we have achieved a better service revenue performance across almost all of our markets in Q1, and we have also reiterated our EBITDA and cash flow guidance for the year. We have delivered organic service revenue growth of 3.7% or 1.8%, excluding Turkey. We are back to service revenue growth in Europe, and our performance in Vodafone Business has been particularly strong, with service revenue up 4.5% this quarter, supported by strong digital services growth. In our largest market, Germany, service revenue trends have started to improve, supported by successful price actions in Fixed, and we have taken action to drive a better commercial performance in Mobile. More broadly, across the company, we have taken the first steps of our action plan, focused on customers, simplicity, and growth.
Of course, with three major markets still in negative territory, we know that we have much more still to do.
Operator (participant)
Thank you, Margherita. We now go to the Q&A, and our first question of this morning is Andrew Lee from Goldman Sachs. Andrew, if you would like to unmute yourself. Thank you. Please go ahead.
Andrew Lee (VP of Workforce Analytics and Hiring Strategy)
Good morning. Morning, Margherita. Just had a question around Germany. As you mentioned, your service revenue growth trends have improved, still negative, but improved, and that's on the back of price take, which I think you've been pretty clear we should see further benefits from price take through the next couple of quarters. My question is around the KPIs. I wonder if you could just articulate where you think German broadband KPIs go from here and your plans for price take versus volume balance from here with a maybe a mention on the competitive intensity and how that feeds into things. Thank you.
Margherita Della Valle (CEO)
Sure. Andrew, let me say, on the volume versus value balance, I think it's really important beyond Germany that we keep in mind the overall value accretion beyond the sort of last 10,000 or 20,000 of net adds. Our focus really on the last couple of quarters has been on executing price actions, which was really important considering the inflationary environment we are in. Looking forward, you will see a gradual re-acceleration on the net adds front, the most important point for me was really making sure that we drive the overall top-line performance. Coming on to Germany specifically, we were pleased to see Mobile back into positive territory and importantly, all driven by our own brands.
A really good step up there that will continue in the coming quarters and is the result of the commercial model re-engineering that the team is executing. We, for example, have launched recently in June, new family cards in the market. You know that we have a big propositions agenda there. Broadband, the numbers of the quarter clearly are impacted by the execution of the segmented price increase on the base, and you will see another quarter coming up in Q2 of, if you want, similar negative territory. Maybe a quick update on that before we move to the forecasting of net adds in broadband.
First of all, worth saying, we have done a price increase of EUR 5 against a very significant improvement of the quality of our products, and I think this has been now underscored, if you look at the last few weeks, including actually this morning, by four independent tests in Germany, all calling out our leading position in terms of fixed broadband product and networks in the country, which is good to see and support the price repositioning. Customers' bills have been impacted by this EUR 5 starting from May, and this will continue all the way to September. We are now 50% through the extraordinary notice period, so 50% of the base we were targeting has completed the notice period.
Although you have seen significant negative net adds in the quarters, this is really driven by the churn of these customers, which is very low and better than our business case. Definitely value accretive, and will continue, together with the mobile improvement, to support a gradual improvement of our service revenue performance in Germany in the coming quarters. Moving to net adds. As I said, Q2 still affected by the extraordinary disconnections and then significant improvement into the second half as we will return, I would say also in acquisition to the normal commercial intensity that, as you would expect, you don't have as you execute as you execute the price increases.
For that type of step up, you will have to wait for a little bit longer, but overall, an accretive trend for our service revenues.
Andrew Lee (VP of Workforce Analytics and Hiring Strategy)
Great. Thank you.
Operator (participant)
Thank you, Andrew. Our next question comes from James Ratzer at New Street. James, if you would like to unmute yourself.
James Ratzer (Head of European Communications Services Research Team)
Yes. Good morning, Margherita. Thank you very much indeed for taking the question. My question I suppose kind of follows on from what you were commenting on there about the kind of value versus volume. I mean, you've had a quite clear strategy over the last 12-18 months to move more towards value. We've seen price increases coming through now across all your markets. Yet, service revenue growth in Europe is still around just kind of 1% at the moment. What I'd love to kind of think about and hear from is how does the story kind of develop from here? Because even though we have substantial headline front book price increases coming through, it seems like there's still a little bit of a drag on the back book.
How do you think about your business developing over the next, say, 12, 24 months to try to improve the overall blended back book ARPU from here, and, you know, can we therefore see a further acceleration in service revenue growth?
Margherita Della Valle (CEO)
Thank you, James. I think it's a fair challenge in terms of where we are in European service revenue growth. Although, I think it's important to call out the fact that our major market is a drag on European service revenue growth for more than 1% at the moment. Clearly, this has an influence on the overall results. If I look sort of to the, I wouldn't say midterm, but sort of 12, 24 months, I think it's probably a bit early to call out growth rates for FY25, but I see a number of, as usual, puts and takes. We will have material one-off negative on service revenue growth starting from Q4, but mainly in FY25 with the housing association transition in Germany, and that's a negative.
At the other end of the spectrum, we have a number of accelerating factors that will play out. Vodafone Business, you have seen it reaching 4.5% this quarter, driven by digital services, strong demand across the board. We expect continued very good growth there in the coming quarters. From a commercial perspective, the point I was making to Andrew earlier, we expect increasing support from the commercial model changes that we are making in Germany and in Spain, and better net adds performance that over time will also support better revenue growth. Finally, we will continue to have, obviously, our CPI mechanism in play also in the midterm that will support growth acceleration.
In terms of back book and front book, we are very keen in Vodafone to maintain alignment between those wherever possible, which is why, once again, I was calling out earlier the fact that sometimes there are trade-offs to be made, but they are the right trade-offs, and we shouldn't obsess about relatively small KPIs movements, which are temporary. Maybe the area where there has been the most significant evolution at the moment, but it's an area that keeps evolving, so I can't make big prediction, is the U.K. In the U.K., we always go out aligned front book, back book.
We had very strong success in making sure this was the case in fixed, where the market reaction has been rational last year and also this year. That's a good development. On mobile, last year in the U.K., there was a sort of unwinding on the happening on the front book, which is why we are seeing dilution in our U.K. numbers at the moment. This year was a bit more mixed, with also some positive moves on the front book. We will have to see how this develop in every market during the year. There isn't a standard recipe.
James Ratzer (Head of European Communications Services Research Team)
Thank you very much for that.
Operator (participant)
Thank you, James. Our next question comes from Ottavio Adorisio from Societe Generale, who is joining us by phone this morning. Ottavio, if you would like to unmute yourself, you are in the room.
Ottavio Adorisio (Senior Equity Research Analyst)
Hi, Margherita. Thank you for taking the call. It's a good question. It's basically just a follow-up from previous two, and just to try to understand how the progress will look into revenues or we would expect for revenues and EBITDA over the next few quarters in Europe and particularly in markets where you've been recording net adds losses a bit everywhere in fixed and significant net adds loss in the U.K., in mobile and Italy. If pricing, if I understand well, pricing takes effect immediately, while customer losses crystallize over time, also because some of your customers are locked into contract.
If you can, just tell us how much of the price increase, today, the impact was on the back book vis-à-vis the front book, and how much of the customers had the time to react to these prices, and what will be the outlook for the second part of the year, when you believe that, a number of these customers will have the ability to look around and see if there are any alternatives? Second, did you see within your tariffs any optimizations from your customers? I see that in the U.K., despite you had a 14.4% increase in prices from the 1st of April, the growth was only a fraction of that.
We're just wondering what, how, if you can just tell us a bit about the bridge, how you go from such a pretty staggering increase in prices to both more modest increase on revenues? Thank you.
Margherita Della Valle (CEO)
Thank you, Ottavio. I hope I have taken note of all the elements of I will call it the multipart question. If I start on service revenue maybe and EBITDA evolution, and then we'll move to the example of the U.K. in terms of dynamics of front book and back book. If I go back to what do we expect in the coming quarter from service revenue as a result of all these trends, I would say, first, let me reiterate that it was good to see a first step on revenues in the right direction with this broad-based improvement across the group. Although, of course, with three major markets in negative, more remains to be done.
What certainly I can say is that we now target positive service revenue growth in Europe for the remainder of the year and, of course, good growth for the group overall. As I was mentioning earlier, we expect incremental support through the coming quarters coming from Germany as a result of both the fixed broadband price action and the mobile commercial reengineering. Against that, of course, we always need to keep in mind that we play in some very challenging markets, particularly in Southern Europe. A good outlook ahead on the service revenue performance from an EBITDA perspective. Clearly, as we get into the first half of the year, we will have the big impact of energy price increases because of the timing of our hedging last year.
The second half of the year in 2023 was already impacted by energy costs, but not the first half. Almost all of the energy impact this year is going to be in half one, with a negative impact on EBITDA, but we will then rebound in the second half. I can confirm today that we are tracking to our guidance of a broadly stable EUR 13.3 billion of EBITDA for the year. As you look beyond FY24, we've been really clear that this number is, for us, a new base to grow from as we move into FY25 and beyond.
I hope that this overview sort of brings together all the elements of your points in terms of what we expect to see coming from the actions we are taking now. It is a positive outlook. In terms of more specifically, front book and back book, each market has its own dynamics. Absolutely, our numbers bring in some back book- sorry, front book dilution impact. This is the story, for example, that you are seeing in the U.K. In the U.K., we have very good growth at 5.7%, includes double-digit growth in consumer.
Within this double-digit growth, you have the back book repricing, as well as a gradual dilution when back book and front book have not been fully aligned, which is why I was answering to James earlier, that it's really important wherever possible, to keep those aligned. Even when they are not, as you can see, we get positive results. Maybe actually one more point, but I think I mentioned this to Andrew earlier. You are wondering what sort of customers think, et cetera. Really important for us to have seen the positive accretion of the main price action we have taken this quarter, which has been the fixed broadband segmented repricing in Germany.
We have, very good results with now 50% of the customer base beyond the extraordinary notice period, very low churn, and very good net impacts looking forward for us. Just wanted to maybe reiterate that. Thank you, Ottavio.
Operator (participant)
Thank you, Ottavio. The next question comes from Polo Tang at UBS. Polo, please go ahead.
Polo Tang (Managing Director and Head of European Telecoms Research)
Morning. Thank you very much for taking the question. Just have a question around the appointment of Luka Mucic as the new CFO. Can you maybe comment on what qualities led you and the board to choose him, and will his appointment lead to a change in the way the company operates?
Margherita Della Valle (CEO)
Thank you, Polo. I was actually smiling when I was doing my introduction when I was talking about our priorities in growth focused around Germany turnaround and B2B. As you can see, Luka brings his multi-year experience. He has been CFO for almost 10 years in a very large multinational in B2B and, of course, with a strong presence in Germany. I really look forward to him joining the team and bringing all his experience, also the experience of technology. It's not something we talk about in this calls for good reasons, but as you can imagine, a lot of focus is happening in Vodafone around AI, and I think bringing someone in who has had the more direct experience of these developments for us is going to be good.
I look forward to have someone, not just next to me in these calls, but also supporting me in driving value creation for Vodafone with the wealth of experience he is bringing. Maybe I should also add that I've been knowing Luka for many years because, well, we were a customer for SAP, and I also managed, at some point in my career, to make SAP a customer of Vodafone in Germany. We have been knowing each other for some time.
Polo Tang (Managing Director and Head of European Telecoms Research)
Thanks.
Operator (participant)
The next question today comes from Carl Murdock-Smith at Berenberg. Carl, please unmute yourself. Your line is open.
Carl Murdock-Smith (Co-Head of Telecoms and Media Equity Research)
Hi, thank you very much. I just wanted to ask about the strength in business that you've achieved today. You talked about it being largely driven by digital services. I was wondering if you could provide some commentary by kind of country and also by kind of customer size as well. Are you seeing it more from larger customers or smaller customers? To what extent is the European Recovery Fund assisting that acceleration? In terms of the 3.3% revenue growth in business in Q1, can you confirm whether on the back of an envelope, I think that means that the consumer business in Europe declined by about 1%? I was just wondering if you could confirm that math as well. Thank you.
Margherita Della Valle (CEO)
Sure. Vodafone Business acceleration is quite broad-based. You have seen service revenue growth in Europe at 3.3%. We are growing in all markets with the one exception of Spain. When we report business, by the way, Carl, we include SoHo in the mix, which sometimes can be linked to the consumer dynamics, which is why I think actually I was reflecting on your last part of your question. Maybe we need we need to think about how we break it up in the future, but it's really strong growth in, if you want, the SME plus segment all the way to public sector.
In terms of segments, actually, I would really call out public sector as one that is driving really strong acceleration at the moment, and it's both on the digital services front as well as the connectivity front. If I look at the quarter-on-quarter acceleration we've had, digital service has been strong all along. If you look at the numbers, connectivity, particularly fixed connectivity, has been a significant step up, led by the public sector and in some cases, the SME segment, which is the other one where we are particularly strong. European recovery funds, it's a mixed picture, I need to say. Not much, would be the answer. There is still a lot that is stuck in a bottleneck at the moment. Very limited impact in our results so far.
We still hope for an unblocking of these bottlenecks going forward. It's material only in one country at the moment. It's Italy, where there are some connectivity vouchers being distributed, we are getting a good share of that, not yet material in Spain or elsewhere in the numbers. The funding is still there, we need to see how it develops in the coming quarters. By products, I would call out the usual suspects. Cloud and IoT are very, very strong, with the added benefit now becoming material in our numbers of security. We are seeing really good results across the board. I would like to call out not just in terms of service revenue top line, but also in terms of margin, which is very important to me.
We see good growth in Vodafone Business margin overall. It's clearly different depending on which of these products you call out, but it's a very strong dynamic that we're seeing in business, and we want to build further on it in the coming quarters. Consumer, sorry, I was thinking to the last part of your question. I don't have the precise data point at hand, but certainly still affected in Spain and Italy by negative results there.
Carl Murdock-Smith (Co-Head of Telecoms and Media Equity Research)
That's great. Thanks very much.
Margherita Della Valle (CEO)
Thank you.
Operator (participant)
The next question this morning comes from John Karidis at Numis. John, please unmute yourself. You are in the room.
John Karidis (Director)
Good morning, Margherita. Thank you very much for taking my question. I wonder if we can talk a little bit about the change of the German TV law next year. In May, you identified that the revenue at risk is about EUR 800 million. Related to this, I just sort of wondered, first of all, the profitability of that EUR 800 million, and secondly, what is the risk that with that basic TV revenue, you also lose the related telecom, I guess, predominantly broadband revenue? What is the quantum of that, please?
Margherita Della Valle (CEO)
Sure. Starting from, maybe the easy bits, the margin is high because there is no real content cost associated to this basic TV product. We're talking about 80%-90% margin on the EUR 800 million, which are in play for the MDU transition. In terms of the broadband, aspect, there isn't an immediate trade-off in terms of losing a TV customer and losing a broadband customers, because we are talking about two completely, separate situation. In one case, at the moment, the TV is built, if you want, on the rental costs, so the customer doesn't see directly the relationship to Vodafone, whilst these customers have completely separate deals with the relationship to Vodafone in broadband.
There is no direct connection, except for the fact that obviously, there will be a lot of marketing going on in Germany around these customers. We see this also as an opportunity for Vodafone to increase its penetration and take advantage of the marketing effort we need to do to manage the transition, to actually increase our market share on broadband. You could have some loss and some wins, but dependent on marketing efforts, don't see this as being particularly material. On what we see in terms of evolution, on this, you may remember that I shared some data from the first two trials we had executed on the transition in Q4, in May.
I should remind that the big volumes of housing associations tend to move in January because there are annual contracts made on calendar years, and therefore, we will only get big volumes again in January 2024. Between May and now, we couldn't play with big volumes of customer movements. What we have seen is, just as a reminder, we had two trials, and one was still open. There was a small trial in which we had achieved 65% penetration in the transition, with plenty of resources dedicated to it. We had a second trial on a bigger scale, which was still running and was at a lower rate of penetration. Since then, the trial has continued and the penetration has increased, but it has not reached the 60-65% of the first trial.
We have then one more piece of news, but it's on relatively small numbers before what, because of what I was just describing. We've been working on refining our techniques in terms of how we communicate with the customers and how we manage the process, and we have then done another, let's call it third, small trial, which has delivered with different, slightly different techniques, another 60% redemption levels. What we are going to do going forward between now and January, when the big volumes will move, is to continue to refine these approaches, both from a commercial and a technology perspective, to make sure that we maximize our opportunities.
John Karidis (Director)
Thank you. If I may, Margherita, regarding this particular issue, the housing associations, it's essentially your revenue to lose if it happens. When you talk about broadband and marketing campaigns, it's not clear to me how you can actually gain, given that you have those already, I'm guessing. Is it at all possible to say what the sort of broadband revenue is attached to this EUR 800 million revenue, please?
Margherita Della Valle (CEO)
It's actually a very different set of circumstances, John, if I may, because our penetration in the MDUs involved is actually still in the low 30s. Yeah. We have our cable network in the low 30s, with plenty of opportunity to grow penetration against DSL in the housing association. As we have to contact our customers, we have to contact our TV customers, our basic TV customers, to help them through the migration. It's a great opportunity for upselling DSL.
John Karidis (Director)
Cable. Right.
Margherita Della Valle (CEO)
Okay, so clear.
John Karidis (Director)
Thank you very much.
Margherita Della Valle (CEO)
Thank you.
John Karidis (Director)
Thank you.
Operator (participant)
Thank you, John. Our next question this morning comes from Nick Delfas at Redburn.
Nick Delfas (Global Head of Research)
Yes. Hi, Margherita. Just a quick question-
Margherita Della Valle (CEO)
Hi, Nick.
Nick Delfas (Global Head of Research)
On net promoter scores. I don't know if you have any update on how those are tracking across the European business. Going on to the German price increases, I always find it difficult to know exactly what scale we should be applying. Is it possible to tell us what % of the revenue base the price increases apply to, so we can try and estimate what the net effect might be? Thanks very much.
Margherita Della Valle (CEO)
Thanks, Nick. Yes, on the last point, certainly I have, can add the color, but two-thirds of the base was our targets, roughly for this. It's fair to say, having seen the results so far, we are also considering an expansion now to maybe another 5%-10%, but this is still something we are looking into and has not been decided yet. The price increase is quite uniform, with the EUR 5 applied to everyone. NPS, yes, we will have the chance to expand more broadly on NPS in half one and the full year when we will look at our strategic KPIs. In terms of update, for now, clearly a top priority, as you know, for me, and it's good news.
We had, a first step up, in NPS in Europe in Q4, an early movement, and we are very pleased to have seen that we have fully maintained our position in Q1, despite the execution of the price increases. We knew seasonally, looking also at last year in some market when CPI came into play, that you can have a seasonal drop now, in telcos, and then you recover. Well, this drop didn't happen, so we have sustained the improvement into, Q1, and, we are well on track to deliver our plans.
You know that, my key target to make sure that really the full company is mobilized. I need to say this is what's giving me the best progress so far, is to reduce our detractors by 30% this year. I have all markets focused on the goal. We are running in the markets weekly six boards to address customers' issues. It's also good to see how the new governance that we are running has made the markets more agile in pursuing these goals. Of course, as you know, it's something that is also very much now tied into our own incentive plans for all OpCos, all ExCo members. The customer KPIs are almost double in incentive plans than they were last year at 40%.
A big mobilization of the companies to give the customers the simple experience, seamless experience that they've come to expect, and it's good to see change happening. I will expand more on this when we will show you all the numbers in the first half. Actually, one more point that we see as very important in our, obviously, main market in Germany, is the impact on NPS that we have seen coming from the improvement of the cable network. The quality has stepped up. We have seen it recognized externally as well. Couldn't have been more broadly recognized, and we see it coming through in our customer data as well.
Nick Delfas (Global Head of Research)
Great. Thanks very much indeed.
Margherita Della Valle (CEO)
Thank you.
Operator (participant)
Thank you, Nick. The next question this morning comes from Robert Grindle at Deutsche Bank. Robert, please unmute yourself. Your line is open.
Robert Grindle (Managing Director and Head of European TMT Research)
Thank you. Hi, Margherita. You mentioned in the video the focus on commercializing shared operations. Where are you at on that initiative, please? I think you mentioned in the video that you've completed the headcount reduction in central functions. What are the next steps? Thank you.
Margherita Della Valle (CEO)
Yes. I'd say two initiatives here, not necessarily directly connected in the execution. The first one is really a process change, which is this commercialization of shared operations. There we have done in the last couple of months, a full blueprint of what we want the commercial model to be for each of the services that we provide within our shared operations. Anything from data centers, finance operations, you name it. All the teams have been hard at work to establish the framework in terms of SLAs, P×Q pricing model, et cetera, et cetera, and we are doing all this to be ready to lock it in in our next planning process, so that from the 1st of April, our shared operations relationship with the markets will be on a pure commercial basis.
I already look forward to us running the first planning cycle in the coming months and see how this can make us more efficient in creating, what I would call a healthy tension, around all services between the market demand and the group supply. In parallel, we have our simplification plans in both the HQ and the markets, which are the basis of the 11,000 job reductions that I called out in May. Of those, we have now taken action over a third, as you saw on the video, completing a second tranche, now since the beginning of the year, in our headquarters.
The other markets which are very active on this front are Italy, where we have closed an agreement with the union on the 1,000 job reductions, and also Germany, which is still ongoing with the union discussions. I would say good progress on achieving the simplification side and good progress also on the shared operations commercial model aspect. Thank you.
Operator (participant)
Thank you, Robert. The next question this morning comes from David Wright at Bank of America Merrill Lynch. David, please go ahead.
David Wright (Managing Director and Head of Telecoms Equity Research)
Thank you very much, Margherita. My question was just around Spain. I understand you have taken, or you have cut, is it around 15% of stores, or so, I believe, is the data point. I wanted to understand, you know, is that very Spain specific or is there a business model emerging there to maybe more aggressively rationalize stores? Just any updates on the Spanish business in general, you obviously committed to reviewing the operation back at the full year results. I mean, I guess we probably have to wait for the decision on the Spanish merger, as that will obviously affect the landscape of Spain.
Is that a fair conclusion to make that we just need to see that really before you can sort of take any more significant actions around Spain? Thank you very much.
Margherita Della Valle (CEO)
On your first point, David, yes, we are working on, if you want, gradually shifting distribution to more digital channels. That's true across the board, but this particular initiative and this particular step change is really specific to Spain. Let me build on Spain's organic and inorganic. I called out a strategic review of Spain in May, and this means we are running Spain differently. I'll explain how in a minute. We're also, of course, considering structural change because they're very much needed in the context of the market. On running Spain differently, I have asked Mario, the new CEO, and his team to do a complete review and revisit our commercial strategy in the market.
I need to say they've been very fast in doing so, and you will have seen effectively three main changes happening already in the last quarter for us in Spain. One is the one you are calling out, which is the restructuring of our retail channel. 15% of stores cut, but also some dealer networks eliminated in the process. Clearly, with some impact early in the quarter on our net adds performance. Second and third actions were on the commercial front on high end, improving our position, strengthening our position on the high end of the market with the Vodafone brand, with some flex handset contracts associated to it. At the low end, think about it, Lowi brand.
We have been much more active above the line. We have launched a new entry point in convergence. As a result of all these initiatives, the net adds performance in the quarter has also evolved in Spain. If I look to June and now July, actually, our net adds performance in Spain is now broadly stable. It's one of the elements, together with the evolution of Germany, that I had in mind when I was calling out the progressive improvement you should expect to see in our commercial performance going forward. I would say good progress organically. Actually, let me say that also service revenue you should see gradually improving in Spain in the coming quarter.
I would say in the context of the market, as we know, more needs to be done, which is where the inorganic aspects are also being taken into consideration. We are considering at the moment a range of options. On the inorganic front, obviously, too early to comment on those today. We will share the news of the options we've decided to pursue when we will have more information to share.
David Wright (Managing Director and Head of Telecoms Equity Research)
Are they on the table sort of now, or do we have to wait really to understand the decision on MasOrange?
Margherita Della Valle (CEO)
David, it depends, is the only answer I can give.
David Wright (Managing Director and Head of Telecoms Equity Research)
Okay, that's cool. Thank you very much.
Margherita Della Valle (CEO)
Thank you.
Operator (participant)
We have time for one last question this morning, which comes from Georgios Ierodiaconou from Citigroup. Georgios, please go ahead.
Georgios Ierodiaconou (Director)
Yes, good morning. Thank you, Margherita.
Margherita Della Valle (CEO)
Hello.
Georgios Ierodiaconou (Director)
I've got a question and a half, please. My question is more of a follow-up around the theme of your operational performance. You've been very clear about the trend drivers and how these will progress over the year, but I believe in May, you also highlighted the reinvestment of the price increases commercially. I'm curious whether this has started already, or is it back and loaded? I'm guessing in certain countries like Germany, there's IT preparation before you launch certain things. Curious to hear.
Margherita Della Valle (CEO)
Mm.
Georgios Ierodiaconou (Director)
Whether commercially, there is a gross add story also coming later in the year. My half question is just a clarification around, there's been a lot of news flow around your partner in the German fiber JV. Whether you could give us some assurances and some color on how the deal was structured, whether this news flow at all could affect you. Thank you.
Margherita Della Valle (CEO)
Sure. Maybe I'll start with the German JV. We don't see implications from the fraud. The JV debt is fully funded for the next four years. The JV has completed in March, as you know, and we're ramping up the operations with the view of starting digging in Germany around September. Right after the summer, it's progressing well. On the growth adds element, let me try to bring together maybe slightly different aspects. First of all, on the reinvestment, the reinvestment is actually happening already. See, it has focused on two main areas. One is customer experience. Again, back to NPS, focus on reducing detractors, giving our customers the service that they expect and at which telcos, more broadly, I would argue, not just Vodafone, are not particularly strong at.
Here, of course, we are already spending, and the six boards I was mentioning earlier have allocated budgets for, if you want, eliminating any customers barriers that they find along their ways to ensure we maximize customer satisfaction. In parallel with that, we are investing more in communication and advertising and being present above the line in our markets, and also this has also started. I see both elements, customer satisfaction and having a louder voice, as supportive of the commercial trends we were discussing earlier on. You mentioned proposition. Yes, a big part of the German turnaround is predicated in us being back in the market with stronger proposition in terms of product construct. You heard me mentioning in the past that we didn't have competitive family plans appropriately structured.
We have now included this in our June drop, but there are many other propositions that we need to develop in Germany. To give you, for example, a sense of one activity that is keeping us busy at the moment for after the summer, is simplification of our tariff structure. In Germany, we still have multiple tariffs across our customer base. We have simplified our offers successfully in other markets. That hasn't happened yet in Germany, so we now have a list of at least 100 tariff products to simplify after the summer. You're right, there are a number of activities which are IT dependent and will come into play, particularly in Germany, over the course of the coming quarters once we will be ready to execute.
Georgios Ierodiaconou (Director)
Very clear. Thank you.
Margherita Della Valle (CEO)
Thank you, Georges.
Operator (participant)
This concludes the Q&A session for this morning, and I would like to hand back to Margherita for any closing remarks.
Margherita Della Valle (CEO)
Just to say thank you to everyone. Thank you for being with us today, despite it being the end of July. I wish you a pleasant summer. Thank you very much.